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WAA Base Camp: Toronto, München, San Francisco, London, Boston, New York, Chicago, Los Angeles, Vancouver, Las Vegas, Washington DC, Atlanta, Seattle

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Emetrics Summit: The Big Picture

Schedule

October 15, 2006 WAA Training Day

Registration:	8:00 a.m. to 8:45 a.m.
Introductions and Welcome:	8:45 a.m. to 9:00 a.m.
WAA Session 1: Getting Started with Web Analytics:	9:00 a.m. to 10:00 a.m.
WAA Session 2: Ratcheting Up Website User Experience	10:15 a.m. to 11:15 a.m.
WAA Session 3: Optimizing Online Campaigns	11:30 a.m. to 12:30 p.m.
Lunch:	12:30 p.m. to 2:00 p.m.
WAA Session 4: Selecting a Web Analytics Vendor	2:00 p.m. to 3:00 p.m.
WAA Session 5: Selling, Staffing and Sustaining Web Analytics	3:15 p.m. to 4:15 p.m.

Detailed Conference Schedule

Emetrics Summit Washington D.C.	Monday October 16	Tuesday October 17	Wednesday October 18
Exhibit Hall	10:30 a.m. - 7 p.m.	8:00 a.m. - 4 p.m.
7:30 - 9:00 a.m.	Registration and Continental Breakfast
9:00 - 10:00 a.m.	Keynote: Jim Sterne Measuring Website Success The Big PIcture	Keynote: Duane Shultz VP of Corporate Internet Marketing for Xerox Corp	Keynote: Tim Goudie Group Manager, Interactive Marketing, Coca-Cola
10:00 - 10:30 a.m.	Time-Life Success Story	Online Marketing Optimization: How to Take Action on Your Marketing Metrics	Gold Sponsor Presentations
10:30 - 11:00 a.m.	Break / Exhibit Hall Open		Break
11:00 - 11:50 a.m.	Public Sector 1: What Do You Measure if You Don't Sell? Marketing Optimization 1: SEO & SEM On-Site Search Panel Business Implementation 1: The Web Optimization Team and Web Metrics at the Heart of your Business Web Performance Monitoring 1: Web Performance Monitoring in Translation	Data Capture & Integration 1: Understanding the People Behind the Clicks - A Portfolio Approach Marketing Optimization 6: Front LIne Reports - Natural Pet Food & Olympic Achievements Business Implementation 6: Creating a Data Driven Web Decision-Making Culture: Lessons, Tips & Insights from a Practitioner Success Tactics 1: 7 Pitfalls to Avoid When Conducting Real-Time Testing (11:00 - 11:20) 2: Top 5 Lessons that Web Analysts Can Teach Their CMO (11:25 - 11:45)	Data Capture & Integration 6: Web Analytics Data Meets Datawarehouse Voice of the Customer 4: Listening to Your Customers - Panel One: Quantifying the Corporate Value of the Website, and Integrating Web Information & Managing the Team Business Implementation 11: The Operationalization of Marketing - Accountability Up the Chain & Why Your CEO Doesn't Care About Clicks Success Tactics 11: Innovation through Integration: Leveraging Web Analytics to Automate Site Optimization (11:00 - 11:20) 12: It's the Little Things (11:25 - 11:45)
noon - 1:30 p.m.	Lunch / Exhibits		Lunch
1:30 - 2:20 p.m.	Public Sector 2: Web Analytics in the Public Sector A. The World Bank Experience B. FirstGov.gov & Public Sector Goals Marketing Optimization 2: Multivariate Testing & Optimization - Panel Business Implementation 2: Industry Analyst Panel with Forrester Research, Gartner, and JupiterResearch Web Performance Monitoring 2: Web Performance Monitoring Under the Hood	Data Capture & Integration 2: The Cookie Dilemma and RSS Opportunit Part 1: Visitor Identifications and Analysis Part 2: Capturing the Effects of Feeds Marketing Optimization 7: Waiting for your Cat to Bark?: Persuading Customers When They Ignore Marketing Business Implementation 7: New Measurements for New Media - ROI for Fragmented Marketing Success Tactics 3: Google Analytics (1:30 - 2:20) 4: Rich Internet Applications - Understand, Optimize, and Increase ROI (1:55 - 2:15)	Data Capture & Integration 7: Marketers are from Mercury and Programmers are from Pluto: Marketing for Technologists Voice of the Customer 5: Listening to Your Customers - Panel Two: Making Retail Customer Satisfaction a Priority, and Integrating Attitudinal and Behavioral Data Business Implementation 12: Competitive Analysis Panel - ComScore, Hitwise, I/Pro, Nielsen Netrattings (invited) Success Tactics 13: Click Fraud myth busters (1:30 - 2:20)
2:30 - 3:20 p.m.	Public Sector 3: Customer Satisfaction in a Constituent "Marketplace" -- How happy are they? Marketing Optimization 3: Front LIne Reperts A. Website Optimization: The Next Frontier in Driving Revenue and ROI B. Measuring ROI to Generate New RX Prescriptions Business Implementation 3: The Web Analytics Business Process - Web Analytics Guru Eric Peterson Web Performance Monitoring 3: The Web Perfomance Monitoring Dashboard	Data Capture & Integration 3: Measuring Search From the Inside Out - Search Guru Mike Grehan Voice of the Customer 1: Tuning Your Company to the Customer Voice: Being Customer Centric Business Implementation 8: From Toys to Tools: Optimizing the Team to Drive Radical Business Improvement Success Tactics 5: Customer Satisfaction - The Missing Web Analytics (2:30 - 2:50) 6: Can't Get Know Satisfaction? (2:55 - 3:15)	Data Capture & Integration 8: Publishing Meaningful Reports: A. Effectively Presenting Web Analytics for Search Engine Marketing B. Turning Terabytes of Data into Meaningful Reports Voice of the Customer 6: Not Just What? But Who and Why? Web Insight guru Neil Mason Business Implementation 13: Online PR Metrics - Blogrolls and Wikis and Feeds - Oh My!
3:20 - 4:00 p.m.	Break / Exhibits		Conference Closes
4:00 - 4:50 p.m.	Public Sector 4: Your Tax Dollars at Work - California Franchise Tax Board Marketing Optimization 4: Deep Number Panel - Using Advanced Analytics to Optimize Acquisition Business Implementation 4: The Business End of Web Success - World Class, Metrics Driven Marketing Web Performance Monitoring 4: Incident Management, Customer Experience and Conversion	Data Capture & Integration 4: The Universal Data Collection Model (Tag) Voice of the Customer 2: Brand Camp - The Goals, Strategies (And Yes) Metrics for Increasing Your Online Brand Value Business Implementation 9: Metrics-Based Web Search - The IBM Experience Success Tactics 7: The Web World Got It Backwards: How Site Quality Obscures Accurate Visitor Measurements (4:00 - 4:20) 8: Answering the Challenges of Dynamic Content Testing (4:25 - 4:45)
5:00 - 5:50 p.m.	Public Sector 5: When ROI Isn't the Measure of Success Marketing Optimization 5: Beyond Email Opens and Clicks. Using "Customer Engagement Metrics" Business Implementation 5: Leveraging Strategic Web Analytics to Drive Incremental Profit Web Performance Monitoring 5: Capturing Actual User Sessions	Data Capture & Integration 5: Cross Channel Panel - The website, the front desk, the call center, the store... Voice of the Customer 3: Customer Support on the Web - What is All That Activity? Business Implementation 10: Intranet Panel - Optimizing Internal Processes & Web 2.0 Success Tactics 9: Secrets Beyond the Click (5:00 - 5:20) 10: Translating Data Into Action: Marketing in Real Time (5:25 - 5:45)
5:50 - 7:00 p.m.	Reception / Exhibits	Attendee Reception

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