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eMetrics Marketing Optimization Summit
San Francisco, May 4-7, 2008

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Track Descriptions | Keynotes | Schedule at a Glance | Speakers

Nancy Abila, O’Reilly Media Inc. permalink ]

Nancy AbilaNancy has led several different groups during her tenure at O’Reilly. She was formerly the Director of Online Publishing leading the teams responsible for O’Reilly’s developer-focused web sites, as well as Director of Operations for the Corporate Solutions division -a group that provides consulting and developer community services to enterprise clients such as Sun, BEA, Intel, AOL and SAP. She is currently responsible for building out a web analytics practice at O’eilly. Nancy’s experience includes over 10 years of delivering online solutions in technology publishing, community and collaboration, and content management.

[MOM-2] A Hands-on Measurement Plan at O’Reilly Publishing and a Plan for Optimizing Marketing Operations

Kevin Amos, VP, Strategic Planning, IMPAQT permalink ]

Kevin AmosKevin’s role with IMPAQT is one of innovation, collaboration, strategy and specialty. His work drives the development and delivery of IMPAQT’s service and technology offerings to create all-inclusive Search Marketing programs for the company’s Fortune 1,000 client-base. Additionally, Kevin provides comprehensive analysis for clients, positioning them to maximize the Web as a cost effective marketing tool.

In his 20-year career, Kevin has focused in data-analysis, data integration, Search and application development for number of businesses, resulting in tangible strategies for clients. His advice is often sought with respect to advancing technology into new and refined applications, as well as assessing data integration needs and then partner in conceptualizing the most effective solution. He has helped develop the scoring metrics, keyword selection, bid management systems, decision support system and research methodologies used in every IMPAQT client campaign today.

Kevin leads IMPAQT’s data management team to deliver world-class reporting and detailed analysis on ROI. As a web analytics practitioner, Kevin has interpreted web traffic data and continues to provide decision-support for client organizations ranging from educational, entertainment, and telecommunications to retail, financial, and CPG.

Recognized as a thought-leader in Search, Kevin has represented IMPAQT’s point-of-views on industry related topics in the media and also contributes to various speaking engagements IMPAQT secures.

[SA-3] Measuring Paid Search: In Two Parts

Andrew Anderson, CNET permalink ]

Andrew AndersonAndrew Anderson serves as the “Center of Excellence” for multivariate and A/B testing at CNET Networks. His work has lead to improved performance on top 100 and 200 sites within the CNET Network, and he has created unique initiatives to maximize the immediate and long-term growth of CNET’s key media and content sites. Andrew is also head of the contextual ad network for CNET Networks, where his insights into testing and user behavior help drive revenue and grow understanding of user behavior for dozens of CNET sites and partners.

[WO-3] Multivariate Testing Panel

Gary Angel, President and CTO, Semphonic permalink ]

Gary AngelBringing over twenty years of experience in decision support, CRM, and software development, Gary co-founded Semphonic and is president and chief technology officer. He’s responsible for leading Semphonic’s development of Web analytics and SEM decision making tools for web marketing professionals. In addition, he helps companies like WebMD, Intuit, American Express and Charles Schwab maximize their web channel marketing through intelligent use of Enterprise Web Analytics.

Before Semphonic, Gary created and implemented multi-million dollar CRM systems whose customer-driven use of Web analytics increased profitability and customer loyalty for Fortune 500 companies including VISA, Bank of America, and American Express. His pioneering work in Web behavioral profiling, neural-network Web analysis, Web-content success correlation, and point-to-point process analysis has enabled major brands such as American Express, AOL, Morgan Stanley and Hotwire to dramatically improve customer acquisition and satisfaction, shopping-cart conversion and overall web channel performance - often with multi-million dollar bottom-line improvements.

Gary has published articles on Web and SEM Analytics in DM News, American Demographics, CRM Guru, CRM Buyer, IMediaConnection, Business Geographics and Business Insurance. He graduated, with honors, from Duke University and lives in San Francisco with his wife and two young girls.

[MOM-2] A Hands-on Measurement Plan at O’Reilly Publishing and a Plan for Optimizing Marketing Operations
[SA-6] Serious Search - Graduate Level
[AWA-6] Engaging Calculations, Web Analytics Demystified

Tim Ash, President, SiteTuners.com permalink ]

Tim AshTim Ash is an experienced Internet marketing thought-leader and entrepreneur and is the founder of several Internet start-up companies. Currently Tim is the President and co-founder of SiteTuners.com and its parent company Epic Sky. SiteTuners improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has written several articles on harnessing the power of the Internet for business and is the author of the book Landing Page Optimization: The Definitive Guide to Testing & Tuning for Conversions which John Wiley & Sons will have on sale in the eMetrics Book Store.

[WO-3] Multivariate Testing Panel

Matt Bailey, President and Founder, SiteLogic permalink ]

Matt BaileyMatt Bailey is president and founder of SiteLogic Marketing. With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and profitability.

Sought after worldwide as a seminar presenter, teacher, and keynote speaker; Matt speaks regularly for The Direct Marketing Association, Search Engine Strategies Conferences, the American Advertising Federation, and many private training seminars. Matt is known for his conversational, entertaining speaking style and his ability to make technical topics both understandable and practical.

Matt oversees The Direct Marketing Association’s SEO Training Program and is the trainer for the DMA’s Website Marketing Seminar. This year, he will be speaking in New York, Chicago, London, Stockholm, Madrid, Oslo, and over twenty five additional engagements.

[SA-2] Actionable Organic Search Analytics

David Baker, Vice President of Email Solutions, Avenue A | Razorfish permalink ]

David BakerDavid’s responsibilities include expanding email marketing, eCRM and Analytics offerings and expertise across the agency and tightly integrating programs into the current and future global digital marketing initiatives of clients. Baker is an accomplished speaker and a weekly ‘Email Insider’ columnist and advisory board member for Media Post. Currently, he sits on two email sub-committees for the Interactive Advertising Bureau (IAB) and participates in several Email Round Tables with the Email Experience Council (EEC). David has more than 15 years of experience in marketing and advertising and hails from Agency.com where he served as the VP of Email and Analytical Solutions. He was directly responsible for developing the email and analytical business practice for Agency.com’s national and international offices. Before his position at Agency.com, Baker worked for Targetbase, another OmniCom agency building out integrated direct response email services and technologies. His career has included leadership roles in several email and eCRM technology service provider startups as well as marketing roles at Franklin Covey, American Airlines and MCI.

[EO-3] Getting Your Email Act Together from Strategy to Technology to Operations

Anil Batra, Director of Analytics and Strategy, ZeroDash1 permalink ]

Anil BatraAnil has over 10 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. In his current role at ZeroDash1, Anil helps companies use Web channel data to improve online business results. In past, Anil has worked at ZAAZ, a web analytics consulting firm, and Revenue Science (formerly digiMine), a Behavioral Targeting company. Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil is the author of one of the top Blogs in Web Analytics and Behavioral Targeting and speaker at various online marketing conferences including eMetrics.

[CO-2] Behavioral Targeting Across Ad Networks and on Your Site

Steve Bernstein, Director of Web Analytics, Paypal permalink ]

Steve leads a team of Web Analytics Researchers responsible for finding opportunities to optimize PayPal.com, as well as evaluating the impact of changes to the user experience on the site. He brings over 20 years of leadership experience in web analytics, quantitative and qualitative research and market communications. Prior to joining PayPal, Steve held positions with leading brands like Pinnacle, a Division of Avid Technology, Inc.; Switchback Maps LLC; Applied Semantics (acquired by Google); Inxight Software (Xerox PARC spinout); Apple Computer; and Hewlett-Packard.

[IM-6] Reputation Management in a Social Media World and On Your Own Site: The Voice of the Customer in Surround Sound

Luke Bone, Director of Media Services, Tocquigny permalink ]

Luke BoneLuke leads the interactive media department at Tocquigny. In this role, he manages all aspects of media strategy, planning, execution, and analysis for data-driven marketing programs.

Luke approaches client objectives with a database marketing philosophy, while leveraging metrics, data, and technology to measure performance and provide insight into audience behavior. In addition to “traditional” interactive channels in display advertising, email marketing, and search engine marketing, Luke also manages mobile marketing and other leading-edge media vehicles for all of the agency’s clients.

Luke has more than 15 years of experience in technology and marketing, affording him a deep understanding of direct response media, lead generation, marketing metrics and analytics. Over the years, he has worked with both marketing and IT groups on the agency and client side using technology to improve the performance of marketing campaigns. He is also a proud graduate of The University of Texas at Austin.

[IM-3] Web Analytics: The Road to Marketing Optimization

Angela Borengasser Williams, Director of Customer Analytics, AEGON Direct Marketing Services, Inc. permalink ]

Angela Borengasser WilliamsAngela Borengasser Williams is the Director of Customer Analytics for AEGON Direct Marketing Services, Inc. (ADMS). She is responsible for leading a team of 11 PhD and Master level statisticians and analysts, providing analytics support to ADMS worldwide, ensuring that the appropriate models and modeling strategies are used for all marketing campaigns, supporting the development of strategic segmentation studies for domestic and international operations, developing offer optimization strategies across ADMS. She joined ADMS in 1995 as an Analyst, became a Statistician in 1998 and began her current position in 2004. Prior to working for ADMS, she was a Loss Prevention Assistant for Liberty Mutual Insurance Group.

Angela’s background includes 10 years experience with SAS in UNIX and PC environments and five years Fast Count Relational Database experience in both batch and interactive environments. Angela holds a MS in Mathematics from Louisiana State University. She earned her BS in Mathematics from the University of Central Arkansas and graduated Magna Cum Laude from the Honors College. She also has an Associate Customer Service Designation from the Life Office Management Association.

Angela is a member of the Direct Marketing Association’s Analytics Council and the North Texas SAS User’s Group.

Tuesday, 10.30 – 10:45: Sponsor Presentation: SAS

Carla Borsoi, VP, Research & Analytics, Ask.com permalink ]

Carla BorsoiCarla’s work at Ask.com focuses on internal metrics, audience segmentation, ethnography, behavioral clustering and customer satisfaction data mining. She’s also been instrumental in linking primary research to internal metrics, pushing to understand the relationship between variables like brand perceptions and query volume. Prior to Ask.com, Carla worked in consumer-focused research roles on both the client and agency side.

How Ask.com Asks the Right Questions to Serves the Customer

Vicky Brock, Co-Founder, Highland Business Research permalink ]

Vicky BrockVicky’s Highland Business Research is an intelligence and research agency. Vicky is involved in analytics and research for the public and tourism sectors with clients such as the UK Government, HP, MSN, VisitScotland and Scotland’s Government. She is Co-Chair of the WAA International Committee and a contributor to the UBC Analytics Course.

[MOM3] Fuzzy Science and Hard Numbers
Market Research for Web Analysts and Higher Mathematics for English Majors

Mark Brooks, VP, Business Intelligence, The Motley Fool, Inc. permalink ]

Mark BrooksMark has worked in the areas of subscription analytics, predictive modeling, web measurement, and business intelligence for the last 7 years. Since joining The Fool in 2005 he has overseen the creation and direction of the Business Intelligence department complete with its own reporting portal, team blog, and seat on the Executive Committee. He is having the time of his life watching The Fool become a company that truly competes on analytics.

[AWA-9] Advanced eMetrics Career Management

Stephen Budd, CEO and co-founder, Highland Business Research permalink ]

Stephen BuddStephen is CEO and co-founder of Highland Business Research and has a particular interest in marrying 'traditional' economic and market research approaches with web analytics. As well as participating in the WAA’s Research committee 'with a European voice', he also sits on the Scottish Government’s industry committee looking at how to improve the Scottish Tourism industry’s use of feedback and research. He is also co-author of TrackingTourism.com, the influential 'Travel 2.0' blog.

[MOM-3] Fuzzy Science and Hard Numbers

Jason Burby, Chief Analytics & Optimization Officer, ZAAZ permalink ]

Jason BurbyJason leads one of the worlds largest and most recognized strategic web analytics consulting firms serving fortune 2000 web clients. He is Co-Chair of the WAA Association Standards Committee, author of regular web analytics column on ClickZ for past four years and author of Actionable Web Analytics: Using Data to Make Smart Business Decisions (Wiley, 2007). Jason has spoken at the eMetrics Summit each of the past three years.

[WO-1] Monetizing Site Behaviors - Overview & Getting Started
[AWA-4] Social Media Metrics

Megan Burns, Senior Analyst, Forrester Research permalink ]

Megan BurnsMegan is a leading expert on the relationship between customer experience and the bottom line. Her research focuses on the ways in which Web sites, call centers, and other customer-facing channels produce economic value for the business and how best to estimate and measure the ROI of a better customer experience in these channels. Her coverage also includes Web design best practices, Web Site Reviews, Web site Brand Reviews, and best practices for online customer reviews and blogs.

[IM-7] Connecting Web Analytics with Decades of Marketing Metrics

Jim Calhoun, CEO and Founder, PopularMedia permalink ]

Jim CalhounJim co-founded PopularMedia and has served as chief executive officer since its inception in 2003. He is responsible for guiding the company’s strategy, growth, operations and customer satisfaction. A true Silicon Valley veteran, Jim has helped a broad range of businesses grow through technology and marketing — from startups such as Glam Media, Inc. to global leaders such as HP and IBM. Prior to founding PopularMedia, Jim founded CustomerClick LLC, a privately held direct marketing services firm based in San Francisco. Previously, Jim served as Vice President of Products at NetObjects, Inc. Jim is a former reviews editor at CNET and holds a degree in Journalism from the University of Missouri.

[AWA-4] Social Media Metrics

Jason Carmel, Senior Optimization Manager, ZAAZ permalink ]

Jason CarmelJason is a Senior Optimization Manager at ZAAZ, one of the world’s largest and most recognized strategic web analytics consulting firms. With more than 10 years of web marketing, analytics and optimization experience, Jason manages Optimization and Behavioral Targeting programs for clients such as Ford, Microsoft, Helio and Alaska Airlines. Prior to ZAAZ, Jason built the analytics and optimization programs for eFax.com. Jason was trained as an attorney, but found that getting mashed up in the dot-com bust was way more fun. He blogs on Optimization and Behavioral Targeting at blogs.zaaz.com.

[WO-6] Starting from Scratch - Effectively Using Kittens for Optimization and Usability

Joseph Carrabis, Chief Research Officer, NextStage Evolution permalink ]

Joseph CarrabisJoseph Carrabis has authored 23 books and over 300 articles in five areas of expertise. His books have covered cultural anthropology, database technology and methods, information mechanics, language acquisition, learning and education theory, mathematics, network topologies, and psycholinguistic modeling. His articles have covered computer technology, cultural-knowledge modeling, equine management, knowledge studies and applications, library science, martial arts, myth and folklore, neurolinguistic, psychodynamic and psychosocial modeling, group and tribal behavior, and social interactions in NYC and more. He’s currently a columnist for iMediaConnections, blogs at Biz Media Science and All Business, is a Senior Research Fellow and Advisory Board Member for the Society for New Communications Research and Founding Member of the Center for Semantic Excellence. When he’s not giving businesses a piece of his mind he’s using what’s left to fly kites in Nova Scotia.

[WO-5] Crawling Around Inside Your Customers’ Heads
Beyond Psychology - Human Internet Interface

[AWA-6] Engaging Calculations

Terry Cohen, Senior Vice President, Digitas permalink ]

Terry CohenAs senior vice president, Digital media analytics, Terry ensures best practices in the strategic use of Data Capture & Integration and analytics for digital marketing. These best practices include: design of measurement methodologies; selection and implementation of analytic tools and technologies, such as web analytics, behavioral targeting techniques, and online research; development of brand and engagement tracking; and, the development of analytic engines to support online acquisition, branding and customer retention. With over 20 years of experience in online advertising, interactive marketing, database marketing and technology, Terry has built online and offline marketing and technology solutions for leading Fortune 100 companies, across a variety of industries, including Financial Services, Telecommunications, Pharmaceuticals, Consumer Packaged Goods, Technology and Entertainment. Terry holds an BS in computer science and applied mathematics from State University of NY at Albany and an MBA in marketing from Babson College.

[AWA-3] The eMetrics Ecosystem

Margaret E. Coles, Chief Operations Officer, Factor Technology Group permalink ]

Margaret ColesAs Chief Operations Officer, Margaret Coles is principally responsible for the development and delivery of Factor TG’s marketing accountability solutions for the company’s Fortune 500 clients. Margaret helped found Factor TG in 2005 and has directed a variety of key initiatives for the company since then including design of the accountability solution as well as providing strategy and design of marketing performance measurement for the firm’s clients. Prior to Factor TG, she worked in executive marketing and management roles for Markettools, NFO, and KPMG. Margaret began her career in marketing with Wells Fargo. She is a frequent speaker on marketing accountability topics and has lectured on the use of marketing technologies at San Francisco State University and the Harvard Business School.

[II-6] Just How Integrated Are We?

Barbara C. Coll, CEO, Webmama.com Inc. permalink ]

Barbara CollBarbara “WebMama” Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her knowledge extends to how search engines use and display fresh content; blogs, RSS, and video and she has strong beliefs on why her clients need to get involved in these marketing tactics. She founded WebMama.com in 1996 and along with the WebMama Team has been highly successfully in helping brand-name clients achieve their goals of driving high quality visitors to their websites.

Barbara has been involved with product and program marketing in Silicon Valley for 19 years, including marketing positions with Sun Microsystems and other leading edge startups.

Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

[SA-6] Serious Search - Graduate Level

Matt Conahan, StubHub permalink ]

With over 10 years of Internet industry experience, Matt serves as the resident Web analytics expert and thought leader at StubHub. Using the implicit “voice of the customer” (via site analytics), Matt’s team makes recommendations for improving the site experience for the user. In addition, Matt guides and manages StubHub’s site optimization/testing program, using A/B and multivariate testing to further improve the user experience.

[WO-3] Multivariate Testing Panel

Elissa Darnell, eBay permalink ]

Elissa Darnell Elissa is the Director of User Experience Research at eBay, where she leads a team of researchers in conducting qualitative research to understand the customer and help design the eBay website to meet their needs. Before joining eBay, Elissa managed the Usability and User Assistance teams at Microsoft MSNTV focusing on the design of products for the television and computers. She has more than 15 years experience in the Human Computer Interaction field and has managed the Usability group at Claris Corporation and WebTV Networks. She has also worked as a User Interface Designer and Usability Engineer at Adobe and IBM. She has led the design and usability testing of Kodak Picture CD, a consumer product for getting your analog photos electronically. She was also responsible for starting the first Usability Lab at Adobe. Elissa received her PhD in Engineering Psychology with an emphasis on Human Computer Interaction from New Mexico State University. She has taught on the subject of user research techniques throughout the product development lifecycle and related topics at universities and professional conferences. Elissa has a number of publications on usability evaluation methods and techniques.

Keynote 2: Optimizing eBay - Improving Customer Experience at the World’s Online Marketplace

Dan Darnell, Director of Product Marketing, Optimost, Interwoven permalink ]

Dan Darnell is the director of product marketing for the Optimost product line at Interwoven. He is responsible for all aspects of marketing strategy, marketing content and demand generation for Optimost. Before joining Interwoven, Dan spent more than 7 years working in various product marketing positions at Siebel Systems, now Oracle, covering such areas as marketing analytics, campaign management and real time offer optimization.

Tuesday, 3:20 - 3:30: Sponsor Presentation: Interwoven

Tom Davenport permalink ]

Tom DavenportTom Davenport holds the President’s Chair in Information Technology and Management at Babson College and is responsible for the overall management of the Institute for Process Management. His most recent book, Competing on Analytics: The New Science of Winning is the #2 best seller in Amazon’s Data Mining and Social Science Methodology categories. Davenport is an Accenture Fellow, and in 2003, was the Academic Director of the Information Work Productivity Council, a research consortium of seven technology firms.

Voted the third leading business-strategy analyst (just behind Peter Drucker and Tom Friedman) in Optimize Magazine, Davenport is a world-renowned thought-leader who has helped hundreds of companies revitalize their management practices. He combines his interests in business, research, and academia having earned a PhD from Harvard University in social science and has taught at the Harvard Business School, the University of Chicago, Dartmouth’s Tuck School of Business, and the University of Texas at Austin. He has also directed research centers at Accenture, McKinsey & Company, Ernst & Young, and CSC.

Competing on Analytics

June Dershewitz, Vice President, Analytics, Semphonic permalink ]

June DershewitzJune Dershewitz enjoys helping companies improve their practice of web analytics. She held her first web analyst job at a San Francisco startup in 1999 and has worked in the field ever since. Between 2004 and 2007 she took freelance consulting assignments with enterprise clients such as Oracle, CNET, Wells Fargo and Blue Shield. In 2007 she joined the leadership team at Semphonic, a top web analytics consultancy. She has been a member of the Web Analytics Association since its inception in 2005, serving on the Education and Social Media Committees. As an original instigator of Web Analytics Wednesday, she continues to organize and attend WAW events throughout the Bay Area. She has spoken at conferences such as Emetrics, X Change and the Optimost Optimization Summit. She blogs at http://june.typepad.com/.

[AWA-9] Advanced eMetrics Career Management

Rahul Deshmukh, Director – Analytics and Optimization, Ask.com permalink ]

Rahul is Director of Analytics and Optimization at Ask.com where he manages analytics team for Ask.com’s search and media initiatives. Prior to joining Ask, Rahul was responsible for the Web Analytics Strategy including Competitive Intelligence for Dell.com. Rahul was successful in rolling out a Web Analytics strategy for Dell.com and a Competitive Intelligence program at Dell. Rahul serves on the Client Advisory for Hitwise.

[IM-9] Competitive Intelligence 2.0

Jon Diorio, Group Product Marketing Manager Adwords, Google permalink ]

Jon DiorioJon Diorio has over 12 years of product management, sales and marketing experience in customer analytics and online advertising systems. As Group Product Manager for Google AdWords, Jon is responsible for product positioning, feature roadmap development, acquisition marketing, and all external communications for the AdWords and Website Optimizer product lines. Prior to Google, Jon held product and marketing leadership positions at marketing automation and analytics solution providers including Epiphany, Octane Software, CentrPort and Information Advantage.

[WO-3] Multivariate Testing Panel

Egan van Doorn, Website Analyst, ANWB permalink ]

Egan van DoornEgan van Doorn is one of the first full-time installed Web-Analysts within a Dutch commercial organization. He works for the Dutch Automobile Association (ANWB) which provides emergency road services and a wide range of products for travel and leisure purposes. The ANWB has almost 4 million members in The Netherlands and one of the largest websites in the country. Egan has been a professional in the field of web analytics in The Netherlands for over 5 years now.

[IM-7] Integrating Direct Mail, Direct Web And Direct TV

Heather Dougherty, Director, Research, Hitwise permalink ]

Heather DoughertyHeather is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. At Hitwise, Heather provides insight into online consumer behavior and competitive intelligence to Hitwise clients. Her expertise in the online commerce landscape has been quoted extensively in the press, including Wall Street Journal, New York Times and Business Week. Heather has also been a guest on ABC World News Tonight, CNBC, NPR, and CBS Radio. Prior to joining Hitwise, Heather was with Nielsen/NetRatings as the senior retail analyst, where she provided strategic analysis and designed custom research projects. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing and promotions, merchandising, and personalization.

eMetrics Industry Insights Day

Bryan Eisenberg, Co-founder and CPO (Chief Persuasion Officer) Future Now permalink ]

Bryan EisenbergBryan Eisenberg has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and marketing performance metrics into your marketing efforts. Bryan is an inventor of Persuasion Architecture and is also one of the founders and Chairman of the Web Analytics Association. Bryan is a co-author of the New York Times, Wall Street Journal and USA Today bestselling Call to Action, Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing, Persuasive Online Copywriting, and The Marketer’s Common Sense Guide to E-Metrics.

[AWA-2] Testing, Testing, 1, 2, 3 - Can You Hear Me Now?

Rufus Evison, dunnhumby permalink ]

Rufus EvisonRufus Evison has been in Web Analytics since 1996 and has been a C level executive of such web-related companies as Clickstream Technologies, Global Diagnostics and Green Cathedral. On a technical note he was the creator of the first hybrid mechanism for data gathering and of what was possibly the earliest of the “if you are buying this you might also like that” cross-sell engines. Over the course of his career Evison has worked with such online players as GE Capital, Virgin Money, MyTravel, Thomas Pink, SAP and Pipex, helping them with everything from Web analytics of call centres to affiliate programs and site design. Currently Evison is working for data insight company dunnhumby helping the retail experts to apply their knowledge and expertise throughout the digital arena. dunnhumby bring the retail and direct marketing experience of large scale marketing and loyalty programs to the online world.

[IM-1] Deep Data Diving – Bringing Online and Offline Inline

Kristen Findley, Manager of Web Site Analysis, Ameriprise Financial permalink ]

Kristen FindleyKristen currently manages the implementation and support of the site’s measurement tools including those used for A/B & multivariate testing. Her team’s objective is to support business decisions based on results. In previous lives, Kristen worked as an interactive project manager, producer and account manager. She has been known to write a few lines of code as well. Kristen holds a Masters of Organizational Management.

[MOM-1] Creating a Web Optimization Culture

Vanessa Fox, Entrepreneur-in-Residence, Ignition Partners permalink ]

Vanessa FoxVanessa Fox, Entrepreneur-in-Residence at Ignition Partners, is a noted technology blogger who has been cited in publications such as USA Today and the London Times. She’s been involved in product strategy, training, and education since the early 90s and has been building websites since 1995. A Google alumnus, she created Google’s Webmaster Central, designed to help site owners improve their web sites and gain more visitors from search. Vanessa writes for a variety of publications, particularly as Features Editor for SearchEngineLand.com, hosts a weekly show on webmasterradio.fm, and consults with clients on building online communities and on internet marketing. Read her observations on the web 2.0 world at vanessafoxnude.com.

[SA-5] All Your Searching Questions Answered

Larry Freed, CEO & President, ForeSee Results permalink ]

Larry FreedLarry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been quoted in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor’s Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.

Monday, 10:00 - 10:30: Sponsor Presentation: ForeSee Results

James Gardner, Vice President, Aquent permalink ]

Amongst his responsibilities, James leads Aquent’s digital marketing initiatives, including website development, online advertising, search marketing, website analytics, and email newsletters. Prior to joining Aquent, the world’s leading marketing staffing firm, he graduated from the Kellogg School of Management, held senior positions with Procter & Gamble and McKinsey, and served clients as a freelance consultant. He resides in Brookline, MA with his wife and daughter.

[AWA-9] Advanced eMetrics Career Management

Evan Gerber, Principal Consultant, Molecular permalink ]

Evan GerberEvan heads up the Experience Design department for Molecular’s San Francisco office. Since starting there in 2004, Evan has worked the development of a mobile application for Sprite, redesign of a global company intranet for Gillette’s portal platform, user centric e-commerce design for Adidas, and content management and globalization for Rentokil Initial, PLC. Evan is a frequent speaker and has published on topics including the usability of content management, Best practices in internationalization and localization, and how to create a meaningful mobile experience. Prior to joining Molecular, Evan worked at USWeb/CKS and MarchFirst as a producer and Information Architect for major clients and worked as a lead information architect for Bridgeline Software, developing and implementing CM solutions. He also worked at IBM as a usability analyst, developing applications to test the integrity and consistency of the Lotus Notes Environment for wireless platforms.

[IM-2] Mobile Marketing Makes Many Metrics

Phil Gibson, Vice President, Technical Sales, National Semiconductor Corporation permalink ]

Phil GibsonPhil has spent his entire career developing a deep customer knowledge and doing everything possible to “Delight the Design Engineer”, National’s primary customer. He leads National’s award-winning website, online and offline design and tool environments, applications IP development, and lead generation and management. Phil holds a BSEE from UC Davis and an MBA from USC.

[SA-4] Onsite Search as a Crystal Ball

Andrew Goodman, Founder and Principal, Page Zero Media permalink ]

Andrew GoodmanAndrew is the author of “Winning Results with Google AdWords” (McGraw-Hill, 2nd ed. 2008), and conference chairman, Search Engine Strategies Toronto 2008. Andrew launched Page Zero in 2000 as a company devoted to thinking about online content, portals, business models, and the rise of search as a marketing channel. Prior to his Internet marketing endeavors, Andrew came close to completing his PhD in Political Science, supported by a three-year SSHRCC Doctoral Fellowship and teaching public policy and political theory at York University, Toronto, and Trent University.

[SA-3] Measuring Paid Search: In Two Parts

Tim Goudie, Group Manager, Interactive Marketing, The Coca-Cola Company permalink ]

Tim GoudieTim Goudie graduated from the University of Cape Town and started work in the Frozen Prepared Foods division of Irvin & Johnson in Cape Town, South Africa. He then completed a stint with A.W. Aujan & Sons, the distributor of Cadburys Chocolate in Al Khobar, Saudi Arabia. After that he managed the skin care brands Neutrogena & RoC at Johnson & Johnson in Dubai (UAE) for the Gulf Region for a few years, before finally settling in North America at Pillsbury in Toronto. In 1999 Tim began working for The Coca-Cola Company in Toronto, where he was the Sprite Brand Manager also with responsibility for all youth brands. Around this time he also obtained an MBA from the U.K.’s Leicester University. Tim was then transferred to the head office of The Coca-Cola Company in Atlanta, Georgia to work in Sports Marketing first managing the NBA and then later managing the Asia Pacific Region for all Global Sports Properties. In 2004 Tim was instrumental in founding the Global Interactive Marketing Team and continues to be involved in this ever growing group leading metrics and measurement.

The Coca-Cola Marketing Metrics Journey - Part Two

Jeffrey Graham, Executive Director, Customer Insights, The New York Times permalink ]

Jeffrey GrahamJeffrey Graham leads customer insight at the New York Times and nytimes.com, overseeing web analytics, advertising and marketing research, database marketing and statistics. In prior roles he led communications planning and television/digital buying research at Starcom MediaVest for Procter & Gamble, and led research development at Dynamic Logic. He was also Research Director for several online advertising agencies. Jeffrey is a PhD candidate in Sociology at the CUNY Graduate Center in New York City

Mike Grehan, Global KDM Officer, Acronym Media permalink ]

Mike GrehanMike is the Global KDM Officer of Acronym Media, a Top 10 Search Agency located on the 55th Floor of the Empire State Building in New York City. Mike has been involved in online marketing since 1995 and is recognized as a leading search engine marketing expert. His knowledge of conventional marketing, combined with his technical skills and understanding of search engine algorithms, has helped many top firms improve their visibility on search engines and directories.

Mike is a highly sought-after search engine marketing speaker and has also written multiple books and white papers on the subject. His second edition of Search Engine Marketing: The Essential Best Practice Guide gained plaudits from numerous industry authorities. Mike also writes as an expert for the ClickZ network, and his own personal newsletter is read by over 17,000 international subscribers.

In 2004, Mike was named by E-consultancy as one of the United Kingdom’s Top 100 Influential People in Internet Marketing.

[SA-5] All Your Searching Questions Answered

Jon Guljord, Senior Manager Search Marketing, Expedia.com permalink ]

Jon manages one of the largest SEM budgets in the world at Expedia.com (read: his budget is larger than yours), but would prefer to not have to spend that much. He’s been a member of the team since Jan 2005 and has managed the channel strategy and team since Jan 2007. Before joining Expedia, Jon spent several years in various roles at LinkShare in Product Marketing, Account Management, and Search Marketing, in which he consulted with LinkShare’s Client Services team and LinkShare Japan to develop & drive revenue through the network. Prior to that, he worked for a web start-up, BargainBid.com, that managed to stay afloat 2 months after launching, and began his career in direct marketing at Publishers Clearing House. Jon earned his degree in Economics at the Wharton School at the University of Pennsylvania with a concentration in Marketing.

[IM-9] Competitive Intelligence 2.0

Brent Hieggelke, VP Strategic Marketing, Omniture permalink ]

Brent is an award-winning marketer, and frequent speaker, with 20 years experience across media, financial services, high tech, with 13 years experience in digital marketing. Brent came to Omniture as part of the Touch Clarity acquisition where he was CMO. Brent is now VP of Strategic Marketing for Omniture. Before Touch Clarity, Brent spent over 6 years as VP Marketing for WebTrends, where Brent was instrumental in growing and evangelizing the web analytics category. Prior to WebTrends, Brent was VP Marketing at ABC Technologies, which was acquired by SAS Institute.. In 2003, Brent was chosen by B2B Magazine as one of the Top 100 B2B Marketers in North America.

Tuesday, 10:00 - 10:30: Sponsor Presentation: Omniture

Diane Hoag, Web Analytics Strategist, IBM developerWorks permalink ]

Diane HoagDiane Hoag began her web analytics experience with developerWorks in 2001. Her greatest satisfaction has been guiding dW metrics from a jumble of contradictory reports coming from web logs and ad hoc tools, to an organized assemblage that is now used to drive dW strategy. Most recently Diane has been actively involved in planning IBM’s transition from SurfAid to Coremetrics.

[SA-2] Actionable Organic Search Analytics

Mark Hodes, Ticketsnow permalink ]

Stay Tuned

[EO-1] Report From the Front Line - Email Metrics

Jim Humphrys, Leads, Web Analytics Initiatives, W.L. Gore & Associates permalink ]

Jimn HumphrysJim Humphrys is co-chair of the WAA Research Committee. He leads the web analytics initiatives at W.L. Gore & Associates, a manufacturer of medical, consumer, electronic, and industrial products. He is a member of Gore’s Enterprise Marketing Leadership team and is active in Gore’s e-business and e-marketing initiatives.

[II-8] Stalking the Wild Web Analyst

Jack Jia, CEO, Baynote permalink ]

Jack JiaJack Jia is a founder and CEO of Baynote, Inc. For eight years, he was SVP & CTO of Interwoven Inc. with executive responsibilities in engineering, products, marketing, strategy and vision. Prior to Interwoven, he was a founder and CEO of V-max America and led operating systems and applications development at SGI, Sun Microsystems, Stratus and NASA for over a decade. Jack is a frequent speaker at major conferences and has appeared on television programs in several countries. He is a contributing author in XML Handbook, the 4th Edition, Online! The Book, Content Management Bible, and writes regularly about key technology issues and trends. He is a board advisor for Santa Clara University, and the president of HYSTA, a premier non-profit organization for promoting entrepreneurship.

[AWA-1] Online Privacy Panel - In the Eye of the Beholder

Gary Katz, Marketing Operations Partners permalink ]

Gary KatzGary Katz, founder and CEO of Marketing Operations Partners, is a visionary and thought leader in the emerging Marketing Operations field. He is a veteran with more than twenty years of marketing and change management experience in the technology industry in corporate, agency and entrepreneurial positions, where he directed corporate marketing, communications, public relations, lead generation and qualification, investor relations, and employee communications programs. In addition to founding Marketing Operations Partners’ and its sister company, CommPros Group in 2005, he previously formed a communications consultancy and public relations firm. Gary holds a master’s degree in organization development from the University of San Francisco and a bachelor’s degree in public relations from San Jose State University. He has served as a track chair for the Henry Stewart Marketing Operations Symposium during the past four years and is a noted author, speaker and evangelist on the topic of Marketing Operations.

[MOM-2] A Hands-on Measurement Plan at O’Reilly Publishing and a Plan for Optimizing Marketing Operations

Avinash Kaushik, Author, Analytics Evangelist, Market Motive Inc. permalink ]

Avinash KaushikAvinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day (http://www.snipurl.com/wahour) and the co-founder of Market Motive, a Silicon Valley startup with a emphasis on high quality interactive Online Marketing education.

He is also the Analytics Evangelist for Google, and a frequent speaker at industry conferences in the US and Europe, such as eMetrics summits, Ad-Tech, Web 2.0 Expo and SES. Avinash is also an Associate Instructor for the University of British Columbia and has lectured at the Universities of Utah, University of Virginia as well as Stanford University.

His widely read web analytics blog Occam’s Razor is at: http://www.kaushik.net/avinash.

[SA-5] All Your Searching Questions Answered
[AWA-3] The eMetrics Ecosystem
[WO-4] Hunting Actionable Insights: Tips & Techniques From A Practitioner

Brian Klais, Executive Vice President, Search, Netconcepts permalink ]

Brain KlaisNetconcepts’ Executive Vice President, Search, Brian Klais oversees one of the leading natural search marketing practices devoted to helping retailers and brands optimize their natural search performance. Under his leadership, Netconcepts has become one of the leading voices for search engine ready ecommerce — listing clients such as REI, Kohls, Cabela’s, & Northern Tool.

[SA-1] Essential KPIs for Search Engine Optimization

Alex Langshur, President and Cofounder, PublicInsite permalink ]

Alex LangshurAt PublicInsite a web analytics / site optimization consulting firm, Alex has worked with and led web analytics initiatives for public sector organizations at the international, transnational, national, provincial and municipal levels, as well as major non-profit organizations. Alex is also the Co-Chair of the Web Analytics Association Public Sector Committee and been an instructor for the WAA Training Days (Base Camp).

[OCRMD-2] Measuring the Success of Non-Commerce Websites

Pat LaPointe, Managing Partner, MarketingNPV permalink ]

Pat LaPointePat LaPointe is the Managing Partner at MarketingNPV, a highly specialized consulting firm that builds marketing dashboards, marketing ROI/analytical frameworks, and brand scorecards that measure the creation of economic and strategic value for both the short and long term. Pat directs the development of client solutions for CMOs in the areas of marketing measurement processes, tools, and skills to determine the financial return from marketing investments. His book Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments is a pioneering work on the topic of marketing dashboard development.

Prior to launching MarketingNPV, Pat was an equity partner and senior vice president at Frequency Marketing Inc., a consulting and software company known for design and operation of large-scale CRM and loyalty programs. Pat also directed the operation of a marketing department at Bell Atlantic (now Verizon), creating and implementing customer acquisition and development programs for both B2B and consumer markets. He started his career in advertising in the Y&R network and at Ketchum, where he managed large client portfolios in all aspects of marketing strategy and communications.

A well-known speaker, Pat is a regular panelist and chairman at ANA and AMA events, and has served as a guest lecturer at Wharton School of Business, MIT, and at the Tuck School of Business at Dartmouth. He is a frequent contributor to the ISBM and serves on the Board of Directors of the Business Marketing Association.

Pat is an MBA graduate of Stern School of Business at NYU and holds a Bachelor of Commerce degree from McGill University in Montreal.

MarketingNPV (www.MarketingNPV.com) is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources. The firm uses processes and tools tuned to measure the payback on marketing investments, track the right performance metrics, and forecast the economic impact of changes in strategy or tactics. MarketingNPV maintains the world’s largest online archive of articles and resources about marketing measurement, and publishes MarketingNPV Journal quarterly.

[IM-5] Don’t Let Emetrics be the Only Metrics

Leslie Laredo, President & Founder, The Laredo Group, Inc. permalink ]

Leslie LaredoLeslie Laredo is an interactive and Internet advertising pioneer with more than 25 years in the online/interactive industry. She has been instrumental in changing the face of the interactive media business and improving the knowledge and skills of media professionals on how to buy and sell interactive media. Leslie has trained and consulted for C-level executives, vice presidents, sales and account managers and media buyers and planners, as well as CPG and B2B brand and marketing managers.

In 1983, Ms. Laredo started her interactive career selling videotext advertising. She spent six years selling advertising for Prodigy and 4 years at Ziff-Davis Interactive, Interchange Online Network, and AT&T Business Network. In 1996, Ms. Laredo co-founded one of the first Internet advertising rep firms, Network 1.0, acquired by Softbank in June 1996. That year, she helped launch the Internet Advertising Bureau (IAB). She has a Bachelors of Science degree from Cornell University and studied International Management at the University of Texas.

[CO-1] Counting on Clicks

Jim Lenskold, President, Lenskold Group permalink ]

Jim LenskoldJim Lenskold is the author of “Marketing ROI, The Path to Campaign, Customer and Corporate Profitability” (McGraw Hill, 2003). He and the Lenskold Group provide consulting services to deliver a comprehensive approach to marketing ROI management, marketing measurement and analytics, and profitability planning tools. Jim’s career began in the mid-1980’s at AT&T where he managed a $20 million marketing budget for retention marketing and new strategy development. He also successfully launched and grew a technology firm before starting the Lenskold Group, which currently serves Fortune 1000 and emerging companies in the US, Canada and Europe.

[IM-8] Integrated Marketing, Integrated Measurements, & Maximum ROI

Jonathan Levitt, Vice President Marketing, iPerceptions permalink ]

Jonathan LevittJonathan is responsible for all marketing, branding, communications and public relations initiatives for the company. He has more than fifteen years of hands on marketing and sales experience, the last twelve years spent primarily in e-business strategy and management. He has worked with some of North America’s largest corporations including Bank of America, MasterCard International, Verizon Information Services and the US Navy primarily on database marketing and customer acquisition and retention projects.

Wednesday, 10:15 - 10:25: Sponsor Presentation: iPerceptions

Dylan Lewis, Senior Manager, Web Metrics, Intuit permalink ]

Dylan LewisAt his role at Intuit, Dylan and his team is focused on translating the actions, experiences, and attitudes of visitors into the language of the business. Dylan joined Intuit in 2005 after working as a Senior Consultant at Visual Sciences, and Director of Marketing at SmartDraw.com. With an MS in Psychology, Dylan is focused on listening to behavior of web visitors. Dylan was an attendee at the eMetrics Summit in 2003, a speaker in 2004, as a vendor in 2005 (Visual Sciences), again as an attendee in 2006 (Intuit), again as a speaker in San Francisco and now back as a speaker by popular demand. One gets the feeling he’s very interested in this subject.

[AWA-9] Advanced eMetrics Career Management

John Lovett, JupiterResearch permalink ]

John LovettJohn Lovett is a Senior Analyst with JupiterResearch, responsible for leading the direction and agenda for the Web Site Technologies & Operations practice. His focus areas include web analytics, site search technologies, content management solutions, online commerce platforms, multivariate testing and optimization technologies. John is a frequent speaker at Web analytics events and often called upon to address changes in the evolving marketplace. His recent research includes Practical Analytics: Rightsizing Data Use and the soon to be published 2008 Web Analytics Buyers Guide for JupiterResearch.

[MOM-6] The Analysis Marketplace

Sergio Maldonado, Director, MV Consultoria permalink ]

Sergio MaldonadoSergio Maldonado (LL.M) is founder and CEO of the MV Consultoria Group, a Spain-based company specialized in Web Analytics, Online Business Intelligence and Internet Advisory Services. Trained as an IT lawyer and admitted in two separate jurisdictions (Spain, England & Wales), he holds an LL.M in IT & Internet Law from the University of London and has co-authored the best-selling “Internet, claves legales para la empresa” (Thomson Group, 2002). Sergio was based in San Francisco, Brussels and London between 1997 and 2005, providing guidance on data-driven decision-making and Internet Strategies to Fortune 500 companies. He has spoken at numerous IT Law and Internet Strategy events throughout the world.

With clients in all industries across five different countries, MV Consultoria is the leading provider of Web Analytics services in the Southern European Market.

Sergio is a representative of the Spanish Web Analytics Association and a member of the Web Analytics Association.

[AWA-1] Online Privacy Panel - In the Eye of the Beholder

Josh Manion, CEO, Stratigent permalink ]

Josh ManionJosh Manion runs a consulting firm that’s focused exclusively on web analytics. He has lead web analytics efforts for dozens of leading online firms and is the Membership Co-Chair of the Web Analytics Association. Josh has a Management Science degree from MIT where he researched website usability online trading optimization. Josh, an International Master, is currently ranked in the top 50 chess players in the US.

[IM-3] Web Analytics: The Road to Marketing Optimization

John Marshall, CEO, ClickTracks Analytics, Inc. permalink ]

John MarshallFormerly the CEO and Founder of web-analytics-success story ClickTracks, John Marshall is Market Motive’s visionary for curriculum, teaching and technical strategy. A Netscape alumnus responsible for several other successful software companies, John Marshall brings 20 years of experience and a track record of excellent teaching to Market Motive.

[AWA-7] Tracking Widgets and Feeds: Measuring Distributed Content

Neil Mason, Director of Analytical Consulting, Foviance

Neil Mason, Director of Analytical Consulting, Foviance Neil joined Foviance as part of an acquisition of Applied Insights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance's analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance's and Applied Insights existing and future clients.

Neil is one of the world's leading analytics guru's and he has a big reputation. He holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and currently serves on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.

[AWA-5] Cutting Through The Noise--Applications Of Data Mining And Predictive Analytics

Jodi McDermott, Director of Product Management, Clearspring Technologies permalink ]

Jodi McDermottJodi has been working in web analytics for the past 8 years and joined Clearspring in September 2007. Clearspring is the leading provider of cross-platform widget services. They enable digital content and service providers to easily package, distribute and analyze the performance of widgets via a single platform. Jodi’s role is to shape and develop Clearspring’s Analytics offerings. Prior to joining Clearspring, Jodi oversaw the web analytics team of InPhonic and also worked in the Consulting Services group of Visual Sciences. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf web analytics package at USATODAY.com.

[AWA-7] Tracking Widgets and Feeds: Measuring Distributed Content

Joe Megibow, VP of Customer Experience and Online Marketing, Hotels.com permalink ]

Joe MegibowJoe Megibow is currently the VP of Customer Experience and Online Marketing at hotels.com, a leading provider of lodging worldwide. The company offers travelers a selection of nearly 80,000 properties ranging from traditional hotels and all-inclusive resorts to vacation rentals and B&Bs. Based in Dallas, Texas, hotels.com is an operating company of Expedia, Inc. (Nasdaq: EXPE).

In his role, Joe deploys leading edge site conversion measurement and optimization techniques, and oversees all online marketing activities. He joined the company in 2006 with more than 16 years of experience in bringing technology solutions to market. Prior to hotels.com, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles. Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y’s first ecommerce practice. Joe earned a bachelor’s degree in electrical engineering from Cornell University and an MBA from the University of Chicago.

[WO-2] The intersection of Customer Voice and Customer Experience – How to both listen and learn to provide what your customers really want.

Angel Morales, LightsOut Marketing, LLC permalink ]

Angel MoralesFor the past decade, Angel Morales has been architecting solutions for some of the most challenging issues facing multi-channel merchants and retailers. His unique approach of “extending tools and technologies” that many merchants already posses has resulted in consulting engagements for both retailers and vendors, facilitating a whirlwind of innovation.

Angel’s efforts have resulted in solutions for preference-driven merchandising, intelligent remarketing, viable widget strategies, social shopping models, and much more. On the vendor side, he most recently led the retail practice for ExactTarget, the globe’s largest ESP.

In March, Angel launched a retail consulting practice complimented by a website with the same name, LightsOut Marketing. LightsOutMarketing.com provides FREE solutions for multi-channel retailers, from strategy through execution.

Angel lives in Indianapolis, IN where he regularly listens to John Coltrane with his wife, Kelly, and dog, Mr. Rafalski.

[EO-2] Using Behavior Data to Target Email

Nigel Morgan, ZAAZ permalink ]

Nigel MorganNigel is currently the Director of Optimization for ZAAZ, Inc. In this position he advises clients on how to maximize Online ROI utilizing a number of advanced marketing techniques including AB and multivariate testing, behavioral targeting and predictive analytics. Prior to joining ZAAZ, Nigel worked at Dell Inc as Senior Manager for Online Analytics, managing all online metrics, reporting, analytics and testing. Nigel also has broad offline marketing experience, particularly in TV & Print media, product management and pricing/promotions while working at companies such as Sprint, Level (3), EDS, and Rosewood Hotels and Resorts. Nigel has an undergraduate degree in Hotel Management from South Bank University in London and an MBA concentrated in Finance from Texas Christian University in Fort Worth, Texas.

[WO-1] Monetizing Site Behaviors - Overview & Getting Started

Deepak Nadig, eBay permalink ]

Deepak NadigDeepak Nadig is Principal Architect at eBay, and leads the design and strategy of its analytics and experimentation infrastructure. Before eBay, Deepak was chief architect and co-founder at Covigna. Covigna was purchased by ProQuest Company in 2005. Prior to Covigna, Deepak held lead technology and architecture roles at HP and VeriFone. Deepak received a BS in Electrical Engineering from IIT Bombay, and MS from Louisiana State University.

Keynote 2: Optimizing eBay - Improving Customer Experience at the World’s Online Marketplace

Mark Nagaitis, CEO, 7 Billion People permalink ]

Mark NagaitisMark brings over 20 years experience in engineering, marketing and executive positions at global technology providers and successful startups.

Prior to co-founding 7 Billion People, Mark was Vice President of Marketing at Conformative Systems, an XML acceleration company which was acquired by Intel in 2005. Previously, as Worldwide Director of Marketing for Hewlett-Packard’s Infrastructure and NAS Division, Mark helped develop and run a $600M business for HP in the critical Storage market.

Mark also held executive positions in Compaq’s Server Division, helping start and ramp the Appliance Server business from $0 to $100M. He has also held marketing and engineering positions at Sun Microsystems, Tandem Computers and, in Europe, International Computers, Ltd.

Mark’s key focus throughout his career has been in identifying new markets and developing and introducing ground-breaking products into those markets.

[WO-5] Crawling Around Inside Your Customers’ Heads Beyond Psychology - Human Internet Interface

John Nardone, co-President and Chief Client Officer, [x+1] permalink ]

John NardoneA globally-respected marketing innovator, John Nardone is sought out by many of the world’s most prestigious brands for his insights into creating brand relevance through customer engagement. Valued for his client-side perspective as a veteran packaged goods and interactive marketer, John served as trusted advisor to the senior management of Marketing Management Analytics (MMA) clients before being appointed CEO of [x+1] in February 2008. Earlier in his career, he served as President, International at Modem Media where he led the agency’s global expansion with mergers and acquisitions in London, Hong Kong, Japan, Germany, France, and Brazil. During his 20-year career, he has achieved many firsts, including placing the first paid ads on the Internet, establishing the first online media pricing model, and launching some of the first websites for consumer products, among many other historic accomplishments. Prior to Modem Media, John spent seven years leading established and new brands for Procter & Gamble and PepsiCo John’s vision and innovation have earned him many industry awards. He was honored as a Media AllStar by MediaWeek magazine and named by Advertising Age as one of the Top 10 most quoted people in marketing for three successive years. He holds an MBA from Duke University’s Fuqua School of Business and a BA from Duke University

[MOM-4] How to Make Marketing Accountability Pay Off

Jakob Nielsen, Principal and Co-Founder, Nielsen Norman Group permalink ]

Jakob NielsenUntil 1998, Jakob was a Sun Microsystems Distinguished Engineer, where he spent most of his time defining the emerging field of Web usability. He founded the “discount usability engineering” movement for fast and cheap improvements of user interfaces and has invented several usability methods. Jakob holds 79 United States patents, mainly on ways of making the Internet easier to use. He is, quite simply, the world’s leading authority on Web usability.

[AWA-8] Usability ROI - Measuring People Rather Than Pages

Chris Nodder, User Experience Specialist, Nielsen Norman Group permalink ]

Chris NodderChris Nodder a User Experience Specialist with Nielsen Norman Group. He works with large and small clients across Europe and the US, in industries as diverse as financial services, health care, entertainment, e-commerce, telecommunications, government, intranets, and highly specialized B2B sectors. He co-authored the NN/g reports on B2B usability and wishlists and gift giving, conducting focus groups, user studies, and field research. Before joining NN/g, Nodder worked as a usability consultant at NatWest Bank in the UK, and then as a senior user researcher at Microsoft Corp. His experiences managing the usability group at NatWest are captured in the book The Politics of Usability. During his seven years at Microsoft, Nodder was responsible for many products, including the user experience for XP Service Pack 2, a major upgrade to Windows XP (documented in the book Security and Usability). He has created personas, reality TV episodes, and even whole rooms (“usertoriums”) as ways of getting developers to walk in their customers’ shoes. Nodder earned an MS in human-computer interaction from Guildhall University, London, and a B.S. in psychology from the Polytechnic of East London. He has presented at and spoken on panels for conferences such as UPA, CHI, Group, CSCW, and British HCI.

[AWA-8] Usability ROI - Measuring People Rather Than Pages
User Testing Workshop (Full Day, May 8)

Jim Novo, Drilling Down permalink ]

Jim NovoJim is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer’s Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association.

[MOM-5] High-Impact Data Analysis for Marketers

Alan Osetek, Executive Vice President of Sales and Marketing, Visual IQ permalink ]

Alan OsetekAlan is a serial entrepreneur with 15 years experience in early stage agencies and emerging media firms in the digital and direct marketing industries. He was formally the Executive Vice President of Isobar, one of the worlds leading digital agency networks. Previously, Alan was the President/Founder of the digital marketing agency Vizium. In 2001, he successfully sold the firm to Aegis plc (parent company of Isobar), the 6th largest agency holding company in the world. Alan is an Economics graduate of Skidmore College and received his Master degree in Business from Babson College.

[IM-2] Mobile Marketing Makes Many Metrics

Bob Page, Sr. Director, Yahoo! Analytical Products permalink ]

Bob PageSince 2004, Bob has been with Yahoo!’s central data group, providing web analytics technology and services to Yahoo!’s many web properties and partners. Currently Bob leads the engineering services and technical operations teams. Prior to Yahoo!, Bob was CTO and co-founder of Accrue Software, a pioneer in large-scale web analytics. His thoughts on web analytics can be found at bobpage.net.

[AWA-1] Online Privacy Panel - In the Eye of the Beholder

Laura Patterson, President/Co-founder, VisionEdge Marketing permalink ]

Laura PattersonLaura’s career span nearly 30 years of marketing and sales. Her expertise and experience reflect the company’s focus on improving marketing performance, effectiveness and efficiency, marketing and sales alignment. Prior to VEM, Laura served nearly 14 years at Motorola, where she also championed and implemented a world-wide brand building and customer advocacy initiative, known as Powered By Motorola, and created some of the initial metrics and dashboards used by the microcontroller business. Author of dozens of published marketing and branding articles and the books Gone Fishin' and Measure What Matters, Laura has served on several non-profit boards, provided programming for professional organizations such as the ANA and BMA.

[IM-4] Measure What Matters: Reconnecting Marketing To Business Goals

Katie Delahaye Paine, CEO, KDPaine Partners permalink ]

Katie Delahaye PaineKatie Delahaye Paine is the founder of KDPaine & Partners and publisher of the first blog and the first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability. She writes KDPaine’s Measurement Blog and publishes The Measurement Standard. Her book, Measuring Public Relations: the Data Driven Communicator’s Guide to Success, KDPaine’s Guide to measuring your public relationships was released in December 2007. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.

[IM-6] Reputation Management in a Social Media World and On Your Own Site: The Voice of the Customer in Surround Sound

Judith Pascual, Senior Analytics Manager, ZAAZ permalink ]

Judith PascualJudith Pascual is a veteran in providing an integrated solution. She is currently a Senior Analytics Manager at ZAAZ working on Hi-Tech accounts. Within the WPP Network, she led and expanded VML, Inc.’s analytics practice and has been a Senior Strategist for clients such as: Colgate-Palmolive, Vanguard, Sam’s Club, Microsoft and AMC Theaters. She has also managed site analysis at Walt Disney’s Internet Group. Earlier in her career she managed eMarketing, eMail analytics and testing for both DoubleClick and Acxiom/Digital Impact. She holds a Master’s focused on Knowledge Management and is certified in online testing. She is also an active member of the Analytics Standards Committee and served on an industry panel at last year’s eMetrics Summit.

[MOM-1] Creating a Web Optimization Culture

Eric T. Peterson, CEO and Principal Consultant at Web Analytics Demystified permalink ]

Eric T. PetersonEric has worked in web analytics since the late 1990’s in a variety of roles including practitioner, consultant, and analyst for several market-leading companies. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, as well as one of the most popular web analytics bloggers at www.webanalyticsdemystified.com.

Engaging Calculations

Ben Rattray, Founder & CEO, at Change.org permalink ]

Ben Rattray is the founder and CEO of Change.org, an online network that connects nonprofits, donors, and activists around the world. He was previously a political consultant and co-founder of GFS, a social entrepreneurship venture that provides software to help nonprofits automate the federal grant application process. Ben is a frequent public speaker about how organizations and activists can use the social web to advance social change and is a graduate of Stanford and the London School of Economics.

[WO-4] Starting from Scratch - Effectively Using Kittens for Optimization and Usability

David Rogers, Director: Marketing Analytics & Consumer Insights, Red Envelope permalink ]

David RogersDavid has over 8 years of experience using statistics to measure and predict behavior. He started his career in psychological research before switching his concentration to the online world where he focuses on user experience and building models of consumer behavior by employing techniques such as segmenting, behavior targeting and testing. Currently, at RedEnvelope (an online retailer specializing in unique and personalized gifts) his team head’s up the multi-variate testing program. Using design methodologies, best known practices, others’ ideas at times, and some gut feeling, they consistently improve a handful of different conversions, driving the bottom line for the HiPPO, and learnings for his team. He holds a BA in Psychology, an MA in Psychological Research & Methodology, and an MBA from the University of San Francisco, all with distinctions and awards, including Fellowship. He is co-authored in peer-to-peer A-level journals and has presented numerous times on the topics of culture, research, and research design.

[WO-3] Multivariate Testing Panel

Seth Romanow, Senior Director, Customer Intelligence and Analytics, Microsoft.com Platforms and Solutions (MXPS) permalink ]

Seth RomanowSeth and his team are chartered with collecting and managing web traffic and customer data for Microsoft.com and providing actionable insight through the development of business intelligence tools and advanced analytics. Prior to joining Microsoft, Seth was at Y&R Brands, managing the worldwide relationship marketing activities on behalf of Microsoft Server and Tools business group. Previously, at Hewlett-Packard, Seth was Director, Worldwide Customer Knowledge Management and Analytics where he was responsible for globally managing customer information, data quality, web traffic, customer satisfaction measurement and advanced analytics. Earlier, Seth managed Compaq.com and has broad management experience in advertising and marketing, holding senior positions at EuroRSCG, BBDO and BatesUSA. He has been recognized twice by B2B Magazine as a Top 100 Marketer and is a founding board member and currently Treasurer of the Web Analytics Association.

[AWA-1] Online Privacy Panel - In the Eye of the Beholder

Mark Ryan, Vice President Client Services, Extractable permalink ]

Mark Ryan has an extensive background in web application development, Search Engine Marketing, and Web Analytics. As a founder of Extractable, Mark manages the Strategy, Creative, Engineering, and Project Management groups at Extractable. Mark enjoys working with Web Analytics and sits on various committees of the Web Analytics Association. Mark started his career in Internet development at Applied Materials where he served an integral role in the design and development of the companies first online Inventory and Support Management System. He also developed applications for premiere clients such as Intel, AMD, and Siemens. After Applied Materials, Mark served as Senior Applications Engineer for USWeb’s Content Management group and worked on the design and implementation of the company’s first web based content management application.

Online Marketing Campaign Optimization

Ed See, President and Chief Operating Officer, MMA permalink ]

Ed SeeRecognized as one of the country’s leading management consultants, Ed See for the last decade has helped some of the world’s most prestigious brands apply business rigor to marketing and operations. At MMA, he has translated his unique operational, general business and technology perspective into bottom-line marketing impact for clients. As a Partner at Arthur Anderson and a Managing Director of BearingPoint, he has advised senior executives of some of the world’s largest companies. Before joining MMA in 2004, he was Managing Director of the Global IT Strategy, Transformation, and Outsourcing Advisory Practices at consulting firm BearingPoint and before that a Partner in Arthur Andersen’s Business Consulting group. Ed previously spent 17 years at IBM in software development. His work has earned him numerous invention awards from IBM. He is a distinguished Scholar at Rensselaer Polytechnic Institute and serves on the Advisory Board of Rensselaer’s School of Humanities and Social Sciences. He is a member of the Board of Trustees of Bethany College and of the Renner Foundation. He holds an MS from Rensselaer Polytechnic Institute and earned his undergraduate degree from Bethany College.

[MOM-4] How to Make Marketing Accountability Pay Off

Daniel W. Shields, Chief Analyst/Co-Founder, Wicked Business Sciences permalink ]

Daniel ShieldsMr. Shields is currently Chief Analyst with Wicked Business Sciences which he co-founded with Paul Holstein and members of the team at CableOrganizer.com. Their goal is to increase awareness and value of analytics for eCommerce retailers through services and solutions. His practices and methods research can be found on his blog at Web Analytics Demystified (http:Daniel.webanalyticsdemystified.com) hosted by Eric T. Peterson.

Ever on the cutting edge of eCommerce practices, Daniel and the team constructed by CableOrganizer have developed multiple patent-pending solutions to add value and measurement to existing measurement technologies. Such work includes PreCognitive Search™ to aid in search personalization and Session ForeSite™ to marry phone calls to commercial web analytics. Recently, Mr. Shields has also contributed to publications on the Web Analytics Association site as well as co-authored a chapter on web optimization metrics with Andy King at WebOptimization.com. He remains an approachable resource for testing and methods advice.

[SA-4] Onsite Search as a Crystal Ball

Charlie Simpson, Director of Ecommerce Sales and Marketing, Palm permalink ]

Charlie SimpsonPrior to Palm, Charlie was the Director of the Marketing Analytics and Insight group at Gateway Computers. At Gateway, his team focused on optimizing advertising and media to drive retail, phone, and web sales. Charlie has operational and management experience from a wide range of activities from supervising a plastics manufacturing plant to running nuclear reactors while in the US Navy. Charlie has an MBA from the University of Chicago’s Graduate School of Business and BSEE from the United States Naval Academy.

Ecommerce Optimization at Palm

Ori Soen, Co-Founder and Chief Executive Officer, MuseStorm, MuseStorm permalink ]

Ori SoenOri has led MuseStorm since its founding in late 2005. MuseStorm provides advertisers, marketers and agencies with an end-to-end solution for engaging users across the Web. The MuseStorm Engagement Platform allows customers to build and deliver almost any type of widget and social application and track it using MuseStorm’s groundbreaking analytics capabilities. Mr. Soen leads the company’s strategy and business while working closely with customers, including Simon & Schuster and CBS Mobile. He has presented at numerous conferences and events during the past 11 years, including Widgety Goodness, DEMO, Oracle Week; and Microsoft Tech-ed. Prior to co-founding MuseStorm, Mr. Soen held executive positions at Mercury Interactive (acquired by HP); Followap (acquired by NeuStar) and MobileSpear. Mr.Soen is married with two daughters and lives in Sunnyvale, CA.

[AWA-7] Tracking Widgets and Feeds: Measuring Distributed Content

Michael Stebbins, CEO, Founder, Market Motive permalink ]

Michael StebbinsMichael Stebbins started Market Motive after 20 years of experience as a marketing leader, a builder of award-winning products and as a recognized marketing strategist for a number of Fortune 500 corporations. Michael has authored a patent-pending web analytics method and frequently speaks on web analytics and click fraud topics worldwide.

[SA-6] Serious Search - Graduate Level

Robin Steffek, V.P. Interactive Technology, RedEngine Digital permalink ]

Robin SteffekRobin has been involved in web analytics and digital marketing for the past 8 years. She joined RedEngine Digital (formerly RedBoots Consulting) in June 2005. As Vice President of Interactive Technology at RedEngine Digital, Robin’s role is to lead strategic and tactical implementation efforts associated with web analytics solutions, search marketing technologies, multivariate testing and other online campaign tracking and optimization technologies for non-profit and business clients. Robin is a member of the Web Analytics Association and chairs a Research Committee project on Web Analytics and Personas. Prior to joining RedEngine Digital, Robin, a biochemist by training, was the web analytics/marketing manager for the American Chemical Society and a Web marketing manager for SciQuest, an e-commerce services company for the scientific research industry.

[CO-3] Campaign Analytics and Optimization: How to Creatively Overcome Campaign Conversion Tracking Challenges Via a Multi Analytics Tool/System Strategy

Dan Steinberg, President and CEO, Salford Systems permalink ]

Dan Steinberg Dan Steinberg, the President and CEO of Salford Systems, founded the company in 1983 just after receiving his PhD in Economics at Harvard. He has also served as Assistant Professor of Economics at the University of California, San Diego, and participated in dozens of consulting projects for Fortune 100 clients. Dr. Steinberg has published articles in statistics, econometrics, computer science, and marketing journals, and has been a featured data mining issues speaker for the American Marketing Association, the American Statistical Association, the Direct Marketing Association and the Casualty Actuarial Society.

Wednesday, 10:00 – 10:15: Sponsor Presentation: Salford Systems

Jim Sterne, President, Target Marketing permalink ]

Jim SterneA consultant to Fortune 500 companies and entrepreneurs, Jim focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. He’s written six books on Internet advertising, marketing and customer service including, Web Metrics; Proven Methods for Measuring Web Site Success. He is the producer of the annual eMetrics Marketing Optimization Summit conferences and is the Founding President and current Chairman of the Web Analytics Association. Jim is still astonished that he was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine.


Pat Stroh, Vice President Analysis Decision & Support, IMPAQT permalink ]

Pat StrohPat spearheads key analytical initiatives for IMPAQT’s Search Marketing campaigns, with a special focus on ROI-optimization. In addition to his deep expertise in database analysis, reporting/business intelligence, predictive modeling and forecasting, Pat specializes in actionable insights into complex marketing decisions. Pat’s 10+ years of experience in marketing analytics spans a broad array of both large and small companies in many industries, including telecommunications, specialty retail, CPG, financial and entertainment. Prior to entering the marketing analytics field, Pat held faculty appointments at Carnegie Mellon University and New York University. He holds a MA and PhD from the State University of New York-Stony Brook.

Esco Strong, Atlas Institute, Microsoft Advertiser & Publisher Solutions permalink ]

Esco StrongAs a thought leader for one of the leading digital marketing analytics groups, Esco is responsible for behavioral research and digital marketing insights in addition to managing the company’s consultative arm – the Custom Solutions Group. He has contributed to Atlas’s cutting-edge developments in Engagement Mapping and frequency analysis, and is the author of Atlas’s pioneering Optimization Advisor creative optimization software. Additionally, Esco authored the groundbreaking research paper “The Combined Impact of Search and Display Advertising”, a well-received, first-of-its-kind study that produced a 22% lift figure that has been syndicated by a variety of sources and has become the de facto industry benchmark for cross-channel synergy. Prior to his work at Atlas, Esco worked in research and development for ICOM of America and the Pacific Northwest National Laboratories, resulting in a number of patented projects.

Monday, 10:30 – 10:45: Sponsor Presentation: Microsoft

Jennifer Veesenmeyer, Senior Web Analytics Consultant, Stratigent permalink ]

Jennifer VeesenmeyerJennifer is a Senior Web Analytics Consultant at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports.

[MOM-5] High-Impact Data Analysis for Marketers

Suresh Vittal, Senior Analyst, Forrester Research permalink ]

Suresh VittalAt Forrester, Suresh covers Customer Analytics, Customer Relationship Management, Database Marketing, Direct Marketing, High-Tech, Marketing & Advertising, Marketing Automation, Media & Entertainment and a great deal more. His research focuses on the confluence of technology, data, and analytics and the impact on marketers. Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS, focusing on enabling marketing technologies at client companies. Suresh worked at NetGenesis, a leading Web analytics provider, where he delivered Web analytics and measurement services to clients.

[MOM-6] The Analysis Marketplace

Ryan Warren, Director of Solutions Consulting, ExactTarget permalink ]

Ryan WarrenRyan Warren is Director of Solutions Consulting at ExactTarget, a global leader in 1-to-1 messaging solutions. He has produced hundreds of email messaging solutions for companies of all sizes and is widely recognized for both creativity and profitability. His work is particularly known for creating a high profile for clients, generating major traffic and driving billions of dollars in annual revenue for the companies he works with. Ryan consults with companies such as Expedia.com, Microsoft, Bank of America, Double Click and more.

[II-4] Email Metrics Making Progress

Richard Zwicky, Enquisite permalink ]

Richard ZwickyRichard Zwicky is the founder and CEO of Enquisite. The firm specializes in search analytics, helping online marketers understand and improve the success of their search marketing campaigns. Richard takes a very pragmatic approach to website marketing. He believes in long-term successful campaigns which are built from the ground up, and are never caught flat-footed by shift in search engine algorithms, or by regional variances in search user behavior.

A frequent speaker at conferences around the world, he has been involved in search marketing for ten years, starting in the late 1990s, developing Metamend, a leading search engine optimization firm which he co-founded in 2000. As CEO for Metamend he managed and led the optimization campaigns for web properties ranging from SOHOs to Fortune 500 companies, and presented a various industry conferences around the world. In 2005 he started Enquisite and is focused on helping companies maximize ROI around search marketing campaigns.

[SA-1] Essential KPIs for Search Engine Optimization

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