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eMetrics Industry Insights Day
Sunday, May 4 2008

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Sign up for the Industry Insights Report now

State of the Industry, State of the Art
See the Agenda

View the future of marketing optimization from the driver’s seat.

Help identify the major trends and the critical developments on the horizon for web analytics and marketing optimization.

Review the latest findings and
Brainstorm the future when you
Confer with

Before the conference gets started, while the WAA is getting first-timers up to speed with the Base Camp workshops, the industry’s leading vendors, consultants and practitioners will spend the day scrutinizing the latest data and insights and methods from the community’s best and brightest. Find out what Forrester and Jupiter are uncovering, Discuss up-to-the-minute findings from Netratings and comScore. Learn how Yahoo! is wrestling with petabytes of data and winning. Discover what ExactTarget knows about the actual state of email testing and find out about the state of the art in cross channel branding and sales metrics. Absorb the newest behavioral data from Joseph Carrabis, our favorite online cultural anthropologist. And then - the afternoon is given over to reinventing the marketing optimization industry and you are at the wheel.

Then the fun begins.

The eMetrics Industry Insights Day will result in the first eMetrics Insights Report - a summary of the most cutting edge, critical thinking about the status and the future of marketing optimization - and you will help create it.

You and your fellow community leaders will be presented with the most recent research from some of the most respected sources and then confer (this is a conference after all) about the implications.

If you’re interested in a way to fully engage your brain, look no further.

eMetrics Insights Report

After this intense, expert-rich brainstorming day, the most astute revelations from the best and brightest will be summarized in an eMetrics Insights Report. This report will be presented to the industry and available for download from the eMetrics website.

A note from Jim Sterne:

Remember Santa Barbara (2002 - 2006)?

Well, if you weren’t there, it was nothing short of exciting. First, we found out we weren’t alone--adrift in a sea of co-workers who had no idea what we were talking about. Then, we started to try out and agree on basic terms and definitions. We had to in order to communicate.

There were heated arguments between pony-tailed masterminds (Yes, Eric and Rufus, I’m looking at you.) There were very late nights in the lobby bar with the handful of people who had founded the major companies. (Yes, Matt, Josh, Greg and Rand, I’m looking at you.) We marveled at new technologies like page tagging, packet sniffing and client-side tracking.

Later, as the case studies came out, we saw different analytics business processes put forward and the Web Analytics Association was born.

So I’ve created the eMetrics Industry Insights Day to reconvene, reconnect and recreate the community of experts.

I’m inviting you to dive into fresh industry data, get the chance to Think Deep Thoughts and help generate the first eMetrics Insights Report.

Complimentary for Speakers and Sponsors of a certain level.

Register Now for the eMetrics Industry Insights Day and/or the eMetrics Marketing Optimization Summit.

Sign up for the Industry Insights Report now

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