Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit
Optimizing Online Marketing Value

See the 2008 show!

Washington D.C. 2007 Overview

Track Descriptions | Schedule at a Glance | Speakers

Sunday, October 14

WAA Base Camp, WAA Information Meeting and WAA KPIQ Reception
See here for details.

Monday, October 15

8:00 - 9:00 Registration and Breakfast
Regency Gallery & Ballroom
9:00 - 9:10 Welcome - Matthew Finlay
Regency Ballroom
9:10 - 9:20 Web Analytics Association Update - Richard Foley
Regency Ballroom
9:20 - 10:00 Keynote: Think Different, Jim Sterne
Regency Ballroom
10:00 - 10:30 Platinum Sponsor Presentation: Consumers Take Control: Transforming the Four P's of Marketing to the Four R's, Greg Drew, WebTrends
Regency Ballroom
10:30 - 10:45 Microsoft Gatineau beta Preview, Ian Thomas, Microsoft
Regency Ballroom
10:45 - 11:15 Break / Exhibits Open (until 7:30 pm)
Regency Ballroom & Ambassador Ballroom
11:15 - 12:05 Website Optimization Marketing Optimization Management Campaign Optimization Management Email Metrics Search Analytics Vendor Showcase & Demo
Report From the Front Line at Charles Schwab

Palladian Room
R.E.A.L. Reporting for the Real World

Empire Room
Multiple Digital Touchpoints - What do We Know so Far?

Diplomat Room
Calibrating Your Barometer

Capitol Room
Who Moved the Goal Posts?

Executive Room
Where Optimization Matters: Applying It to Varied Initiatives Across Your Company

WebTrends

Ambassador Room
12:15 - 1:30 Birds of a Feather Lunch / Exhibits (Open until 7:30 pm)
Regency Ballroom
1:30 - 2:30 Do It Yourself Usability Studies

Palladian Room
Advancing the Impact of Web Analytics

Empire Room
Affiliate Marketing - Buy the Numbers

Diplomat Room
More Email with Better Results: Segmentation changes Everything

Capitol Room
Rethink SEM / PPC Analysis

Executive Room
Visibility, Insight, Answers: Optimizing Customer Experience

Numeric

Ambassador Room
2:30 - 3:30 3 Outcomes Roundtable - What are your goals for this conference?
Regency Ballroom
3:30 - 4:00 Break / Exhibits (Open until 7:30 pm)
Regency Ballroom & Ambassador Ballroom
4:00 - 4:50 Guru Panel: Eric T. Peterson & Jennifer Veesenmeyer
Regency Ballroom
4:50 - 5:00 Gold Sponsor Presentation: Rich Media Case Study: Optimization for Brand Advertisers, Brad Bender, DoubleClick
Regency Ballroom
5:00 - 6:00 Quantifying and Optimizing the Human Side of Online Marketing

Palladian Room
The Metrics Team Brand

Empire Room
Optimizing Display Ads and Landing Pages and an Introduction to Widget Analytics

Diplomat Room
Using Analytics to Make Smarter Personalized Contact

Capitol Room
Blog Promotion and Measuring its Success

Executive Room
Multichannel analytics for a web 2.0 world

Stop painting over dirt: how to improve data quality

Ambassador Room
6:00 - 7:30 WebTrends Reception / Exhibits
Regency Ballroom & Ambassador Ballroom

Tuesday, October 16

8:00 - 9:00 Registration and
Regency Gallery & Ballroom
9:00 - 10:00 Keynote: Counting on Customers, Rachel Scotto, Sony Pictures Entertainment
Regency Ballroom
10:00 - 10:30 Platinum Sponsor Presentation: Optimost Client Success Story, Mark Wachen, Optimost
Regency Ballroom
10:30 - 10:45 Gold Sponsor Presentation: What's new with Google Analytics?, Brett Crosby, Google
Regency Ballroom
10:45 - 11:15 Break / Exhibits Open (until 4:00 pm)
Regency Ballroom & Ambassador Ballroom
11:15 - 12:05 Website Optimization Marketing Optimization Management Behavioral Targeting & Testing Email Metrics Search Analytics Vendor Showcase & Demo
Should Your Marketing Stink?

Palladian Room
Danger! Pothole Ahead! Tips on Detecting and Steering Clear of Web Analytics Potholes

Empire Room
Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO

Diplomat Room
Making More Money with Mobile Marketing Metrics

Capitol Room
Measuring Paid Search Success: Non-Obvious Insights

Executive Room
Campaign Optimization: How to Create Win-Win outcomes for both Media Buyers and Sellers

Helping the Elephant to Dance

Ambassador Room
12:15 - 1:30 Birds of a Feather Lunch
Exhibits Open
Regency Ballroom
1:30 - 2:30 Website Optimization Marketing Optimization Management Behavioral Targeting & Testing Email Metrics Public Sector Online Success Vendor Showcase & Demo
The Web Analytics Ecosystem

Palladian Room
Successful Career Management Strategies for Web Analytics Professionals

Empire Room
Actionable Testing and Reporting Even a Manager Could Love

Diplomat Room
Actionable Analytics

Capitol Room
What do Culture, Non-Humans and Aliens Have in Common?

Executive Room
Why are so many Fortune 500 companies using Google Analytics?

Increase marketing ROI by integrating Web analytics with all your marketing applications

Ambassador Room
2:30 - 3:20 Guru Panel: Avinash Kaushik, Bryan Eisenberg & Jim Novo
Regency Ballroom
3:20 - 3:30 Gold Sponsor Presentation: Next Generation Testing: Predicting Conversions, Pete Affeld, Numeric Analytics
Regency Ballroom
3:30 - 4:00 Break / Exhibits (Closes at 4:00 pm)
Regency Ballroom & Ambassador Ballroom
4:00 - 4:50 Website Optimization Marketing Optimization Management Behavioral Targeting & Testing Search Analytics Public Sector Online Success Vendor Showcase & Demo
Comcast Embraces Analytics to Enhance the Customer Experience

Palladian Room
It Takes a Village to do Web Analytics

Empire room
Boosting Conversions with Campaign Optimization and Multivariate Testing

Multivariate Testing for Success

Diplomat Room
Predicting Future ROI from SEO and SEM

Capitol Room
Measuring for Growth in a Non-Profit

Executive Room
Empowering Marketers via Closed Loop Optimization

How “Embedded” Analytics Makes Marketers More Effective

Embassy Room
5:00 - 6:00 Web 2.0 Measurement Marketing Optimization Management Behavioral Targeting & Testing Search Analytics Public Sector Online Success Vendor Showcase & Demo
User Generated Content: Is it Good for You?

Palladian Room
Monetization & Prioritization

Empire room
Onsite vs. Network Behavioral Targeting

Diplomat Room
Horse or Cart? Media Mix and Search Engine Marketing

Capitol Room
Social Networking and Site Awareness

Measuring & Using Web 2.0 in non-profits & the public sector

Executive Room
Know Satisfaction?

Why Scorecards and Dashboards Fall Short: the Case for Automated Exception Analysis

Ambassador Room
6:00 - 7:30 Reception
Regency Ballroom

Wednesday, October 17

8:00 - 9:00 Registration and Breakfast
Regency Gallery & Ballroom
9:00 - 10:00 Keynote: Do You See What I Hear?: How the Voice of the Customer Impacts Customer Experience at Dell, Annette Priest
Regency Ballroom
10:00 - 10:30 Platinum Sponsor Presentation: Benchmarking for Success: The Key Metrics Media and Content Sites Should Use to Improve Online Performance, Shari Cleary, Visual Sciences
Regency Ballroom
10:30 - 10:40 Gold Sponsor Presentation: Online Customer Experience: Understanding Why, Geoff Galat, Tealeaf
Regency Ballroom
10:40 - 11:10 Break
Regency Ballroom & Ambassador Ballroom
11:10 - 12:00 Web 2.0 Measurement Marketing Optimization Management Behavioral Targeting & Testing Statistical Success Public Sector Online Success Vendor Showcase & Demo
Old & New Together Again for the First Time

Blue Ballrooom
Get a Black Belt in Marketing Optimization and Increase Your Web Budget

Blue Prefunction Room
Data At The Edge: Optimizing Customer Information Update

Hampton Room
Data Mining and Hot Spot Detection

Capitol Room
Measuring and Improving Customer Satisfaction

Advanced Segmentation Techniques

Executive Room
Integrating Attitudinal and Behavioral Data, High Impact Strategies to Boost Your KPIs

Run Successful Tests! (By Avoiding These Five Tactical Errors)

Embassy Room
12:00 - 1:30 Lunch
Ambassador Ballroom
1:30 - 2:30 Web 2.0 Measurement Marketing Optimization Management Behavioral Targeting & Testing Statistical Success Public Sector Online Success Vendor Showcase & Demo
Web Analytics 2.0

Blue Ballroom
The Business Case for Web Analysts

Blue Prefunction Room
Growing a Multi Billion Dollar Business Through Online Marketing Optimization

Hampton Room
Cutting Through The Noise--Applications Of Data Mining And Predictive Analytics

Capitol Room
Using Analytics to Build Support for and Promote a Social Media Strategy in the Public Sector

Executive Room
Three Critical E-Commerce Metrics Every Site Must Measure

Strategies to Make Search More Effective

Embassy Room
2:30 - 3:30 New Rulers for a New Century -- How to Measure Social Media

Blue Ballroom
Don't Let Emetrics be the Only Metrics

Blue Prefunction Room
Predictive Behavioral Targeting & the Profile Stock Exchange

Hampton Room
Beyond Reporting: Using Excel and other everyday tools to explore data

Capitol Room
Non-Transactional Website Success by the Numbers

Executive Room
Combining “why” with “what” adds value to analytics data

Customer Satisfaction Analytics that Drive Financial Results

Embassy Room
3:30 SUMMIT CLOSES - See you in San Francisco, May 4-9, 2008

Thursday, October 18 & Friday, October 19

Predictive Analytics Training (Both days) - See here for details.
Hilton Washington, 1919 Connecticut Avenue NW (Metro Stop Dupont Circle, 1 stop from the Omni)

Audience Focused Optimization (Thursday only)  - See here for details.
Omni Shoreham Hotel, Calvert Room
2500 Calvert Street NW (at Connecticut Avenue)
Washington, District of Columbia 20008