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eMetrics Marketing Optimization Summit
Optimizing Online Marketing Value


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Washington D.C. 2007 Tracks

Track Descriptions | Schedule at a Glance | Speakers

Marketing Optimization Guru Track

Guru Session Panel A
Pumping Process and R.E.A.L. Reporting

Eric T. Peterson, Web Analytics Demystified
Jennifer Veesenmeyer

Eric Peterson, author of Web Analytics Demystified, founder of the WAA Web Analytics Discussion Group and cheerleader of all things web analytics, points the way to web analytics success through the proper performance of business process. Eric knocked some socks off with his full-scale presentation last year and will report on it's evolution in this half-session. Don't worry, he's coming back for a full session on web analytics in a Web 2.0 world. Joining Eric, is the newly minted Guru Jennifer Veesenmeyer who left no foot socked in San Francisco with her P.I.M.P My Reports presentation. She received the single highest score in eMetrics Marketing Optimization Summit history and will be and will be sharing some guerrilla tactics for addressing common organizational obstacles to effective reporting. This includes tips for leveraging your routine reports, managing the chaos around ad hoc requests and tailoring your message based on executive decision making styles.

Please see : "R.E.A.L. Reporting for the Real World".

Monday - 4:00 pm - Regency Ballroom

Guru Session Panel B
Bosses, People and Skills, Oh My - The Business End of Optimization

Jim Novo, Drilling Down
Bryan Eisenberg
Avinash Kaushik

Three very well known names in web analytics and online marketing optimization take the stage to help you understand a wide spectrum of measurement management in the real world. Avinash Kaushik of Occam's Razor fame addresses managing up with instruction on Creating a Data Driven Boss. Author, WAA founder and inventor of Persuasion Architecture Bryan Eisenberg reveals what you need to put in place regarding Process, People & Tools. Jim Novo of the Drilling Down Project tackles the human side of the equation in Teams, Skills & Management in a Multi-Channel World. All three are also delivering full-length presentations.

Tuesday - 2:30 pm - Regency Ballroom


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