eMetrics Marketing Optimization Summit

Washington DC
October 3-7, 2010

Sheraton National Hotel

Managing Marketing Metrics
Integrating Outbound Messaging and Inbound Data

Keynote Speakers

Carol Gohl
Dave Nelson
Ed Wu
Bob Page
Jim Sterne
Joe Megibow
Christine Esannason
Margaret Escobar
Leslie C. Reiser
Pat LaPointe
Michael Dunn
Adam Greco

Meet the sharpest people in the industry
Learn clear marketing optimization methods
Deliver the best customer experience
Beat the pants off your competitors

Deep Insight Sharing

Outbound Messaging:
Coordinating concepts across media

Inbound Data:
Correlate customer information from multiple channels

Serious Networking

Come with a list of problems to solve
Share insights with the best minds in marketing
Share hands-on experience with peers

Latest Technology

In-Depth Tracks
Web Analytics Fundamentals
Advanced Web Analytics
Years of Experience
Search Analytics
Social Media Metrics
Marketing Management
Deep Data Diving
Government and Non-Ecommerce
eMetrics Marketing Labs
Marketing Optimization Clinics

The WAA Certified Web Analyst Exam will take place during the Summit.
Please click here for further information.

Learn
How to establish a marketing metrics baseline
How to correlate offline and online measurements
How to connect customer satisfaction data with customer behavior data
How to compare online to other channels of acquisition and distribution
How to change a corporate culture to embrace marketing experimentation

This is not about what works best - but how to measure what works best.

Video: Why you should come

Your company is unique.
Your website is unique.
Your results will be unique as well.

Conversion Bash Party - October 4th - 9:30pm - Midnight

If you have purchased a day-long or longer full conference pass to either eMetrics or the parallel Conversion Conference, we invite you to join us for Conversion Bash - the official party of the event.

You don't need a fish, you need to learn to fish.
You don't need to know which creating campaign worked best.
You need to learn how to test campaigns to identify the best use of resources.

This year, above all, you cannot afford to miss the very latest in how to:

Optimize Your Tactical Programs and Tools
Optimize Your Marketing Intelligence through Integration
Optimize Your B to B and Considered Decision Marketing
Optimize Your Website with tested tools and techniques
Optimize Your Government and Nonprofit Websites
Optimize Your Social Media Marketing Programs
Optimize Your Advertising Spend
Optimize Your Marketing Career
Optimize Your Business

From marketing vision and strategy to the testing and tools that make it all work, the eMetrics Marketing Optimization Summit remains the only place where you and your team can find exactly what you need to know right now.

Here's what others have said: Past Attendees Comments