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eMetrics Marketing Optimization Summit: Washington DC 2007

See the 2008 show!

Agenda

Track Descriptions | Schedule at a Glance | Speakers

The eMetrics Marketing Optimization Summit has a packed agenda, see the Schedule at a Glance for what's on when and the Track descriptions below for details on the sessions in each track:

• Keynotes

  Thought Leaders and Major Brand Case Studies

• Marketing Optimization Guru Track

  Web Analytics Authorities

• Website Optimization Track

  Navigation, Persuasion, Cookies, Usability, Personas, Customer Experience

• Behavioral Targeting & Testing Track

  Dynamic Content in Action

• Campaign Optimization Track

  Increasing quantity and quality of website traffic

• Marketing Optimization Management Track

  Choosing vendors, managing your career, dashboarding, monetization, potholes

• Public Sector Online Success Track

  Non-Transactional Site Optimization

• Web 2.0 Measurement Track

  Social media measurement and the shift from pageviews to events

• Search Analytics Track

  Optimizing PPC and Organic Search

• Email Metrics Track

  Measuring Email Marketing Success

• Statistical Success Track

  From segmentation to data mining to predictive analytics

• Vendor Showcase & Demo Track

  See the tools in action.
  Hear the case studies.
  Get a feel for the vendor point of view.

• Workshops
  • Web Analytics Association Base Camp
    • Introduction to Web Analytics Workshop
    • Campaign Optimization Workshop
    • Website Optimization Workshop
  • Predictive Analytics Workshop
  • Audience Focused Optimization Workshop
• Parties
  • Web Analytics Association KPIQ Reception
  • WebTrends Reception
• Exhibit Hall Hours: Monday 10:30 - 7:30pm, Tuesday 8:00am - 4.00pm

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