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eMetrics Marketing Optimization Summit
Optimizing Online Marketing Value

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Washington D.C. 2007 Overview

Track Descriptions | Schedule at a Glance | Speakers

Sunday, October 14

WAA Base Camp, WAA Information Meeting and WAA KPIQ Reception
See here for details.

Monday, October 15

8:00 - 9:00	Registration and Breakfast Regency Gallery & Ballroom
9:00 - 9:10	Welcome - Matthew Finlay Regency Ballroom
9:10 - 9:20	Web Analytics Association Update - Richard Foley Regency Ballroom
9:20 - 10:00	Keynote: Think Different, Jim Sterne Regency Ballroom
10:00 - 10:30	Platinum Sponsor Presentation: Consumers Take Control: Transforming the Four P's of Marketing to the Four R's, Greg Drew, WebTrends Regency Ballroom
10:30 - 10:45	Microsoft Gatineau beta Preview, Ian Thomas, Microsoft Regency Ballroom
10:45 - 11:15	Break / Exhibits Open (until 7:30 pm) Regency Ballroom & Ambassador Ballroom
11:15 - 12:05	Website Optimization	Marketing Optimization Management	Campaign Optimization Management	Email Metrics	Search Analytics	Vendor Showcase & Demo
11:15 - 12:05	Report From the Front Line at Charles Schwab Palladian Room	R.E.A.L. Reporting for the Real World Empire Room	Multiple Digital Touchpoints - What do We Know so Far? Diplomat Room	Calibrating Your Barometer Capitol Room	Who Moved the Goal Posts? Executive Room	Where Optimization Matters: Applying It to Varied Initiatives Across Your Company WebTrends Ambassador Room
12:15 - 1:30	Birds of a Feather Lunch / Exhibits (Open until 7:30 pm) Regency Ballroom
1:30 - 2:30	Do It Yourself Usability Studies Palladian Room	Advancing the Impact of Web Analytics Empire Room	Affiliate Marketing - Buy the Numbers Diplomat Room	More Email with Better Results: Segmentation changes Everything Capitol Room	Rethink SEM / PPC Analysis Executive Room	Visibility, Insight, Answers: Optimizing Customer Experience Numeric Ambassador Room
2:30 - 3:30	3 Outcomes Roundtable - What are your goals for this conference? Regency Ballroom
3:30 - 4:00	Break / Exhibits (Open until 7:30 pm) Regency Ballroom & Ambassador Ballroom
4:00 - 4:50	Guru Panel: Eric T. Peterson & Jennifer Veesenmeyer Regency Ballroom
4:50 - 5:00	Gold Sponsor Presentation: Rich Media Case Study: Optimization for Brand Advertisers, Brad Bender, DoubleClick Regency Ballroom
5:00 - 6:00	Quantifying and Optimizing the Human Side of Online Marketing Palladian Room	The Metrics Team Brand Empire Room	Optimizing Display Ads and Landing Pages and an Introduction to Widget Analytics Diplomat Room	Using Analytics to Make Smarter Personalized Contact Capitol Room	Blog Promotion and Measuring its Success Executive Room	Multichannel analytics for a web 2.0 world Stop painting over dirt: how to improve data quality Ambassador Room
6:00 - 7:30	WebTrends Reception / Exhibits Regency Ballroom & Ambassador Ballroom

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Tuesday, October 16

8:00 - 9:00	Registration and Regency Gallery & Ballroom
9:00 - 10:00	Keynote: Counting on Customers, Rachel Scotto, Sony Pictures Entertainment Regency Ballroom
10:00 - 10:30	Platinum Sponsor Presentation: Optimost Client Success Story, Mark Wachen, Optimost Regency Ballroom
10:30 - 10:45	Gold Sponsor Presentation: What's new with Google Analytics?, Brett Crosby, Google Regency Ballroom
10:45 - 11:15	Break / Exhibits Open (until 4:00 pm) Regency Ballroom & Ambassador Ballroom
11:15 - 12:05	Website Optimization	Marketing Optimization Management	Behavioral Targeting & Testing	Email Metrics	Search Analytics	Vendor Showcase & Demo
11:15 - 12:05	Should Your Marketing Stink? Palladian Room	Danger! Pothole Ahead! Tips on Detecting and Steering Clear of Web Analytics Potholes Empire Room	Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO Diplomat Room	Making More Money with Mobile Marketing Metrics Capitol Room	Measuring Paid Search Success: Non-Obvious Insights Executive Room	Campaign Optimization: How to Create Win-Win outcomes for both Media Buyers and Sellers Helping the Elephant to Dance Ambassador Room
12:15 - 1:30	Birds of a Feather Lunch Exhibits Open Regency Ballroom
1:30 - 2:30	Website Optimization	Marketing Optimization Management	Behavioral Targeting & Testing	Email Metrics	Public Sector Online Success	Vendor Showcase & Demo
1:30 - 2:30	The Web Analytics Ecosystem Palladian Room	Successful Career Management Strategies for Web Analytics Professionals Empire Room	Actionable Testing and Reporting Even a Manager Could Love Diplomat Room	Actionable Analytics Capitol Room	What do Culture, Non-Humans and Aliens Have in Common? Executive Room	Why are so many Fortune 500 companies using Google Analytics? Increase marketing ROI by integrating Web analytics with all your marketing applications Ambassador Room
2:30 - 3:20	Guru Panel: Avinash Kaushik, Bryan Eisenberg & Jim Novo Regency Ballroom
3:20 - 3:30	Gold Sponsor Presentation: Next Generation Testing: Predicting Conversions, Pete Affeld, Numeric Analytics Regency Ballroom
3:30 - 4:00	Break / Exhibits (Closes at 4:00 pm) Regency Ballroom & Ambassador Ballroom
4:00 - 4:50	Website Optimization	Marketing Optimization Management	Behavioral Targeting & Testing	Search Analytics	Public Sector Online Success	Vendor Showcase & Demo
4:00 - 4:50	Comcast Embraces Analytics to Enhance the Customer Experience Palladian Room	It Takes a Village to do Web Analytics Empire room	Boosting Conversions with Campaign Optimization and Multivariate Testing Multivariate Testing for Success Diplomat Room	Predicting Future ROI from SEO and SEM Capitol Room	Measuring for Growth in a Non-Profit Executive Room	Empowering Marketers via Closed Loop Optimization How “Embedded” Analytics Makes Marketers More Effective Embassy Room
5:00 - 6:00	Web 2.0 Measurement	Marketing Optimization Management	Behavioral Targeting & Testing	Search Analytics	Public Sector Online Success	Vendor Showcase & Demo
5:00 - 6:00	User Generated Content: Is it Good for You? Palladian Room	Monetization & Prioritization Empire room	Onsite vs. Network Behavioral Targeting Diplomat Room	Horse or Cart? Media Mix and Search Engine Marketing Capitol Room	Social Networking and Site Awareness Measuring & Using Web 2.0 in non-profits & the public sector Executive Room	Know Satisfaction? Why Scorecards and Dashboards Fall Short: the Case for Automated Exception Analysis Ambassador Room
6:00 - 7:30	Reception Regency Ballroom

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Wednesday, October 17

8:00 - 9:00	Registration and Breakfast Regency Gallery & Ballroom
9:00 - 10:00	Keynote: Do You See What I Hear?: How the Voice of the Customer Impacts Customer Experience at Dell, Annette Priest Regency Ballroom
10:00 - 10:30	Platinum Sponsor Presentation: Benchmarking for Success: The Key Metrics Media and Content Sites Should Use to Improve Online Performance, Shari Cleary, Visual Sciences Regency Ballroom
10:30 - 10:40	Gold Sponsor Presentation: Online Customer Experience: Understanding Why, Geoff Galat, Tealeaf Regency Ballroom
10:40 - 11:10	Break Regency Ballroom & Ambassador Ballroom
11:10 - 12:00	Web 2.0 Measurement	Marketing Optimization Management	Behavioral Targeting & Testing	Statistical Success	Public Sector Online Success	Vendor Showcase & Demo
11:10 - 12:00	Old & New Together Again for the First Time Blue Ballrooom	Get a Black Belt in Marketing Optimization and Increase Your Web Budget Blue Prefunction Room	Data At The Edge: Optimizing Customer Information Update Hampton Room	Data Mining and Hot Spot Detection Capitol Room	Measuring and Improving Customer Satisfaction Advanced Segmentation Techniques Executive Room	Integrating Attitudinal and Behavioral Data, High Impact Strategies to Boost Your KPIs Run Successful Tests! (By Avoiding These Five Tactical Errors) Embassy Room
12:00 - 1:30	Lunch Ambassador Ballroom
1:30 - 2:30	Web 2.0 Measurement	Marketing Optimization Management	Behavioral Targeting & Testing	Statistical Success	Public Sector Online Success	Vendor Showcase & Demo
1:30 - 2:30	Web Analytics 2.0 Blue Ballroom	The Business Case for Web Analysts Blue Prefunction Room	Growing a Multi Billion Dollar Business Through Online Marketing Optimization Hampton Room	Cutting Through The Noise--Applications Of Data Mining And Predictive Analytics Capitol Room	Using Analytics to Build Support for and Promote a Social Media Strategy in the Public Sector Executive Room	Three Critical E-Commerce Metrics Every Site Must Measure Strategies to Make Search More Effective Embassy Room
2:30 - 3:30	New Rulers for a New Century -- How to Measure Social Media Blue Ballroom	Don't Let Emetrics be the Only Metrics Blue Prefunction Room	Predictive Behavioral Targeting & the Profile Stock Exchange Hampton Room	Beyond Reporting: Using Excel and other everyday tools to explore data Capitol Room	Non-Transactional Website Success by the Numbers Executive Room	Combining “why” with “what” adds value to analytics data Customer Satisfaction Analytics that Drive Financial Results Embassy Room
3:30	SUMMIT CLOSES - See you in San Francisco, May 4-9, 2008

Thursday, October 18 & Friday, October 19

Predictive Analytics Training (Both days) - See here for details.
Hilton Washington, 1919 Connecticut Avenue NW (Metro Stop Dupont Circle, 1 stop from the Omni)

Audience Focused Optimization (Thursday only) - See here for details.
Omni Shoreham Hotel, Calvert Room
2500 Calvert Street NW (at Connecticut Avenue)
Washington, District of Columbia 20008

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eMetrics Marketing Optimization SummitOptimizing Online Marketing Value

Washington D.C. 2007 Overview

Sunday, October 14

Monday, October 15

Tuesday, October 16

Wednesday, October 17

Thursday, October 18 & Friday, October 19

eMetrics Marketing Optimization Summit
Optimizing Online Marketing Value