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eMetrics Marketing Optimization Summit

Washington D.C., October 20 - 23, 2008

at the Hilton Alexandria Mark Center
5000 Seminary Rd. Alexandria, VA 22311

Tough Times Call for Tough Measures: Increase the Effectiveness of Every Marketing Dollar

Win Prizes with the PASSPORT Program!

Keynote Speakers

Jim Sterne Jim Sterne, Target Marketing
Tough Times Call for Tough Measures
James Robinson James Robinson, New York Times
Web Intelligence as a Value Driver Across Media
Mike Marvel Mike Marvel, Home Depot
Optimizing Online and Offline ROI by Actually Listening to Your Customers
Joe Megibow Joe Megibow,
The Intersection of Customer Voice and Customer Experience — Listen and Learn to Provide What Your Customers Really Want
Kim Johnston Kim Johnston, Symantec Corporation
The Big Picture – Global Marketing Metrics

  • Benefit from the experience of enterprise front-runners
  • Gain understanding from your intellectual peers
  • See the future from industry visionaries
  • Discover the art and science of continuous improvement
  • Become more relevant and valuable to your organization

eMetrics Marketing Optimization Summit

  • Advertising Analysis
  • Behavioral Targeting
  • Business Implementation
  • Campaign Optimization
  • Competitive Analysis
  • Customer Experience
  • Integrated Marketing
  • Multi-Channel Marketing Metrics
  • Pay Per Click Performance
  • Public Sector Metrics
  • Search Optimization Analytics
  • Social Media Measurement
  • Statistical Analysis
  • Web 2.0 Optimization
  • Website Optimization
  • And a lot more

Session Tracks

  • Acquisition
    • Appraising Online Advertising
    • Assessing Search Marketing
    • Measuring Mobile Marketing
  • Conversion
    • Monetizing Online Behavior
    • Mechanizing Merchandizing
    • Making Marketing a Continuous Experiment
  • Retention
    • Measuring the Success of Government Websites
    • Optimizing Lead Generation Programs
    • Building Customer Loyalty
  • Social Media Metrics
    • Hearing and Acting on the Voice of the Customer
    • Making the Most of Social Media
    • Practicing PR in a Web 2.0 World
  • The Data Driven Organization
    • Managing a Data Driven Organization
    • Optimizing Online and Offline Marketing
    • Merging a Myriad of Marketing Metrics

Discover the Secrets and Best Practices to:

  • Optimize Marketing Value
  • Optimize Awareness
  • Optimize Acquisition
  • Optimize Persuasion
  • Optimize Retention
  • Optimize Loyalty
  • Optimize Satisfaction
  • Optimize your value to your company



Catch up on the Latest Tools and Services

  • See the tools in action
  • Hear the case studies
  • Get a feel for the vendor point of view

Find out why YOU should come
See what others have to say
Learn the history of the eMetrics Marketing Optimization Summit


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012



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Technology Leaders Google Analytics





Foresee Results Omniture


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Google Analytics Technology Leaders


iPerceptions SiteSpect magnify360 Inc. Amadesa Hitwise Coremetrics ClickEquationsTM Unica Corporation Atomic Labs


Tealeaf Stratigent Unilytics Opinionlab TagMan ExactTarget, Inc.

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