Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Analytics Driven Email Marketing Lab — Driving Dollars Through Data

Special Session – Open to all eMetrics Attendees

When?
Wednesday, October 22
8:00 - 9:00

sponsored by:

Thursday, October 23
8:00 - 9:00

sponsored by:

The Analytics Driven Email Marketing Lab provides a live demonstration of technologies working together to solve a common business scenario. The lab features two parings of vendors showcasing their offerings in two unique sessions (one on Wednesday and one on Thursday), allowing you to attend both — in order to compare/contrast approaches and technology as both vendors parings solve the same business challenge.

Session Details

The Business Case: A retailer would like to re-engage a customer who abandons their website after adding an item to their basket. The retailer would like to offer different promotions based on the value of the items in the basket, and potentially offer free shipping to the customer who abandoned the check out process after interacting with shipping methods.

Due to the nature of the customer, they will look at a lot of different products as they shop the website. In the email, the retailer would like to include the top 3 items that a customer looked at (the items they are most likely to purchase). Since the email contains a promotion, the retailer wants the program to be frequency capped (to keep people from abandoning all the time to get the promotion). Also, as a good marketer, the retailer would like the email to be visible in their web analytics tool. The entire program must be automated, as the retailer does not have the money for headcount.

Lifetime

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

2009 SPONSORS

Diamond

Foresee Results Omniture

Gold

Technology Leaders Google Analytics

Bronze

Stratigent

2008 SPONSORS

Diamond

Foresee Results Omniture

Platinum

Interwoven WebTrends lyris

Gold

Google Analytics Technology Leaders

Silver

iPerceptions SiteSpect magnify360 Inc. Amadesa Hitwise Coremetrics ClickEquationsTM Unica Corporation Atomic Labs

Bronze

Tealeaf Stratigent Unilytics Opinionlab TagMan ExactTarget, Inc.

Sponsor This Summit