Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
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June 10-13, 2013
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Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit
Washington D.C., October 20-23, 2008



HITWISE UNIVERSITY


Search Data – it's not just for search marketing anymore

Everyone knows that search term research is essential to successful SEO and SEM campaigns, but did you know this information can be used to improve your content, your affiliate programs, your media plans and even your brand management? Don't let your competitors discover this first.

In this University Live, we will discuss how to identify and take advantage of search findings to help drive marketing initiatives and content development:

Host Guest Speaker
Heather Dougherty Heather Dougherty, Research Director, Hitwise. Anthony Long Anthony Long, Director, Search Engine Visibility (SEO), AOL Commerce

Tuesday, October 21
from 3.20 - 4.20

Maximize your marketing budget

  • Discover potential affiliate partners through those bidding on your competitive terms
  • Identify advertising opportunities on websites that are well-optimized for organic results

Discover new & relevant content

  • Monitor search trends to uncover hot products and topics to promote on your website
  • Gain insight into which websites consumers visit for specific keywords
  • Identify competitors that receive a high share of organic results for your products and topics

Protect your brand

  • Monitor search trends to discover if consumers perceive your product & services correctly
  • Identify public relations issues to minimize potential reputation damages

Lifetime

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

2009 SPONSORS

Diamond

Foresee Results Omniture

Gold

Technology Leaders Google Analytics

Bronze

Stratigent

2008 SPONSORS

Diamond

Foresee Results Omniture

Platinum

Interwoven WebTrends lyris

Gold

Google Analytics Technology Leaders

Silver

iPerceptions SiteSpect magnify360 Inc. Amadesa Hitwise Coremetrics ClickEquationsTM Unica Corporation Atomic Labs

Bronze

Tealeaf Stratigent Unilytics Opinionlab TagMan ExactTarget, Inc.

Sponsor This Summit