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Emetrics Summit: London UK 2007

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Matt Banks Senior Manager, MI Analysis and Planning, Lloyds TSB Consumer Banking

Keynote: Optimization in Action: Real-Time On-Site Targeting at Lloyds TSB

Matt has a team of Internet Analysts who analyse online and offline data sources to provide insight back out to wider business for the Distribution and Sales Channels at Lloyds TSB, including the online channels lloydstsb.com and Internet Bank. Matt joined Lloyds in 2004, previously working at Centrica and Haymarket Publishing.

Miles Bennett, Web Analytics and Management Information Consultant

Web Analytics in Retail Financial Services

Miles is an experienced web analyst with a strong background in business intelligence and retail financial services. He has helped clients improve their understanding of insights from effective web measurement, data mining and combining multiple data-sources. Clients include: Royal Bank of Scotland, NatWest Bank, MINT Credit Card, Coutts Private Bank, Abbey and Lombard Direct. Ask Miles about the impact of the weather on conversion.

Patricia Gildea, e-Delivery Manager, npower ltd.

More Stories from the Funnel: Comparing B2C and B2B Conversion Journeys

Pat is responsible for end-to-end delivery of npower.com and related sites for npower, ltd - one of the major UK suppliers of gas & electricity. As well as managing an in-house team and a raft of agencies & suppliers, she chairs the residential internet working group, advises in the business-to-business internet working group and participates in the retail-level multi-channel customer management steering group. Her daily focus is on ensuring a myriad of tactical micro-decisions always support the overall business digital strategy, and web analytics is an absolutely essential tool to do this. Before npower, she was the web manager/editor for UK-based, world-wide FTSE 100 accounting software development corporation. Ask Pat about becoming a UK citizen.

Russell Gould, Director of Digital Marketing, MyTravel

What a Long, Strange Trip It's Been

Before heading up digital marketing at MyTravel (one of the UK's leading holiday and leisure groups, incorporating big holiday names such as Airtours, Direct Holidays, Aspro, Escapades, Panorama, Manos, Cresta Holidays, Tradewinds, Going Places, and Mytravel.com), Russell was Head of E-commerce at Bradford & Bingley, coming from Product Development Director for Charcolonline. Prior to joining Bradford & Bingley, Russell was Sales Development Manager - Mortgages & Equity Release - for Norwich Union, which he joined in September 1999. He had previously spent 6 years working in various product development, sales and marketing roles at ANZ Banking Group in New Zealand.

Mike Grehan, CEO, Searchvisible and author of Search Engine Marketing

Taking the Measure of Search

Mike is a sought after speaker in Europe and the U.S. and noted author and search engine marketing expert. He is perhaps best known for the unprecedented access he has been granted to interview and peek under the hood at many of the major search engines. He has insight into their search algorithms and a technical understanding like no one else in the industry. Ask Mike how he met his wife.

Ian Jindal IanJindal.com

Website Success from the Top

Ian Jindal is an entrepreneur, corporate executive and advisor, working in eCommerce for over a decade - in integrated retail, publishing and broadcast. Ian's expertise is in business transformation - whether at startup and growth stages, turnaround activities or leading step-changes in large organisations - enabling them to compete effectively for today's digital, demanding customers.

In eCommerce, marketing, engineering and technology collide. Ian's skills in sales and business development are supplemented by deep technical knowledge, analytical and process skills which, combined, turn the explosive changes into profitable opportunities.

Ian is a regular speaker and conference chair, and provides commentary and analysis on etail and ecommerce via his weblog and in InternetRetailing magazine and portal.

Ian works with clients in retail, ecommerce and digital marketing/PR on projects and as a retained advisor on business change, integrated multichannel retail, web2.0 and how profitably to extract money from digital customers!

Avinash Kaushik, Author, Blogger & Analytics Evangelist

Competitive Analysis: Why You Can't Live Without It

Avinash Kaushik is the author of Web Analytics: An Hour A Day and the highly rated web analytics blog, Occam's Razor. He is a independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit where he was responsible for the business, technical and strategic elements of the analytics platform that supported more than 70 Intuit websites. He is a frequent speaker at industry conferences such as Emetrics Summits and Ad-Tech in the US and Europe, and he is often quoted as a Web Metrics expert by The Chicago Tribune and other media.

Vincent Kermorgant, Senior Specialist, Web Analytics, Nokia

Implementing Web Analytics: A Practical Methodology

Vincent provides web analytics services for nearly one hundred individual websites across the globe in over 40 languages. Nokia realized early on the need to provide Web Analytics at a company level. Vincent walks the businesses through the web analytics process, i.e. the content of the service, helping them to derive business intelligence from the dashboards. Ask Vincent about his 1/32 scale Hasegawa Messerschmitt.

Neil Mason, Director of Analytical Consulting, Foviance

Neil Mason, Director of Analytical Consulting, Foviance Neil joined Foviance as part of an acquisition of Applied Insights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance's analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance's and Applied Insights existing and future clients.

Neil is one of the world's leading analytics guru's and he has a big reputation. He holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and currently serves on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.

Martin McNulty, Director of Online Marketing, Skype

Tweak and Test - Computerized Continuous Improvement

Martin heads Skype's Global online marketing team supporting 26 markets. He's been charged with bringing best practice experience & leading edge infrastructure to Skype's marketing to improve Customer Acquisition, Customer Retention and Lifetime Value. Martin is a senior online marketer with broad experience in high-tech, FMCG, entertainment, PC & automotive sectors. A proven strategist comfortable with fast paced environments, Martin is strongly data oriented with thorough grounding in all aspects of online from acquisition to retention & CRM from both the client and agency side of the table.

Danny Meadows-Klue, Founder and CEO, Digital Strategy Consulting

Taking the Measure of Online Advertising

Danny has been in digital publishing and marketing for more than 10 years, initially as a business strategist, and then at the end of 1995 as the manager of the UK's first online newspaper; telegraph.co.uk. He's a self confessed media-addict, and having been offered his first local newspaper editorship when he was 18, has written for national press in Europe, presented for BBC television and radio, and even edited in film. Digital brings together his media passions and along the way he's helped set up more than 20 digital trade bodies and initiatives, 10 higher education courses, consulted to government ministers on political policy and run online stores, newspapers, portals and email brands.

In December 2000 Danny founded Digital Strategy Consulting, to help share these experience with media firms, agencies and brands. He's probably best known for his work as the co-founder and former chairman of the IAB in the UK and Europe (where he retains directorships), as the IDM's chair of digital examinations, or as one of NBC Internet's European Vice Presidents. Away from the web you'll probably find him beneath the waves where he retains a senior instructorship in scuba-diving, or starting out on the long trek toward a private pilot's license. He is a fellow of the Royal Society of Arts and lives in London.

Sam Michel, CEO, Chinwag

Myriads of Email Metrics

Aside from looking after the UK's oldest, best, most interesting online marketing discussion lists, and writing the odd article, Sam has, in his day job, produced the original Time Out website, worked as Site Director on Popcorn for Carlton Online and has just finished a recent stint as Technical & Marketing Director of communications agency, Xpedita. He consults on a range of digital marketing projects, particularly email marketing, for clients including: The Barbican, Square One Group, the Teacher Training Agency and Opendemocracy.net. Ask Sam about his chinchilla.

Dan O'Sullivan, Boden

Stories from the Front - Good Times, Great Clothes

For over 3 years, Dan has been watching web analytics tools and requirements evolve. As web marketers at most smaller firms do, he began by looking at log file data out of interest, then took on various roles to improve sales. Dan quickly became the source for online data, allowing him to specialise and become Boden's web analyst - optimizing over 3,000 orders a day. Ask Dan about trying to manage a strong editorial voice.

David Rance, Managing Director, Round

Tuning Your Company to the Customer Voice: Being Customer Centric

David Rance is a highly experienced executive who has spent over 30 years in customer management. From a highly successful sales and marketing career with IBM and Wang focusing on the financial services industry, David was appointed Customer Care Director of Cellnet responsible for 2,500 people in 1996, where he inspired the development of a WOW the customer care culture based on empowerment and personal ownership to maximise customer satisfaction. Taking his considerable knowledge and experience into the consulting arena, David is now Managing Director of Round; a specialist customer management strategy consultancy. David led the development of the customer centricity capabilities framework and tools that are being used by companies such as Dell US Consumer to align goals, prioritise investment and optimise costs across international operations. David is the customer centricity guru for CRMGuru.com, a global CRM community. Ask David why he named the company "Round" and be prepared for a history lesson.

Peter Simpson, Technology Architect, AIRMILES

Stories from the Front: Web Marketing Intelligence

Peter is on the hot seat. He is responsible for establishing business requirements and selecting solutions that add value to the company at AIRMILES. Peter was formerly with Lloyds Bank Insurance Services, National Power and Berkeley Nuclear Laboratories.

Jim Sterne, President, Target Marketing

Keynote: Website Measurement Ecosystem

Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the annual Emetrics Summit and is the Founding President of the Web Analytics Association. He was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine.

Giles Sutehall, Group Channels Manager, Communications & External Affairs, BP

Managing Multiples: - Brands, Plans, and Platforms at BP

As part of the Communications and External Affairs function Giles has specific responsibility for the Group's use of the Internet & Intranet. Prior to joining BP in 2004 he was the BBC's Broadcasting Continuity Manager, responsible for keeping all channels 'on-Air' over the Millennium (which he claims is responsible for most of his grey hairs). Giles started his career at British Aerospace (now BAE Systems) as an apprentice and became a Flight Test Engineer, working on both Hawk & Harrier aircraft. Giles is married to a gorgeous Geography Teacher and has one horse riding ten year-old son. Ask Giles for photos.

Geraldine Tosh, Managing Director, ipoints.co.uk

Unlocking Customer Value and Insight

Geraldine has over 14 years direct and digital marketing experience having started out in several DM & integrated agencies. At TMW, she controlled the strategic development of some of the agency's biggest accounts including O2 and ScottishPower. Geraldine moved to loss-making, VC-funded online loyalty programme ipoints ltd, and, by focusing on digital and email marketing techniques, she turned the loss-making business into a highly profitable one, the UK's biggest online coalition loyalty programme, which was successfully acquired by Maximiles Group, a publicly quoted company, in July 2006.

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