What do you want to achieve from attending the conference?
How will you measure the success of your conference experience?
Start your conversations by asking each other, “What are your 3 outcomes?” Shift from random introductions and chit-chat to the most effective industry event interactions you’ve ever had. We promise this new framework will give you access to the results you want - more quickly, more accurately and more enjoyably than you have experienced at any other conference.
Language is truly our most powerful technology. Create your 3 outcomes based on the following questions. You will be asked to share them at an eMetrics Marketing Optimization Summit Roundtable Discussion - and you will bring proof positive back to your boss that this was time very well spent.
Take the answers to these questions and form 3 S.M.A.R.T. Outcomes.
S.M.A.R.T. outcomes emphasize what you want, rather than what you don’t want. Each of your outcomes will be effective when they meet the following criteria.
Use action words: listen, engage, meet, discuss, request, probe, discover, list etc.
Why is this important? What do you ultimately want to achieve? Be as specific as possible. Add, “so that ” at the end of your outcome and you’ll find there is something a little more specific you are really looking for.
How are you going to do it? (By asking questions, extending an invitation, engaging in an in-depth conversation - Notice, again, the use of verbs here.)
You already know: if you can’t measure it, you can’t manage it. Create your outcomes with measurable progress, so you can evaluate the how effectively you are engaging with other attendees. Time is precious, so make the most of your identified outcomes in all your conversations.
When you identity outcomes that are important to you, you will immediately begin to figure out ways to make them happen. You are already developing the attitude and capacity to notice, react and create opportunities that bring you closer to your outcomes. You’ll be surprised at what you can create with everyone at the eMetrics Marketing Optimization Summit focused on outcome creation.
"Attainable" means possible. "Realistic" means within the timeframe and with the resources you have. Be realistic and commit to putting the time and attention required to complete your 3 outcomes before the end of the eMetrics Marketing Optimization Summit. You’re after immediate results.
Set timeframes for each of your outcomes. If you do not set a time, your commitment is too vague.
Jim Humphrys, W. L. Gore & Associates
Learn how 3 different (B2B Lead Gen) companies at the eMetrics Marketing Optimization Summit conduct regular interviews of analytics data. [who attends, what reviewed, what drives action]
Develop three or more specific strategies to optimize our internal analytics system by learning how three different B2B Lead Generation companies at the eMetrics Marketing Optimization Summit conduct regular reviews of web analytics data, including who attends, what is reviewed and what drives action. By July 31, 2007, one of these strategies will be implemented into our own analytics review system.
Find two companies at the eMetrics Marketing Optimization Summit doing on-site customer surveys, willing to share lessons learned and their approach to integration of survey results with web data.
Implement on-site customer surveys by October 2007 with the assistance and in-depth feedback of two eMetrics Marketing Optimization Summit contacts/companies that are doing on-site customer surveys and have trusted and shared with me internal lessons learned as well their approach to integration of survey results with web data.
Identify five WAA members interested in working on the WAA Research committee in the next 30 Days.
Identify five WAA members who express interest in participating in the WAA Research committee for the next twelve months, and invite them (and follow up with email) to participate in the next committee conference call.
Josh Friedman, Dell
Implementing WA as a process/methodology is one of my professional objectives for this new fiscal year (starting April 1st 2007).
So by participating in the eMetrics Marketing Optimization Summit, I was expecting to meet people from "big" companies that already did this, share experience, methodology. Also, there was this presentation on the Nokia Methodology that was one of the main reasons why I came to the eMetrics Marketing Optimization Summit.
I already achieved the first steps: Nokia’s presentation fulfilled my expectations and having the possibility to meet/discuss with Vincent from Nokia was very interesting.
Now it is up to me to put that in practice in my own company. I plan to achieve that by first "testing" Nokia methodology on a small project here before extending this on bigger project. If successful then the methodology will have to be documented and submitted to the Project Management Office in order to become an official process.
So my target is to have the process successfully applied on one project within next 3 months and have the process documented and approved by the end of fiscal year (March 2008)
My target is to present at least 3 presentations/topics from the eMetrics Marketing Optimization Summit to Toyota Internet Marketing users and have at least 1 topic/practice to be selected by the business for further application.
Having at least 3 presentations was not very difficult but here’re the 3 topics I selected:
Next step is to present these 3 topics to the business (end of the month) and have at least one topic that will get enough business interest so it is further investigated (contact with service providers, studies...) or put into practice.
By the end of June
How do I measure this? By getting at least 10 business cards, meeting at least one person from a Pan-European/worldwide company, meeting at least one of the WA guru’s. Exchanging best practices/ideas or other via participations in blogs or other events.
I mostly achieved this one because:
Take control of the outcome.
Based on the programs and services offered by 3outcomes.com.