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Emetrics Summit: San Francisco 2007


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Agenda Overview (Full Details)

Exhibit Hall Hours: Monday 10:30 - 7:30pm, Tuesday 8:00am - 4.00pm

Sunday, May 6: WAA Training Day

8:00 - 9:00 - SUNSET COURT
Registration & Continental Breakfast
9:00 - 10:30
SEA CLIFF
Introduction to Web Analytics
PACIFIC HEIGHTS
Web Analytics for Site Optimization
10:30 - 11:00 - SUNSET COURT
Break
11:00 - 12:15
SEA CLIFF
Introduction to Web Analytics
PACIFIC HEIGHTS
Web Analytics for Site Optimization
12:15 - 1:45 - TWIN PEAKS
Lunch
1:45 - 3:00
SEA CLIFF
Online Marketing Campaign Measurement
PACIFIC HEIGHTS
Creating and Managing the Analytical Business Culture
3:00 - 3:30 - SUNSET COURT
Break
3:30 - 5:00
SEA CLIFF
Online Marketing Campaign Measurement
PACIFIC HEIGHTS
Creating and Managing the Analytical Business Culture
5:30 - 7:00 - GOLD BALLROOM
WAA Member Meeting
Members Only - Please Register
7:00 - 9:00 - GOLD BALLROOM
WAA Reception
Members Only - Please Register

Monday, May 7

Exhibit Hall Hours: 10:30 - 7:30pm

8:00 - 9:00 - REGENCY FOYER
Registration & Continental Breakfast
9:00 - 10:00 - GRAND BALLROOM
Keynote: Website Measurement Ecosystem with Jim Sterne
10:00 - 10:30 - GRAND BALLROOM
The Future of Customer Understanding
10:30 - 11:00 - RALSTON ROOM
Break & Exhibition
11:00 - 11:50
GOLD BALLROOM
Session 1: Monetizing & Prioritizing Opportunities to Move to ACTION
TWIN PEAKS NORTH
Session 2: Listening to the Search Box: Search Analytics in a Nutshell
TWIN PEAKS SOUTH
Session 3: How do You Measure ROI if You Don't Sell?
SEA CLIFF
Success Tactics 1 & 2
12:00 - 1:30 - GRAND BALLROOM
Birds of a Feather Lunch
1:30 - 2:20
GOLD BALLROOM
Session 4: Measuring Customer Experience Quality
TWIN PEAKS NORTH
Session 5: So Now You're a Web Analyst
TWIN PEAKS SOUTH
Session 6: Measuring by the Mission
SEA CLIFF
Success Tactics 3 & 4
2:30 - 3:30 - GRAND BALLROOM
3Outcomes Roundtable
3:30 - 4:00 - RALSTON ROOM
Break & Exhibition
4:00 - 4:50 - GRAND BALLROOM
Guru Session: The Cult of Web Measurement: How to Use Voodoo, Bloodletting, and Attention to Process to Optimize Your Investment in Web Analytics with Eric Peterson
5:00 - 5:50
GRAND BALLROOM
Session 7: Web Analytics Expectations and Best Practices
TWIN PEAKS NORTH
Session 8: Operational Design - Optimizing Your Web Analytic Investment
TWIN PEAKS SOUTH
Session 9: Measuring Public Sector / Non Ecommerce Success
SEA CLIFF
Success Tactics 5 & 6
6:00 - 7:30
Reception / Exhibits

Tuesday, May 8th, 2007

Exhibit Hall Hours: 8:00am - 4.00pm

8:00 - 9:00 - REGENCY FOYER
Registration & Continental Breakfast
9:00 - 10:00 - GRAND BALLROOM
Keynote: Data At The Edge: Optimizing Customer Information with Seth Romanow, Microsoft
10:00 - 10:30 - GRAND BALLROOM
Multivariable Optimization: Best Practices in Holistic Conversion Improvement
10:30 - 10:50 - GRAND BALLROOM
Scaling Web Analytics to the World
10:50 - 11:20 - RALSTON ROOM
Break & Exhibition
11:20 - 12:10
GOLD BALLROOM
Session 10: Peak Performance - Optimizing Systems, Traffic and Customer Satisfaction
SEA CLIFF
Session 11: Optimizing Display Ads and Landing Pages
PRESIDIO
Session 12: P.I.M.P. My Reports
PACIFIC HEIGHTS
Success Tactics 7 & 8
12:10 - 1:30 - GRAND BALLROOM
Birds of a Feather Lunch
1:30 - 2:20
GOLD BALLROOM
Session 13: Online Acquisition Optimization
SEA CLIFF
Session 14: Online Advertising - An Exact Art and a Fine Science
An Emetrics Summit Case Study
PRESIDIO
Session 15: Assembling Your Reporting Toolkit
PACIFIC HEIGHTS
Success Tactics 9 & 10
2:30 - 3:30 - GRAND BALLROOM
Secrets of Your Success Roundtable
3:30 - 4:00 - RALSTON ROOM
Break & Exhibition
4:00 - 4:50
Guru Session: Competitive Analysis: Why You Can't Live Without It with Avinash Kaushik
4:50 - 5:00 - GRAND BALLROOM
Maximizing the Impact of Behavioral Targeting and Optimization: Picking the Right Tool for the Job
5:00 - 5:50
GRAND BALLROOM
Session 16: Quantifying and Optimizing the Human Side of Online Marketing
An Emetrics Summit Case Study
SEA CLIFF
Session 17: Don't Let Emetrics be the Only Metrics
PRESIDIO
Session 18: 10 Actionable Things to Measure Tomorrow
PACIFIC HEIGHTS
Success Tactics 11 & 12
6:00 - 7:30 - GRAND BALLROOM
Web Analytics Wednesday on Tuesday Reception

Wednesday, May 9th, 2007

7:30 - 8:30 - GOLD BALLROOM
Ask the Guru Breakfast
8:00 - 9:00
Registration & Breakfast
9:00 - 10:00 - GRAND BALLROOM
Keynote: The Eco-System of Information & Analytics: How do You Measure Success? with Lissa Gatz, BestBuy
10:00 - 10:30 - GRAND BALLROOM
Extreme Optimization: Automated Uplift from On-site Behavioral Targeting
10:30 - 11:00 - REGENCY FOYER
Break
11:00 - 11:50
GRAND BALLROOM
Session 19: From Pages to Events - Measuring Web 2.0
GOLD BALLROOM
Session 20: The Politics of Web Optimization
PACIFIC HEIGHTS
Session 21: Portals, Branding, Analytics, Search
SEA CLIFF
Success Tactics 13 & 14
12:00 - 1:30 - RALSTON ROOM
Birds of a Feather Lunch
1:30 - 2:20 - GRAND BALLROOM
Guru Session: Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing with Bryan Eisenberg
2:20 - 2:30 - GRAND BALLROOM
WebSideStory Presentation
2:30 - 3:30
GRAND BALLROOM
Session 22: Serious Statistics to Optimize Acquisition
GOLD BALLROOM
Session 23: Strengths and Differences - An Analytics Comparison
PACIFIC HEIGHTS
Session 24: Calculating Usability
SEA CLIFF
Success Tactics 15 & 16

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