Keep tabs on the conference and the mind of Jim Sterne. Subscribe to Sterne Measures:

Media Sponsors

eMetrics Marketing Optimization Summit
Washington D.C., October 20-23, 2008

HITWISE UNIVERSITY

Search Data – it's not just for search marketing anymore

Everyone knows that search term research is essential to successful SEO and SEM campaigns, but did you know this information can be used to improve your content, your affiliate programs, your media plans and even your brand management? Don't let your competitors discover this first.

In this University Live, we will discuss how to identify and take advantage of search findings to help drive marketing initiatives and content development:

Host		Guest Speaker
	Heather Dougherty, Research Director, Hitwise.		Anthony Long, Director, Search Engine Visibility (SEO), AOL Commerce

Tuesday, October 21
from 3.20 - 4.20

Maximize your marketing budget

• Discover potential affiliate partners through those bidding on your competitive terms
• Identify advertising opportunities on websites that are well-optimized for organic results

Discover new & relevant content

• Monitor search trends to uncover hot products and topics to promote on your website
• Gain insight into which websites consumers visit for specific keywords
• Identify competitors that receive a high share of organic results for your products and topics

Protect your brand

• Monitor search trends to discover if consumers perceive your product & services correctly
• Identify public relations issues to minimize potential reputation damages

Lifetime

Diamond

Gold

Diamond

Platinum

Gold

Silver

Bronze