Pete Affeld has more than 20 years experience in designing, developing and implementing advanced statistical and econometric methodologies for various companies. His expertise includes online and offline marketing analysis, campaign planning, predictive modeling, behavior analysis, lifetime value modeling, econometrics, time series analysis, regression analysis and site personalization. Pete has provided solutions to companies in the telecommunications, automotive, retail, financial services, pharmaceutical and hospitality industries.
Next Generation Testing: Predicting Conversions
Jay began his career as a catalog circulation manager and started selling online in 1997. Since then he has helped start multiple catalog/ecommerce businesses and grown others through effective online marketing. Jay has an undergraduate degree in Finance and a Master’s in Marketing.
More Email with Better Results: Segmentation changes Everything
Akin Arikan is a senior segment manager for internet marketing at Unica Corporation, responsible for ensuring customer satisfaction with Unica’s Web analytics and internet marketing solutions. Akin has been working with web analytics practitioners over the course of the last six years now. He has been presenting at many conference to share the learnings and best practices from his experience with customers.
Previously, Akin developed and implemented analytical enterprise applications across various industries. At a business intelligence software vendor, Akin was responsible for the product management of analytical applications, as well as BI server products. Akin received a degree in computer science and business administration from the University of Hamburg, Germany.
Multichannel analytics for a web 2.0 world
Bryan leads sales and marketing for OpinionLab. He has over 25 years experience in management and business development in the VoC and learning industries. Prior to joining OpinionLab, Bryan held executive positions with leading technology-based solution providers where he was responsible for managing a high-growth business unit, building sales and client services teams, and developing strategic alliance programs.
Integrating Attitudinal and Behavioral Data, High Impact Strategies to Boost Your KPIs
Erick received a Bachelors degree in Marketing from Southern Oregon University in 1999. He joined Motorcycle Superstore shortly after and has now been onboard for over seven years. Starting out as a Customer Service Representative, he was eventually promoted to Online Marketing Manager, followed by Director of Marketing, and most recently VP of Marketing.
Anil has over 10 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. Anil helps companies use Web channel data to improve online business results. In past, Anil has worked at ZAAZ, a leading web analytics consulting firm, and Revenue Sciencee (formerly digiMine), a Behavioral Targeting company. Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil is the author of one of the top Blogs in Web Analytics and Behavioral Targeting.
Onsite vs. Network Behavioral Targeting
Brad Bender leads the DoubleClick effort to develop new cutting edge performance optimization technologies for digital media. Prior to his current role, Brad was the Director of European Operations for Abacus International (formerly a division of DoubleClick), based out of London. During his time there the business expanded from its UK headquarters to operations based in Dublin, France, and Germany. Previously, Brad was the Director of Product Development for DoubleClick, where he pioneered the behavioral targeting technology known as Intelligent Targeting, and also developed a patent pending tool for anonymous data collection to help marketers effectively target ads while exercising sensitivity toward consumer privacy. Brad graduated with a Bachelors of Science from Cornell University.
Campaign Optimization: How to Create Win-Win outcomes for both Media Buyers and Sellers
Rich Media Case Study: Optimization for Brand Advertisers
In his 25 year career running and counseling companies, Robert has served as CEO and President and provided strategic management, banking and legal services to a variety of ventures. Prior to his current position, as President of Widemile Conversion Marketing, Robert ran DealPlanner, a transaction process management ASP, which was acquired by HP. He has held positions with Deutsche Bank and worked as a business attorney with a focus in the broadcast, media, advertising and software industries. He has also provided consulting services to businesses, including Microsoft and venture funds. Robert is active in the local technology community, including serving on Washington Technology Alliance committees and as past Chair and President of the MIT Enterprise Forum. He holds degrees from Colorado College and the London School of Economics and Northwestern University School of Law. Robert is active in the civic and business community, serving on the Seattle Aquarium Society Board of Directors, the advisory board of Red Feather Development Group and committees at the Washington Technology Alliance.
Boosting Conversions with Campaign Optimization and Multivariate Testing
He brings to this role significant enterprise software leadership experience, having managed application infrastructure products as well as web-based properties. John was on the founding team of Topica, a large-scale messaging and advertising ASP, where he ran the product management and site production groups. He also spent a number of years at Oracle Corporation, where he was a key member of the team that brought to market their first generation of web-based solutions and application infrastructure. Earlier in his career, he was a product manager at one of the first web analytics companies, I/PRO, which was acquired by Engage/CMGI. John has a BA from Williams College and an MBA from Harvard Business School.
Visibility, Insight, Answers: Optimizing Customer Experience
Chris Boggs of eMergent Marketing, the search arm of Brulant, Inc., is a specialist in search engine optimization and paid search advertising. Chris joined Brulant in 2007 as the Manager of the SEO team.
Chris has worked in Search Engine Marketing since 2000, starting in-house and moving into a consulting role in 2002. Chris has worked with organizations ranging in size from small businesses to Fortune 500. Chris is experienced in performing “hands-on” SEO from keyword research to content development and link development strategizing, as well as pay-per-click (PPC) campaign creation and management.
Chris is actively involved in the SEM Community. He speaks regularly at major search marketing conferences, is a Moderator and Expert columnist for Incisive Media’s Search Engine Watch, and is Associate Editor for the Search Engine Roundtable blog. Chris serves as Secretary of the 2007 Board of Directors of SEMPO, the Search Engine Marketing Professional’s Organization. Chris also writes frequent articles related to SEM, and has been published in a variety of online and print journals.
Predicting Future ROI from SEO and SEM
Vicky’s Highland Business Research is an intelligence and research agency. Vicky is involved in analytics and research for the public and tourism sectors with clients such as the UK Government, HP, MSN, VisitScotland and Scotland’s Government. She is Co-Chair of the WAA International Committee and a contributor to the UBC Analytics Course.
Non-Transactional Website Success by the Numbers: How the Scottish Government Measured the World to get Scots and Scotland Enthusiasts to "Come Home to Scotland"
Bill Bruno has worked actively in the Web Analytics space for the last 3 years and is currently a Principal member of Stratigent, LLC where he serves as the Head of Training Services and New Business Development. Bill has extensive experience helping clients a wide range of business initiatives to optimize their online marketing processes and strategy. Throughout his experience, Bill has gained knowledge of utilizing best practices to solve some of the toughest online marketing issues.
Bill Bruno has spoken on Web Analytics at numerous industry events including Ad:Tech, Content Week, Affiliate Summit, DMA B2B and ACCM, VisCon, Online Marketing Summit, WebTrends Marketing Optimization Tour and many more. He is a graduate of the University of Illinois in Urbana-Champaign with a degree in Computer Engineering. He also holds several professional certifications for the leading web analytics tools.
Integrating Attitudinal and Behavioral Data, High Impact Strategies to Boost Your KPIs
Jason leads one of the worlds largest and most recognized strategic web analytics consulting firms serving fortune 2000 web clients. He is Co-Chair of the WAA Association Standards Committee, author of regular web analytics column on ClickZ for past four years and author of "Actionable Web Analytics: Using Data to Make Smart Business Decisions" (Wiley, 2007). Jason has spoken at the eMetrics Summit each of the past three years.
Monetization & Prioritization
As a Senior Analyst at Forrester Research, Megan helps Customer Experience professionals quantify the relationship between customer experience and the bottom line. She helps clients estimate the ROI of customer experience initiatives, and advises them on how to use behavioral and attitudinal data to understand how experience quality impacts metrics like conversion, loyalty, and likelihood to recommend.
The Business Case for Web Analysts
Joseph Carrabis has authored 22 books and 225 articles in five areas of expertise. His books have covered cultural anthropology, database technology and methods, information mechanics, language acquisition, learning and education theory, mathematics, network topologies, and psycholinguistic modeling. His articles have covered computer technology, cultural-knowledge modeling, equine management, knowledge studies and applications, library science, martial arts, myth and folklore, neurolinguistic, psychodynamic and psychosocial modeling, group and tribal behavior, and social interactions in NYC and more. He’s currently a columnist for iMediaConnections and blogs at www.bizmediascience.com.
Quantifying and Optimizing the Human Side of Online Marketing: An eMetrics Summit Case Study
Sue serves as a Senior Manger overseeing the Digital Membership program at The Nature Conservancy. She manages the organization’s web revenue, online engagement and e-member communications programs and is responsible for converting site visitors into new online donors. Prior to working at the Conservancy, Sue created numerous online fundraising and Internet marketing strategies for national nonprofit organizations while employed by CTSG/Kintera and Craver, Mathews, Smith. Her Master’s thesis from Johns Hopkins discusses the surprising lack of Internet-based Public Service Advertising opportunities for nonprofit organizations, a trend she noticed after transitioning from conducting online and email marketing campaigns for Barnes and Noble’s magazine subsidiary during the glorious dot.com days.
Measuring for Growth in a Non-Profit
Circle 1 Network, which specializes in reaching children and families around the globe through unique and innovative online strategies and Web sites. The company launched the first Web site for kids in 1995. Its family of sites includes KidsCom.com, KidsComJr.com and ParentsTalk.com. Jori is responsible for the company’s vision of creating and maintaining safe online communities for kids and parents.
The company has worked with the NFL, National Cattlemen’s Beef Association, Nintendo, Kellogg’s, Kimberly-Clark, Roche Diagnostics and others. Jori has been featured on numerous media, including ABC’s “Good Morning America”, Fox News Channel, CNN, Canada’s Prime Network, National Public Radio’s, “Morning Edition”, “All Things Considered” and “Horizons”, Advertising Age, USA Today, The Wall Street Journal, Chicago Tribune, Investors Business Daily and Web Week. She is also a frequent conference speaker, including AdTech, KidPower, KidScreen Summit, Toy Fair, Advertising Research Foundation, IIR and DCI events. She has been published in the International Journal of Marketing & Advertising to Children and is a chapter contributor for two books on marketing to kids and families. Jori is also the first female recipient of the Wisconsin SBA’s Small Businessperson of the Year Award.
Using Analytics to Make Smarter Personalized Contact: Traditional e-mail, Closed e-mail and Personalized Page Messaging
Shari Cleary joined Visual Sciences in May'06 as a Digital Marketing Consultant on the Professional Services team. In this role, Mrs. Cleary works closely with Media and Content customers to optimize their web analytics. Prior to May, Shari Cleary was the Director of Research for CBS Digital Media and was responsible for CBSNEWS.COM, CBS.COM and UPN.COM. Mrs. Cleary has worked in Marketing Research since 1997, and specifically in the field of Web analytics since 1999 when she joined comScore Media Metrix, an Internet audience measurement company. At Media Metrix, Mrs. Cleary was a Research Analyst and was also responsible for training Media Metrix Analysts worldwide. Mrs. Cleary has spoken at numerous industry conferences and events including: Stanford Web Publishing Conference (2004 & 2006), American Business Media’s Publishers' Summit (2007), IQPC’s Web Analytics Forum (2006), American Business Media’s Thought Leadership Breakfast (2006), & Emetrics Summit (2005).
Benchmarking for Success: The Key Metrics Media and Content Sites Should Use to Improve Online Performance
Don Cozine is responsible for Statistical Modeling and Advanced Analytics at Analytici.com. Recipient of the Board of Regents Fellowship for graduate studies in Economics and Experimental Statistics at Louisiana State University, Don has held similar positions at American Express, Barnes and Noble.com and ClickRadio.com.
Data Mining and Hot Spot Detection to Augment Predefined Market Zones, Boost Response Rates for Direct Mail Campaigns and to Identify and Exclude Irrelevant Subsections of a Heterogeneous Database from Modeling (Got that?)
Brett Crosby is the Senior Manager of Google Analytics. He has been shaping the Web Analytics industry for over ten years as the co-founder of Urchin Software Corporation and more recently as a senior product leader at Google. He is currently responsible for product positioning, feature roadmap development and all external product communications. Brett holds a degree from the University of Southern California in Political Science and International Relations.
What’s new with Google Analytics?
Why are so many Fortune 500 companies using Google Analytics?
June enjoys helping companies improve their practice of web analytics. Beginning as a web analyst for a startup, she has 8 years of experience in the field. Over the past 3 years she has worked as a freelance consultant with a diverse range of enterprise clients, including Blue Shield of California, CNET, Oracle and Wells Fargo. She has recently joined the team at Semphonic, a leading web analytics consultancy. She can often be found organizing Web Analytics Wednesday in her hometown, San Francisco.
Successful Career Management Strategies for Web Analytics Professionals
Risa leads the prospect marketing program for Schwab.com where she is responsible for generating qualified traffic and leads and for acquiring new customers online. Her management areas include search engine optimization, user experience based on web analytics, online sales chat, website merchandising, and online personalization. Risa has over ten years' experience in Internet marketing with leading financial services marketers, focusing on account acquisition programs and online banking marketing. She is a graduate of Florida State University and holds an MBA from the Darden School at the University of Virginia.
Report From the Front Line at Charles Schwab
Greg Drew, President and CEO of WebTrends, is a 30-year veteran with fast-growing technology companies. He has served at the helm of WebTrends since 2003, driving the organization’s strategy to become a premier provider of digital marketing solutions, which has resulted in record performance nearly every quarter since.
Drew also served as founder, chairman and CEO of the technology retailer 800 Electronics, and has held senior-level and executive positions at leading high-tech companies such as Hewlett-Packard, Central Point Software, Clientele Software and NOW Software/Qualcomm. Greg is a board member emeritus of the Web Analytics Association, a board member of Shift Control Media and chairman of the Software Association of Oregon. He is a graduate of Fairleigh Dickenson University, with a BS in business management.
Platinum Sponsor Presentation:
Bryan Eisenberg has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and marketing performance metrics into your marketing efforts. Bryan is an inventor of Persuasion Architecture and is also one of the founders and Chairman of the Web Analytics Association. Bryan is a co-author of the New York Times, Wall Street Journal and USA Today bestselling Call to Action, Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing, Persuasive Online Copywriting, and The Marketer’s Common Sense Guide to E-Metrics.
Should Your Marketing Stink?
Alex specializes in marketing measurement and resource allocation. Prior to MarketingNPV, Alex was Managing Partner at Firewhite Consulting where he led marketing analytics and business process development for technology, media, and retail clients. Prior to Firewhite, Alex managed go-to-market strategy engagements at Mercer Management Consulting for financial services, airline, and telecommunications clients. His experience also includes banking, startup marketing, and the US Foreign Service. He has a BA and an MBA in Finance from the University of California at Berkeley.
Don't Let Emetrics be the Only Metrics
Tim Evans works for the Social Security Administration (SSA) in the Office of Electronic Services. Prior to his most recent SSA stint, he created the DuPont Company’s Intranet during the Web’s Stone Age and provide WebSphere expertise to T.Rowe Price. Tim is the author of several books, including Teach Yourself HTML 4.0 in Ten Minutes and Building an Intranet.
Measuring and Improving Customer Satisfaction with Social Security’s FAQ’s eService
Kristen manages the implementation and support of the site’s measurement tools including those used for A/B & multivariate testing. Her team’s objective is to support business decisions based on results.
The Metrics Team Brand
Andy Fisher leads the Avenue A | Razorfish New York Analytics team. He has been in the analytics industry for 10 years including roles as a web analytics software designer (Personify) and Market Researcher (IRI). Andy holds a BA in Mathematics from Berkeley and an MA in Statistics from Stanford.
Multiple Digital Touchpoints - What do We Know so Far?
Jared has been involved in nearly all facets of software development for over 20 years. His experience spans a wide range of enterprise-level development projects for companies like American Express, Office Depot, Royal Caribbean, and more. A life-long passion for electronic entertainment led Jared to spend six years in the Video Gaming industry where he designed games for Warner Brothers, Sierra Online, Mattel, and others. Code4Software is a premier developer for the Second Life platform and is the creator and developer of the world’s first virtual world metrics capture and web based analysis tool.
Old & New Together Again for the First Time
Geoff is responsible for overseeing marketing and product management at Tealeaf. Geoff has more than eighteen years of experience in technology marketing, most recently as Vice President of Marketing & Product Management at Tumbleweed Communications, evangelizing the use of the Internet as a channel for secure messaging & communications. Prior to Tumbleweed, Geoff was Vice President of Marketing at Luminate Corporation. In that role, he was a key member of the management team that introduced the concept of the Management Service Provider for Web-based application management. Geoff also served six years at Mercury Interactive in a variety of marketing management roles, culminating as Vice President of Corporate Marketing, and was instrumental in Mercury Interactive developing brand awareness and establishing the markets for application testing and application performance management. Geoff also spent seven years with pioneering laptop computer company GRiD Systems Corporation where he served in a range of marketing and marketing management roles.
Online Customer Experience: Understanding Why
Bill Gassman is the lead analyst for the topics of Web analytics and business activity monitoring . Part of the Business Intelligence team, Bill’s previous responsibility at Gartner focused on IT operations, including Web site monitoring. Prior to joining Gartner, Bill worked at Digital Equipment Corporation for 17 years . He has been with Gartner for 9 years and has 32 years experience in the IT industry.
Advancing the Impact of Web Analytics
Amongst his responsibilities, James leads Aquent’s digital marketing initiatives, including website development, online advertising, search marketing, website analytics, and email newsletters. Prior to joining Aquent, the world’s leading marketing staffing firm, he graduated from the Kellogg School of Management, held senior positions with Procter & Gamble and McKinsey, and served clients as a freelance consultant.
Successful Career Management Strategies for Web Analytics Professionals
Chris Gemignani leads product development for Juice Analytics. He has deep analytics expertise with Excel, SAS, and open-source tools for large-scale data manipulation. His designer’s eye, creativity, and broad skill-set have led to innovative data presentation solutions for clients in a wide-range of industries.
Beyond Reporting: Using Excel and other everyday tools to explore data
Andrew is the author of “Winning Results with Google AdWords” (McGraw-Hill, 2nd ed. 2008), and conference chairman, Search Engine Strategies Toronto 2008. Andrew launched Page Zero in 2000 as a company devoted to thinking about online content, portals, business models, and the rise of search as a marketing channel. Prior to his Internet marketing endeavors, Andrew came close to completing his Ph.D. in Political Science, supported by a three-year SSHRCC Doctoral Fellowship and teaching public policy and political theory at York University, Toronto, and Trent University.
Measuring Paid Search Success: Non-Obvious Insights
Mike is recognized as one of the foremost SEM experts and is the author of multiple books and white papers on the topic. His best-selling second edition of Search Engine Marketing: The essential best practice guide, received more plaudits than any other on the subject from the industry’s leading players. Mike also writes as an expert columnist for the ClickZ network.
Who Moved the Goal Posts?
Gilbert is an 18 year veteran at the Social Security Administration (SSA) and currently works as a Program Analyst on their Internet Customer Service Team. His current responsibilities include Web Governance and Web Analytics and he is active in a project to develop a process for integrating data from the various tools SSA employs to produce actionable reports.
Measuring and Improving Customer Satisfaction with Social Security’s FAQ’s eService
Ethan is the Director of Paid Media at IMPAQT and has been instrumental in leading this division by bringing innovative thinking and a strong background in data analytics to the creation of IMPAQT’s Paid Management tools and technologies. Ethan has over 8 years of experience as an Applications Developer, working specifically on enterprise-level data marts and custom application design. He has been an integral part of the development of IMPAQT’s proprietary tools, such as the ExstoNet, Decision Support System and BidWise, our Paid Search Management tool that enables IMPAQT’s PPC managers to control and monitor bids on multiple Paid engines from a single interface.
Strategies to Make Search More Effective
Eric is the president of SiteSpect, Inc., and the architect of the firm’s patent-pending solution for optimizing web sites through non-intrusive multivariate testing. SiteSpect’s unique “no tags, no I.T.” approach is enabling leading web operators of all sizes to test and optimize their sites - particularly dynamically-generated content, on a segment-by-segment basis.
SiteSpect customers include Overstock.com, ShopNBC, PriceGrabber, iProspect and Cabela’s. Prior to SiteSpect, Eric served as CEO of Worldmachine Technologies, a web development agency focused on building complex web solutions for over 50 enterprise clients. Prior to Worldmachine, Eric held product management and engineering positions at Logistics.com, Raytheon and The Center For Clinical Computing at Harvard Medical School. Eric received a degree in cognitive science and psychology from the University of Rochester in Rochester, NY.
Run Successful Tests! (By Avoiding These Five Tactical Errors)
Braden is the Director of Web Sales at Coastal Contacts, a leading online direct-to-consumer marketer of replacement contact lenses and optical products. He is responsible for improving website conversion through the use of web analytics and improved usability & design. He has also worked with classified media, telecommunications, and media sites where he has guided the implementation, optimization and usage of web analytics to drive business decisions throughout organizations. He is also an online tutor for the UBC Web Analytics Award of Achievement program.
Do It Yourself Usability Studies
Manoj has been in the SEM Industry since 2002 and is the author of the blog: Web Analytics World. You can often find Manoj’s writing at WebProNews and the Web Analytics Association.
Blog Promotion and Measuring its Success
Avinash is the author of Web Analytics: An Hour A Day and the highly rated web analytics blog Occam’s Razor. He is a independent consultant with a focus on helping companies unlock the power of Web Analytics 2.0 and use data as a strategic competitive advantage. Avinash is also the Analytics Evangelist for Google. He is a frequent speaker at industry conferences such as eMetrics Summits, Ad-Tech and Web 2.0 Expo in the US and Europe.
Rethink SEM / PPC Analysis: Ego Bidding, Cannibalization, Long Tail Exploitation and More
The mission of Ronny’s team is to build a platform that will accelerate software innovation through trustworthy experimentation. Ronny was previously the director of data mining and personalization at Amazon.com, and Vice President of Business Intelligence at Blue Martini Software. Ronny received a Ph.D. in Machine Learning from Stanford University and a BA from the Technion, Israel.
More at: http://www.kohavi.com
Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO
Brian has more than 20 years of experience helping some of the world’s largest companies design and implement uniquely effective quantitative and qualitative research programs using online feedback. He leads Vovici’s efforts to ensure customer success by providing market research, project management, custom programs, and statistical analysis. An entrepreneur by background, Brian joined Vovici when it acquired the market research firm he founded, Stratagem Marketing. Before Stratagem, Brian led the global marketing activities within the Enterprise Systems Management division at Legent Corporation, a top-ten software provider. While at Legent, he used innovative market research techniques to reposition more than 80 products. Brian has also held management positions at The Genix Group, and Burson-Marsteller.
Three Critical E-Commerce Metrics Every Site Must Measure
At PublicInsite a web analytics / site optimization consulting firm, Alex has worked with and led web analytics initiatives for public sector organizations at the international, transnational, national, provincial and municipal levels, as well as major non-profit organizations. Alex is also the Co-Chair of the Web Analytics Association Public Sector Committee and been an instructor for the WAA Training Days (Base Camp).
What do Culture, Non-Humans and Aliens Have in Common?
Jonathan is responsible for all marketing, branding, communications and public relations initiatives for the company. He has more than thirteen years of hands on marketing and sales experience, the last ten years spent primarily in e-business strategy and management. He has worked with some of North America’s largest corporations including Bank of America, MasterCard International, Verizon Information Services and the US Navy primarily on database marketing and customer acquisition and retention projects.
Barbara Lewis is the Founder & President of MarQuant Analytics, which provides marketing optimization analytical tools and services to assist companies in determining their optimal marketing/media mix and marketing resource allocation. She works with leading Fortune 200 companies in financial services, packaged goods, technology, retail and entertainment industries. Barbara has an MBA from UCLA Anderson and holds a black belt in karate.
Get a Black Belt in Marketing Optimization and Increase Your Web Budget
Carie leads online advertising and web 2.0 campaigns for the nation’s largest and most powerful animal welfare organization. She plans, implements, and evaluates the organization’s advocacy and donation campaigns for the purpose of list growth. Within the organization, Carie helps departments market their campaigns, issues, and events online. She has a strong passion for using web 2.0 tools, particularly social networks, for community building and advocacy participation. Carie is a member of the Nonprofit Techology Network (NTEN) and holds a Bachelor’s degree in Management Information Systems from Salisbury University.
Measuring and Leveraging Web 2.0 in a Not for Profit World
At his role at Intuit, Dylan and his team is focused on translating the actions, experiences, and attitudes of visitors into the language of the business. Dylan joined Intuit in 2005 after working as a Senior Consultant at Visual Sciences, and Director of Marketing at SmartDraw.com. With an M.S. in Psychology, Dylan is focused on listening to behavior of web visitors. Dylan was an attendee at the eMetrics Summit in 2003, a speaker in 2004, as a vendor in 2005 (Visual Sciences), again as an attendee in 2006 (Intuit), again as a speaker in San Francisco and now back as a speaker by popular demand. One gets the feeling he’s very interested in this subject.
It Takes a Village
June helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to OneDegree.ca and the AIMS blog, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.
Danger! Pothole Ahead! Tips on Detecting and Steering Clear of Web Analytics Potholes
John Lovett is a Senior Analyst with JupiterResearch, responsible for leading the research direction and agenda for the Web Site Technologies & Operations practice. His focus areas include web analytics, site search technologies, content management solutions, online commerce platforms, multivariate testing and optimization technologies. John recently joined JupiterResearch from the Aberdeen Group where he authored numerous reports on Web Analytics including: Web Analytics: The Crystal Ball of Customer Behavior and Analytics University Parts I & II.
Calibrating Your Barometer
Terry Lund brings more than thirty years of experience as an independent consultant, R&D manager for a Fortune 50 company, and individual technical contributor. In his role at Visual Sciences, he has been the lead consultant for installation and ongoing support for numerous clients. Terry is the author of the “Buyer’s Guide to Web Analytics” published by MarketingSherpa in April 2004. His work has been cited in numerous online and print articles and he presented at the 2003 and 2004 Emetrics Summit held in Santa Barbara and London. He received the 1996 NCSA Grand Challenge Award at the University of Illinois, and is a former member of the eBusiness Association in Rochester, NY.
Helping the Elephant to Dance
Neil joined Foviance as part of an acquisition of Applied Insights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance's analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance's and Applied Insights existing and future clients.
Neil is one of the world's leading analytics guru's and he has a big reputation. He holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and currently serves on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.
Cutting Through the Noise -- Applications of Data Mining and Predictive Analysis
David leads the Business Intelligence team at Comcast Interactive Media (CIM), a division of Comcast focused on developing interactive services that offer video, entertainment and information to consumers across multiple platforms. Prior to joining CIM, David was a product manager at Dell. He holds an MBA from UCLA’s Anderson School.
Comcast Embraces Analytics to Enhance the Customer Experience
Jodi has been working in web analytics for the past 8 years and joined Clearspring in September 2007. Clearspring is the leading provider of cross-platform widget services. They enable digital content and service providers to easily package, distribute and analyze the performance of widgets via a single platform. Jodi’s role is to shape and develop Clearspring’s Analytics offerings. Prior to joining Clearspring, Jodi oversaw the web analytics team of InPhonic and also worked in the Consulting Services group of Visual Sciences. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf web analytics package at USATODAY.com.
Optimizing Display Ads and Landing Pages and an Introduction to Widget Analytics
Joe has more than 15 years of experience in bringing technology solutions to market. Prior to Hotels.com, he worked for seven years as a charter employee of Tealeaf, where he was the Director of Field Engineering. Joe holds a bachelors degree in Electrical Engineering from Cornell University and a MBA from the University of Chicago.
Growing a Multi Billion Dollar Business Through Online Marketing Optimization
David Millrod is a Managing Partner at web analytics consulting firm Technology Leaders. He brings to Technology Leaders twenty years of excellence in technology measurement, analysis, and reporting. Since co-founding TL in 2002, David and his team of consultants have implemented WebTrends at hundreds of organizations throughout North America. Blending business analysis and technical creativity, he has provided cutting-edge analytics solutions to a wide range of organizations, most recently including Coca-Cola, SonyBMG, Pfizer, and Morgan Stanley. An inventor, David’s technology patents have been featured in the NY Times and by the BBC.
Why Scorecards and Dashboards Fall Short: the Case for Automated Exception Analysis
Jim is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer’s Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association.
Guru Session Panel B:
Bosses, People and Skills, Oh My - The Business End of Optimization
Actionable Testing and Reporting Even a Manager Could Love
Alan is a serial entrepreneur with 15 years experience in early stage agencies and emerging media firms in the digital and direct marketing industries. He was formally the Executive Vice President of Isobar, one of the worlds leading digital agency networks. Previously, Alan was the President/Founder of the digital marketing agency Vizium. In 2001, he successfully sold the firm to Aegis plc (parent company of Isobar), the 6th largest agency holding company in the world. Alan is an Economics graduate of Skidmore College and received his Master degree in Business from Babson College.
Making More Money with Mobile Marketing Metrics
Joe works in the Office of Strategic Initiatives, Web Services Division. He co-chairs the Federal Web Managers Advisory Council (WMAC) Metrics Task Group and is co-founder/Co-Chair of the Web Analytics Association Public Sector Committee. Joe has previously worked in website development at the Congressional Research Service and the National Library of Medicine.
Following the Social Butterfly in Metrics: Social Networking and Site Awareness
Katie Delahaye Paine is the founder of KDPaine & Partners and publisher of the first blog and the first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability. She writes KDPaine’s Measurement Blog and publishes The Measurement Standard. Her book, Measures of Success, KDPaine’s Guide to measuring your public relationships was released in August, 2007. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.
New Rulers for a New Century -- How to Measure Social Media
As Vice President of Product Management, Jason Palmer is responsible for defining market-leading product development and go-to-market strategies for WebTrends award-winning suite of digital marketing solutions and services. Jason has consulted for executives from several leading online retailers, and has more than 17 years of industry experience at e-commerce and retail companies, including NOW Software, Wal-Mart Inc., Qualcomm, and Clientele Software.
Palmer was also Vice President of Sales and Operations, and a member of the founding management team for 800 Electronics, an online electronics retailer. With his extensive background in software sales and marketing, Palmer has led initiatives resulting in over a billion dollars in online sales during his career. He is a graduate of Oregon State University with degrees in Marketing and Economics.
Debbie first became acquainted with MAXAMINE and its groundbreaking product in 1998, while living in Melbourne, VIC, Australia. She joined MAXAMINE In 2001, and currently serves as VP, Client Services. Debbie is a subject matter expert on the interdependence of site analysis and management issues and their relationship to successful business outcomes, and author of the Web Optimization Blog. Prior to MAXAMINE, she developed a successful consulting practice in Melbourne, providing development, project management, implementation and organizational change management relating to the adoption of web-enabled processes.
Stop Painting over Dirt: How to stop worrying and start having confidence in the quality of your analytics data
Eric has worked in web analytics since the late 1990’s in a variety of roles including practitioner, consultant, and analyst for several market-leading companies. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, as well as one of the most popular web analytics bloggers at www.webanalyticsdemystified.com.
Guru Session Panel A: Pumping Process and R.E.A.L. Reporting
Web Analytics 2.0
J.D. oversees product strategy and development for the Lyris family of solutions which include the ClickTracks, Lyris, EmailLabs, and Hot Banana brands. J.D.’s goal, indeed his passion, is in making online marketers more effective through improved and simplified tools. J.D. was an early employee at Hotmail and has worked with various web-based technologies since. He has a Bachelors degree from Indiana University and currently resides in the San Francisco Bay Area.
How “Embedded” Analytics Makes Marketers More Effective
Aurélie has been active in the Web Analytics industry/practice for over 7 years at OX2, one of the leading independent consulting services agencies on the European market. Aurelie is a renowned European blogger, as only European member of the official world top 10 of blogs on the subject. She is a member of the Board of Advisors of Eric T. Peterson’s Web Analytics Demystified, author of 3 books on the subject, web analytics guru, former Jupiter Analyst, Visual Sciences and WebTrends VP. Aurélie is an active member of the Web Analytics Association International Committee. Of Dutch origin, Aurélie is an economist with a specialization in econometrics/statistics and Ebusiness.
The Web Analytics Ecosystem
Annette is trying to save the world... one customer experience at a time, by making the difficult easy, the boring engaging and the tedious enjoyable. Watching and listening to people around the world as they use products and websites gives her razor sharp focus on improving customer experience. For the past 10 years, she has influenced and improved product design and packaging, UI, online interactions and out-of-box experience for top companies including Citrix Online, IBM, Schlumberger, AT&T, HP, General Electric, and others. Annette’s background in psychology and anthropology makes her comfortable working with all kinds of people in all kinds of settings. She holds a master’s degree in Human Factors and Cognitive Science. She currently leads user experience research for global e-commerce at Dell.
Do You See What I Hear?: How the Voice of the Customer Impacts Customer Experience at Dell
Evgenii "Geno" Prussakov is a graduate of the University of Cambridge. He is the founder AM Navigator, an outsourced affiliate program management company and also the author of the bestselling "A Practical Guide to Affiliate Marketing" book, the only up-to-date practical reference for merchants and affiliate managers on the subject of affiliate marketing. Geno was voted first in the "Best Outsourced Affiliate Program Manager of the Year 2006" award by the largest online affiliate marketing community, ABestWeb.com and is an exclusive affiliate manager/representative for Skype in North America.
Affiliate Marketing - Buy the Numbers
Having worked on NASA’s Hubble Space Telescope, when John says, “It’s not rocket science”, he does so with authority. A Co-inventor of Persuasion Architecture and one of the largest (and original) shareholders in Future Now, John melds his business and technology background into his role as Chief Scientist at Future Now. He’s a regular speaker at seminars and conferences in North America and Europe, having written multiple books on various technology topics, such as “Discovering Fusebox”. His newest book, “Persuasion Architecture: In Theory and In Practice” is expected out in 2008.
Previously, John was CTO of an Internet incubator in NYC with more than 40 web-based businesses across a wide range of B2C and B2B markets. And while a member of the Chicago Board of Trade for five years, he ran an institutional trading desk on the floor of an exchange and managed a private hedge fund valued in excess of $5 million. At NASA, John worked on instrument calibration software testing for Hubble’s high-speed photometer and high-resolution spectrograph. He holds a Masters degree in Astrophysics and a Bachelors of Science degree in Astronomy.
Seth and his team are chartered with collecting and managing web traffic and customer data for Microsoft.com and providing actionable insight through the development of business intelligence tools and advanced analytics. Prior to joining Microsoft, Seth was at Y&R Brands, managing the worldwide relationship marketing activities on behalf of Microsoft Server and Tools business group. Previously, at Hewlett-Packard, Seth was Director, Worldwide Customer Knowledge Management and Analytics where he was responsible for globally managing customer information, data quality, web traffic, customer satisfaction measurement and advanced analytics. Earlier, Seth managed Compaq.com and has broad management experience in advertising and marketing, holding senior positions at EuroRSCG, BBDO and BatesUSA. He has been recognized twice by B2B Magazine as a Top 100 Marketer and is a founding board member and currently Treasurer of the Web Analytics Association.
Data At the Edge: Optimizing Customer Information Update
Nick brings more than 15 years experience in market research and analysis, strategic planning, database marketing and e-commerce to VistaPrint where he leads a team focused on leveraging data to create business value. Prior to joining VistaPrint, Nick served as vice president consulting services at Enterprise Marketing Solutions where he launched eInsights, a hosted web analytics service He also served as senior vice president/general manager of HSN.com, then part of USA Networks, Inc. Nick began his career as a marketing analyst with AT&T Labs. He went on to hold several management positions in planning and marketing at AT&T Consumer Services. Nick received a B.S. in Managerial Economics from Carnegie Mellon University.
Multivariate Testing for Success
Oliver studied comparative literature and linguistics, working in Online Marketing and Web Analytics for more than 12 years. He joined the web analytics arena with Analog 2.0 and after working as a presales consultant for NetGenesis, was consulting in emetrics projects for Springer, T-Systems, o2, Allianz and others. Currently, Oliver directs Web Analytics and Targeting projects at Germanys largest marketer - United Internet Media.
Predictive Behavioral Targeting &the Profile Stock Exchange
As Executive Producer of Circle 1 Network, Sally is responsible for strategic planning and content development for KidsCom.com. During her time at Circle 1 Network, Sally led the transition of the site from a kids' community site to a virtual world where kids 8-14 years old work together with real friends and virtual pets to make a difference on Earth. She uses primary research with kids and parents along with traffic and feedback analysis to keep up with the evolving expectations and usage habits of kids and parents. These results guide the development of content and promotions.
As the company’s Privacy Officer, Sally is responsible for counseling the staff on trends, issues and laws related to online privacy including the Children’s Online Privacy Protection Act (COPPA).
Sally came to Circle 1 Network from SpectraCom. At SpectraCom, she worked in the research and client services departments on projects that guided strategy and planning; e-marketing and Web development; and advertising and promotions for outside clients. She led research and online marketing projects for clients such as Harley-Davidson, IBM, Kohler, Kimberly-Clark, MTV, Siemens and the NFL.
Sally has a master’s degree in Marketing Analysis from the University of Wisconsin and a bachelor’s degree in Mathematical Sciences from Baylor University.
Using Analytics to Make Smarter Personalized Contact: Traditional e-mail, Closed e-mail and Personalized Page Messaging
As a member of the Senior Staff of Sony Pictures Imageworks Interactive, Rachel oversees the Market Research and CRM teams. Imageworks Interactive functions as the full-service interactive agency and digital marketing arm of Sony Pictures Imageworks. Among others, this business unit supports the studio’s interactive efforts for the Theatrical, Television and Home Entertainment groups.
Rachel is primarily responsible for web analytics, online primary research, secondary research, CRM and email marketing. Prior to joining Sony Pictures, she held similar positions in market research and web analytics at Movielink, Creative Planet and Orion Pictures. She also worked at MarketCast, the entertainment research firm under Reed Business. Rachel graduated from the University of Virginia and also holds a JD from Washington and Lee School of Law.
Keynote: Counting on Customers
Lewis has been with Dell, Inc for 7 years, and currently manages the Global Online Research and Voice of the Customer Team. Previous positions at Dell include Sr. Manager, Support call center customer experience, and Sr. manager, Asset Recovery Business Operations. Prior to joining Dell, Lewis held several management positions in the food and financial services industries, and also served for 6 years in the US Navy’s submarine fleet.
Keynote: Do You See What I Hear: How the Voice of the Customer Impacts Customer Experience at Dell
Satnam Singh is a Senior Consultant in tne AvenueA-Razorfish New York Analytics team. He has more than seven years of experience in leading and managing analytics teams. Satnam has worked in cutting-edge analytics teams at Akamai Technologies, Keynote Systems and AvenueA-Razorfish, helping several Fortune 100 clients manage their interactive consumer experience. Satnam holds a Masters in Operations Research and Statistics from University of North Carolina at Chapel Hill and a Bachelors in Industrial Engineering from Indian Institute of Technology (IIT), Roorkee.
Multiple Digital Touchpoints - What do We Know so Far?
Marshall is a web analyst and artist who works for IBM and maintains his own Web Analytics and Search Engine Marketing Consultancy, NOW-SEO with several B2B and B2C clients. His Blog, www.WebMetricsGuru.com is considered by many to be one most influential and read blogs on the topics of Web Metrics, Social Media and Virtual Worlds. At IBM Marshall has employed a “triad” strategy using virtual world data (V-Tracker), web analytics (SurfAid/Coremetrics), and Web Survey and OI date (Seibel); his other roles at IBM include chief analyst for Systems Group as well as measuring IBM.com Special Strategic Projects. Marshall is currently on the Web Analytics Association’s Board of Directors.
Old & New Together Again for the First Time
A consultant to Fortune 500 companies and entrepreneurs, Jim focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. He’s written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." He is the producer of the annual eMetrics Marketing Optimization Summit conferences and is the Founding President and current Chairman of the Web Analytics Association. Jim is still astonished that he was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine.
Keynote: Think Different, Jim Sterne
Pat spearheads key analytical initiatives for IMPAQT’s Search Marketing campaigns, with a special focus on ROI-optimization. In addition to his deep expertise in database analysis, reporting/business intelligence, predictive modeling and forecasting, Pat specializes in actionable insights into complex marketing decisions. Pat’s 10+ years of experience in marketing analytics spans a broad array of both large and small companies in many industries, including telecommunications, specialty retail, CPG, financial and entertainment. Prior to entering the marketing analytics field, Pat held faculty appointments at Carnegie Mellon University and New York University. He holds a M.A. and Ph.D. from the State University of New York-Stony Brook.
Horse or Cart? Media Mix and Search Engine Marketing
Ian is a web analytics industry veteran, having helped to found UK-based web analytics firm WebAbacus in 2000, leading product development and marketing until his departure in June 2006. Whilst at WebAbacus, Ian helped to establish the company as a leading enterprise player in the UK web analytics market, signing up customers such as Ocado, Confetti.com and John Lewis. He was also a champion for the UK web analytics industry, engaging with industry bodies and speaking at key events on web analytics and online marketing, including the eMetrics Summit in London.
Ian is now based at Microsoft’s headquarters in Redmond, Washington, where he works for Microsoft’s Advertiser & Publisher Solutions (APS) Group, guiding the development of Microsoft’s portfolio of tools and services to help advertisers and publishers buy and sell online media more effectively. Ian is responsible for the launch of Microsoft’s forthcoming web analytics product, codenamed “Gatineau”. He also maintains a widely-read blog at www.liesdamnedlies.com, where you can find information about the forthcoming product launch, as well as Ian’s views on the industry and its challenges.
Microsoft Gatineau beta Preview
Jennifer specializes in the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She consults with clients on web analytics strategy and end-to-end dashboard design. Jennifer is a thought leader on the topic of meaningful reports and is also the highest scoring speaker in the history of the eMetrics Summit conference.
R.E.A.L. Reporting for the Real World
Optimost Client Success Story
Daniel has managed Web Analytics, Online Competitive Analysis, and SEO plans for several websites (Web 2.0, ecommerce, and entertainment). He completed his MSc. in Online Behavior Analysis at Tel Aviv University, where he developed a statistical model that helps optimizing websites. Daniel is Co-Chair of the Web Analytics Association Marketing Committee.
User Generated Content: Is it Good for You?
As Director of Strategic Alliances for Omniture, Aaron Watson is responsible for Omniture’s relationships with other leading technology companies including Google, Yahoo!, Salesforce.com and others. Mr. Watson is also responsible for directing and driving the integration process for more than 50 partnering technologies through Omniture Genesis, a plug-and-play marketing integration platform. Mr. Watson has nearly 10 years of experience managing corporate relationships. Prior to Omniture, Mr. Watson managed service delivery of outsourced benefits programs for key enterprise accounts at ADP Benefits Services and was responsible for the operations of small business credit card portfolios for G.E. Capital, in Salt Lake City, UT, Atlanta, GA, and New Delhi, India. Mr. Watson holds a B.A. in Mass Communication and an M.B.A. from the University of Utah.
Increase marketing ROI by integrating Web analytics with all your marketing applications
Before HTML and web browsers, Rick Wehrle maintained email lists, FTP mirrors, USENET postings, and Gopher sites for IUPUI professors and also for the non-profit Online Career Center, the first Internet job site. Eventually, Rick completed his BS in Computer Science from Purdue University in 1997, and started working full-time for OCC, which had just been acquired by the same parent company of The Monster Board. He has had several roles during his Monster tenure including consolidating Web Analytics vendors across all the Monster Properties, which lead to a realization that all of his previous roles had involved some form of Web Analytics, from measuring ad impressions, to drawing node-edge graphs to evaluate job search usage, and eventually building a KPI system for evaluating A/B split testing.
Old & New Together Again for the First Time
For over 15 years, Jayson has worked for large companies including the regional phone company US WEST (now Qwest) and Hewlett-Packard, and has helped start two usability consultancies. His product design experience covers a wide range from telecommunications to network and system management. Jayson is also a co-author on two user interface patents with HP OpenView teams. His current focus is on the combination of qualitative and quantitative data, collected online via the LEOtrace tool, to improve website design. Jayson received his doctoral degree in Experimental/Cognitive Psychology with an emphasis in Human Factors and a minor in statistics from the University of Illinois at Urbana-Champaign.
Combining “why” with “what” adds value to analytics data
Tom Wentworth has more than 10 years experience in the content management market. In his current role as Director of Content Solutions, Tom is responsible for delivering Interwoven’s vision for helping Global 1000 companies optimize content to improve the customer experience.
Empowering Marketers via Closed Loop Optimization
Pierre Guillaume Wielezynski is a member of the World Bank’s Central Web Team and has been actively involved in Web marketing and web analytics for six years. He joined the Bank in 2001 to manage the marketing/advertising of the newly launched Development Gateway, turning the site into one of the most active development portals on the Web. Since then, he has focused on the implementation of powerful, high-end metrics software designed to better inform the institution’s on-line strategy. Previously, Mr. Wielezynski worked with an on-line direct marketing firm in Washington, where he developed programs and sites for a variety of commercial and institutional advertisers, and acquired first-hand experience of how the Web is transforming the world.
Using Analytics to Build Support for and Promote a Social Media Strategy in the Public Sector
Jeff Wynne specializes in online customer relationship optimization (strategy through implementation) and has helped clients identify new technologies to enhance their customer’s experience and reduce operating cost develop marketing/communications programs for more targeted messaging and created online programs to maximize an organizations return on investment.
Treating Customers Differently Using Advanced Segmentation Techniques