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Emetrics Summit: The Big Picture

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Frank Abrams, CEO, Scansave

Frank’s credentials as a specialist consultant, include over 15 years of expertise in creating retail marketing strategies, technologies and solutions for increased ROI. He has developed and implemented strategic plans and business cases, designed comprehensive market-entry plans. Frank is the former Vice President of Corporate Development, Rampart Mercantile, Inc. where he created exactTrade, an online business of a publicly traded financial services company. Prior to Rampart, Frank was the Director of Sales & Marketing, for Bell Emergis leading the branding, marketing, sales promotion, and business development for TraveLinx, a 3 tier Oracle-based Destination Management System for Tourism. Frank was the President and Chief Operating Officer of Flying Disc Inc., a publicly-traded new media company, led the development, production and project management of numerous media and Internet products, including videos, enhanced audio CDs, application software and websites.

Data Capture & Integration 5: Cross Channel Panel

Roger Anderson, Manager, Online Media Analytics, Monster Worldwide

Roger has been involved in online media analysis and optimization since 1995. Prior to joining Monster, he worked at CentrPort and One to One Interactive. In 3 years with Monster, he has helped build an expert analytics team that has contributed to the growing success of Monster as an industry leader.

Marketing Optimization 3: Front Line Reports

Akin Arikan, Senior Product Marketing Manager, Unica Corporation

Unica Corporation

Akin leads product marketing and product management for Unica's Internet Marketing Solutions group and is responsible for ensuring customer satisfaction and success with the Unica NetTracker line of Web traffic analysis software. Previously, Akin incubated, developed and implemented analytical enterprise applications across various industries. At a BI software vendor Akin was responsible for the product management of analytical applications, as well as BI server products. Akin received a master's degree in computer science and business administration from the University of Hamburg, Germany

Success Tactics Success Tactics 2: 5 top lessons that web analysts can teach their CMO,

Shane Atchison, CEO, ZAAZ

Shane Atchison co-founded ZAAZ in 1998. Shane has led efforts to develop compelling online experiences for clients such as Disney, Fox Television Network, Microsoft, National Geographic, PBS, Warner Brothers, Boeing and Washington Mutual. At ZAAZ, Shane’s responsibilities range from setting the company’s overall strategy to working with clients, leading partnerships and fostering the internal culture of the company.

Voice of the Customer 2: Brand Camp - The Goals, Strategies (And Yes) Metrics for Increasing Your Online Brand Value

Matt Belkin, Vice President, Best Practices Group, Omniture

Matt Belkin joined Omniture in 2004 as vice president of Omniture's Best Practices Group. An industry veteran in Web analytics, Mr. Belkin is responsible for ensuring Omniture customers maximize online marketing strategies to achieve organizational success. Under his direction, the Omniture Best Practices Group has grown its client base by more than 300 percent over the past year. Prior to Omniture, Mr. Belkin served as director of marketing analytics at Macromedia, where he built the marketing analytics practice from the ground up and drove the use of Web analytics to an unprecedented 25 percent staff usage within the company.

Online Marketing Optimization: How to Take Action on Your Marketing Metrics

Rick Blair, AVP, Interactive Marketing, Equity Residential

Rick is responsible for Equity Residential’s interactive marketing activities, covering web analytics, search, e-mail marketing and website development. His primary focus has been on using Data Capture & Integration and customer insight to trigger customer actions and improve customer relationships. Prior to joining Equity Residential, Rick spent 5 years with Avenue A | Razorfish directing interactive marketing efforts for Fortune 500 clients. Prior to Razorfish, Rick directed interactive marketing efforts for MVP.com, and directed customer experience delivery for clients with Accenture.

Voice of the Customer 1: Listening to Your Customers Panel Two

Joel Book, Director, eMarketing Strategy, ExactTarget, Inc.

In his role as Director of eMarketing Strategy, Joel conducts seminars on Email Marketing Best Practices and consults with ExactTarget clients on the strategic application of ExactTarget’s email software technology for personal, relevant and timely email communications. Before joining ExactTarget in 2004, Joel worked as an independent marketing consultant to agencies and corporations. In 2000, Book joined PrimeResponse, Cambridge, Massachusetts, a leading campaign management software company, where he served as Director of CRM Consulting until the company’s acquisition by Chordiant Software. Book was Director of the Integrated Marketing Solutions practice for DiaLogos, a Boston based consultancy specializing in the planning and implementation of eMarketing solutions for customer development and relationship management.

Marketing Optimization 5: Beyond Email Opens and Clicks. Using "Customer Engagement Metrics"

Bruce Boston, Sr. Product Manager, Business Intelligence, CNET

Bruce describes himself as an Excel Junkie and Dataholic with no hope of recovery. ***

Data Capture & Integration 8: Publishing Meaningful Reports

Rex Briggs, CEO Marketing Evolution

Rex Briggs was named one of the ‘Best and Brightest’ in media and technology by AdWeek. Rex also has also co-authored a book titled: What-Sticks: Why Most Advertising Fails and How to Guarantee Yours Will Succeed.

Business Implementation 7: New Measurements for New Media

Megan Burns, Senior Analyst, Customer Experience, Forrester Research, Inc.

As a senior analyst on Forrester’s Customer Experience team, Megan’s research focuses on the use of Web analytics to help companies develop a disciplined process for Web site improvement based on actual Data Capture & Integration about customer behavior, not guesswork. Before joining Forrester, Megan was a senior systems analyst for AT&T Labs. In that role, she defined requirements and designed user experiences for large, customer-facing Web sites, including eCommerce and eService sites for residential telephone service, B2B marketing sites, the AT&T BusinessDirect customer extranet portal, and, most recently, the online call management interface for AT&T CallVantage Service, AT&T’s residential Voice Over IP (VoIP) product. Megan holds a B.S. in computer science from Rensselaer Polytechnic Institute and a master of software engineering degree from Carnegie Mellon University.

Business Implementation 2: Industry Analyst Panel

Jason Burby, Director of Web Analytics, ZAAZ

Jason Burby’s team helps improve clients’ sites beginning with analyzing the behavior of site visitors. He works closely with ZAAZ clients to understand overall web site goals and then creates applicable web metrics to measure site success and site under-performance. Before joining ZAAZ, he managed the Internet division of one of the nation’s largest full-service commodity brokerages.

Voice of the Customer 2: Brand Camp - The Goals, Strategies (And Yes) Metrics for Increasing Your Online Brand Value

Adrian Chiu, Product Manager, Atlas

Adrian Chiu is Product Manager for Atlas Site Optimization. He first started as an analyst working on various Fortune 1000 sites and soon began managing the analytical and consulting team. While serving as senior manager, his team achieved significant results for clients, including a 214% increase in conversion rates for a global financial services firm, $100,000 in incremental revenues for a travel company, 4x improvement in a retailer's conversion rates, among many others. Adrian is now responsible for product strategy and development for Atlas Site Optimization, working with clients to push the envelope on what Atlas can do to deliver meaningful results. His past experiences include stints at the Bank of Montreal and Nesbitt Burns.

Success Tactics 9: Secrets Beyond the Click

Sonia Chung, VP-Director, Strategy and Analysis, Digitas

Sonia has spent 13 years in marketing analytics. She has an undergraduate degree in Mathematics along with an MBA from University of Chicago. She worked several years in the database marketing group at Talbots and has been at Digitas for over 10 years optimizing acquisition and retention for clients such as ATT, Cingular, AmEx and Sony.

Marketing Optimization 4: Deep Number Panel - Using Advanced Analytics to Optimize Acquisition

Terry Cohen, Senior Vice President, Digitas

As senior vice president, Digital media analytics, Terry ensures best practices in the strategic use of Data Capture & Integration and analytics for digital marketing. These best practices include: design of measurement methodologies; selection and implementation of analytic tools and technologies, such as web analytics, behavioral targeting techniques, and online research; development of brand and engagement tracking; and, the development of analytic engines to support online acquisition, branding and customer retention. With over 20 years of experience in online advertising, interactive marketing, database marketing and technology, Terry has built online and offline marketing and technology solutions for leading Fortune 100 companies, across a variety of industries, including Financial Services, Telecommunications, Pharmaceuticals, Consumer Packaged Goods, Technology and Entertainment. Terry holds an B.S. in computer science and applied mathematics from State University of NY at Albany and an MBA in marketing from Babson College.

Web Analytics Association Training Day Session 3: Optimizing Online Campaigns

Brett Crosby, Senior Manager, Google Analytics

Brett has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a product leader at Google.

Google Analytics

Success Tactics 3: Google Analytics

Sam Decker, VP Marketing, Bazaarvoice

From 1999 to 2003 Sam Decker led Dell.com to become the top online retailer, growing sales from 20% to 50% of total revenue, achieving over $3.5B in sales. Sam is a veteran of several online startups and was a change leader in Dell for 7 years, where he pioneered the operational use of web analytics, customer centricity, and customer segmentation. Sam is a frequent speaker, two-time author, Six Sigma Green Belt, and host of popular marketing blog deckermarketing.com. Sam recently launched Bazaarvoice as VP of Marketing & Products to enable online word of mouth to drive measured results.

Business Implementation 1: How to Get eBusiness into the Heart of Your Business

Liz Donaldson, Senior Web Analyst and Performance Architect, Eastman Kodak

Liz Donaldson has spent the last seven years as a member of the site operations team wearing a multitude of hats in support of Kodak's web presence for the consumer and B2B. When Liz is not working on web site operations with a focus on optimization and performance, she is driving the implementation and best practices for web analytics within Kodak. She is also a core member of Kodak's Search Engine Marketing team and Site Search team. Prior to working on Kodak's web presence, Liz spent 15 years in Kodak's Research Laboratories, working on digital image processing and fulfilling a variety of IT roles.

Web Performance Monitoring 4: The Extremely Successful E-Marketing Campaign: You are ready but is your Site ready?

Gregory Dowling, Senior Analyst, JupiterResearch

As a senior analyst with JupiterResearch, Greg Dowling’s research focuses on the best practices for Web site operations, from staffing and budgeting to vendor selection. His areas of specialization include Web site analytics, site search, content management and usability. Prior to joining JupiterResearch, Dowling was Senior Manager of Strategic Web Analysis for Scholastic Inc., where he managed the Web analytics group for Scholastic’s Internet division, e-Scholastic. He was responsible for staff development, infrastructure, strategy, best practices, and overall service delivery with respect to Web analytics. Prior to Scholastic, he was Director of Web Design & Production for Cendant Marketing Group, responsible for all aspects of Cendant’s Web presence including content management, Web design, usability, e-commerce, Web analytics, e-mail and search engine marketing. Previously, he was Regional Operations Manager for an online database service distributing digital maps and Data Capture & Integration to the environmental consulting industry. Dowling holds a B.S. in Environmental Geology from Southampton College in Long Island, New York. He lives with his family in Trumbull, Connecticut.

Business Implementation 2: Industry Analyst Panel

Brian Dunbar, Internet Services Manager, NASA

NASA's Internet Services Manager since 1995, Brian Dunbar manages the editorial content of the NASA Web Portal, including mission coverage, feature stories, interactive elements, live streaming and podcasts. In that time, the site has grown from a static site of several hundred pages to a dynamic, customizable web portal. In addition to covering major news events such space shuttle missions and Deep Impact's collision with a comet in 2005, the portal has brought together many of NASA's decentralized web efforts into one location, making it easier for the public to find information.

Public Sector 3: Metric Mosaic - Piecing Measures Together into a Picture of Your Audience

Bryan Eisenberg, Co-founder and CPO (Chief Persuasion Officer) of Future Now, Inc.

Bryan Eisenberg has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and marketing performance metrics into your marketing efforts. Bryan is an inventor of Persuasion Architecture and is also one of the founders and Chairman of the Web Analytics Association. Bryan is a co-author of the New York Times, Wall Street Journal and USA Today bestselling Call to Action, Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing, Persuasive Online Copywriting, and The Marketer’s Common Sense Guide to E-Metrics.

Marketing Optimization 8: Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Sean Ellis, VP Marketing, LogMeIn

Ellis leads worldwide marketing for LogMeIn, Inc, a rapidly growing, venture funded software company based in Boston, MA. Prior to LogMeIn, he held marketing leadership roles at Uproar.com (NASDAQ listed, acquired by Vivendi Universal) and Graphisoft (a publicly traded architectural CAD software company). His success comes from an innovative marketing process he calls Metrics Driven Marketing, whereby he applies detailed metrics to all creative approaches. This process essentially eliminates subjectivity, guesswork and emotion from the marketing mix, delivering accurate and predictable results. He is a repeat contributor at SmartBiz.com, and a serial blogger at MetricsDrivenMarketing.com.

Business Implementation 4: The Business End of Web Success

Allen Ellison, Solutions Architect/Managing Partner, Effective User Interface

Allen has a career focus of addressing the leading edge presentation tier technology workflow management and executive dashboarding needs of numerous Fortune 500 companies and government agencies, providing high-level consulting including developing survey analysis applications and real-time multi-participant simulations and reporting. With significant input on the product development cycle and one of the earliest contributors to Adobe's Developer Certification program, Allen was significantly involved in influencing the direction of Adobe's interactive technologies. Prior to Macromedia, Allen was an application architect for a content management software company, was Manager of New Product Development for a company that produced weapon simulators for military and law enforcement applications, was a senior systems analyst for H&R Block, and designed/developed Dave-and-Buster style arcade games..

Business Implementation 10: Intranet Panel

Kathleen Bagley Formidoni, Founding Principal, blast! Public Relations

Kathleen and blast! Public Relations, (a boutique agency specializing in PR for Internet marketing companies) are dedicated to helping clients embrace Web 2.0 by staying ahead of rising trends and utilizing emerging media channels. Kathleen's decade of experience in the space has given her the nickname 'online advertising grand mom' and has landed blast! PR high-profile clients such as Microsoft, Datran Media/SKYLIST, BlueLithium and the Email Sender and Provider Coalition. Kathleen has given presentations on crisis communications and strategic PR and has been quoted in ABC News, Associated Press, ClickZ, NY Times, the Raleigh News and Observer, and others.

Business Implementation 13: Online PR Metrics - Blogrolls and Wikis and Feeds - Oh My!

Larry Freed, President & CEO, Foresee Results

Larry Freed is responsible for managing the company's strategy and growth. He brings to the company nearly 20 years experience in senior management, and in directing e-commerce and technology initiatives.Previously, Larry held several senior executive positions at Compuware Corporation, leading a variety of e-commerce and professional services programs. Most recently, he served as Vice President of e-Business, where he was responsible for directing the national e-Business practice and for the design, development and implementation of e-Business strategies for numerous companies. Before joining Compuware, Larry held various positions including Chief Technology Officer at Bank One (formerly First Chicago NBD and NBD Bank). Larry is currently on the Board of Directors of the Ann Arbor IT Zone, and previously held leadership positions at ASC X12, a national EDI standards group, and various other industry groups. Larry graduated from The University of Michigan in 1983 with a B.S. in computer science and received an M.B.A. from Wayne State University in 1992.

Success Tactics 5: Customer Satisfaction: The Missing Web Analytic

Bill Gassman, Research Director, Gartner

Bill Gassman is a research director in Gartner Research, and is part of the Business Intelligence team. He is the lead analyst for the topics of Web analytics and business activity monitoring . Mr. Gassman’s previous responsibility at Gartner focused on IT operations, including Web site monitoring. Prior to joining Gartner, Mr. Gassman worked at Digital Equipment Corporation for 17 years . He has been with Gartner for 8 years and has 31 years experience in the IT industry.

Business Implementation 2: Industry Analyst Panel

John Glascott, SVP of Business Development & Sales, RealAge Inc.

John Glascott has a 20-year record of management success in exceeding revenue and profit goals in the media industry, with broad experience and perspective across all media forms, including online, magazines, television, direct marketing, out-of-home, custom publishing, and consumer promotion. Prior to joining RealAge, he was VP Sales of Yahoo’s East Region, where his team grew revenue exponentially with traditional blue chip advertisers; Senior VP of Sponsorship at iVillage.com, where he led 400% revenue growth over 3 years; and Senior VP of Corporate Sales & Marketing for Hearst’s 16 monthly magazines.

Marketing Optimization 3: Front Line Reports

Tim Goudie, Group Manager, Interactive Marketing, The Coca-Cola Company

Tim Goudie graduated from the University of Cape Town and started work in the Frozen Prepared Foods division of Irvin & Johnson in Cape Town, South Africa. He then completed a stint with A.W. Aujan & Sons, the distributor of Cadburys Chocolate in Al Khobar, Saudi Arabia. After that he managed the skin care brands Neutrogena & RoC at Johnson & Johnson in Dubai (U.A.E.) for the Gulf Region for a few years, before finally settling in North America at Pillsbury in Toronto. In 1999 Tim began working for The Coca-Cola Company in Toronto, where he was the Sprite Brand Manager also with responsibility for all youth brands. Around this time he also obtained an MBA from the U.K.’s Leicester University. Tim was then transferred to the head office of The Coca-Cola Company in Atlanta, Georgia to work in Sports Marketing first managing the NBA and then later managing the Asia Pacific Region for all Global Sports Properties. In 2004 Tim was instrumental in founding the Global Interactive Marketing Team and continues to be involved in this ever growing group leading metrics and measurement.

Keynote 3

Mike Grehan, CEO, Smart Interactive Ltd.

Mike Grehan is founder and CEO of Smart Interactive Ltd. He's recognized as one of the foremost SEM experts and is the author of multiple books and white papers on the topic. In 2004, Mike was voted one of the UK's top 100 influential people in Internet marketing of the previous decade, in a poll of online marketer e-Consultancy's 22,000 UK members. He played a key role as founding member and promoter of the global Search Marketing Association He also writes as an expert columnist for the ClickZ network.

Data 3

Regis Hadiaris, Team Leader, Web Marketing, for Quicken Loans

Regis leads the multi-variable testing and optimization team at Quicken Loans, the nation’s largest online mortgage lender. Since he joined in 2004, Quicken Loans has seen dramatic increases in several online conversion metrics. Regis has 10 years experience in online marketing, usability, web analytics, multi-variable testing, landing pages, and personas.

Marketing Optimization 2: Multivariate Panel

Andrea Hadley President NetSetGo Marketing

Andrea Hadley's Vancouver-based web analytics and search engine marketing company has been delivering services internationally since 1999. Andrea is a web-marketing consultant, industry speaker and leader. In addition to producing a successful international web marketing conference in Vancouver BC in 2002, she is a guest lecturer at the University of British Columbia, and co-producer of the MarketingProfs Web Analytics How-to Guide. Andrea is past-president of the International Internet Marketing Association where she was a Founding Director in 2000 and served on the Board for five years. Andrea is also a Founding Director of the Web Analytics Association (WAA), which launched in February of 2005.

Web Analytics Association Training Day Session 3: Optimizing Online Campaigns

Stephen C. Hammond, Product Marketing Manager, Omniture Inc.

Stephen Hammond joined Omniture in 2004 as a consultant to some of the Internet's largest and most innovative companies. With nearly 10 years of experience developing rich interactive applications and media through Web technologies, Mr. Hammond specializes in architecting effective solutions to resolve technical and business problems for small businesses and worldwide enterprises. Among his many accomplishments at Omniture include developing a rich interactive media player, and inventing Omniture ActionSource--a patent-pending, Flash-based solution for measuring and optimizing rich Internet application usage.

Success Tactics 4: Rich Internet Applications - Understand, Optimize, and Increase ROI

Eric Hansen, CEO, SiteSpect

Success Tactics 8: Answering the Challenge of Dynamic Content Testing

Tim Hart, Head of Institutional Research, J. Paul Getty Trust

Tim Hart began his Internet career as a Community Manager at Yahoo/GeoCities, and then as a Product Manager for eToys. He has worked for the J. Paul Getty Trust since 2001, first as a Senior Web Analyst and now as Head of Institutional Research. The Office of Institutional Research was established to help the Trust measure the activities of its programs against the Getty’s mission.

Public Sector 1: What Do You Measure if You Don’t Sell?

Yosi Heber, President, Oxford Hill Partners

Prior to forming Oxford Hill Partners, Yosi Heber spent four years as Chief Marketing Officer of IAC/InterActiveCorp's Entertainment Division (Barry Diller's internet marketing conglomerate: Expedia, Match.com etc.) Prior to that, he spent over twelve years in senior positions at Kraft General Foods and Dannon where he invented the $550 million dollar kid yogurt category, grew Dannon Light to become America's best selling yogurt brand, and launched the most successful new kid cereal of the decade-Marshmallow Alpha Bits. Over the past seven years, Heber has accumulated extensive profit generating internet marketing achievements driving tens of millions of dollars in new, internet related revenue streams leveraging existing websites.

Business Implementation 5

Kathleen Hessert, President, Sports Media Challenge

A thought-leader in harnessing technology to protect and enhance sports brands, Kathleen Hessert has worked in the sports marketplace since 1988. Hessert developed the Buzz Manager product, a tracking tool that measures online word-of-mouth through the combination of a proprietary search engine and human analysis. Hessert coined the term "Fan-Generated Media"™ to better represent the passionate sports community's engagement in blogs, message boards, chat rooms, and social networking sites.

Business Implementation 13: Online PR Metrics - Blogrolls and Wikis and Feeds - Oh My!

Linda Hetcher, Web Intelligence & Optimization, Avaya, Inc.

Linda Hetcher is the Senior Manager at Avaya responsible for Web Optimization/Intelligence for the company’s global Internet sites. Prior to her position at Avaya, Linda was responsible for a number of cross-functional teams in both large B-to-B organizations as well with as small, entrepreneurial companies supporting their interactive business practices. Linda’s background spans broad experience in client relations, technical marketing, professional services and system design and management. She has an undergraduate degree in physics and mathematics and an MS in computer science.

Voice of the Customer 4: Listening to Your Customers Panel One

Tom Hochstatter, Director of Business Development, Yahoo!

Tom is a nearly 20 year veteran of technology dating back to the late 1980’s where he hurled himself into the epic desktop OS and Application wars when he went to work at Microsoft. There he attended to their Distribution and Resellers in a Corporate Marketing role. From there he held various sales, marketing and business development roles at market leading networking and Internet communication firms. Those experiences landed him at IBM’s Tivoli System Management division. In 1999, Tom took the bubble plunge and helped start one of the Internet’s first ASP CRM companies which clearly paved the path for this broadly accepted model. In 2001, he moved to Yahoo! to help organize their first entry into the Enterprise services space. For the past two years, Tom has run a team of Business Development professionals for Yahoo!’s Search Marketing division combing the industry for new technologies and ideas that promise quantum advances for customers - notable in the data and analytics spaces. Tom is a regular industry speaker and author on myriad of topics in the Internet and Analytics spaces. He resides in Austin Texas (y’all) with his wife and 3 boys.

Data Integration 4: Ad Data Management

Braden Hoeppner, Web Analytics & Usability, Trader Corporation

Braden manages web analytics and usability at Trader Corporation, a Canadian leader in print and online vertical media with approximately 200 publications and 20 web sites. Prior to Trader, he worked at TELUS, western Canada's largest telecommunications company, where he guided the implementation, optimization and usage of web analytics to drive business decisions throughout the organization. He is also an online tutor for the UBC Web Analytics Award of Achievement program.

Web Analytics Association Training Day Session 2: Ratcheting Up Website User Experience

Ian Houston, Principal, Visioactive

Ian is an independent consultant specializing in web analytics, online advertising and rich media development. He also was a contributor to Web Site Measurement Hacks by Eric T. Peterson (O’Reilly Media, Inc., 2005) covering topics including RSS feed tracking and alternative methods of user identification.

Data Capture & Integration 2: The Cookie Dilemma and RSS Opportunity

Richard Huffine, Web Analytics Manager, FirstGov, U.S. GSA

Richard Huffine is the Web Analytics Manager for FirstGov (the U.S. Government’s official Web portal) and its’ subsidiaries, Espanol.gov and Webcontent.gov. Prior to joining FirstGov, Richard was a member of the Information Access Team at the U.S. Environmental Protection Agency where he supported the top-level and site navigation of www.epa.gov

Public Sector 2: Web Analytics in the Public Sector

Jim Humphrys, eBusiness Leader, W.L. Gore And Associates

With over 25 years of e-business, marketing, engineering, and logistics experience, Jim leads the enterprise web analytic efforts at Gore, a $2 billion global manufacturer of consumer, medical, electrical, and industrial products. He also co-chairs the WAA research committee and is a UBC associate instructor of web analytics.

Web Analytics Association Training Day Session 4: Selecting a Web Analytics Vendor

Brian Induni, Executive Director, Web Analytics Association

A native of Vermont, Brian is the owner of Induni NorthWest, a web analytics consulting practice. His 20 years of experience in product, engineering and business management include four years as Product Manager at WebTrends. Prior to joining WebTrends in 2000, Brianfounded several companies, including a web site optimization and search engine placement firm with which he continues to be involved. Brian managed a Test & Measurement Business Unit for AMP Incorporated and was an R&D engineer on various aerospace projects such as the backbone communications cable for the Boeing 777 while with Champlain Cable. While with WebTrends, he was the small business / beginning web analytics user evangelist, and was responsible for integrating customer focused training into WebTrends products with the introduction of Professor WebTrends in the fall of 2000. Today, Brian resides in Hayden Lake, Idaho - minutes outside of the beautiful city of Coeur d’Alene - where he enjoys restoring antique and classic automobiles, pursuit of smooth water for boating and wakeboarding, and camping with his family.

Web Analytics Association Training Day Welcome and Business Implementation Track Moderator

Kamal Jain, Director of ASP Operations, BrassRing

Kamal Jain has been involved in technology operations for over 17 years, the past 4 of which as Director of ASP Operations at BrassRing, a leader in talent relationship management delivering solutions to clients primarily via the Web. He is directly involved with planning, implementing and supporting all facets of the infrastructure and is primarily responsible for the performance and availability of BrassRing's global application delivery.

Web Performance Monitoring 3: Performance and the Online Experience

Perry Kamel, COO, MAXAMINE

Perry Kamel leads worldwide strategy and operations for MAXAMINE. He joined MAXAMINE in early 2006 after building a successful track record helping innovative organizations such as Siemens' Next-Generation Carrier Networks unit and CIENA grow and achieve dominant market positions in their industries. He was an innovator in the late 1990s as founder and CEO of BroadPoint Communications, a pioneer in the area of interactive multimedia and sponsored communication services, with several patents to his credit. Perry also was an executive with MCI Communications, a consultant with McKinsey & Company and a battle-proven officer in the United States Navy. Most recently, he independently consulted with leading Fortune 500 companies and industry associations on topics ranging from business transformation and acquisition strategy to public policy. He holds a bachelor's and master's degree in electrical engineering from Cornell University and a Master of Business Administration from The Wharton School at the University of Pennsylvania, where he was a Palmer Scholar.

Success Tactics 7:The Web World Got it Backwards: How Site Quality Obscures Accurate Visitor Measurements

Avinash Kaushik, Director, Web Research & Analytics, Intuit

In his role at Intuit Avinash is responsible for the business, technical and strategic elements of the Web Research & Analytics platform that supports more than 50 Intuit websites. The "Trinity" platform empowers Intuit to drive for optimal Outcomes from Experience and Behavior analysis that is rooted in Customer Satisfaction. Prior to joining Intuit in 2002 his professional career has focused on Decision Support Systems at Fortune 500 companies such as DirecTV Broadband, Silicon Graphics Inc & DHL in Asia, Middle East and the US. Avinash Blogs on the topic of Web Insights at http://www.kaushik.net/avinash.

Business Implementation 6: Creating a Data Driven Web Decision Making Culture: Lessons, Tips, Insights from a Practitioner

Max Keeler, Director of Analytic Technology, The Motley Fool

Max Keeler is responsible for data warehousing, web analytics and other reporting technologies at The Motley Fool. With 10 years under his belt, he has done everything from coding customer analytic applications to managing multiple web farms to serving as Chief Technology Officer. Max currently devotes his time to aligning customer and sales information with marketing initiatives and testing strategies -- and practicing those strategies on his 1-year-old son, Henry.

Performance Monitoring 5: Report from the Field

Ani Kortikar, CEO, Netramind

Ani Kortikar has focused his attention on search marketing. He has worked in technical and managerial capacity at Cisco, Cadence and Xoriant. Ani holds a B-Tech from IIT Bombay and dual MBA from Columbia Graduate School NY and HAAS school of Business - Berkeley, CA.

Business Implementation 1: The Web Optimization Team and Getting Web Metrics at the Heart of Your Business

Kurtis Kroon, Web Analyst (inter alia), Enterprise Content Management Group, State of California, Franchise Tax Board

Kurtis translates tech-speak into biz-speak, and vice versa. He performs spot checks for compliance with online accessibility law, works with usability analysts regarding: web content, bills, notices, intra- and Internet applications and owns and regularly updates content on FTB.ca.gov, Taxes.ca.gov, and the department’s intranet. Kurtis is a Staff Services Analyst for the State of California, Franchise Tax Board. Tying metrics to business goals is quite a challenge for a large government organization. Staying up-to-date with current issues, not getting frustrated when answers to complex questions aren't always forthcoming, and trying to explain the difference between hits and pageviews is all in a days work for Kurtis. Kurtis likes piña coladas and taking walks in the rain. (Okay, he’ll drink a piña colada if someone puts it in front of him and he's really an hydraulic engineer at heart, which explains rainy-day walks.)

Public Sector 4: Your Tax Dollars at Work - California Franchise Tax Board

Steve Kusmer, Sr VP & General Manager, WebSideStory

Steve Kusmer joined WebSideStory in June 2005 when the company he co-founded, Atomz, was acquired by WebSideStory. Started in 1998, Atomz grew to become the leading provider of hosted search and content management solutions, serving more than 300 enterprise customers and winning many product awards and reviews. Previously, Mr. Kusmer was a vice president at Macromedia, managing one of the top 12 trafficked web sites in the world. Before that, he led teams shipping products ranging from 3-D design, computer-based-training, presentation graphics, and operating systems. In 1996, he co-authored two patents at aha! Software Corp., which were subsequently acquired by Microsoft.

Success Tactics 11: Innovation through Integration: Leveraging web analytics to automate site optimization

Joe LaCugna, Ph.D., General Manager, Business Analytics, Expedia

Joe heads up the business analytics group for Expedia North America. Expedia Inc. is the world's largest online travel agency with more than 25 million unique visitors each month and includes hotels.com, hotwire.com, and tripadvisor.com, among others. Expedia, Inc. also operates leading sites in Canada, the United Kingdom, Germany, France, Italy, the Netherlands, Australia, and China.

Joe has worked for and consulted with a number of leading high-growth e-commerce companies. Joe is a thought-leader in the areas of online product strategy, marketing analytics, performance improvement strategies, and corporate business intelligence. He's also an award-winning faculty member at Top 20 business schools, a published author, and an engaging public speaker.

Beyond implementation: Best practices in accelerating insights, integration and impact

Alex Langshur, Principal, Hillwatch

Alex Langshur leads the e-services practice for Hillwatch Inc. where he is pioneering efforts to adapt private sector web channel performance measurement frameworks to the unique challenges of the public sector context. His expertise is improving user satisfaction, fostering site loyalty, and identifying and generating desired outcomes.

Web Analytics Association Training Day Session 1: Getting Started with Web Analytics & Public Sector 5: When ROI Isn’t The Measure of Success

Jonathan Levitt, Senior Director, Business Development, iPerceptions

Jonathan is responsible for iPerceptions' business development initiatives in the retail, financial services and publishing sectors. He has more than thirteen years of hands on sales experience, the last ten years spent primarily in e-business strategy and management. He has worked with some of North America's largest corporations including Bank of America, MasterCard International, Verizon Information Services and the US Navy primarily on database marketing and customer retention projects.

Success Tactics 6: Can't get know Satisfaction?

June Li, Founder and Managing Director, ClickInsight

June Li works with clients to increase leads, sales or self-serve usage on Web sites. Using Web analytics processes and market research, June interprets Data Capture & Integration to determine ways in which clients’ Web sites can be improved. With over twenty years of e-business, marketing, logistics and sales experience, she develops and manages continuous improvement strategies that realize measurable results. A Professional Engineer with an MBA in Marketing from York University’s Schulich School of Business, June currently is an Associate Instructor and on the Advisory Committee of the Web Analytics program at the University of British Columbia. She also an instructor for a Web analytics course at the University of Toronto Professional Learning Centre, Faculty of Information Studies. June is a member of the Web Analytics Association and a member of the Toronto Chapter of the Usability Professionals Association.

University of British Columbia
University of Toronto
Association of Internet Marketing & Sales
Usability Professionals Association

Web Analytics Association Training Day Introduction, Web Analytics Association Training Day Session 5: Selling, Staffing and Sustaining Web Analytics

Keira Lorentzen, Digitas

Keira Lorentzen manages a Digitas team of strategy, analytic, and research specialists whose expertise spans customer insight and data-driven marketing strategy and measurement solutions. Her areas of expertise include customer behavior analysis and evaluation of marketing performance spanning interactive advertising, websites, e-mail and direct mail. Keira has extensive experience in Automotive industry.

Web Analytics Association Training Day Session 3: Optimizing Online Campaigns

James W. MacIntyre, CEO and Co-Founder, Visual Sciences

Mr. MacIntyre is a 20-year veteran of designing, developing and marketing software and networking technologies, products and services. In 2001, he co-founded Visual Sciences, a leading provider of streaming data analysis and visualization software that WebSideStory merged with earlier this year. Jim started his career as a senior technical officer for the Cisneros family of companies, where he worked in more than 30 countries creating or integrating executive information, financial, and communications systems. In the 1990s, he became involved in developing e-commerce software, including the first XML-based B2C e-commerce system. Jim holds several patents, and has served at more than ten companies as CEO, CTO, and as a Director.

Correlating Multi-Channel Data To Optimize Across the Enterprise

Dre Madden, Marketing Manager: Strategy & New Channel Development, StubHub.com

Dre Madden spearheads StubHub’s market research initiatives and manages the Company’s loyalty programs. Prior to StubHub, Dre worked at eBay in the Tickets category, eGroups (Yahoo! Groups) and Kick.com. She holds an MBA from Santa Clara University and a BA from Stanford University.

Voice of the Customer 1: Listening to Your Customers Panel Two

Josh Manion, CEO, Stratigent

Josh Manion runs a consulting firm that’s focused exclusively on web analytics. He has lead web analytics efforts for dozens of leading online firms and is the Membership Co-Chair of the Web Analytics Association. Josh has a Management Science degree from MIT where he researched website usability online trading optimization. Josh, an International Master, is currently ranked in the top 50 chess players in the US.

Business Implementation 4: The Business End of Web Success

John Marshall, CEO, ClickTracks Analytics, Inc.

A Netscape alumnus who is responsible for two other successful software companies, John Marshall has over 20 years of experience in the software industry. After serving as President and CEO of startup Qarbon, John understood the benefits that a good quality web analytics tool could have on his marketing efforts and founded ClickTracks with a vision of high-quality data presented clearly and visually . John regularly speaks on the topic of web analytics and online marketing.

Success Tactics 13: Click Fraud myth busters

Neil Mason, Director of Analytical Consulting, Foviance

Neil joined Foviance as part of an acquisition of Applied Insights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance's analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance's and Applied Insights existing and future clients.

Neil is one of the world's leading analytics guru's and he has a big reputation. He holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and currently serves on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.

Voice of the Customer 5: Not Just What? But Who and Why? and moderator.

Tom Masterman, Research Manager, Internet Broadcasting

Tom Masterman has been with Internet Broadcasting for six years in roles including project management, television writing and producing, and Web multimedia producing. Internet Broadcasting is the third largest source of news and, as the nation’s largest publisher of local online news, produces over 70 television station web sites for the premier broadcasters in the country. Previously, Tom was a television producer at WCVB, the ABC affiliate in Boston, MA.

Marketing Optimization 6: Front Line Report - An Olympic Effort

Saqib Mausoof, Sr Manager Research & Analysis, Ask.com

Saqib has 10+ years of delivering quantitative analyses in ecommerce and financial services firms. An engineer by training, he has worked as a CRM consultant, managed BI projects and developed metrics for monitoring the online sales funnel at Esurance. Currently he provides cookie based customer segmentation analysis for Ask.com.

Marketing Optimization 4: Deep Number Panel - Using Advanced Analytics to Optimize Acquisition

Dave Mickelson, Manager, eMetrics Center, 3M

David M. Mickelson is Manager of the eMetrics Center of Excellence in the Corporate eProductivity Department of 3M Corporation, and is responsible for measuring and improving the marketing effectiveness of 3M's on-line brand through more than eight-hundred internet websites. Mr. Mickelson has twenty-one years of experience in 3M, with previous responsibilities in corporate communications, internet and intranet project leadership, and most recently, three years of experience in managing the business process of 3M web analytics.

Voice of the Customer 4: Listening to Your Customers Panel Two

Mike Minchew, Internet Director, Electronic Data Systems

Mike Minchew leads a 9-person team charged with managing all aspects of EDS’s award-winning site’s online marketing and communications programs. This includes needs analysis, content management strategy, usability testing, information architecture, in-house graphic design, Web development, metrics analysis and more.

Business Implementation 8: From Toys to Tools: Optimizing the Team to Drive Radical Business Improvement

Mike Moran, Distinguished Engineer and Manager of ibm.com Web Experience, IBM

Co-author of the book Search Engine Marketing, Inc., Mike has worked on IBM's Web site for the past seven years, spearheading ibm.com projects in search, Content Management, Personalization, and Web Metrics. Mike can be reached through his Web site (mikemoran.com), which is also home to his Biznology newsletter and blog.

Business Implementation 9: Metrics-Based Web Search

John Nardone, Chief Client Officer, Marketing Management Analytics

John Nardone joined MMA in May 2004 as part of MMA’s initiative in on-demand marketing planning. He was formerly President, International at Modem Media where he led the agency’s global expansion with mergers and acquisitions in London, Hong Kong, Japan, Germany, France and Brazil. He has also served on committees for the 4A’s, ANA, and the IAB, and has been recognized as a “Media All Star"” by Mediaweek magazine. He holds an M.B.A. from Duke’s Fuqua School of Business.

Business Implementation 11

James Newswanger, Corporate Intranet Research Manager, IBM

James F. Newswanger is Research Manager of the IBM Corporate Intranet. In this role, Jim is responsible for the worldwide intranet measurement program at IBM, including site traffic analysis, user satisfaction and related qualitative research. The IBM Intranet is one of the largest in the world, with several thousand sites and 320,000 users. Jim also directs IBM’s Jam collaboration research, which has been recognized with an AMA/Nielsen EXPLOR award, and corporate reputation studies.

Business Implementation 10: Intranet Panel

John Overton, Director of Hosting, ATG

John Overton has amassed a wealth of technical expertise over his 18-year career within technology. He began his technology career in 1987 doing software QA for a DOD contract and went on to serve as a technical lead and project manager for large multi-office systems integration projects during the nineties. Over the last six years he has lead ATG Hosting in building a cutting edge ASP model operation from the ground up. ATG OnDemand hosts and manages both enterprise and mid-market solutions for businesses utilizing a range of applications from eCommerce to Service. John is responsible for meeting SLAs, and all aspects of the hosting infrastructure and application operations. He currently serves as Director of Hosting at ATG which hosts some of the largest ATG sites built for companies like Cingular, Symantec, T-Mobile, PayPal, Airbus and Washington Mutual.

Performance Monitoring 2: Performance Anxiety in the Brand Canyon

Greg Oxton, Executive Director, Consortium for Service Innovation

Greg has extensive experience in the support business. In his 16 years at IBM, he held management positions in customer-service operations, planning and support strategy development. Greg managed a major worldwide support reengineering effort at Tandem Computers and then became the Director of Global Support Planning for Tandem. Prior to joining the Consortium he held the position of Sr. Director of Business Development at N.E.T. Greg’s specialty is customer service strategy and organizational development. As a member of the Consortium while at Tandem and N.E.T., Greg participated in the Strategic Issues Working Group which defined the Multi-vendor Support Strategy. He joined the Consortium staff in July of 1996.

Voice of the Customer 3: Customer Support on the Web. What is All That Activity?

Joe Pagano, Internet Operations Group Coordinator, Library of Congress

Joe Pagano works in the Office of Strategic Initiatives Web Services Division at the Library of Congress. He co-chairs the Federal Web Managers Advisory Council (WMAC) Metrics Task Group and previously worked in the Congressional Research Service and National Library of Medicine.

Public Sector 1

Katie Delahaye Paine, CEO of KDPaine & Partners and Publisher of the Measurement Standard

For the past 17 years, Katie has been providing marketers and communications professionals tools, data and information. She and her firms have read and analyzed millions of news articles, Internet postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her clients' marketing success. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses and government agencies. Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation. She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. She writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine. Prior to founding The Delahaye Group, Katie was the director of corporate communications for Lotus Development Corporation, and manager of merchandising for Hewlett-Packard Personal Computer Group.

Business Implementation 13: Online PR Metrics - Blogrolls and Wikis and Feeds - Oh My!

Dan Perry, Sr. Manager - Internet Advertising, Career Education Corporation

Dan Perry markets over 100 for-profit educational web sites online for more than 60 colleges and universities. His duties include management of SEO, PPC, Usability, and Web Analytics. He is a regular speaker at ad:tech and the Search Engine Strategies conferences, and a member of the SEMPO Board of Directors.

Marketing Optimization 1: Search Panel

Eric Peterson, Vice President of Strategic Services, Visual Sciences

Eric T. Peterson is the author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators. He currently serves as the Vice President of Strategic Services at Visual Sciences where he helps customers improve their own use of Visual Sciences applications. In his spare time Mr. Peterson works diligently to support the entire web analytics community through his programming and educational efforts.

Business Implementation 3: The Web Analytics Business Process

Neil Raden, Principal, Hired Brains, Inc.

Neil Raden is the founder of Hired Brains and is a practicing consultant, industry analyst, speaker and author. He has over two decades of experience in the application of analytics to diverse fields ranging from actuarial science, biotech, logistics and nuclear waste management to cosmetics marketing, brake manufacturing and capital budget analysis. His articles appear in industry magazines and he is the author of dozens of sponsored white papers for vendors and other organizations. Hired Brains implements analytical solutions for clients in North America and Europe and provides market research, industry analysis and strategy consulting services to technology providers.

Data Capture & Integration 6: Web Analytics Data Meets Datawarehouse

David Rance, Managing Director, Round

David Rance is a highly experienced executive who has spent over 30 years in customer management. From a highly successful sales and marketing career with IBM and Wang focusing on the financial services industry, David was appointed Customer Care Director of Cellnet responsible for 2,500 people in 1996, where he inspired the development of a WOW the customer care culture based on empowerment and personal ownership to maximise customer satisfaction. Taking his considerable knowledge and experience into the consulting arena, David is now Managing Director of Round; a specialist customer management strategy consultancy. David led the development of the customer centricity capabilities framework and tools that are being used by companies such as Dell US Consumer to align goals, prioritise investment and optimise costs across international operations. David is the customer centricity guru for CRMGuru.com, a global CRM community and speaks at conferences worldwide.

Voice of the Customer 5: Tuning Your Company to the Customer Voice: Being Customer Centric

Trey Robinson, Director of Marketing and Sales, CyberTrader, a Charles Schwab Company

Trey Robinson oversees business strategy, advertising development and sales as well as the firm’s tradeshow participation, media strategy and web content. Robinson previously helped to develop CyberTrader’s brand identity, the firm’s strategic direction, and its increase market share through a series of effective advertising, marketing and media campaigns.

Marketing Optimization 1: Search Panel

Ed See, Chief Operating Officer, Marketing Management Analytics

Ed See joined MMA in May 2004 as part of MMA’s initiative in on-demand marketing planning. He was formerly Managing Director of the global IT strategy, transformation, and outsourcing advisory practices at consulting firm BearingPoint. He has advised CIOs of some of the world’s largest companies. Prior to joining BearingPoint, he was a Partner in Arthur Andersen’s Business Consulting group. He previously spent 17 years at IBM in software development. He holds an M.S. from Rensselaer Polytechnic Institute.

Business Implementation 11

Duane Schulz, Vice President of Corporate Internet Marketing, Xerox

Duane Schulz assumed his post as VP of Corporate Internet Marketing in January 2005 and has global responsibility for customer-facing Web and e-commerce applications across Xerox. His operation delivers Xerox’s primary website, private customer-facing portals, e-commerce applications, and Internet marketing coordination across the company--all of this encompassing 32 local country sites. Most recently, Schulz led the Xerox Corporate Business Intelligence organization, delivering the customer research, market forecasts and competitive intelligence used to shape Xerox’s future strategies. Prior to joining Xerox, Schulz spent nearly 15 years between Hewlett-Packard Co. and Apple Computer in executive product management and marketing positions.

Keynote 2

Rathin Sinha, GM, eCommerce Business Segment, Monster.com

Rathin Sinha brings 20 years of marketing, strategy, and technology experience in digitization and internet businesses. Previously Rathin was VP of Marketing at Standard Register, Sr. Director of eCommerce for Kinko’s (Now FedExKinko’s), Strategy Consultant with the Mitchell Madison Group and technical and management positions with AlliedSignal and EMRC.

Marketing Optimization 2: Multivariate Panel

Camille Sobalvarro, Director, Web Marketing, Sybase

Camille Sobalvarro is a leader in leveraging interactive technology to generate business results in the business technology sector. He joined Sybase at the beginning of 2005 to lead web marketing, including execution of online marketing strategies, management of systems enabling localization, web analytics, content and digital asset management. His previous work includes business and creative management experience in leading technology companies as well as "tours of duty" in notable dot-com start-ups.

Data Capture & Integration 1: Data Integration Panel

Shubhra Srivastava, Senior Analytics Consultant, Intercontinental Hotels

Shubhra Srivastava works with internal clients in Marketing, Ecommerce, Marketing Research and other departments to study impact of various promotions and make strategic business decisions through custom statistical models and analysis of customer business data. Shubhra designs and performs experiments for the Ecommerce group to measure impact of changes made to the various IC websites using usability, web log and survey data. She builds target mailing lists using logistic models that utilize the behavior patterns of current clients to predict their likelihood to respond to a direct mail or promotion. Shubhra sharpened her skills for this at Acxiom Corporation, where she was a statistical analyst, and at Federal Express where she was a forecasting specialist for their world wide customer service organization. Prior to coming to the US, she was a financial analyst in Bombay. Her speaking experience includes the Institute of Business Forecasting Conference, the 1st quarterly meeting of the Atlanta SAS User Group and the Emetrics Summit. Shubhra was the organizer of the Atlanta Web Trends User Group.

Data Capture & Integration 5: Cross Channel Panel

Brad Sockloff, VP of eCommerce, Time-Life

Jim Sterne, President, Target Marketing

Jim Sterne has been a thought leader in online marketing since 1993 and on web analytics since 1999. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the annual Emetrics Summit and is the Founding President of the Web Analytics Association. He was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine.

Keynote 1: The Big Picture

Robbin Steif, CEO, LunaMetrics

Robbin Steif is not a designer--she’s an analytic marketer. She founded LunaMetrics which has helped dozens of companies use their web analytics to increase their web conversion rate and to more effectively market online. In a former life, Robbin was CFO for MAYA Design, a high-tech firm that specializes in usability for complex technical issues, including websites. She has also owned and sold a national e-tailer, Send Me No Flowers, which sells gifts by direct mail and e-commerce/e-marketing. Her career began in IBM’s Direct Response division. Robbin is a graduate of Harvard College and the Harvard Business School. She is a PA Best 50 Women in Business winner, co-chairman of the Web Analytics Association’s marketing committee, and is a frequent speaker on the topic of website merchandising and e-marketing.

Data Capture & Integration 7: Marketers are from Mercury and Programmers are from Pluto: Marketing for Technologists and moderator.

Jerry Tarasofsky, President, Chief Executive Officer, iPerceptions

Jerry has over 35 years of business and technology experience. Prior to founding iPerceptions in 2000, Jerry co-founded and was CEO of Capability Snapshot Inc, a privately held company that developed a unique methodology for evaluating organization capabilities. Major corporations in both North America and Europe continue to use Capability Snapshots as a management tool. In 1984, Jerry co-founded and was President of Mage Centers for Management Development (Mage), an international management-consulting firm. In 1976, Jerry co-founded Compucentre, a national retail chain and oldest computer chain store in the world. He also was one of the first executives to market PC's including Apple, TI, Commodore, and IBM using the retail channel.

Success Tactics 6: Can't get know Satisfaction?

Eelco van Kuik, Arroba Web Analyse

An independent consultant, Eelco van Kuik has been doing multivariate testing (MVT) as the dominant part of his web analytics activities for companies such as eBay, Postbank and Postcode Lotery.

Marketing Optimization 2: Multivariate Panel

Jennifer Veesenmeyer, Senior Web Analytics Consultant, Evantage Consulting

Jennifer Veesenmeyer has 7 years of online marketing experience. Prior to her position as Lead Web Analytics Consultant at Evantage Consulting, Jennifer managed a team of SEO professionals at FindLaw, the largest Internet marketing company in the legal vertical. She has been published in leading business and trade publications, including Global Law & Business, Legal Management, Marketing for Lawyers and Boston Business Journal.

Data Capture & Integration 8: Publishing Meaningful Reports

Mark Wachen, Chief Executive Officer, Optimost

Prior to Optimost, Wachen worked for 7 years at Sony, overseeing a wide variety of Internet initiatives. Most recently, Wachen was CEO of Indimi (Internet Direct Marketing Intelligence, Inc.), a company majority-owned by Sony. In this role, he spearheaded the acquisitions of InfoBeat, AdTools, and DailyRating. Under his management, InfoBeat grew from 2 million to 8 million subscribers, and was later sold to Euniverse (NASDAQ=EUNI). Prior to Indimi, Wachen was Vice President of Online Ventures for Sony Music, where he spearheaded many online initiatives, including Sony Music's investments in Spinner (acquired by AOL for $300 million), and the launch of the Sony Music Online Web site in 1994. Wachen has an MBA from Harvard Business School, and graduated summa cum laude from Dartmouth College.

7 Pitfalls to Avoid When Conducting Real-Time Testing

Nick Walker, Senior Web Analyst, Expedia.com

Nick has over 20 years experience in developing and utilizing analytic tools, with the last 5 years focused on web analytics at Expedia. Unable to find a vendor package that could handle Expedia’s traffic in 2000, he developed a log-based web analytic system that provided Expedia with insights into their customer’s on-site behavior as the site evolved into the #1 on-line travel agency, serving millions of users per day across multiple web sites around the world. Nick is currently managing the implementation of Omniture as Expedia’s web analytic platform and devising strategies to harness the analytic power of the massive amounts of web traffic data being collected at Expedia.

Performance Monitoring 1: Bringing Sanity to the Tower of Babel

Kim Weller, Senior Manager of Web Analytics, Circuit City

Kim is the Senior Manager of Web Analytics at Circuit City, and has been in this role since January 2006. Kim has worked in the Web Analytics field for six years, and prior to Circuit City, worked with Walt Disney Parks and Resorts. Her first role was as the sole Web Analyst, before she became Manager of the Web Analytics team, handling reporting and analysis for more than 20 sites including Disneyworld.com, Disneyland.com and Disneycruise.com. While at Walt Disney Parks and Resorts, Kim's key analytical responsibilities focused on customer behavior, online advertising, e-mail marketing, web site functionality (e.g. transactions, search, registration), and multi-channel optimization. Kim is currently in the process of building a Web Analytics team and promoting a more data driven culture for CircuitCity.com.

Success Tactics 12: It's the little things

Pierre Guillaume Wielezynski, Communications Officer - Online Outreach, The World Bank Group

Pierre Guillaume Wielezynski is a member of the World Bank’s Central Web Team and has been actively involved in Web marketing and web analytics for six years. He joined the Bank in 2001 to manage the marketing/advertising of the newly launched Development Gateway, turning the site into one of the most active development portals on the Web. Since then, he has focused on the implementation of powerful, high-end metrics software designed to better inform the institution’s on-line strategy. Previously, Mr. Wielezynski worked with an on-line direct marketing firm in Washington, where he developed programs and sites for a variety of commercial and institutional advertisers, and acquired first-hand experience of how the Web is transforming the world.

Public Sector 2: Web Analytics in the Public Sector

Leon Zemel, SVP Client Services, [x+1]

At [x+1], Leon leads the team that is responsible for driving optimal performance for clients' interactive marketing efforts, through implementing [x+1]'s full suite of campaign management, optimization, audience segmentation, and business intelligence technologies. Prior to working at [x+1], Leon held senior positions in the marketing strategy and analysis groups for three leading direct marketing agencies: Digitas, OgilvyOne, and Wunderman. During his 15 years in the direct marketing industry, Leon has delivered analytical marketing services for cross-channel business/product strategy, as well as focused programs within channels, including Web, direct mail, telemarketing, and DRTV. He has led relationships with such clients as AOL, American Express, Barnes & Noble, IBM, and The New York Times. Leon received his MBA from Columbia Business School.

Success Tactics 10: Translating Data Into Action: Marketing in Real-time

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