eMetrics Marketing Optimization Summit
Roundtable Discussions

Washington DC, October 20-23, 2008

Tuesday 3:20 - 4:20 and Thursday 10:00 - 11:00

Keynotes |
Tracks

Acquisition

Conversion

Retention

Social Media Metrics

Data Driven Organization

| Agenda At a Glance | Speakers

Have a pressing problem?
Is your job focused on a specific area?
This is your chance to pick the minds of those around you.

Lectures are wonderful but nothing beats the up close and personal conversation you get in a group of eight to ten. These discussion sessions have been at the heart of the eMetrics Marketing Optimization Summit since the start in 2002 and have always been overwhelmingly popular.

Find your area of interest on this Roundtable Map

and be prepared to work with your peers to come up with some specific answers to some specific questions.

How do your peers track campaigns?
How do they run multivariate tests?
How are they recruiting and training web analysts and hiring consultants?

Get answers to these questions and more from the people who do what you do for a living.

But don't just settle for what you can learn on the spot...

The Web Analytics Association and eMetrics Marketing Optimization Summit invite you to share your experiences in several categories - from acquisition to consulting to rich media - and, at the end of the discussion, submit your results for an online share-out.

Superlative results from your Roundtable and all others will be shared with all eMetrics Marketing Optimization Summit attendees and then posted on the WAA site after the event.

These discussions will engender a fountain of ideas, best practices, and conversations that you will undoubtedly want to continue after the event. The WAA will provide the discussion space for continued sharing, brainstorming, and networking in a members-only area on the WAA site. Subjects for discussion include:

Acquisition
Conversion
Retention
Social Media Metrics
The Data Driven Organization

Roundtable Discussions will be held on Tuesday and Thursday afternoons -
Tuesday, to get the lay of the land and meet your peers, and Thursday to really get into the burning issues brought to light during the Summit. You're encouraged to attend both and then continue the brainstorming, best practice sharing and networking online.

Don't miss out on the best way to share experiences, gain new contacts, and get help from the people who really do feel your pain.

Keynotes |

Tracks

| Agenda At a Glance | Speakers