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eMetrics Marketing Optimization Summit: Stockholm 2007

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Steffen Gausemel Backe, Aftonbladet

Steffen Gausemel Backe is Head of research and analysis at Aftonbladet. He has been at Aftonbladet for 2 years (2005-present), before that he held various positions in Schibsted, both online and offline (launching the Spanish version of Blocket.se, reporter at VG, business developer at Aftenposten.no).

Web Analysis to drive Offline Business - The Big Picture in the Media Industry

Simon Green, KONE

Simon Green is eBusiness Development Manager at KONE, a leading global provider of elevators and escalators and related maintenance and modernization services. He leads a team responsible for the development of KONE's customer-facing online channel across all areas of business.

Simon has 10 years experience in online business development and content. Before KONE, he worked for online financial-services specialist IS.Teledata and as MD and co-founder of a VC-funded Internet start-up. He holds an MBA from the Helsinki School of Economics and an MSc from the London School of Economics.

Web Analytics in a B2B Environment

Per Heden, PriceRunner AB

Per Heden is working as the Director of Global Product Development on PriceRunner since 2004 and is part of the Management Board. He has over 10 years' experience with Internet business in various management roles, a Bachelor degree in Business strategy and Marketing and 1 year's study in Computer science. Prior to PriceRunner Per worked as IT Services Manager at Skandia Financial Concept and also as a Business Manager Consultant developing IT and Internet strategies.

Web analytics as the main tool for the business development process

Steve Jackson, SATAMA

Steve is a senior consultant specializing with web analytics working for Satama Interactive. His clients include Nokia, Vaisala, KONE, MTV3, Vodafone, Vattenfall and a number of smaller clients across Finland and the Nordic areas. He is also the editor and contributing writer for the Conversion Chronicles website and is an International co-chair for the Web Analytics Association.

Steve has spoken at a number of conferences educating the market about a variety of web analytics topics in the Nordic region and the UK. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), the IAB Finland (Helsinki), The eMetrics Summit (London, Munich) Divia Finland (Helsinki) and many smaller events.

Web Analytics in a B2B Environment

Björn F Johansson, SVT

Björn F Johansson is a strategist at SVT's interactive department (SVTi). SVT is a public service broadcaster, and SVTi is responsible for all online and interactive ventures at the company. Björn has worked at SVT for 5 years and is a specialist at web analytics. As a former member of KIA (The Internet Advertising Committee) and as a member of the web-tv development group at MMS, Björn has a deep understanding of the demands of online media analysis. Björn has a Masters degree in Information Systems from Linköping University.

Web Analytics at SVT

Lars Johansson, Vattenfall

Lars Johansson has worked with most aspects of the customer experience having handled both online and offline analytics as well as worked on projects involving customer service. He currently works as an online business optimizer for Vattenfall where his main focus is to acquire more customers through smarter marketing and decreased visitor friction.

European Web Analytics Roundtable

Justus Le Roy, HP.com

Justus Le Roy is the HP.com Marketing Services Country Manager in Belgium & Luxembourg. He consults HP marketing on internet campaigns. He creates, delivers and analyzes online metrics for the local business stakeholders and helps the marketers to use this data to improve their Return on Marketing Investment (ROMI). Justus is also an active member of the HP EMEA Web Metrics Council, a council dedicated towards setting the HP standards in web metrics implementation, analysis and reporting across the EMEA region. Justus has 8 years of experience in the Internet space having started his career as a webmaster for Ubizen and moved into the internet marketing manager position at Cybertrust Inc. before his current role.

Justus holds a Master in Physical Education from the University of Leuven and a Post-Graduate Master in Industrial Entrepreneurship from the EHSAL Management School (Brussels).

Web Analysis at Hewlett Packard

Daniel Markus, ClickValue

Daniel is founder of ClickValue, a web analytics consultancy firm, based in Amsterdam the Netherlands. Since the start in 2003 ClickValue attracts Dutch and European clients by helping them with vendor selection, setting up web analytics teams and performing data analysis on campaigns and user experience. Clients include, Air France-KLM, SonyEricsson, Funda, Telegraaf Media Group and Fortis Bank. Daniel holds a masters degree in sociology and applied informatics. For the past 13 years he has worked as a consultant in the field of ICT and online marketing. Daniel blogs about web analytics on Marketingfacts, one of the leading Dutch blogs on online marketing.

Writing an RFP based on your needs: the secrets of successful vendor selection

Neil Mason, Director of Analytical Consulting, Foviance

Neil Mason, Director of Analytical Consulting, Foviance Neil joined Foviance as part of an acquisition of Applied Insights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance's analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance's and Applied Insights existing and future clients.

Neil is one of the world's leading analytics guru's and he has a big reputation. He holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and currently serves on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.

Not Just What? But Who and Why?

Aurélie Pols, OX2-WebAnalytics.be

Aurélie Pols has been active in the Web Analytics industry/practice for over 7 years now and is owner/founder of OX2-WebAnalytics.be, one of the leading independent consulting services agencies on the European market. OX2-WebAnalytics.be is only European member of the WebTrends insight Network (www.webtrends.com/win), Google Analytics Authorised Consultant and works closely with solutions such as Omniture, VisualSciences and Unica. Aurélie is a renowned European blogger, as only European member of the official world top 10 web analytics blogs. She is a member of the Board of Advisors of Eric T. Peterson's Web Analytics Demystified Inc.. Aurélie is an active member of the Web Analytics Association, on the International Committee. Of Dutch origin, Aurélie is an economist with a specialisation in Econometrics/Statistics and Ebusiness. She helps clients such as ING Europe, Toyota Motor, InBev, SdWorkx, PWC but also Panos and the Federation of Notaries to get the most out of their web analytics investments.

Integrating Web Analytics

Geno Prussakov, Founder & President, AM Navigator LLC permalink ]

Evgenii "Geno" Prussakov is a graduate of the University of Cambridge. He is the founder of AM Navigator, an outsourced affiliate program management company and also the author of the bestselling "A Practical Guide to Affiliate Marketing" book, the only up-to-date practical reference for merchants and affiliate managers on the subject of affiliate marketing. Geno was voted first in the "Best Outsourced Affiliate Program Manager of the Year 2006" award by the largest online affiliate marketing community, ABestWeb.com and is an exclusive affiliate manager/representative for Skype in North America.

Affiliate Marketing - Buy the Numbers

Marc Saarde, Creuna

Marc has been deeply involved with web analytics for 6 years. He is currently a business consultant at Creuna where he advises customers on how to make the most of their web analytics investment.Before Creuna, Marc was responsible for web analytics, SEM and SEO at Nordea Bank. At Nordea he managed to build up a substantial framework for using web analytics effectively which has contributed to the ongoing improvement of Nordea's online business results. Marc has a master in Communication with a specialization in strategic communication.

Using Web Analytics effectively

Oliver Schiffers, United Internet Media AG

Oliver was born 1970, he studied Komparatistik and Linguistics and has been working in the Online-Marketing and eBusiness area for 12 years. As Senior Consultant and Project Leader Emetrics and Web Analytics Projects he was looking after clients such as Springer, T-Systems, o2 Germany, Allianz and KarstadtQuelle FinanzService. Since 2006 he is Projectleader TGP at United Internet Media, responsible for the development of Web Analytics and Targeting.

Making a Business Case for Web Analytics

Jennie Skogsborn, Managing Director, Keybroker Scandinavia

Jennie has almost 10 years of experience working with the Internet. On the supplier side she has driven large web projects and on the client side she has been responsible for the implementation of e-business strategies as well as strategic work as to how a company shall increase its online sales. In her last employment at Hilton International she was Sales and Marketing responsible for driving traffic and maximizing revenue for all Scandic brand websites. Today she is the Managing Director of Keybroker Scandinavia, the leading search engine advertising agency in Scandinavia.

Cost Efficient SEM Campaign Management  -  the Travellink Case Study

Jim Sterne, President, Target Marketing

Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the eMetrics Marketing Optimization Summit conferences and the Founding President of the Web Analytics Association. He was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine.

Keynote: Website Measurement Ecosystem

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