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eMetrics Marketing Optimization Summit: Stockholm 2008

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Ivan Bager, Business Architect, VELUX A/S permalink ]

Ivan has been driving web analytics in large multinationals for the last 9 years. Currently he holds a position VELUX where he is responsible for the continual improvement of the corporate websites. This involves measurement of websites, definitions of MWAs and KPIs, UX and usability testing. Ivan has been focusing on rising the focus on empowering and inspiring local divisions to immerge in and use web analytics in the process of ensuring a high level of quality. Before VELUX Ivan has worked for Coloplast A/S in a similar role, as well as a consultant for some years. Ivan has a background in sociology and marketing.

VELUX A/S Case Study: Challenges and pitfalls in implementing web analytics in an international organization

Janni Bilenberg, Global Head of Customer & Market Intelligence, SAXO Bank permalink ]

Janni BilenbergJanni Bilenberg 12 years of experience within different industries, primarily IT/Financial, incl. Sales & Marketing background with broad range of functional competences (Business Planning, Marketing Planning and – Strategy, Channel-, and Brand management). Her career began with 4 years in sales, both on the agency and customer side of the table.

There after she turned to marketing planning and Brand management in Microsoft Denmark for 5 years, and 2 years in the EMEA HQ of Microsoft, focusing on strategic marketing Optimization, rolling out a Global ROMI initiative across 12 countries in Europe. Janni was in August 2007 given the responsibility to build up a Global Customer & Market Intelligence department at Saxo Bank, leading changes across the company focusing on streamlining customer & marketing insight, building a foundation for measuring “Return on Marketing Investment – ROMI”. Implementing an integrated view on insight build from a new Market Segmentation Model, a Customer lifecycle model, and cross value chain customer experience surveys – working on end-to-end integration between sales, marketing and product functions to secure better customer experience and ROI. She has a MSc. in Strategic Marketing Leadership at Henley University of Reading – UK

From Lead to Client – Measuring ROI at a Financial Institution

René Dechamps Otamendi, Founder, OX2 permalink ]

René Dechamps OtamendiRené Dechamps Otamendi is founder of OX2, an interactive consultancy firm specialised in Web Analytics that has recently joined the LBi Group. René is Spaniard and Belgian and holds a bachelor in International Relations and a Master in eBusiness by the Solvay Business School. René has been active in the Internet industry for the past ten years. He created OX2 together with his wife Aurélie Pols in 2003, with a specific focus on Measurement & Accountability. Today, OX2 is recognised by, amongst others Forrester & Aberdeen Research, as one of the leading European consulting services in Web Analytics. Clients are amongst others: Toyota Motor Europe, RTL Group, ING Europe, the Belgian Social Security, Stanley Europe, InBev, the Belgian Lottery, PriceWaterhouseCoopers, Bose Europe. René Dechamps is also an active member of the Web Analytics Association where he coordinates the events and marketing activities of the International committee in addition to being the Belgian Country Manager of the Association.

Vendor Roundtable

David Demsitz, Market Manager, TELIA Denmark permalink ]

David DemsitzDavid is a Market Manager at TELIA Denmark and is responsible for all online activities, including sales, marketing and online services. David has most of his experience from the Telecommunications industry, working in different sales & marketing positions in TDC. Prior to joining TELIA, David worked as Country Manager for TELMORE in Norway – an online mobile service provider, building up the company from scratch.

Since joining TELIA, David has played a key role in TELIAs transition from being a retail organisation, to also including online as a big part of the future business strategy. David has a master from Copenhagen Business School, and International Marketing Programme from INSEAD.

TELIA Case Study: Performance Improvement & Decision Making

Kenneth Eriksen, DnB NOR permalink ]

Kenneth Eriksen

Kenneth Eriksen is a senior internet advisor at DnB NOR, Norway's largest bank and financial corporation. He is a Master of International Business (Siviløkonom) and Certified Analytics Professional from the WebTrends University. Kenneth has been working with webanalytics since 2000 with sites like (ICA)retthjem.no, funshopper.no, astrolog.no and with products like Netaxept (the leading online payment provider in Norway) and the intranet in DnB NOR. Since 2005 he has been a driving force in the transition from an information based website, towards a website and online banking facility with focus on sales and self service at dnbnor.no/bedrift. User friendly and automated application prosesses are at the heart of our future multi-channel business model.

Definition of actionable measures and Improvement of Application Processes at DnB NOR

Geoff Galat, Vice President, Marketing & Product Strategy, Tealeaf permalink ]

Geoff GalatGeoff is responsible for overseeing marketing and product management at Tealeaf. Geoff has more than twenty years of experience in technology marketing, Prior to Tealeaf, Geoff served as Vice President of Marketing & Product Management at Tumbleweed Communications, evangelizing the use of the Internet as a channel for secure messaging & communications. Prior to Tumbleweed, Geoff was Vice President of Marketing at Luminate Corporation. In that role, he was a key member of the management team that introduced the concept of the Management Service Provider for Web-based application management. Geoff also served six years at Mercury Interactive in a variety of marketing management roles, culminating as Vice President of Corporate Marketing, and was instrumental in Mercury Interactive developing brand awareness and establishing the markets for application testing and application performance management.

Platinum Sponsor presentation – Tealeaf
Vendor Roundtable

Diane Gorine, Manager of Interactive Marketing, Collette Vacations permalink ]

Diane GorineCollette Vacations is the oldest tour operator in the United States expanding from a regional motorcoach operator to a global vacation company that travels to all seven continents, with offices in three countries. Diane oversees all global efforts relating to Collette Vacation’s database. She is responsible for strategy and execution for both offline and online marketing activities for the US market, and is a member of the New England Direct Marketing Association. Diane has more than 21 years’ experience in the direct marketing industry. Prior to joining Collette, she worked for companies in the insurance, road-side assistance, charitable giving and travel industries.

And Not Or - It's a Boolean Operation AND a Marketing Strategy

Mike Harris, EMEA Sales Director, Omniture Test&Target permalink ]

Mike HarrisMike leads the sales team in Europe responsible for Test&Target – Omniture's product suite that includes AB, MVT testing and behavioural targeting. He has been with Omniture since early 2007 and joined with the acquisition of Touch Clarity, the global leader in on-site behavioural targeting. Mike joined Touch Clarity as head of sales in 2002 and was a key driver behind the initial commercial adoption of testing and behavioural targeting by large enterprises in Europe. He holds a Bachelor of Commerce degree from Queen's University in Canada.

Diamond Sponsor presentation – Omniture
Vendor Roundtable

Steve Jackson, Senior Consultant, Trainers' House

Steve JacksonSteve is a senior consultant specializing with web analytics working for Trainers' House. His clients include Nokia, Vaisala, KONE, MTV3, Vodafone, Vattenfall and a number of smaller clients across Finland and the Nordic areas. He is also the editor and contributing writer for the Conversion Chronicles website and is an International co-chair for the Web Analytics Association.

Steve has spoken at a number of conferences educating the market about a variety of web analytics topics in the Nordic region and the UK. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), the IAB Finland (Helsinki), The eMetrics Summit (London, Munich) Divia Finland (Helsinki) and many smaller events.

Monetizing your clickstream – Nokia Devices, Nokia Internet Tablet

Lars Johansson, Senior Consultant, Trainers' House permalink ]

Lars JohanssonLars is an experienced web analyst and internet marketing specialist. Currently he is senior consultant at Satama Analytics/Trainers' House and program director at the Internet Marketing Conference. He is also Nordic coordinator at the Web Analytics Association.

In the past Lars has been working at Vattenfall AB as e-business analyst and internet marketing specialist. Lars has also been associated as a writer at Resoner.nu and Ecentric.org.

Currently Lars has his own weblog entitled WebAnalytsts.Info where he posts insightful comments about web analytics.

Web Analytics Roundtable

Toby Kay, Website Manager, Holiday Express permalink ]

Toby Kay has worked in online media and ecommerce for over a decade. He was Product Development Director and a founder of News International's mobile content division and has written for The Times and The Sun on business and consumer technology. Since then he has gone on to head-up web operations for businesses in industries as wide-ranging as media and telecommunications to engineering and travel. Toby joined Holiday Express in March of this year and looks after the technical management of the company's portfolio of websites most notably Holiday.co.uk and Flight.co.uk.

How understanding “why?” can help to improve customers' online experience

Vincent Kermorgant, Senior Specialist, Web Analytics, NOKIA permalink ]

Vincent Kermorgant is currently Nokia's senior web analyst. He started in this position in 2006 with a solid background in data modeling and a 10 years experience on various web development projects. Vincent's Web analytics journey started in 2002 when he deployed Nokia's first browser based metric tool. After 4 years of hands on work in the field, Vincent decided to formalize his approach of tackling complex web analytics deployments into a formal methodology, initially presented inside a white paper, “Implementing Advanced Web Analytics : the Nokia way”.
Vincent is based in Nokia's headquarters (Espoo Finland) where he lives with his wife and 2 children.

Implementing Web Analytics the Nokia way – A customer's methodology

Jussi Mäkinen, Product Marketing Manager, Nokia

Jussi MäkinenJussi Mäkinen is a product marketing manager for open source based Maemo Software. Maemo Software is the operating system for Nokia's Internet-centric multimedia computers, currently known as Nokia Internet Tablets. Before joining Nokia, Jussi was working for the commercial sector of the Embassy of Finland in Tokyo specializing in ubiquotous mobile technologies.

Monetizing your clickstream – Nokia Devices, Nokia Internet Tablet

Neil Mason, Director of Analytical Consulting, Foviance

Neil Mason, Director of Analytical Consulting, Foviance Neil joined Foviance as part of an acquisition of Applied Insights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance's analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance's and Applied Insights existing and future clients.

Neil is one of the world's leading analytics guru's and he has a big reputation. He holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and currently serves on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.

Advanced Web Analytics
Web Analytics Roundtable

Dyana Najdi, Customer Analytics Manager, EMEA, Google permalink ]

Dyana NajdiDyana manages the Google Analytics team within EMEA. Her area of focus involves driving product adoption and enhancing engagement levels, enabling customers to fully leverage the tool's capabilities. Prior to joining Google, Dyana spent five years consulting at Accenture where she specialised in Web Analytics and Business Intelligence working with major companies within the Media and Entertainment industry.

Gold Sponsor presentation – Google
Vendor Roundtable

Aurélie Pols, Owner & Founder of OX2 permalink ]

Aurelie PolsAurélie has been active in the Web Analytics industry/practice for over 7 years at OX2, one of the leading independent consulting services agencies on the European market. Aurelie is a renowned European blogger, as only European member of the official world top 10 of blogs on the subject. She is a member of the Board of Advisors of Eric T. Peterson’s Web Analytics Demystified, author of 3 books on the subject, web analytics guru, former Jupiter Analyst, Visual Sciences and WebTrends VP. Aurélie is an active member of the Web Analytics Association International Committee. Of Dutch origin, Aurélie is an economist with a specialization in econometrics/statistics and Ebusiness.

Web Analytics Roundtable

Marc Saarde, Head of Web Analytics, Creuna

Marc SaardeMarc has been deeply involved with web analytics for 7 years. He is currently responsible for Web Analytics at Creuna, one of Scandinavia's largest Full Service Digital Agencies, where he advises customers on how to make the most of their web analytics investment. Before Creuna, Marc was responsible for web analytics, SEM and SEO at Nordea Bank. At Nordea he managed to build up a substantial framework for using web analytics effectively which has contributed to the ongoing improvement of Nordea's online business results. Marc has a master in Communication with a specialization in strategic communication.

Web Analytics Roundtable
Platinum Sponsor presentation – Creuna
Vendor Roundtable

Oliver Schiffers, Head of Analytics Continental Europe, Sapient permalink ]

Oliver SchiffersOliver studied Comparative Literature and Linguistics and has been working in the Online-Marketing and eBusiness area for 12 years, with a focus on Web Analytics in the last 8 years. As a Senior Web Analytics Consultant he was looking after clients such as Springer, T-Systems, o2 Germany, Allianz and KarstadtQuelle. He worked as a project director at United Internet Media, responsible for the development of Web Analytics and Targeting. In 2007 Oliver joined Sapient as Manager Web Analytics for continental europe, leading and integrating the practice into Sapients Interactive and Business Consulting domains. Oliver is a frequent speaker at international conferences for Search Strategies, Online Marketing and Web Analytics and assistant professor Web Analytics for Master students at the University of Applied Sciences in Düsseldorf.

Web Analytics Roundtable

Jim Sterne, President, Target Marketing permalink ]

Jim SterneA consultant to Fortune 500 companies and entrepreneurs, Jim focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. He’s written six books on Internet advertising, marketing and customer service including, Web Metrics; Proven Methods for Measuring Web Site Success. He is the producer of the eMetrics Marketing Optimization Summit conferences and is the Founding President and current Chairman of the Web Analytics Association. Jim is still astonished that he was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine.

Keynote: Tough Times Call for Tough Measures
Expert Forum – Search meets Web Analytics
Web Analytics Roundtable

Fred Türling, Unit Manager Media & Trade, SHS Viveon AG permalink ]

Fred Türling Fred Türling, 39, Dipl.-Inf., is working as a Unit Manager Retail & Media and as a branch manager Hamburg for SHS VIVEON AG since May 2007. Key aspects of his last twelve years in analytical business are Web Analytics, Targeting & Campaign Management, Data Warehousing and Business Intelligence – at the branches Internet & Telecommunication Services, Media and Retail. Before Fred Türling was acting as a Director Market & Business Intelligence at AOL Germany. Further stops of his career have been Head of CRM & Data Warehouse at OTTO and before 1998 Consulting of Data Mining and Neural Science at Siemens.

Web 2.0 Communities – Analysis, Segmentation and Communication
Web Analytics Roundtable

Bjørnulf Vik, Managing Director & Leading Senior Web Analyst, Arena Data permalink ]

Bjornulf VikBjørnulf Vik is managing director and leading senior web analyst of the Norwegian company Arena Data, who have been distributing and supporting WebTrends in Norway since 1996. Most of his work has been done on site with the largest as well as smaller companies and organizations in Norway in finance, travel, public, industry and other sectors, working with web analytics, defining KPI's and improving their web sites. These days he is blogging on analytics.no as well.

Web Analytics Roundtable
Definition of actionable measures and Improvement of Application Processes at DnB NOR

Dr. Kai Zimmermann, Team Leader and Senior Consultant, SHS Viveon AG permalink ]

Dr. Kai ZimmermannKai Zimmermann, originally trained in Cognitive Psychology, has been working as Team Leader and Senior Consultant for SHS VIVEON AG since June 2007. He has been working on projects involving Business Intelligence, Campaign Management and Data Warehousing since 2001, mainly for telecommunications and ISP clients. Previously he has been in charge of the Analytics & Campaign Management Teams at AOL Germany. In addition to project work he has been conducting research on Social Network approaches to BI and on how Web 2.0 business models function by serving the psychological needs of their users.

Web 2.0 Communities – Analysis, Segmentation and Communication

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