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Emetrics Summit: San Francisco 2007

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Lissa Gatz, Seth Romanow, Jim Sterne


Bryan Eisenburg, Avinash Kaushik, Eric Peterson,


Pete Affeld, Director Analytics, Numeric Analytics

Pete Affeld has more than 20 years experience in designing, developing and implementing advanced statistical and econometric methodologies for various companies. His expertise includes online and offline marketing analysis, campaign planning, predictive modeling, behavior analysis, lifetime value modeling, econometrics, time series analysis, regression analysis and site personalization. Pete has provided solutions to companies in the telecommunications, automotive, retail, financial services, pharmaceutical and hospitality industries.

Success Tactics 2: Are you getting the most profit from your online media spend? Relying on conventional metrics may be holding your profits down.

Gary Angel, President and CTO, SEMphonic

Bringing over twenty years of experience in decision support, CRM, and software development, Gary co-founded SEMphonic and is president and chief technology officer. He's responsible for leading SEMphonic's development of Web analytics and SEM decision making tools for web marketing professionals. In addition, he helps companies like WebMD, Intuit, American Express and Charles Schwab maximize their web channel marketing through intelligent use of Enterprise Web Analytics. Before SEMphonic, Gary created and implemented multi-million dollar CRM systems whose customer-driven use of Web analytics increased profitability and customer loyalty for Fortune 500 companies including VISA, Bank of America, and American Express. His pioneering work in Web behavioral profiling, neural-network Web analysis, Web-content success correlation, and point-to-point process analysis has enabled major brands such as American Express, AOL, Morgan Stanley and Hotwire to dramatically improve customer acquisition and satisfaction, shopping-cart conversion and overall web channel performance - often with multi-million dollar bottom-line improvements. Gary has published articles on Web and SEM Analytics in DM News, American Demographics, CRM Guru, CRM Buyer, IMediaConnection, Business Geographics and Business Insurance. He graduated, with honors, from Duke University and lives in San Francisco with his wife and two young girls.

Success Tactics 15: Functionalism: a Practical Method for Web Analytics

Shane Atchison, CEO, ZAAZ

Shane Atchison co-founded ZAAZ in 1998. Shane has led efforts to develop compelling online experiences for clients such as Disney, Fox Television Network, Microsoft, National Geographic, PBS, Warner Brothers, Boeing and Washington Mutual. At ZAAZ, Shane's responsibilities range from setting the company's overall strategy to working with clients, leading partnerships and fostering the internal culture of the company.

Session 1: Monetizing & Prioritizing Opportunities to Move to ACTION

Brad Bender, Vice President of Optimization Solutions, DoubleClick

Brad Bender leads the DoubleClick effort to develop new cutting edge performance optimization technologies for digital media. Prior to his current role, Brad was the Director of European Operations for Abacus International (formerly a division of DoubleClick), based out of London. During his time there the business expanded from its UK headquarters to operations based in Dublin, France, and Germany. Previously, Brad was the Director of Product Development for DoubleClick, where he pioneered the behavioral targeting technology known as Intelligent Targeting, and also developed a patent pending tool for anonymous data collection to help marketers effectively target ads while exercising sensitivity toward consumer privacy. Brad graduated with a Bachelors of Science from Cornell University.

Maximizing the Impact of Behavioral Targeting and Optimization: Picking the Right Tool for the Job

Success Tactics 8: Four Steps to Better Campaign Performance

Vicky Brock, Co-Founder, Highland Business Research

Vicky Brock Highland Business Research's Head of Web Analytics and Online Research. She is currently involved in analytics and online research in the Tourism and Public/Government sectors.

Vicky has been Co-Chair of the WAA International Committee for the last 18 months, co-ordinates the WAA local activity in Scotland and was a contributor to the UBC Web Analytics Course. She is currently writing Web Analytics Course Modules for Scotland's UHI Millennium Institute.

Vicky has worked in web-focused research and web analytics since 1999 and began her career in market research and direct marketing in 1993.

Introduction to Web Analytics, Half Day Workshop

Jason Burby, Director of Web Analytics/Optimization, ZAAZ

Jason leads one of the worlds largest and most recognized strategic web analytics consulting firms serving fortune 2000 web clients. He is Co-Chair of the WAA Association Standards Committee, author of regular web analytics column on ClickZ for past four years and author of "Actionable Web Analytics: Using Data to Make Smart Business Decisions" (Wiley, 2007). Jason has spoken at the Emetrics Summit each of the past three years.

Session 1: Monetizing & Prioritizing Opportunities to Move to ACTION

Megan Burns, Senior Analyst, Customer Experience, Forrester Research, Inc.

As a senior analyst on Forrester's Customer Experience team, Megan's research focuses on the use of Web analytics to help companies develop a disciplined process for Web site improvement based on actual Data Capture & Integration about customer behavior, not guesswork. Before joining Forrester, Megan was a senior systems analyst for AT&T Labs. In that role, she defined requirements and designed user experiences for large, customer-facing Web sites, including eCommerce and eService sites for residential telephone service, B2B marketing sites, the AT&T BusinessDirect customer extranet portal, and, most recently, the online call management interface for AT&T CallVantage Service, AT&T's residential Voice Over IP (VoIP) product. Megan holds a B.S. in computer science from Rensselaer Polytechnic Institute and a master of software engineering degree from Carnegie Mellon University.

Session 4: Measuring Customer Experience Quality

Joseph Carrabis, Chief Research Officer, NextStage Evolution

Joseph Carrabis has authored 22 books and 225 articles in five areas of expertise. His books have covered cultural anthropology, database technology and methods, information mechanics, language acquisition, learning and education theory, mathematics, network topologies, and psycholinguistic modeling. His articles have covered computer technology, cultural-knowledge modeling, equine management, knowledge studies and applications, library science, martial arts, myth and folklore, neurolinguistic, psychodynamic and psychosocial modeling, group and tribal behavior, and social interactions in NYC and more. He's currently a columnist for iMediaConnections and blogs at www.bizmediascience.com.

Session 16: Quantifying and Optimizing the Human Side of Online Marketing

Bob Chatham, SVP, Education, WebSideStory

Bob Chatham joined Visual Sciences in 2005, and has served as WebSideStory's senior vice president, education since December 2006. Prior to Visual Sciences, Bob was an analyst at Forrester Research for ten years where his work covered web analytics and strategies for managing multi-channel customer relationships. Bob holds a degree in computer science with high honors from Colgate University.

WebSideStory Presentation

Success Tactics 16

Brett Crosby, Senior Manager, Google Analytics

Brett has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a product leader at Google.

Scaling Web Analytics to the World

Success Tactics 1: Google Analytics

Bryan Eisenberg, Co-founder and CPO (Chief Persuasion Officer)Future Now, Inc.

Bryan Eisenberg has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and marketing performance metrics into your marketing efforts. Bryan is an inventor of Persuasion Architecture and is also one of the founders and Chairman of the Web Analytics Association. Bryan is a co-author of the New York Times, Wall Street Journal and USA Today bestselling Call to Action, Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing, Persuasive Online Copywriting, and The Marketer's Common Sense Guide to E-Metrics.

Guru Session: Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Alex Eldemir, Partner, Marketing NPV

Alex honed his financial and management acumen as a banker and as an Economic Officer with the US Department of State serving in Africa and the Middle East. Those skills served him well when he returned to the States as a consultant at Mercer Management Consulting. From there, he led product marketing and management at OpenDesign, a high-tech start-up founded by Nathan Myhrvold, former CTO at Microsoft. Most recently, Eldemir was Managing Partner at Firewhite Consulting. He has a BA and an MBA from the University of California at Berkeley.

Session 17: Don't Let Emetrics be the Only Metrics

Kristen Findley, Manager of Web Site Analysis, Ameriprise Financial

Kristen manages the implementation and support of the site's measurement tools including those used for A/B & multivariate testing. Her team's objective is to support business decisions based on results.

Session 15: Assembling Your Reporting Toolkit

Bill Gassman, Research Director, Gartner

Bill Gassman is a research director in Gartner Research, and is part of the Business Intelligence team. He is the lead analyst for the topics of Web analytics and business activity monitoring . Mr. Gassman's previous responsibility at Gartner focused on IT operations, including Web site monitoring. Prior to joining Gartner, Mr. Gassman worked at Digital Equipment Corporation for 17 years . He has been with Gartner for 9 years and has 32 years experience in the IT industry.

Session 7: Web Analytics Expectations and Best Practices

Lissa Gatz, Director - Customer Experience, BestBuy.com

Lissa is responsible for operational reporting and forecasting, customer satisfaction, web analytics and online competitive intelligence. Her team's primary focus is to integrate this information into the strategic planning and solution development processes to leverage the unique characteristics of the channel while providing customers with an integrated multichannel shopping experience.

Keynote: The Eco-System of Information & Analytics: How do You Measure Success?

Chris Gemignani, Product Development Lead, Juice Analytics

Chris has deep analytics expertise with Excel, SAS, and open-source tools for large-scale data manipulation. His designer's eye, creativity, and broad skill-set have led to innovative data presentation solutions for clients in a wide-range of industries. Prior to Juice, Chris worked in the credit card industry on scoring and analytics.

Session 15: Assembling Your Reporting Toolkit

Brigham Graff, Best Practices Consultant, Omniture

Brig Graff is a senior business consultant in Omniture's Consulting Services division. He brings more than 8 years of online marketing experience to bear for his roster of Fortune 500 clients, with deep experience across multiple industry verticals. Formerly the Director of Website Marketing at Overstock.com, one of the world's largest online retailers, Brig now drives substantial business success for his Omniture clients including: Sony, Wal-Mart, Gap Inc, GE, Microsoft, Novell, EW Scripps, Glaxo-Smith Kline, and many others. Having led multiple strategic consulting projects at this level, and having been a senior manager at an online retailer with more than $800 million in sales per year, Brig is able to discern the critical strategies that will result in actual gains for a high-caliber online business. In his session at eMetrics, Brig will highlight several key trends and critical insights from the front line of working with the world's largest online businesses.

Success Tactics 13: Extreme Emetrics: Stories from the front in optimizing the most demanding sites on the Web

Stéphane Hamel, Senior eBusiness Architect, Desjardins General Insurance Group

Stéphane has been involved in web development for over 10 years, playing various roles in nearly 25 web projects. He got hooked up on web analytics four years ago. Before joining Desjardins, Stéphane worked for Nurun, one of the largest Canadian interactive agencies, Bombardier Recreational Products, Softimage/Microsoft and spent some time as a freelance consultant. Other than his day job and blogging about web analytics, he is also the local organizer of the WaW and pursues an eBusiness MBA.

Online Marketing Campaign Measurement, Half Day Workshop

Eric J. Hansen, President, SiteSpect

Eric is the president of SiteSpect, Inc., and the architect of the firm's patent-pending solution for optimizing web sites through non-intrusive multivariate testing. Prior to SiteSpect, Eric served as CEO of Worldmachine Technologies, a web development agency focused on building complex web solutions for over 50 enterprise clients including MSN, Hearst New Media, Putnam Investments, and The New England Journal of Medicine. Prior to Worldmachine, Eric held product management and engineering positions at Logistics.com, Raytheon and The Center For Clinical Computing at Harvard Medical School. Eric received a degree in cognitive science and psychology from the University of Rochester in Rochester, NY.

Success Tactics 14: Revealing the Levers that Influence Your Visitors' Behavior

Tim Hart, Head of Institutional Research, J. Paul Getty Trust

Tim Hart began his Internet career as a Community Manager at Yahoo/GeoCities, and then as a Product Manager for eToys. He has worked for the J. Paul Getty Trust since 2001, first as a Senior Web Analyst and now as Head of Institutional Research. The Office of Institutional Research was established to help the Trust measure the activities of its programs against the Getty’s mission.

Session 6: Measuring by the Mission

Eric Head,Director of Business Development, ForeSeeResults

Success Tactics 5: Using Customer Satisfaction Analytics To Influence Site Visitor Behavior

Kevin Heisler, Analyst, JupiterResearch

Kevin covers search marketing and online advertising. In this role, he examines business models, consumer behavior, staffing and technology trends and search engine innovations, as well as branding and direct response tactics. He focuses on the marketing and technology issues advertisers, publishers, technology vendors, advertising agencies, venture capitalists and their portfolio companies face as they decide whether to buy or build new technologies and expand services to build their businesses.

Kevin joined JupiterResearch from Proof Theory, an online advertising and search marketing consulting firm. Before founding Proof Theory, he was Vice President, Strategic Accounts for 360i in New York and Atlanta. His experience in paid search marketing began with Did-it.com, where he launched the business development department, built the sales team and negotiated search marketing partnerships.

Kevin began his career with Fortune 500 companies Liberty Mutual, USAirways and American Airlines. He received a BA in English from the University of North Carolina at Chapel Hill. He lives in New York City with his wife and daughter.

Session 21: Watch This Space

Brent Hieggelke, VP Strategic Marketing, Touch Clarity

Extreme Optimization: Automated Uplift from On-site Behavioral Targeting

Braden Hoeppner, Web Analytics & Usability, Trader Corporation

Braden manages web analytics and usability at Trader Corporation, a Canadian leader in print and online vertical media with approximately 200 publications and 20 web sites. Prior to Trader, he worked at TELUS, western Canada's largest telecommunications company, where he guided the implementation, optimization and usage of web analytics to drive business decisions throughout the organization. He is also an online tutor for the UBC Web Analytics Award of Achievement program.

Session 24: Calculating Usability

Creating and Managing the Analytical Business Culture, Half Day Workshop

Paul D. Holstein, Co-Founder, Vice President and COO, CableOrganizer.com

Paul oversees strategic planning and operations for this purveyors of cable and wire management-related products. From 2000 to 2003 Paul was Project Manger/SAP Trainer at Computer Sciences Corporation, where he became the “go-to” expert on SAP. Before that, Paul served as a BPCS Practice Manager at Work Software, a large regional business services consulting firm. Paul also served as Controller at K. Hovnanian Enterprises, President of InterAd Corporation, and VP of Administration of Weitzer Homes in Miami. How much does he care about metrics? Paul is a Certified Public Accountant. 'Nough said.

Session 18: 10 Actionable Things to Measure Tomorrow

Ian Houston, Principal, Visioactive

Ian is the founder of Visioactive, a small consultancy that provides a full range of web analytics services from architecture and implementation to analysis and reporting. Visioactive's current clients include Advance Internet where Ian performs in the role of the Senior Web Analyst for 11 regionally focused online properties publishing news and information from over 30 newspapers across the US to millions of users each day.

Session 19: From Pages to Events - Measuring Web 2.0

Nathan Huebner, Lead for Emergency Websites, Centers for Disease Control

As lead for the Centers for Disease Control and Prevention (CDC) Emergency Web Team, Nathan is responsible for coordinating CDC's use of the Internet to prepare for and respond to public health emergencies. Nathan's involvement in responses to anthrax, SARS, Hurricane Katrina, and other emergencies has taught him the importance of emetrics in successful risk communication on the Internet. Nathan and his colleagues currently are exploring ways to more accurately measure public health outcomes of their Web efforts.

Session 9: Measuring Public Sector / Non Ecommerce Success

Perry Kamel, COO, MAXAMINE

Perry Kamel leads worldwide strategy and operations for MAXAMINE. He joined MAXAMINE in early 2006 after building a successful track record helping innovative organizations such as Siemens' Next-Generation Carrier Networks unit and CIENA grow and achieve dominant market positions in their industries. He was an innovator in the late 1990s as founder and CEO of BroadPoint Communications, a pioneer in the area of interactive multimedia and sponsored communication services, with several patents to his credit. Perry also was an executive with MCI Communications, a consultant with McKinsey & Company and a battle-proven officer in the United States Navy. Most recently, he independently consulted with leading Fortune 500 companies and industry associations on topics ranging from business transformation and acquisition strategy to public policy. He holds a bachelor's and master's degree in electrical engineering from Cornell University and a Master of Business Administration from The Wharton School at the University of Pennsylvania, where he was a Palmer Scholar.

Success Tactics 9: Master your domain with the metrics that make the metrics matter.

Avinash Kaushik, Author, Blogger & Analytics Evangelist

Avinash is the author of Web Analytics: An Hour A Day and the highly rated web analytics blog, Occam's Razor. He is a independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit where he was responsible for the business, technical and strategic elements of the analytics platform that supported more than 70 Intuit websites. He is a frequent speaker at industry conferences such as Emetrics Summits and Ad-Tech in the US and Europe, and he is often quoted as a Web Metrics expert by The Chicago Tribune and other media.

Guru Session: Competitive Analysis: Why You Can't Live Without It

Erik Kokkonen, Vice President, Network Product Development, CNET Networks

Erik is responsible for managing platform services, such as Business Intelligence and Database Marketing, that help the company's business units better understand, interact with, and serve their users.

Session 15: Assembling Your Reporting Toolkit

Tim Kopp, Chief Marketing Officer, WebTrends

Tim Kopp, Chief Marketing Officer, is responsible for all WebTrends marketing efforts including overall strategy, brand identity and awareness, and demand generation. Prior to joining WebTrends, Tim served as Vice President of Worldwide Interactive Marketing for The Coca-Cola Company, responsible for gaming, mobile, web, CRM initiatives, as well as managing key partnerships. Tim dramatically expanded Coca-Cola's digital marketing efforts, while working with top global leaders in marketing, media, market research and technology to drive marketing innovation, accountability and measurement. Tim also led Coca-Cola to participate in some of the first global Web 2.0 marketing initiatives, including a YouTube holiday greeting card campaign and the globally renown video involving Diet Coke/Mentos. He also worked at Procter & Gamble for nearly eight years, leading P&G's Interactive Marketing Program for the entire Global Beauty Care division-a $17B annual business. Tim has served on the advisory board for AdTech and other industry committees, and is a frequent speaker at key industry conferences and events including AAAA, AdTech, Microsoft's Strategic Account Summit, OMMA and IAB. He holds a BBA in Finance and Accounting and an MBA with a concentration in Information Technology.

The Future of Customer Understanding

Gwynne Kostin, Director of Web Communications, U.S. Department of Homeland Security

Gwynne is responsible for content strategy and integration, program development, and Web evangelization across all department properties. Prior to joining federal service, she founded a successful Internet start-up and led strategic Web communications and integrated branding efforts in health care and education. She enjoys talking to interesting people and figuring out how things work.

Session 9: Measuring Public Sector / Non Ecommerce Success

Alex Langshur, Co-Founder and President, PublicInsite

Alex is a pioneer in the adaptation of private sector web performance measurement to the unique challenges of the public, non-profit and academic sectors. Alex publishes frequently in journals and magazines and has been called upon as a commentator for radio and print media. He is also co-chair of the WAA Public Sector Committee.

Session 3: How do You Measure ROI if You Don't Sell?

Young-Soo Lee, COO, CCMedia

Success Tactics 6: Success Tactics 6: The Long Tail Effect in Full View

Jonathan Levitt, Vice President, Marketing, iPerceptions Inc

Jonathan is responsible for all communications and public relations initiatives for the company. He has more than thirteen years of hands on marketing and sales experience, the last ten years spent primarily in e-business strategy and management. He has worked with some of North America's largest corporations including Bank of America, MasterCard International, Verizon Information Services and the US Navy primarily on database marketing and customer retention projects.

Success Tactics 7: The Holy Grail of Web Analytics: Using Customer Feedback to Increase Online Satisfaction Scores

Dylan Lewis, Senior Manager, Web Metrics, Intuit

At his role at Intuit, Dylan and his team is focused on translating the actions, experiences, and attitudes of visitors into the language of the business. Dylan joined Intuit in 2005 after working as a Senior Consultant at Visual Sciences, and Director of Marketing at SmartDraw.com. With an M.S. in Psychology, Dylan is focused on listening to behavior of web visitors. Dylan was an attendee at the Emetrics Summit in 2003, a speaker in 2004, as a vendor in 2005 (Visual Sciences), again as an attendee in 2006 (Intuit) and now back again as a speaker. One gets the feeling he's very interested in this subject.

Session 20: The Politics of Web Optimization

Josh Manion, CEO, Stratigent

Josh Manion runs a consulting firm that’s focused exclusively on web analytics. He has lead web analytics efforts for dozens of leading online firms and is the Membership Co-Chair of the Web Analytics Association. Josh has a Management Science degree from MIT where he researched website usability online trading optimization. Josh, an International Master, is currently ranked in the top 50 chess players in the US.

Success Tactics 12: Strategies for the Enterprise: Maximize the Value Derived from Web Analytics

John Marshall, CEO, ClickTracks Analytics, Inc.

A Netscape alumnus who is responsible for two other successful software companies, John Marshall has over 20 years of experience in the software industry. After serving as President and CEO of startup Qarbon, John understood the benefits that a good quality web analytics tool could have on his marketing efforts and founded ClickTracks with a vision of high-quality data presented clearly and visually . John regularly speaks on the topic of web analytics and online marketing.

Success Tactics 4: Distinguishing Click Fraud from Poorly Performing Ads

Saqib Mausoof, Sr Manager Research & Analysis, Ask.com

Saqib has 10+ years of delivering quantitative analyses in ecommerce and financial services firms. An engineer by training, he has worked as a CRM consultant, managed BI projects and developed metrics for monitoring the online sales funnel at Esurance. Currently he provides models for Ask.com to quantify the impact of product and online marketing initiatives on traffic, revenue, user behavior and lifetime value.

Session 22: Serious Statistics to Optimize Acquisition

Jodi McDermott, Director, Web Analytics, InPhonic

Jodi has been working in web analytics in one capacity or another for the past 7 years and joined InPhonic in June 2006. InPhonic, sells cellular phones and wireless plans for all of the major wireless telecommunications carriers and Jodi oversees the day to day website analysis of Wirefly.com as well as InPhonic's white label business that operates the order fulfillment for brands such as Best Buy, Overstock.com and RadioShack. Prior to joining InPhonic, Jodi worked in the Consulting Services group of Visual Sciences where she consulted to several of the top ranking companies in the hotel, airline, publishing, non-profit, banking and retail industries. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf web analytics package at USATODAY.com.

Session 11: Optimizing Display Ads and Landing Pages

Jason Palmer, Vice President of Marketing, WebTrends

As the Vice President of Marketing, Jason Palmer is responsible for product strategy, Marketing Communications, and go-to-market strategies for WebTrends solutions and services. Jason has consulted for executives from several leading online retailers, and has more than 17 years of industry experience at e-commerce and retail companies, including NOW Software, Wal-Mart Inc., Qualcomm, and Clientele Software. He was also Vice President of Sales and Operations, and a member of the founding management team for 800 Electronics, an online electronics retailer. With his extensive background in software sales and marketing, Palmer has led initiatives resulting in over a billion dollars in online sales during his career. He is a graduate of Oregon State University with degrees in Marketing and Economics.

Success Tactics 3: Building Customer-Centric campaigns

Cathy Callaway Parish, Reporting & Analytics Manager, Fry, Inc.

Cathy oversees the reporting and analytics efforts for Fry, Inc. She works with clients to establish analytic strategy, align KPIs with business objectives, develop meaningful reporting applications and integrate analysis within the overall Web site design process.

Cathy has worked with numerous clients during her tenure with Fry, including Whirlpool, Hickory Farms, World Market, Personal Creations, and most recently Collections, Etc. She is a member of the WebTrends Customer Advisory Board and co-chair for the the Web Analytics Association's Events Committee.

Session 8: Operational Design - Optimizing Your Web Analytic Investment

Eric T. Peterson, Author, Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators

Eric currently serves as the Vice President of Strategic Services at Visual Sciences where he helps customers improve their own use of Visual Sciences applications. In his spare time Mr. Peterson works diligently to support the entire web analytics community through his programming and educational efforts, founded the Web Analytics Yahoo Group and is the mastermind behind Web Analytics Wednesday.

Guru Session: The Cult of Web Measurement: How to Use Voodoo, Bloodletting, and Attention to Process to Optimize Your Investment in Web Analytics

Judah Phillips, Director of Web Analytics, Reed Business Interactive

Judah Phillips is Director of Web Analytics for Reed Business Information (Reed), the New York City-based division of Reed Elsevier Group plc. Reed is a leading business information company in North America. Among its nearly 100 publications and websites are leading franchises including Variety, Publishers Weekly, Broadcasting & Cable, and EDN. Reed is also a leading provider of data and market research information to many industries, including construction and entertainment. Reed's online portfolio serves tens of millions of unique visitors and page views per month. Judah is a speaker at Internet industry events and has been quoted in channels, such as BusinessWeek. He is an active member of the Boston Internet and non-profit communities and participates in several industry organizations, such as the Web Analytics Association. He is a host for "Web Analytics Wednesdays" in Boston. Judah lives near Paul Revere's historic ride and has earned an MBA, MS, and other degrees.

Session 19: From Pages to Events - Measuring Web 2.0

Seth Romanow, Senior Director, Customer Intelligence and Analytics, Microsoft.com Platforms and Solutions (MXPS)

Seth and his team are chartered with collecting and managing web traffic and customer data for Microsoft.com and providing actionable insight through the development of business intelligence tools and advanced analytics. Prior to joining Microsoft, Seth was at Y&R Brands as a Global Account Lead. In that role he was responsible for managing the worldwide relationship marketing activities on behalf of Microsoft Server and Tools business group.

Previously, at Hewlett-Packard, Seth was Director, Worldwide Customer Knowledge Management and Analytics. At HP Seth was responsible for globally managing customer information, data quality, web traffic, customer satisfaction measurement and advanced analytics. During the HP / Compaq merger, Seth held a leadership role on the integration team developing customer and platform strategies for HP.com. At Compaq, Seth managed Compaq.com. He also has broad management experience in advertising and marketing, holding senior positions at EuroRSCG, BBDO and BatesUSA. He has been recognized twice by B2B Magazine as a Top 100 Marketer and is a founding board member and currently Treasurer of the Web Analytics Association.

Seth has an MBA from NYU Stern School of Business in marketing and an AB from Occidental College, Los Angeles in Political Science and Russian Studies.

Keynote: Data At The Edge: Optimizing Customer Information

Seth Rosenblatt, Vice President of Marketing & Business Development, Optimost

Prior to Optimost, Rosenblatt ran his own consulting business helping technology and media firms in strategic planning, business development, and mergers & acquisitions. He has also held executive positions at a number of businesses, including recently serving as the Vice President of Business Development for MediaLive International, spearheading the company’s acquisitions and new product launches. He has also run a number of technology start-ups, including being the President of Pocket.com, a mobile e-mail and information service provider, and COO of Bluefish Wireless, a mobile software provider. Prior to that, Rosenblatt was the Chief Technology Officer of Ziff-Davis Events, and also held the positions of Vice President of Web Operations and Vice President of Strategic Planning. Earlier in his career, Mr. Rosenblatt worked in corporate finance at Lehman Brothers. Rosenblatt received a BA from Dartmouth College and an MBA from Harvard Business School.

Success Tactics 10: How to Run a Strategic Optimization Program

Lou Rosenfeld, co-author Information Architecture for the World Wide Web

Lou is the founder and publisher Rosenfeld Media. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing). Lou spent most of his career in information architecture consulting, first as founder of Argus Associates and later as an independent consultant. He co-founded the Information Architecture Institute and UXnet, the user experience network. And he does know something about publishing, having edited or co-authored five books, Information Architecture for the World Wide Web (O'Reilly's Polar Bear Book) the best known among them.

Session 2: Listening to the Search Box: Search Analytics in a Nutshell

Mark Ryan, Vice President of Client Services, and COO, Extractable

Mark Ryan has an extensive background in web application development, Search Engine Marketing, and Web Analytics. As a founder of Extractable, Mark manages the Strategy, Creative, Engineering, and Project Management groups at Extractable. Mark enjoys working with Web Analytics and sits on various committees of the Web Analytics Association. Mark started his career in Internet development at Applied Materials where he served an integral role in the design and development of the companies first online Inventory and Support Management System. He also developed applications for premiere clients such as Intel, AMD, and Siemens. After Applied Materials, Mark served as Senior Applications Engineer for USWeb's Content Management group and worked on the design and implementation of the company's first web based content management application.

Session 23: Strengths and Differences - An Analytics Comparison

Online Marketing Campaign Measurement, Half Day Workshop

Rand Schulman, General Manager Internet Solutions Group, Unica

Rand is considered by many a new marketing and media pioneer and innovator. In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magizine. He is regularly quoted in the WSJ, Investors Business Daily and Business Week and in numerous marketing & media publications, including AdWeek, and Advertising Age. He is a founder and past board member of the Web Analytics Association. In his twenty years as a high technology executive he is credited with many transformational products and solutions; from the early computer-based paint and draw systems on personal computers to creating one of the first DTP products in 1986 at Island Graphics Corporation. He founded and was CEO of Keylime Software which is credited as one of the first ASPs; headed product and strategy at WebTrends for several years, and was the CMO of WebSideStory until 2007. He has led world known brands at Software Publishing/Harvard Graphics, and built interactive agencies at Vizicom.

Success Tactics 11: From Online to Cross-Channel: Marketing Challenges and Solutions

Joe Schwartz, Vice President, Marketing Operations, WebEx Communications

As vice president of marketing operations, Joe is responsible for the entire lead generation engine at web collaboration leader WebEx. Joe joined WebEx in 2003 and oversees the company's lead management, cultivation and analytics programs worldwide. Before joining WebEx Joe spent 6 years at ecommerce applications provider Calico Commerce in marketing and sales operations leadership roles.

Session 10: Peak Performance - Optimizing Systems, Traffic and Customer Satisfaction

Andrew Sloss, Head of Marketing, eBay Canada

Andrew has overall responsibility for the ongoing development of eBay Canada marketing including marketing strategy, research, brand development, and marketing operations and execution.

Session 13: Online Acquisition Optimization

Jacque Smith, Website Analytics Manager, Quicken Loans

Jacque Smith joined Quicken Loans in June of 2006 and is responsible for web analytics on all the Quicken Loans websites as well as many of the sister sites to improve Site Design and Functionality. In addition to the analytics responsibilities, Jacque is also responsible for the testing efforts on the website. Prior to joining Quicken Loans, Jacque worked for Coremetrics, an on-demand web analytics platform, where she provided insight and actionable analysis on websites to over 40 clients.

Multivariable Optimization: Best Practices in Holistic Conversion Improvement

Robbin Steif, CEO, Lunametrics

Robbin is not a designer - she's an analytic marketer. She has helped dozens of companies use their web analytics to increase their web conversion rate and to more effectively market online. In a former life, Robbin was CFO for MAYA Design, a high-tech firm that specializes in usability for complex technical issues, including websites. She has also owned and sold a national e-tailer, Send Me No Flowers, which sells gifts by direct mail and e-commerce/e-marketing. Her career began in IBM's Direct Response division. Robbin is a graduate of Harvard College and the Harvard Business School. She is a PA Best 50 Women in Business winner, co-chairman of the Web Analytics Association's Marketing Committee.

Session 5: So Now You're a Web Analyst

Jim Sterne, President, Target Marketing

Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the Emetrics Summit conferences and the Founding President of the Web Analytics Association. He was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine.

Keynote: Website Measurement Ecosystem

Jennifer Veesenmeyer, Senior Marketing Consultant, Evantage Consulting

Jennifer Veesenmeyer has 8 years of online marketing experience. Prior to her position as Senior Web Analytics Consultant at Evantage Consulting, Jennifer managed a team of SEO professionals at FindLaw, the largest Internet marketing company in the legal vertical. She has been published in leading business and trade publications, including Global Law & Business, Legal Management, Marketing for Lawyers and Boston Business Journal.

Session 12: P.I.M.P. My Reports

Mark Wachen, Optimost

Prior to Optimost, Wachen worked for 7 years at Sony, overseeing a wide variety of Internet initiatives. Most recently, Wachen was CEO of Indimi (Internet Direct Marketing Intelligence, Inc.), a company majority-owned by Sony. In this role, he spearheaded the acquisitions of InfoBeat, AdTools, and DailyRating. Under his management, InfoBeat grew from 2 million to 8 million subscribers, and was later sold to Euniverse (NASDAQ=EUNI). Prior to Indimi, Wachen was Vice President of Online Ventures for Sony Music, where he spearheaded many online initiatives, including Sony Music's investments in Spinner (acquired by AOL for $300 million), and the launch of the Sony Music Online Web site in 1994. Wachen has an MBA from Harvard Business School, and graduated summa cum laude from Dartmouth College.

Multivariable Optimization: Best Practices in Holistic Conversion Improvement

Rich Wiggins, Senior Information Technologist, Michigan State University Computer Laboratory and co-author of "Search Analytics: Conversations With Your Customers"

Since 1992, Rich has written about the Internet for national publications such as New Media, Searcher, Internet World, and Library Journal. He serves on the editorial board of First Monday, a peer reviewed e-journal about the Internet. He wrote one of the very first books on Web publishing, The Internet for Everyone: A Guide for Users and Provider (McGraw-Hill, 1995). Over the years, Rich has interviewed numerous Internet pioneers, including Vint Cerf (inventor of Internet Protocol), Tim Berners-Lee (inventor of the Web), David Lytel (first White House Webmaster), Brewster Kahle (WAIS, Alexa), Michael Mauldin (Lycos), Larry Wall (PERL), and Sherry Turkle (MIT professor and author).

Session 2: Listening to the Search Box: Search Analytics in a Nutshell

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