View Track Overviews or the Schedule.
How well is your server serving? How much does a slow application tarnish your customer experience online? Here's where the IT wizards have a tangible impact on the bottom line. This is the track for optimizing the technology that customers see and your brand depends on.
Nick Walker Expedia.com
iDSS, Dashboard, TRex, TRAMPLE, WAMPLE, HPL, ABACUS, DoubleClick, SiteCatalyst, Tealeaf, just to name a few of the tools Expedia has used over the years to track site usage. For a complex, retail site like Expedia, no one tool can provide the multiple levels of insight required to (1) keep the site running, (2) measure marketing effectiveness, and (3) optimize the site design. This session will describe the balancing act required to integrate data from multiple systems without becoming paralyzed by data overload.
John Overton ATG
Performance monitoring takes on a new level of anxiety when you are tasked with running sites for the likes of Cingular, Symantec, The Coca-Cola Company and T-Mobile. John shares the challenges and solutions employed by global application service provider ATG where he is responsible for ATG's OnDemand SLA backed hosted solutions for companies large and small. John will clarify proactive and reactive monitoring, identify what performance to monitor and exemplify load anticipation and management in an OnDemand world.
Kamal Jain BrassRing
Succeeding on the web today takes more than providing a constantly evolving, cutting edge, personalized experience. With the Internet becoming more and more reliable, and the proliferation of broadband -- the performance of your web properties can make or break your business. A presentation of some of the considerations for delivery and performance monitoring./ Petabytes of data can come streaming out of any web environment. But which bits are crucial? Which are fundamental? What are the minimum gauges you need to keep your eye on to ensure your datacenter is operating at maximum efficiency?
Liz Donaldson Eastman Kodak
You've optimized your conversion funnel, integrated persuasive personas and refined your search terms. All this is to no avail if the product demo goes into an endless loop, the registration form returns error messages, the shopping basket has lost a wheel or your web application is slow to respond. This session will take a look at the tools used by Kodak.com to measure site performance and web application testing before and after they reach the production environment./ You've optimized your conversion funnel, integrated persuasive personas and refined your search terms. All this is to no avail if the product demo goes into an endless loop, the registration form returns error messages or the shopping basket has lost a wheel. How you plan to identify, correct and respond to web application errors has huge bearing on both revenue and customer experience.>
Maxwell Keeler The Motley Fool
So all this looks good on paper, but how does implementing and more importantly utilizing an analytics package work? Max Keeler of The Motley Fool will share his experiences with implementing and monitoring multiple packages. He will share what has worked, what has failed and will detail how they will use their lessons learned to position themselves for the launch of their latest service, CAPS.
/ The latest arrow in the web monitoring quiver is client-side recording and playback of individual sessions. Invaluable for incident management and user experience analysis. How is this technology implemented? How is it best used? And yes - what about privacy?>