Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit
Optimizing Online Marketing Value

Washington D.C. 2008 Overview

Monday, October 20 • Web Analytics Association Base Camp
Sponsored by

8:00 - 9:00 REGISTRATION AND COFFEE - UPPER FOYER, LOBBY LEVEL
Workshops Introduction to Web Analytics
Instructor: June Li - Poplar
Web Analytics for Site Optimization
Instructor: Larry Becker - Walnut
9:00 - 10:30 Workshop
10:30 - 10:45 BREAK
10:45 - 11:30 Workshop
11:30 - 12:30 Exercise
12:30 - 1:30 LUNCH (provided) - UPPER FOYER, LOBBY LEVEL
1:30 - 2:00 Sponsor Presentation - Walnut
2:00 - 3:00 Workshop
3:00 - 3:15 BREAK
3:15 - 4:00 Q & A
4:00 - 4:30 BREAK
4:30 - 6:00 WAA Community Meeting & Speed Networking Session - Magnolia
6:00 - 7:30 Web Analytics Association Reception - Upper Foyer, Lobby Level

Monday, October 20 • Industry Insights Day

7:30 - 8:15 REGISTRATION AND WORKSHOP - MAGNOLIA C
8:15 - 8:30 Welcome & Game Plan - Jim Sterne
8:30 - 9:00 Pat LaPointe, Marketing NPV
9:00 - 9:20 Bob Page, Yahoo! Analytical Products
9:20 - 9:50 Joel Book, Exact Target
9:50 - 10:10 Matt Cutler, Visible Measures
10:10 - 10:30 Mark Wachen, Interwoven
10:30 - 10:45 BREAK
10:45 - 11:05 Liz Miller, CMO Council
11:05 - 11:15 John Bennett, Ascentium
11:15 - 11:25 Stéphane Hamel, Immeria
11:25 - 11:45 TBA
11:45 - 12:05 René Dechamps Otamendi, OX2 & Joseph Carrabis, NextStage Evolution
12:05 - 12:15 Morning Summation - Jim Sterne
12:15 - 1:15 LUNCH - MAGNOLIA AB
1:15 - 3:00 Roundtable Discussions
3:00 - 3:15 BREAK
3:15 - 4:00 Insights Capture
4:00 - 4:30 BREAK
4:30 - 6:00 WAA Community Meeting & Speed Networking Session - Magnolia C
6:00 - 7:30 Web Analytics Association Reception - Magnolia C

Monday, October 20 • Intelligent Research, Targeting & Measurement of Interactive Ads & Audiences
Instructor: Rob Graham, VP Creative & Technical Training, Laredo Group

8:30 - 9:00 REGISTRATION AND CONTINENTAL BREAKFAST - UPPER FOYER, LOBBY LEVEL
9:00 - 9:15 Welcome & Opening Remarks
9:15 - 10:15 Morning Session
10:15 - 10:30 BREAK AND REFRESHMENTS
10:30 - 12:00 Morning Session continued
12:00 - 12:45 LUNCH
12:45 - 2:00 Afternoon Session
2:00 - 2:15 BREAK AND REFRESHMENTS
2:15 - 3:15 Afternoon Session continued
3:15 - 3:30 BREAK AND REFRESHMENTS
3:30 - 4:20 Afternoon Session continued
4:20 - 4:30 Wrap-up/Q&A
4:30 - 6:00 WAA Community Meeting & Speed Networking Session
6:00 - 7:30 Web Analytics Association Reception

Monday, October 20 • Conversion University presented by Google Analytics
Instructor: Justin Cutroni, Analytics and Testing, EpikOne

9:00 - 9:15 Intro by Google
9:15 - 9:30 Web Analytics the Google Way (A quick talk about GA and the paradigm shift of doing analytics) - Chestnut
9:30 - 10:45 How Google Analytics Works
Understanding the Tracking Code
Filters & Profiles Combinations
Filter Best Practices
Managing Profiles
Chestnut
10:45 - 11:00 BREAK - LOWER LEVEL FOYER
11:00 - 12:00 Understanding the reporting interface (dashboard, data visualization, report filters, email reports, etc) - Chestnut
12:00 - 1:00 LUNCH - CHESTNUT
1:00 - 2:00 Campaign Tracking
CPC
Email Tracking
Banner and Display Ads
Offline Campaigns
Chestnut
2:00 - 2:45 Goals, Funnels, Ecommerce tracking and Site Search - Chestnut
2:45 - 3:00 BREAK - LOWER LEVEL FOYER
3:00 - 3:30 Website Optimizer - Chestnut
3:30 - 4:00 Other Google Analysis Tools
Urchin 6
Webmaster Tools
Insight for Search
AdPlanner
Chestnut
4:00 - 4:15 BREAK - LOWER LEVEL FOYER
4:15 - 4:45 Discussion and Q&A with Justin and the Google Analytics Team - Chestnut

Tuesday, October 21 • eMetrics Marketing Optimization Summit Washington DC 2008

8:00 - 9:00 Registration and Breakfast
Exhibit Hall Open to 7:30pm - Upper Foyer, Lobby Level
9:00 - 9:45 Keynote: Jim Sterne, Founder, eMetrics Marketing Optimization Summit - Plaza Ballroom
9:45 - 10:15 Diamond Sponsor Presentation - ForeSee Results - Plaza Ballroom
10:15 - 10:30 Platinum Sponsor Presentation - Interwoven - Plaza Ballroom
10:30 - 11:10 Break - Lower Level Foyer
11:10 - 12:00 Acquisition - Terrace Conversion - Plaza Ballroom Retention - Walnut Social Media Metrics - Beech Data Driven Organization - Plaza Ballroom
Essential KPIs for Search Engine Optimization - Brian Klais Competing on Web Analytics - Eric Peterson Optimize Site Content Based on a Novel Source: Your Site Visitors! - Chris Murdough Social Network Analysis - Fred Türling Competing on Web Analytics - Eric Peterson
12:00 - 1:05 Birds of a Feather Lunch - Upper Foyer, Lobby Level
1:05 - 1:55 Data Driven Organization - Terrace Conversion - Plaza Ballroom Retention - Walnut Social Media Metrics - Beech Data Driven Organization - Magnolia
A Plan for Optimizing Marketing Operations - Gary Katz Monetizing Site Behaviors — Overview & Getting Started - Jason Burby & Jason Carmel Many Metrics Save The Day: Business.gov Case Study - Susan Fariss Reputation Management in a Social Media World - Katie Delahaye Paine Creating a Performance Driven Marketing Organization - Laura Patterson
1:55 - 2:45 Vendor Line-Up - Who are they? Find out who YOU need to see in the exhibit hall - Plaza Ballroom
2:45 - 3:10 Break - Lower Level Foyer
3:10 - 3:20 Gold Sponsor Presentation - Technology Leaders - Plaza Ballroom
3:20 - 4:20 Roundtable Discussion Groups - Arbors or Hitwise University - Plaza Ballroom
4:20 - 5:05 Acquisition - Terrace Conversion - Plaza Ballroom Retention - Walnut Social Media Metrics - Beech Data Driven Organization - Magnolia
Online Ad Metrics for Buyers & Sellers - Rob Graham, Jason Gole, Steve Ustaris, Bethany Mach Effectively Using Kittens for Optimization and Usability - Jason Carmel Getting Your Email Act Together from Strategy to Technology to Operations - Deirdre Cook Social Media Metrics - Jason Burby View from the CMO’s Office - Liz Miller
5:10 - 6:00 Acquisition - Terrace Conversion - Plaza Ballroom Retention - Walnut Social Media Metrics - Beech Data Driven Organization - Magnolia
Keyword Attribution: You’re Paying for Every Click, But Which Ones Get the Credit? - Matt Bailey CSI: Conversion Scene Investigation - June Li Tracking the Web 2.0 of What do you have to say? - Sibel Satiroglu Followers, Friends, and Fans: Expanding Your Online Community - Laura Lee Dooley, Jonathan Colman, Beth Kanter Living the Analytics Dream in Corporate America - Kristen Findley
6:00 - 7:30 eMetrics Marketing Optimization Summit Reception

Wednesday, October 22 • eMetrics Marketing Optimization Summit Washington DC 2008

8:00 - 9:00 Registration and Breakfast
Exhibit Hall Open to 6:15
8:00 - 9:00 Analytics Driven Email Marketing Lab
sponsored by: and
9:00 - 9:50 Keynote: James G. Robinson, Director of Web Analytics, NY Times - Plaza Ballroom
9:50 - 10:20 Diamond Sponsor Presentation - Omniture - Plaza Ballroom
10:20 - 10:35 Platinum Sponsor Presentation - Lyris HQ - Plaza Ballroom
10:35 - 11:10 Break - Lower Level Foyer
11:10 - 12:00 Acquisition - Terrace Conversion - Plaza Ballroom Retention - Walnut Social Media Metrics - Beech Data Driven Organization - Magnolia
The What, Why, Where and How of Widget Metrics - Jodi McDermott Always Be Testing - Bryan Eisenberg Navigating a University Website - Surely the Smartest People on the Planet Can Know Where to Click? - Vicky Brock Making Marketing Analytics Work in a Web 2.0 World - Douglas Brooks Optimization in the War Room — From Tactical to Strategic - Jennifer Veesenmeyer
12:00 - 1:05 Birds of a Feather Lunch - Upper Foyer, Lobby Level
1:05 - 1:55 Acquisition - Terrace Conversion - Plaza Ballroom Retention - Walnut Social Media Metrics - Beech Acquisition - Magnolia
DIY SEM: Your Agency May Not Be the Best Resource - Gary Angel, Mark Ruzomberka, David Harrod High Impact Data Analysis for Marketers - Jim Novo Measuring the Success of Non-Commerce Websites - Alex Langshur Voice of the Customer Panel - John Fernandez, Lance Jones, Mark Brooks Behavioral Targeting Across Ad Networks and on Your Site - Anil Batra
2:00 - 2:10 Gold Sponsor Presentation - Google - Plaza Ballroom
2:10 - 3:00 Keynote: Mike Marvel, Manager of Analytics and Reporting, HomeDepot - Plaza Ballroom
3:00 - 3:15 Platinum Sponsor Presentation - WebTrends - Plaza Ballroom
3:15 - 3:25 Break - Lower Level Foyer
3:25 - 4:15 Acquisition - Terrace Conversion - Plaza Ballroom Retention - Walnut Social Media Metrics - Beech Data Driven Organization - Magnolia
Mobile Marketing Metrics - Michael Bayle Multivariate Testing Panel - Steve Daigneault Online Privacy Panel - In the Eye of the Beholder - Bob Page, Alex Langshur, Alissa Cooper, Sergio Maldonado Word of Mouth Marketing Metrics Panel - Ann Green, Sandra Ponce de Leon 10 Ways to Create a Testing Culture - Justin Cutroni, John Henson
4:20 - 5:10 Acquisition - Terrace Conversion - Plaza Ballroom Retention - Walnut Social Media Metrics - Beech Data Driven Organization - Magnolia
Fancy Footwork With Search Marketing - a Retail Case Study at Footsmart - Adam Roe The Online Marketing Optimization and Automation Landscape - John Lovett, Bill Gassman Engagement and KPI’s for Those Who Don’t Sell - Maximizing Digital Assets - Seth Holladay Web 2.0 Metrics in Today’s B2B World - Joshua Siler And Not Or - It’s a Boolean Operation AND a Marketing Strategy - Diane Gorine
5:20 - 6:10 Keynote: Joe Megibow, VP of Customer Experience and Online Marketing, Hotels.com - Plaza Ballroom
6:10 - 7:30 Web Analytics Wednesday sponsored by: and
Exhibitor Tear Down 6:15-8:00

Thursday, October 23 • eMetrics Marketing Optimization Summit Washington DC 2008

8:00 - 9:00 Registration and Breakfast
8:00 - 9:00 Analytics Driven Email Marketing Lab
sponsored by:
9:00 - 9:50 Keynote: Kim Johnston, Vice President of Global Sales and Marketing Operations, Symantec Corporation - Plaza Ballroom
9:50 - 10:00 eMetrics Passport draw – See if you are one of the lucky winners
10:00 - 11:00 Roundtable Discussion Groups - Plaza Ballroom
11:00 - 11:15 Break - Lower Level Foyer
11:15 - 12:05 Acquisition - Terrace Conversion - Plaza Ballroom Retention - Walnut Social Media Metrics - Beech Data Driven Organization - Magnolia
Search from Now On - Mike Grehan Using Behavior Data to Target Email - Angel Morales Cutting Through The Noise — Applications Of Data Mining And Predictive Analytics - Neil Mason Measuring Social Media and Video - Terry Cohen, Jon Burg A Web Analytics Implementation Methodology — A Step by Step Methodology - Vincent Kermorgant
12:05 - 1:15 Birds of a Feather Lunch - Upper Foyer, Lobby Level
1:15 - 2:05 Acquisition - Terrace Conversion - Plaza Ballroom Retention - Walnut Social Media Metrics - Beech Data Driven Organization - Magnolia
Serious Search - Graduate Level - John Marshall, Andrew Goodman Public Sector Conversion: a Critical Necessity - Tim Evans Behavioral Segmentation — More Than Just Clicks - Gary Angel Measuring Virtual Worlds - Jim Bower, Jared Freedman, Matt Bostwick Years of Online and Offline Integration, an American Express Case Study - Joel Hadary, Lori Connolly
2:10 - 3:00 Acquisition - Terrace Conversion - Plaza Ballroom Retention - Walnut Social Media Metrics - Beech Data Driven Organization - Magnolia
All Your Searching Questions Answered - Pat Stroh, Mike Grehan, Vanessa Fox Cultivating Website Conversions in a Web 2.0 world: Testing and Optimization Best Practices - Sam Ee Artificial Intelligence for The Rest of Us - Scott Clendaniel Mobile Analytics is Calling You - Sebastian Wenzel How to Discover the Faces behind Your Clicks - Janet Park, Richard Rabins
3:00 - 3:30 A Few Sterne Words – Jim Sterne Summit Wrap-Up - Plaza Ballroom

Friday, October 24 • Landing Page Testing Hands On: Developing Your Action Plan - Poplar

8:00 - 8:30 Registration
8:30 - 10:30 Training Session
10:30 - 10:50 BREAK
10:50 - 12:50 Resume
12:50 End of the Workshop

Friday, October 24 • Predictive Analytics Training - Walnut

9:00 - 10:15 Training Session
10:15 - 10:30 BREAK
10:30 - 11:25 Training Session
11:25 - 11:40 BREAK
11:40 - 12:30 Training Session
12:30 - 1:30 LUNCH
1:30 - 2:30 Training Session
2:30 - 2:45 BREAK
2:45 - 3:45 Training Session
3.45 - 4:00 BREAK
4:00 - 5:00 Training Session

Saturday, October 25 • Predictive Analytics Training - Walnut

9:00 - 10:15 Training Session
10:15 - 10:30 BREAK
10:30 - 11:25 Training Session
11:25 - 11:40 BREAK
11:40 - 12:30 Training Session
12:30 - 1:30 LUNCH
1:30 - 2:45 Training Session
2:45 - 3:00 BREAK
3:00 - 4:00 Training Session