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eMetrics Marketing Optimization Summit
London, 20-21 May, 2008
Predictive Analytics Training


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Calculate your customers’ future response.

Program: An Introduction to Predictive Analytics
Dates: London: Thursday, 22nd May, 2008
Training Schedule: 9:00 am to 4:00 pm
There will be a one-hour lunch break and two 20-minute coffee breaks.
Location: Hotel Russell, 1-8 Russell Square, Bloomsbury

Southwark Room
Instructors: Neil Mason
John McConnell
Pricing: £795 Early Bird (until April 11th); £895 thereafter
Sign up: Click here to register

An Introduction to Predictive Analytics

An Introduction to Predictive Analytics is a one day workshop covering the foundations of this innovation marketing analytics discipline. During the course of the day you will gain a thorough familiarisation with some of the key principles and methodologies of data mining and predictive analytics and learn how to apply them to common marketing problems such as:

In this one day interactive course we will cover the following topics:

Introduction:

Processes and implementation

Methods and applications


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