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eMetrics Marketing Optimization Summit
Optimizing Online Marketing Value


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London, 20-21 May
2008 Schedule at a Glance

Complete Agenda | Schedule at a Glance | Speakers

Monday, 19th May

9:00 - 4:00 WAA Base Camp Workshops
Introduction to Web Analytics
Kingsway Room
Web Analytics for Site Optimization
Lancaster Room

Tuesday, 20th May

8:00 - 9:00 Registration and Breakfast
9:00 - 9:15
Welcome - Jim Sterne
9:15 - 10:00
Keynote A: To “Marketing Optimisation” and beyond! Neil Mason, Applied Insights
Woburn Suite
10:00 - 10:30
Diamond Sponsor presentation – ForeSee Results
Woburn Suite
10:30 - 11:00 Break/Exhibits open (until 8.00 PM)
11:00 - 11:50
Keynote B: Analytics meets targeting meets crm Julian Brewer, Barclays Bank
Woburn Suite
11:50 - 12:00
Gold Sponsor presentation – Google
Woburn Suite
12:00 - 12:50
Roundtable Discussion – Your Most Important KPI's
Woburn Suite
1:00 - 2:15 Birds of a Feather Lunch/Exhibits open (until 8.00 PM)
Wharncliffe Suite
2:15 - 3:00
Track A: Introduction to Optimisation
Kensington & Chelsea
Track B: Analytics in Action
Woburn Suite
Getting campaign measurement and optimization on the right track
Think globally, act locally – measuring the green revolution
3:00 - 3:30 Breaks/Exhibits open (until 8.00 PM)
3:30 - 4:10
Keynote C: Driving value through multi channel campaign optimisation and applied analytical insight Martin Aylward, EDF Energy
Woburn Suite
4:10 - 4:30
Vendor Line up
Woburn Suite
4:30 - 5:20
Site Optimisation
Master class in testing and experimentation
5:20 - 6:00
Retention Marketing Online
Case study – improving marketing ROI and lifetime value
6:00 - 7:00 Web Analytics Wednesday on Tuesday

Wednesday, 21st May

8:00 - 9:00 Registration and breakfast
9:00 - 9:45
Keynote D: eMetrics to Business Metrics Rufus Evison, Dunnhumby/Tesco
Woburn Suite
9:45 - 10:15
Platinum Sponsor Presentation – Omniture
Woburn Suite
10:15 - 10:45
How to build reporting that will make a difference to your organisation
Woburn Suite
10:45 - 11:10 Break/Exhibits open (until 3.30 PM)
11:10 - 12:00
Track C: Outside the Web Analytics Box
Woburn Suite
Track D: What’s Coming Next?
Kensington & Chelsea
He say PPC. I say SEO. And never the twain shall meet.
Measuring Social Media Panel
12:10 - 1:00
Voice of the Customer Panel
Challenges in a Web Analytics Journey from a practitioner and consultant perspective
1:00 - 2:15 Birds of a Feather Lunch/Exhibits open (until 3.30 PM)
2:15 - 3:00
Non-transactional analytics
What's Next, In Real Life
3:00 - 3:30 Break/Exhibits open (until 3.30 PM)
3:30 - 4:30
Keynote E: Monetizing Social Media: a Case Study in Measuring the Value of Social Media Marketing Online – Ashley Friedlein, e-consultancy.com
Woburn Suite
4:30 - 5:20
Industry Experts Panel Discussion - What did I Learn at the eMetrics Marketing Optimization Summit?
Woburn Suite

Thursday, 22nd May

9:00 - 4:00
Predictive Analytics Workshop
Southwark Room

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