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Emetrics Summit: London 2007

See the 2008 show!

Agenda Overview (Full Details)

Thursday, 29 March: Emetrics Summit Overview
Friday, 30 March: Emetrics Summit Overview

Thursday, 29 March

8:00 - 9:00
Registration & Breakfast
9:00 - 10:00
Keynote: Website Measurement Ecosystem with Jim Sterne
10:00 - 10:30
WebTrends Presentation
10:30 - 11:00
Break & Exhibition
11:00 - 11:50
Keynote: Optimization in Action: Real-Time On-Site Targeting at Lloyds TSB with Matthew Banks
12:00 - 12:50 Delegates may choose to attend either session on at this time
Session 3: Not Just What? But Who and Why?	Session 4: Managing Multiples: Brands, Plans and Platforms at BP
12:50 - 2:15
Birds of a Feather Lunch
2:15 - 3:00
Keynote: Competitive Analysis with Avinash Kaushik
3:00 - 3:30
Break & Exhibits
3:30 - 4:30
3Outcomes Roundtable
4:30 - 5:20 Delegates may choose to attend either session on at this time
Session 6: Taking the Measure of Online Advertising	Session 7: More Stories from the Funnel: Comparing B2C and B2B Conversion Journeys
5:30 - 7:00
Reception / Exhibits

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Friday, 30 March

8:00 - 9:00
Registration & Breakfast
9:00 - 9:45
Keynote: Tweak and Test - Computerized Continuous Improvement with Martin Mcnulty
9:45 - 10:45
Vendor Variety Hour
10:45 - 11:10
Break & Exhibition
11:10 - 12:00 Delegates may choose to attend either session on at this time
Session 10: Tuning Your Company to the Customer Voice: Being Customer Centric	Session 11: Unlocking Customer Value and Insight
12:10 - 1:00
Session 12: Myrias of Email Metrics	Session 13: Implementing Web Analytics: A Practical Methodology
1:00 - 2:15
Birds of a Feather Lunch / Exhibits
2:15 - 3:00 Delegates may choose to attend either session on at this time
Session 14: Taking the Measure of Search	Session 15: Stories from the Front: Web Marketing Intelligence
3:00 - 3:30
Break
3:30 - 4:20 Delegates may choose to attend either session on at this time
Session 16: Stories from the Front - Good Times, Great Clothes	Session 17: Website Success from the Top
4:30 - 5:20 Delegates may choose to attend either session on at this time
Session 18: What a Long, Strange Trip It's Been	Session 19: Web Analytics in Retail Financial Services