8:00 - 9:00 |
Registration and
Regency Gallery & Ballroom |
9:00 - 10:00 |
Keynote: Counting on Customers, Rachel Scotto, Sony Pictures Entertainment
Regency Ballroom |
10:00 - 10:30 |
Platinum Sponsor Presentation: Optimost Client Success Story, Mark Wachen, Optimost
Regency Ballroom |
10:30 - 10:45 |
Gold Sponsor Presentation: What's new with Google Analytics?, Brett Crosby, Google
Regency Ballroom |
10:45 - 11:15 |
Break / Exhibits Open (until 4:00 pm)
Regency Ballroom & Ambassador Ballroom |
11:15 - 12:05 |
Website Optimization |
Marketing Optimization Management |
Behavioral Targeting & Testing |
Email Metrics |
Search Analytics |
Vendor Showcase & Demo |
Should Your Marketing Stink?
Palladian Room |
Danger! Pothole Ahead! Tips on Detecting and Steering Clear of Web Analytics Potholes
Empire Room |
Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO
Diplomat Room |
Making More Money with Mobile Marketing Metrics
Capitol Room |
Measuring Paid Search Success: Non-Obvious Insights
Executive Room |
Campaign Optimization: How to Create Win-Win outcomes for both Media Buyers and Sellers
Helping the Elephant to Dance
Ambassador Room |
12:15 - 1:30 |
Birds of a Feather Lunch Exhibits Open
Regency Ballroom |
1:30 - 2:30 |
Website Optimization |
Marketing Optimization Management |
Behavioral Targeting & Testing |
Email Metrics |
Public Sector Online Success |
Vendor Showcase & Demo |
The Web Analytics Ecosystem
Palladian Room |
Successful Career Management Strategies for Web Analytics Professionals
Empire Room |
Actionable Testing and Reporting Even a Manager Could Love
Diplomat Room |
Actionable Analytics
Capitol Room |
What do Culture, Non-Humans and Aliens Have in Common?
Executive Room |
Why are so many Fortune 500 companies using Google Analytics?
Increase marketing ROI by integrating Web analytics with all your marketing applications
Ambassador Room |
2:30 - 3:20 |
Guru Panel: Avinash Kaushik, Bryan Eisenberg & Jim Novo
Regency Ballroom |
3:20 - 3:30 |
Gold Sponsor Presentation: Next Generation Testing: Predicting Conversions, Pete Affeld, Numeric Analytics
Regency Ballroom |
3:30 - 4:00 |
Break / Exhibits (Closes at 4:00 pm)
Regency Ballroom & Ambassador Ballroom |
4:00 - 4:50 |
Website Optimization |
Marketing Optimization Management |
Behavioral Targeting & Testing |
Search Analytics |
Public Sector Online Success |
Vendor Showcase & Demo |
Comcast Embraces Analytics to Enhance the Customer Experience
Palladian Room |
It Takes a Village to do Web Analytics
Empire room |
Boosting Conversions with Campaign Optimization and Multivariate Testing
Multivariate Testing for Success
Diplomat Room |
Predicting Future ROI from SEO and SEM
Capitol Room |
Measuring for Growth in a Non-Profit
Executive Room |
Empowering Marketers via Closed Loop Optimization
How “Embedded” Analytics Makes Marketers More Effective
Embassy Room |
5:00 - 6:00 |
Web 2.0 Measurement |
Marketing Optimization Management |
Behavioral Targeting & Testing |
Search Analytics |
Public Sector Online Success |
Vendor Showcase & Demo |
User Generated Content: Is it Good for You?
Palladian Room |
Monetization & Prioritization
Empire room |
Onsite vs. Network Behavioral Targeting
Diplomat Room |
Horse or Cart? Media Mix and Search Engine Marketing
Capitol Room |
Social Networking and Site Awareness
Measuring & Using Web 2.0 in non-profits & the public sector
Executive Room |
Know Satisfaction?
Why Scorecards and Dashboards Fall Short: the Case for Automated Exception Analysis
Ambassador Room |
6:00 - 7:30 |
Reception
Regency Ballroom |