Toronto
Mar 18-21, 2013
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April 14-18, 2013
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June 10-13, 2013
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Sept 29-Oct 3, 2013
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Oct 14-15, 2013
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Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit Stockholm 2008
23-24 September
City Conference Centre / Folkets Hus


Click here for the Complete Agenda


Tuesday, 23 September

8:00 - 9:00 Registration and Continental Breakfast – Auditorium Foyer
9:00 - 9:45 Keynote: Tough Times Call for Tough Measures – Jim Sterne, Target Marketing – Auditorium A
9:45 - 10:00 Sponsor Presentation: Avoiding “Anticipointment” and driving Conversions through Analytics, Testing and Online Optimisation, Omniture – Auditorium A
10:00 - 10:45 And Not Or – It's a Boolean Operation AND a Marketing Strategy – Diane Gorine, Collette Vacations – Auditorium A
10:45 - 11:15 Coffee Break – Auditorium Foyer
11:15 - 12:00 Implementing Web Analytics the Nokia way – A customer's methodology – Vincent Kermorgant, Nokia Corporation – Auditorium A
12:00 - 12:15 Sponsor Presentation: Understanding Why, Tealeaf – Auditorium A
12:15 - 14:00 Lunch Break
14:00 - 15:00 Group Discussion: Maturity Model Progress – Getting to the Next Level – Auditorium A
15:00 - 15:45 TELIA Case Study: Performance Improvement & Decision Making – David Demsitz, TELIA Denmark – Auditorium A
15:45 - 16:15 Coffee Break – Auditorium Foyer
16:15 - 17:00 Advanced Web Analytics – Neil Mason, Applied Insights – Auditorium A
17:00 - 17:45 Vendor RoundtableAuditorium A
Mike Harris, Omniture Test&Target
Marc Saarde, Creuna
Geoff Galat, Tealeaf
Dyana Najdi, Google
17:45 Reception – Auditorium Foyer

Wednesday, 24 September

8:00 - 9:00 Registration and Continental Breakfast – Auditorium Foyer
9:00 - 10:15 Web Analytics for Search Discussion Forum (joined session with SMX) – Brian Clifton, Omega Digital Media & Alan Boydell, Keyade – Auditorium A
10:15 - 10:40 Coffee Break – Auditorium Foyer
10:40 - 11:10 Sponsor Presentation: Effective use of Web Analytics – how to adopt it in the Organization, Creuna – Auditorium A
11:10 - 11:55 Delegates may choose one of these two sessions:
Panel 1 • From Lead to Client – Measuring ROI at a Financial Institution – Janni Bilenberg, SAXO Bank – Auditorium A Panel 2 • VELUX A/S Case Study: Challenges and pitfalls in implementing web analytics in an international organization – Ivan Bager, VELUX A/S – Room 204
11:55 - 12:40 Delegates may choose one of these two sessions:
Panel 1 • Web 2.0 Communities: Analysis, Segmentation and Communication – Fred Türling, & Dr. Kai Zimmermann, SHS Viveon AG – Auditorium A Panel 2 • How understanding “why?” can help to improve customers' online experience – Toby Kay, Holiday Express – Room 204
12:40 - 14:00 Lunch Break
14:00 - 14:10 Sponsor Presentation, Google – Auditorium A
14:10 - 15:00 Web Analytics Roundtable
Jim Sterne, Moderator
Lars Johansson, Trainers' House
Neil Mason, Applied Insight
Aurélie Pols, OX2
Marc Saarde, Creuna
Oliver Schiffers, Sapient
Fred Türling, SHS Viveon AG
Bjørnulf Vik, Arena Data
Auditorium A
15:00 - 15:30 Coffee Break
15:30 - 16:15 Delegates may choose one of these two sessions:
Panel 1 • Definition of actionable measures and Improvement of Application Processes at DnB NOR – Bjørnulf Vik, Arena Data & Kenneth Eriksen, DnB NOR – Auditorium A Panel 2 • Monetizing your clickstream – Nokia Devices, Nokia Internet Tablet – Jussi Mäkinen, Nokia & Steve Jackson, Trainers' House – Room 204
16:15 - 17:00 Conclusion – Auditorium A