I attended my first eMetrics early in my analytics career

I attended my first eMetrics early in my analytics career, back when the industry big-shots were just normal guys, and we all fit into one room for dinner. I can’t think of a better way for a new analyst to launch a productive and effective career. Now, as an established industry professional responsible for developing a large global team, I still attend eMetrics, sometimes in more than one country a year, but this time to identify and foster high-level partnerships between organizations that can launch productive and effective collaborations. Finding young talent who might help take my team to the next level is an extra bonus.

David Rhee, Global Marketing Analytics, adidas group

View More Testimonials

It was wonderful

It was wonderful — I came back with lots of new ideas and energized to move ahead on a number of initiatives. I really like the mixture of big successes in the keynotes with the smaller sessions that are more focused on inquiry and process. You have put together a winning formula. Thanks for giving me an opportunity to participate in this terrific event.

City Square Consulting

View More Testimonials

This experience opened my eyes

This experience opened my eyes to a wide range of Web analytics measurements that go far beyond page views, unique visitors, and clickthroughs. I now believe that Web analytics is best served by a combination of metrics sources, including even “soft” measures such as buzz monitors (which I learned about there). Since attending eMetrics,, I have subscribed to a number of RSS feeds of blogs, forums, and news — all about Web analytics. I look forward to reading them almost daily, and learn something every time I do.

Team Lead, IBM developerWorks Web Analytics

View More Testimonials

eMetrics Summit Interview with Vab Dwivedi at Dell

eMetrics Summit Interview Series: Vab Dwivedi at Dell In anticipation of his co-presentation at eMetrics Summit in San Francisco, April 3-6, 2016, we asked Vab Dwivedi, Director of Digital Customer Experience at Dell, a few questions about pursuing digital marketing... read more

Win A Free Ticket to the eMetrics Summit

Over the years, there have been over 100 free tickets handed out for the eMetrics Summit. Yes, more than 100. Why? And how do you get one? Why Free Tickets? There are those who have a massive passion for digital analytics but are not working at the moment. There are... read more

Anecdotal Coincidence

In Ian Flemming’s Goldfinger, Auric Goldfinger is annoyed when James Bond shows up a third time and says, “Once is happenstance. Twice is coincidence. Three times, it’s enemy action.” So far, I’ve only come across this twice so this is... read more

Helping Each Other Succeed

The digital analytics community has one very strong common attribute: We’re here to help each other. Some industries are competitive, some frenetic and some passive aggressive. But members of the digital analytics profession have always exhibited an attribute... read more