eMetrics Marketing Optimization Summit
San Francisco, May 4-7, 2008

Optimization for Content-Rich & Mission Driven Sites Track - TWIN PEAKS SOUTH

Non-Transactional Site Optimization

Track Descriptions | Keynotes | Schedule at a Glance | Speakers

OCRMD-1 Tuesday, 5:00 – 6:00
Web Analytics as a Value Driver Across Media

Hear about how The New York Times uses web analytics to grow both their print and online audiences, improve web engagement, and increase revenue and profit. The presentation will trace the development of the Times' web analytics strategy which is mapped directly to value drivers for customer and the business. Specifics will include how The New York Times:

Integrates online and print data to better track and profile users
Uses web data to make the print newspaper more profitable
Shapes insights to flow through “the last mile” to senior management

OCRMD-2 Wednesday, 11:15 – 12:05
Measuring the Success of Non-Commerce Websites

Alex Langshur, PublicInsite

Foundations, non-profits, the public sector and academic institutions have all made significant investments in their online communications. But what constitutes success and how do you measure the impact of your website when sales aren't the goal? And how do you convince management of the need to invest more in the web when metrics like shopping cart conversion don't apply? Alex will look at some of the leading innovations for measuring success of non-commerce sites.

OCRMD-3
How Do You Calculate the Value of a Friend on Facebook?

Ben Rattray, Change.org

Mission-driven organizations have been among the earliest adopters of social media and Web 2.0 tools. But what is the value of a friend on Facebook, a view on YouTube, or a supporter following you on Twitter? Come hear which Web 2.0 sites nonprofits are using and how organizations can calculate the return they might be getting on the time and resources invested in these tools.