Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit
Washington DC, October 20-23, 2008


Gary Angel, President and CTO, Semphonic permalink ]

Gary AngelBringing over twenty years of experience in decision support, CRM, and software development, Gary co-founded Semphonic and is president and chief technology officer. He’s responsible for leading Semphonic’s development of Web analytics and SEM decision making tools for web marketing professionals. In addition, he helps companies like WebMD, Intuit, American Express and Charles Schwab maximize their web channel marketing through intelligent use of Enterprise Web Analytics.

Before Semphonic, Gary created and implemented multi-million dollar CRM systems whose customer-driven use of Web analytics increased profitability and customer loyalty for Fortune 500 companies including VISA, Bank of America, and American Express. His pioneering work in Web behavioral profiling, neural-network Web analysis, Web-content success correlation, and point-to-point process analysis has enabled major brands such as American Express, AOL, Morgan Stanley and Hotwire to dramatically improve customer acquisition and satisfaction, shopping-cart conversion and overall web channel performance - often with multi-million dollar bottom-line improvements.

Gary has published articles on Web and SEM Analytics in DM News, American Demographics, CRM Guru, CRM Buyer, IMediaConnection, Business Geographics and Business Insurance. He graduated, with honors, from Duke University and lives in San Francisco with his wife and two young girls.

[A06] DIY SEM: Your Agency May Not Be the Best Resource
[R10] Behavioral Segmentation — More Than Just Clicks

Tim Ash, President, permalink ]

Tim AshTim Ash is the President of, a leading landing page optimization firm. During his 14 year involvement with the Internet, Tim has worked with Verizon Wireless, American Express, Sony Music, American Honda, COMP USA, Harcourt Brace, Universal Studios, HomeGain, Fair Isaac, TransUnion, Rand McNally, Red Envelope, Black & Decker, and Coach to develop successful Internet initiatives. He is a highly-regarded speaker and workshop leader at conferences including Search Engine Strategies, Affiliate Summit, eMetrics, PPC Summit, and Internet World. Tim is a contributing columnist to several publications including SearchEngineWatch, Website Magazine, DM News, and Electronic Retailer Online Strategies magazine. He received his B.S. from UC San Diego “with highest distinction”. He also completed his M.S. during his PhD. studies in computer science at UCSD, specializing in Neural Networks and Artificial Intelligence. He is the author of the bestselling e-commerce book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (John Wiley & Sons Press, 2008)

[C07] Multivariate Testing Panel

Matt Bailey, Search Marketing Manager, Hanover Direct permalink ]

Matt is an Ecologist turned marketing communications strategist who has transferred his understanding of multispecies interactions and optimal foraging technique to the complex and rapidly evolving ecosystem of paid keyword search. In four years managing programs for brands including The Company Store, Company Kids, Domestications, Scandia Down Online and Silhouettes, he has found his niche as an industry thought leader in paid search management and analytics.

[A04] Keyword Attribution: You’re Paying for Every Click, But Which Ones Get the Credit?

Anil Batra, Chief Analytics Officer, Ascentium permalink ]

Anil BatraAnil has over 10 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. In his current role at Ascentium, Anil helps companies use Web channel data to improve online business results. In past, Anil has worked at ZAAZ, a web analytics consulting firm, and Revenue Science (formerly digiMine), a Behavioral Targeting company. Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft,, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil is the author of one of the top Blogs in Web Analytics and Behavioral Targeting and speaker at various online marketing conferences including eMetrics.

[A02] Behavioral Targeting Across Ad Networks and on Your Site

Michael Bayle, GM of Global Monetization for Yahoo! Connected Life permalink ]

Michael BayleMichael is responsible for leading the global monetization strategy for Connected Life products, including Mobile, PC Desktop clients, and TV. This effort includes leading a cross-company, cross-functional team to devise business, product and channel strategies to support indirect revenue initiatives. Bayle is also a Board member of the Mobile Marketing Association and co-chairs the sub-committee on mobile advertising guidelines. Yahoo! Connected Life encompasses the company’s mobile products, broadband services, digital home initiative, PC client experience and strategic partnerships including AT&T, BT, Nokia and Motorola. Michael has been working in the Internet sector for over 11 years, beginning as Director of Business Development at IDG, creating one of the Internet’s first affiliate programs and playing an instrumental role in the direction of the Webby Awards. He was one of the earliest employees at LinkExchange before the company was acquired by Microsoft where he became the International Business Development Manager.

[A07] Mobile Marketing Metrics

John Bennett, Lead Web Analytics Consultant, Ascentium permalink ]

John BennettJohn has over 5 years of experience in Business Intelligence, Web Analytics, Online Advertising, and Testing. In his current role at ZeroDash1/Ascentium – Analytics and Optimization, John helps companies use Web channel data to improve online business results. In the past, John was with MSN for 5 years supporting internal web tracking tools and Omniture Site Catalyst implementations. At MSN John had opportunities to develop KPIs for MSN to report to Microsoft’s executive management team. John is currently working across the web spectrum for companies like Safeco, People to People, and World Vision. John is currently blogging at

Industry Insights Day

Joel Book, Director, eMarketing Education, ExactTarget permalink ]

Joel BookJoel is an industry veteran with more than 30 years of experience in database marketing, Joel teaches organizations how to “get more juice for the squeeze” by leveraging digital media and marketing technologies to attract, engage, and retain customers. He is rated as one of the top speakers and consultants in his industry and his seminars are loaded with examples of what to do and how to do it right. Joel is a keen observer of what’s working — as well as what’s not — in email marketing, and his comments can be found at his blog: Email Marketing by the Book.

James Bower, Chief Visionary Officer, Numedeon Incorporated, producer of permalink ]

Launched in 1999 while Dr Bower was a professor at the California Institute of Technology currently has almost 4 million registered users and is the leading educational virtual world for children ages 8 - 15. Whyvillians spend, on average, 3.5 hours per month on Whyville and generate 400 page views making the site one of the stickiest on the Internet.

The compositional Index rating for Whyville for girls aged 9-14 is 710. As a computational neurobiologist who builds computer models of the human cerebral cortex and with a long-standing interest in early science education, Dr. Bower is using to find new ways to engage and teach young children over the Internet. Dr Bower has published more than 100 scientific articles, numerous books as well as articles on Science Education.

[S10] Measuring Virtual Worlds

Vicky Brock, Co-Founder, Highland Business Research permalink ]

Vicky BrockVicky co-founded Highland Business Research, an insight and intelligence agency. Vicky is involved in analytics and research for the public, education and tourism sectors with clients such as the UK and Scottish Governments, VisitScotland and universities across the UK. She is a Board Director of the WAA, a regular WAA Basecamp trainer and a contributor to the UBC Web Analytics Course.

[R05] Navigating a University Website - Surely the Smartest People on the Planet Can Know Where to Click?

Douglas Brooks, Vice President, MMA permalink ]

Douglas BrooksDoug Brooks joined MMA in 2004 as part its initiative in on-demand marketing planning. Formerly a Senior Manager of the Business Strategy and Customer Experience Practices at consulting firm BearingPoint, he has advised executives at some of the world’s largest companies. Prior to joining BearingPoint, Doug was a Manager in Arthur Andersen’s Business Consulting Group. Over the course of his career, he has led project teams for clients that span across many industries including: Apparel, Consumer Packaged Goods, Financial Services, Retail, and Technology. He has a depth of experience in marketing, advertising/design, business analytics, technology, usability and business strategy/transformation. Doug and his accomplishments have been featured in publications such as: Advertising Age, Brandweek, CMO, Marketing Daily, and Reveries. For the last three years, he has helped the Association of National Advertisers on its industry-wide marketing accountability initiative.

[S05] Making Marketing Analytics Work in a Web 2.0 World

Mark Brooks, VP, Business Intelligence, The Motley Fool, Inc. permalink ]

Mark BrooksMark has worked in the areas of subscription analytics, predictive modeling, web measurement, and business intelligence for the last 7 years. Since joining The Fool in 2005 he has overseen the creation and direction of the Business Intelligence department complete with its own reporting portal, team blog, and seat on the Executive Committee. He is having the time of his life watching The Fool become a company that truly competes on analytics.

[S06] Voice of the Customer Panel

Jason Burby, Chief Analytics & Optimization Officer, ZAAZ permalink ]

Jason BurbyJason leads one of the worlds largest and most recognized strategic web analytics consulting firms serving fortune 2000 web clients. He is Co-Chair of the WAA Association Standards Committee, author of regular web analytics column on ClickZ for past four years and author of Actionable Web Analytics: Using Data to Make Smart Business Decisions (Wiley, 2007). Jason has spoken at the eMetrics Summit each of the past three years.

[C02] Monetizing Site Behaviors — Overview & Getting Started
[S03] Social Media Metrics

Daniele Campbell, Associate Vice President of Online Marketing, Rodale Inc permalink ]

Daniele is in charge of advertising operations, web analytics and online marketing for Rodale’s 9 branded websites including,, and She has been involved with using web analytics to drive the editorial content and KPIs for the sites overseeing this function through a period of 400% growth over the past 4 years. She has an MBA in Finance from the Wharton School at the University of Pennsylvania, and a BA from Columbia College.

[R08] Engagement and KPI’s for Those Who Don’t Sell - Maximizing Digital Assets

Jason Carmel, Senior Optimization Manager, ZAAZ permalink ]

Jason CarmelJason is a Senior Optimization Manager at ZAAZ, one of the world’s largest and most recognized strategic web analytics consulting firms. With more than 10 years of web marketing, analytics and optimization experience, Jason manages Optimization and Behavioral Targeting programs for clients such as Ford, Microsoft, Helio and Alaska Airlines. Prior to ZAAZ, Jason built the analytics and optimization programs for Jason was trained as an attorney, but found that getting mashed up in the dot-com bust was way more fun. He blogs on Optimization and Behavioral Targeting at

[C03] Effectively Using Kittens for Optimization and Usability

Joseph Carrabis, Chief Research Officer, NextStage Evolution permalink ]

Joseph CarrabisJoseph Carrabis has authored 23 books and over 300 articles in five areas of expertise. His books have covered cultural anthropology, database technology and methods, information mechanics, language acquisition, learning and education theory, mathematics, network topologies, and psycholinguistic modeling. His articles have covered computer technology, cultural-knowledge modeling, equine management, knowledge studies and applications, library science, martial arts, myth and folklore, neurolinguistic, psychodynamic and psychosocial modeling, group and tribal behavior, and social interactions in NYC and more. He’s currently a columnist for iMediaConnections, blogs at Biz Media Science and All Business, is a Senior Research Fellow and Advisory Board Member for the Society for New Communications Research and Founding Member of the Center for Semantic Excellence. When he’s not giving businesses a piece of his mind he’s using what’s left to fly kites in Nova Scotia.

Yes, They Really Can Read Your Mind

Terry Cohen, Senior Vice President, Digitas permalink ]

Terry CohenAs senior vice president, Digital media analytics, Terry ensures best practices in the strategic use of Data Capture & Integration and analytics for digital marketing. These best practices include: design of measurement methodologies; selection and implementation of analytic tools and technologies, such as web analytics, behavioral targeting techniques, and online research; development of brand and engagement tracking; and, the development of analytic engines to support online acquisition, branding and customer retention. With over 20 years of experience in online advertising, interactive marketing, database marketing and technology, Terry has built online and offline marketing and technology solutions for leading Fortune 100 companies, across a variety of industries, including Financial Services, Telecommunications, Pharmaceuticals, Consumer Packaged Goods, Technology and Entertainment. Terry holds an BS in computer science and applied mathematics from State University of NY at Albany and an MBA in marketing from Babson College.

[S09] Measuring Social Media & Video

Jonathon D. Colman, Associate Director of Digital Marketing, The Nature Conservancy permalink ]

Jonathon ColmanJonathon D. Colman is the associate director of digital marketing for The Nature Conservancy, where he leads the strategic marketing and promotion of the Conservancy’s web site at His expertise lies in online web marketing strategy, search engine optimization, and engaging “web 2.0” news portals and online social networks to build buzz and support good causes.

[S04] Followers, Friends, and Fans: Expanding Your Online Community

Lori Connolly, Director of Research & Analytics, Interactive Solutions Group, Merkle permalink ]

Lori ConnollyLori Connolly is the Director of Research & Analytics at Merkle in the Interactive Solutions Group. She is responsible for designing, conducting and presenting analytic projects to key clients including Blockbuster and Dell. Lori has over 13 years of experience in multichannel marketing analysis and optimization through quantitative techniques (including multivariate, segmentation, longitudinal response and ROI) as well as consumer insights (surveys, focus groups, ethnography, usability, etc.). She has applied these methods to a variety of industries including telecommunications, financial services and retail.

[D10] Years of Online and Offline Integration, an American Express Case Study

Alissa Cooper, Chief Computer Scientist, Center for Democracy and Technology permalink ]

Alissa CooperAlissa Cooper is the Chief Computer Scientist at the Center for Democracy and Technology. Her work focuses on a range of issues including consumer privacy, spyware, digital copyright, network neutrality, and identity management. She conducts research into the inner workings of common and emerging Internet technologies, and seeks to explain complex technical concepts in understandable terms. She has appeared before the Federal Trade Commission and the National Association of Attorneys General, and writes regularly on a variety of technology policy topics.

Alissa moved to the Washington area after completing her Bachelor's and Master's degrees in Computer Science at Stanford University. There her work focused on computer security issues and their policy implications.

[R07] Online Privacy Panel - In the Eye of the Beholder

Deirdre Cook, Director of Strategy — Email Solutions, Avenue A | Razorfish permalink ]

Deirdre CookDeirdre regularly consults with Fortune 1000 clients on how to leverage email marketing as part of a fully integrated marketing strategy. For five and a half years, Deirdre was vice president of creative services at Epsilon Interactive, working with leading companies to craft strategic, best-in-class communication efforts that positively impact marketing ROI. With over 10 years of specific online and interactive experience, Deirdre as has spent more than 20 years working for industry leaders such as CMP Media, Ogilvy & Mather and the Direct Marketing Association. During the course of her strategic creative marketing career, Deirdre worked closely with leading brands across the consumer packaged goods, financial services, retail, publishing, automotive and travel industries. Deirdre holds a BBA in marketing from Hofstra University.

[R03] Getting Your Email Act Together from Strategy to Technology to Operations

Brett Crosby, Group Manager of Google Analytics permalink ]

Brett CrosbyBrett Crosby is the Group Manager of Google Analytics. He has been shaping the Web Analytics industry for over ten years as the co-founder of Urchin Software Corporation and more recently as a group product leader at Google. He is currently responsible for product positioning, feature development and external product communications. Brett holds a degree from the University of Southern California in Political Science and International Relations.

[SP06] Gold Sponsor Presentation - Google

Matt Cutler, Vice President, Marketing & Analytics, Visible Measures permalink ]

Matt CutlerMatt Cutler serves as Visible Measures' vice president of marketing & analytics. Most recently, Matt helped to found 80108 Media (now Go2 Media), a venture-backed direct-to-consumer mobile media firm, where he served as vice president of marketing. Previously, Matt led strategic marketing at SPSS Inc., the world's leading provider of predictive analytics software and services. Matt joined SPSS as part of the acquisition of NetGenesis Corp., a company that he co-founded in 1994. NetGenesis was the world's leading provider of Web analytics software and went public [NASDAQ: NTGX] in early 2000. While at NetGenesis, Matt helped found and chair the Customer Profile Exchange standard, an XML-based standard for privacy-enabled customer data interchange, and the Webmasters Guild, the world's first professional association for webmasters.

Matt plays as much soccer as he can, holds an undergraduate degree from MIT, and lives in Needham, MA.

Industry Insights Day

Justin Cutroni, Analytics and Testing, EpikOne permalink ]

Justin CutroniJustin has worked in the consulting world consultant for over ten years: first as an IT consultant at Accenture and currently as a web analytics consultant for EpikOne. As a practicing analyst Justin helps clients adopt a clear, actionable analytics strategy to measure their online business goals and drive website testing and improvements. Justin is author of Google Analytics Short Cut, a practical guide to setting up Google Analytics and he also pens the popular blog Analytics Talk. When he's not toiling away at the keyboard you can find Justin spending time with is family in Burlington, VT.

[D07] 10 Ways to Create a Testing Culture
Conversion University presented by Google Analytics

René Dechamps Otamendi, Founder, OX2 permalink ]

René Dechamps OtamendiRené Dechamps Otamendi is founder of OX2, an interactive consultancy firm specialised in Web Analytics that has recently joined the LBi Group. René is Spanish and Belgian and holds a bachelor in International Relations and a Master in eBusiness by the Solvay Business School. René has been active in the Internet industry for the past ten years. He created OX2 together with his wife Aurélie Pols in 2003, with a specific focus on Measurement & Accountability. Today, OX2 is recognised by, amongst others Forrester & Aberdeen Research, as one of the leading European consulting services in Web Analytics. Clients are amongst others: Toyota Motor Europe, RTL Group, ING Europe, the Belgian Social Security, Stanley Europe, InBev, the Belgian Lottery, PriceWaterhouseCoopers, Bose Europe. René Dechamps is also an active member of the Web Analytics Association where he coordinates the events and marketing activities of the International committee in addition to being the Belgian Country Manager of the Association.

Yes, They Can Read Your Mind

Steve Daigneault Managing Director of Internet Communications, Amnesty International permalink ]

Steve DaigneaultSteve Daigneault, Managing Director for Internet Communications at Amnesty International USA, directs all online work for the organization, including strategy, messaging, technology, and tactics. He has worked for progressive advocacy organizations either directly or as a consultant for 14 years. His past employers and clients include: the U.S. Holocaust Museum, the Audubon Society, US Fund for UNICEF, the Opportunity Agenda, the Aspen Institute and the United Nations Association of the U.S.A.

[C07] Multivariate Testing Panel

Laura Lee Dooley, Online Engagement Strategist, World Resources Institute permalink ]

Laura Lee DooleyWRI is an environmental think tank headquartered in Washington D.C. where Laura Lee focuses on web analytics, social media and online community development. She joined WRI in 1986, implementing their first website in 1996. As Online Engagement Strategist for WRI, Laura Lee began working with multimedia communications technologies in the early 1980s, first as a journalist then moving into radio and television and finally into the online space. Prior to joining WRI, she worked in the telecommunications law firm of Fly, Shuebruk, Gaguine, Boros, Schulkind and Braun (Washington, DC; 1983-86), at WKPS-FM and cable-TV station WWNW, New Wilmington, PA (1979-1983), and as assistant to Pennsylvania State Legislator Al Rasco (Pittsburgh, PA; 1978). Prior to that she was an editor/writer for a local newspaper. Laura enjoys being googled, twittered, friended, fanned, and followed.

[S04] Followers, Friends, and Fans: Expanding Your Online Community

Jon Diorio, Group Product Marketing Manager Adwords, Google permalink ]

Jon DiorioJon Diorio has over 12 years of product management, sales and marketing experience in customer analytics and online advertising systems. As Group Product Manager for Google AdWords, Jon is responsible for product positioning, feature roadmap development, acquisition marketing, and all external communications for the AdWords and Website Optimizer product lines. Prior to Google, Jon held product and marketing leadership positions at marketing automation and analytics solution providers including Epiphany, Octane Software, CentrPort and Information Advantage.

[C07] Multivariate Testing Panel

Sam Ee, Director, Miva Direct permalink ]

Sam EeSam Ee is a graduate of the University of Louisville with a degree in Computer Science and Engineering Mathematics. Before becoming a full time graphics designer Sam specialized in .NET C# programming. He began his career at MIVA as an intern nearly ten years ago, designing and programming cursors and icons. Over the years he has accelerated in his career and from developing fast prototypes of websites to test their marketability to creating screensavers for, a MIVA Direct property. Today Sam Ee is the art manager and principle designer for MIVA Direct.

[C11] Cultivating Website Conversions in a Web 2.0 world: Testing and Optimization Best Practices

Bryan Eisenberg, Co-founder and CPO (Chief Persuasion Officer) FutureNow permalink ]

Bryan EisenbergBryan Eisenberg has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and marketing performance metrics into your marketing efforts. Bryan is an inventor of Persuasion Architecture and is also one of the founders and Chairman of the Web Analytics Association. Bryan is a co-author of the New York Times, Wall Street Journal and USA Today bestselling Call to Action, Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing, Persuasive Online Copywriting, and The Marketer’s Common Sense Guide to E-Metrics.

[C05] Always Be Testing
[C07] Multivariate Testing Panel

Tim Evans, U.S. Social Security Administration permalink ]

Tim EvansTim Evans (Program Analyst in the Social Security Administration’s Office of Electronic Services) worked for SSA 1971-1992 and 2003-08. In between he worked in the private sector, creating the DuPont Company’s Intranet during the Web’s Stone Age and working in WebSphere support at T.Rowe Price.

Tim wrote several books, including Teach Yourself HTML 4.0 in Ten Minutes and Building an Intranet. He is co-chair of the Federal Metrics Task Group and a member of the Web Analytics Assocation’s Public Sector Subcomittee.

[C10] Public Sector Conversion: a Critical Necessity

Susan Fariss, Web Analyst, American Chemical Society permalink ]

Susan FarissFor the past 7 years, Susan has accumulated extensive experience in web evaluation, web content management, search engine optimization, information architecture, and user-centered design, working on award winning sites such as,, and Her experience encompasses a strategic view of web site maintenance, improvement, and development, her focus on the use of evaluation techniques and standards-based design and best practices in order to create a truly usable site/application. And on top of that, she’s also just a very nice person.

[R02] Many Metrics Save The Day: Case Study

Kristen Findley, Manager of Web Site Analysis, Ameriprise Financial permalink ]

Kristen FindleyKristen currently manages the implementation and support of the site’s measurement tools including those used for A/B & multivariate testing. Her team’s objective is to support business decisions based on results. In previous lives, Kristen worked as an interactive project manager, producer and account manager. She has been known to write a few lines of code as well. Kristen holds a Masters of Organizational Management.

[D04] Living the Analytics Dream in Corporate America

Larry Freed, President and CEO, ForeSee Results permalink ]

Larry FreedLarry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been quoted in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor’s Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.

[SP01] Diamond Sponsor Presentation - ForeSee Results

Jared Freedman, President, Code4Software permalink ]

Jared has been involved in nearly all facets of software development for over 20 years. His experience spans a wide range of enterprise-level development projects for companies like American Express, Office Depot, Royal Caribbean, and more. A life-long passion for electronic entertainment led Jared to spend six years in the Video Gaming industry where he designed games for Warner Brothers, Sierra Online, Mattel, and others. Code4Software is a premier developer for the Second Life platform and is the creator and developer of the world's first virtual world metrics capture and web based analysis tool.

[S10] Measuring Virtual Worlds

John C. Fernandez, Director of Business Development, Twing permalink ]

John FernandezJohn Fernandez is a global business development executive with a decade of experience in positioning, branding and building businesses. John is currently Director of Business Development for, a search engine dedicated to community search and discovery. Previously, he worked in strategic roles for Accoona, Newsight and

[S06] Voice of the Customer Panel

Vanessa Fox, Founder, Nine By Blue and Jane and Robot permalink ]

Vanessa FoxVanessa Fox, Entrepreneur-in-Residence at Ignition Partners, is a noted technology blogger who has been cited in publications such as USA Today and the London Times. She’s been involved in product strategy, training, and education since the early 90s and has been building websites since 1995. A Google alumnus, she created Google’s Webmaster Central, designed to help site owners improve their web sites and gain more visitors from search. Vanessa writes for a variety of publications, particularly as Features Editor for, hosts a weekly show on, and provides training and consulting about integrating search acquisition into a holistic online marketing strategy and about search-friendly design patterns for web developers. Read her observations on the web 2.0 world at

[A11] All Your Searching Questions Answered

Bill Gassman, Research Director, Gartner Research permalink ]

Bill GassmanBill Gassman is a research director at Gartner, where he is part of the Business Intelligence research team. He is the lead analyst for the topics of Web analytics and process centric BI. Mr. Gassman has more than 30 years of experience in the information technology industry, including application development, computer networking, and ISP operations.

[C08] The Marketing Optimization and Automation Landscape

Andrew Goodman, Founder and Principal, Page Zero Media permalink ]

Andrew GoodmanAndrew is the author of “Winning Results with Google AdWords” (McGraw-Hill, 2nd ed. 2008), and conference chairman, Search Engine Strategies Toronto 2008. Andrew launched Page Zero in 2000 as a company devoted to thinking about online content, portals, business models, and the rise of search as a marketing channel. Prior to his Internet marketing endeavors, Andrew came close to completing his PhD in Political Science, supported by a three-year SSHRCC Doctoral Fellowship and teaching public policy and political theory at York University, Toronto, and Trent University.

[A10] Serious Search - Graduate Level

Diane Gorine, Manager of Interactive Marketing, Collette Vacations permalink ]

Diane GorineCollette Vacations is the oldest tour operator in the United States expanding from a regional motorcoach operator to a global vacation company that travels to all seven continents, with offices in three countries. Diane oversees all global efforts relating to Collette Vacation’s database. She is responsible for strategy and execution for both offline and online marketing activities for the US market, and is a member of the New England Direct Marketing Association. Diane has more than 21 years’ experience in the direct marketing industry. Prior to joining Collette, she worked for companies in the insurance, road-side assistance, charitable giving and travel industries.

[D08] And Not Or - It’s a Boolean Operation AND a Marketing Strategy

Aaron Graham, Worldwide Marketing Manager, McAfee permalink ]

Aaron GrahamA graduate of Miami University (OH) and the Thunderbird School of Global Management (AZ), Aaron and his team lead the effort to increase the relevance of website and email content through the use of testing tools.

[C07] Multivariate Testing Panel

Rob Graham, Vice President of Creative & Technical Training, The Laredo Group permalink ]

Rob GrahamRob has been an interactive communications and marketing specialist in the areas of production, training and marketing since 1990. When he isn’t on the road presenting online advertising workshops, Rob is an adjunct professor at Harvard University and the University of Massachusetts-Lowell where he teaches informational design, online marketing and e-business classes. Rob was formally the SEO and Director of Training at LearningCraft, a training company providing live workshops and online training to help brand managers, agencies and web publishers achieve maximum ROI using Search Engine Marketing, Rich Media Advertising, Behavioral Targeting and other online marketing technologies. Rob is also the author of Fishing From a Barrel, a guide to using behavioral targeting in online advertising and Advertising Interactively, a book exploring the development and uses of Rich Media based advertising and has been an industry columnist covering interactive marketing and Behavioral Targeting topics since 1999.

[A03] Online Ad Metrics for Buyers & Sellers
Intelligent Research, Targeting & Measurement of Interactive Ads & Audiences

Ann Green, Senior Vice President, Marketing Solutions, Millward Brown permalink ]

Ann GreenAnn’s primary focus is on developing research solutions to help leading marketers build, grow and manage their brands. Ann has been instrumental in expanding Millward Brown’s communications offerings to include research tools for exploring both strategy and early creative development. She brings a unique research perspective in that she has had the opportunity to work extensively with both traditional and emerging media throughout her career. Prior to her current role, Ann was a vice president in client service at Millward Brown and has worked with marketers such as Procter and Gamble, Levi Strauss & Co., Bristol-Myers Squibb, Dunkin’ Donuts and Ferrero USA. She has also been responsible for new product innovations in North America, including identifying client needs, building relationships with third party partners and exploring technology advancements. Ann is an Interactive Council member of the Advertising Research Foundation (ARF) and is on faculty at Columbia University in New York. Ann’s work has been published in Forbes, Critical Mass and AdMap and she is quoted regularly in leading industry publications including AdWeek, Advertising Age, Crain’s Chicago Business and E-Commerce Times.

[S07] Word of Mouth Marketing Metrics Panel

Jason Gole, Media Director on the Chrysler business, Organic permalink ]

Jason GoleJason Gole is an industry veteran, with nearly 10 years of digital marketing experience on both the agency and sales sides. Mr. Gole recently joined Organic’s Bloomfield Hills office as Media Director on the Chrysler business.

Mr. Gole has experience working with multiple domestic OEM’s on the growth and development of national and regional automotive media planning and buying strategy and dedicated digital media departments.

Together with Organic’s other business and technical leaders, Mr. Gole is focused on further innovation and development of digital media for the benefit of clients.

[A03] Online Ad Metrics for Buyers & Sellers

Mike Grehan, Global KDM Officer, Acronym Media permalink ]

Mike GrehanMike is the Global KDM Officer of Acronym Media, a Top 10 Search Agency located on the 55th Floor of the Empire State Building in New York City. Mike has been involved in online marketing since 1995 and is recognized as a leading search engine marketing expert. His knowledge of conventional marketing, combined with his technical skills and understanding of search engine algorithms, has helped many top firms improve their visibility on search engines and directories.

Mike is a highly sought-after search engine marketing speaker and has also written multiple books and white papers on the subject. His second edition of Search Engine Marketing: The Essential Best Practice Guide gained plaudits from numerous industry authorities. Mike also writes as an expert for the ClickZ network, and his own personal newsletter is read by over 17,000 international subscribers. In 2004, Mike was named by E-consultancy as one of the United Kingdom’s Top 100 Influential People in Internet Marketing.

[A09] Search from Now On
[A11] All Your Searching Questions Answered

Joel Hadary, Chief Operating Officer, Semphonic permalink ]

Joel HadaryJoel has over twenty-five years of experience in information technology including operations, finance, data mining, and application development. At Semphonic he oversees operations and finances as well as contributing to the design and development of Semphonic product and services. Joel’s background includes finance, aerospace, and telecommunications with stints at Hughes Aircraft and AT&T, where he was instrumental in productizing Bell Labs’ research in data mining and visualization into a commercial product. Joel has an MBA from Pepperdine University and an MFA from California Institute of the Arts.

[D10] Years of Online and Offline Integration, an American Express Case Study

Stéphane Hamel, Web Analytics consultant, educator and researcher permalink ]

Stéphane HamelStéphane is a leading Canadian voice for web analytics, helping businesses understand the value of online business optimization. Stéphane has been on both sides of the fence, client and agency, from small projects to complete ecosystem overhauls; he has worked with several Canadian flagship companies such as Quebecor Media, Desjardins, Chrysler Canada, The Royal Canadian Mint, Bombardier, Softimage/Microsoft and others. He's well known for the creation of the WASP browser extension, as a speaker having presented several times at eMetrics Marketing Optimization Summit and other conferences, as a tutor for the award-winning UBC Award of Achievement in Web Analytics and a blogger at Stéphane is an active member and volunteer of the Web Analytics Association coordinating regular web analytics networking and educational events in Montréal, Québec.

Industry Insights Day

David Harrod, Responsible for Navteq Consumer Products, Navteq permalink ]

David HarrodDavid is responsible for Navteq Consumer Products which includes various web portals, data widgets and feeds, mobile products, and syndicated content.

Here are his current projects:,,,

John Henson, Senior Analyst, Lunametrics permalink ]

John HensonJohn began his professional career as an engineer, but soon found himself employed in software development and testing. From there he moved on to work for a marketing firm where he served as a business analyst and project manager. Recently, he took his love of understanding clients’ goals, needs, and motivations with him to LunaMetrics where he is currently employed as a web analyst working with Google Analytics and Website Optimizer.

[D07] 10 Ways to Create a Testing Culture

Seth Holladay, Manager of Web Analytics, Rodale permalink ]

Speaker placeholder imageSeth is the manager of web analytics at Rodale Inc, publisher of some of the best-known health and wellness lifestyle magazines. Seth is currently focused on using web analytics to increase visitor loyalty and engagement with Rodale’s ad supported magazine sites, including,, and Prior to joining Rodale in April of 2007, he worked at in various roles utilizing web analytics to improve visitor experience and conversion rates.

[R08] Engagement and KPI’s for Those Who Don’t Sell - Maximizing Digital Assets

Lance Jones, Sr. Manager - Online Strategy, Intuit Global Division permalink ]

Lance JonesLance leads the online user experience at Intuit's Global Division; he focuses on incorporating voice-of-customer feedback into Web site designs to maximize conversion. Prior to joining Intuit, Lance was a customer experience consultant to Fortune 500 companies, where he used analytics to help retail, travel, search engine, and banking clients improve their sites.

[S06] Voice of the Customer Panel

Kim Johnston, Vice President of Global Sales and Marketing Operations, Symantec Corporation permalink ]

Kim JohnstonKim is responsible for enabling the sales and marketing organization to meet productivity levels, extend the brand and exceed results. Selected initiatives include improving customer engagements, streamlining selling execution, realizing productivity gains through improved common infrastructure and automation, performance management through integrated metrics, field readiness and a focus on organizational development. Prior, Kim was vice president of segment and product marketing and was responsible for identifying market needs, and driving and executing global go-to-market strategies and marketing programs for Symantec enterprise security solutions, including management solutions and services and consumer.

Kim has been with Symantec for more than 15 years, contributing in a number of different areas including leading global mid-market initiatives, solution engineering for the enterprise AntiVirus product line and International Product Management. Prior to joining Symantec, Johnston was with Peter Norton Computing Incorporated, including several privately owned engineering firms.

[K05] The Big Picture – Global Marketing Metrics

Beth Kanter, Blogger and Consultant, How Nonprofits Can Use Social Media permalink ]

Beth KanterBeth is a trainer, blogger, and consultant to nonprofits in the effective use of social media - strategy, adoption, and evaluation. She is a professional blogger and writes about the use of social media tools in the nonprofit sector for social change. Find her blog at

[S04] Followers, Friends, and Fans: Expanding Your Online Community

Gary Katz, Marketing Operations Partners permalink ]

Gary KatzGary Katz, founder and CEO of Marketing Operations Partners, is a visionary and thought leader in the emerging Marketing Operations field. He is a veteran with more than twenty years of marketing and change management experience in the technology industry in corporate, agency and entrepreneurial positions, where he directed corporate marketing, communications, public relations, lead generation and qualification, investor relations, and employee communications programs. In addition to founding Marketing Operations Partners’ and its sister company, CommPros Group in 2005, he previously formed a communications consultancy and public relations firm. Gary holds a master’s degree in organization development from the University of San Francisco and a bachelor’s degree in public relations from San Jose State University. He has served as a track chair for the Henry Stewart Marketing Operations Symposium during the past four years and is a noted author, speaker and evangelist on the topic of Marketing Operations.

[D06] A Plan for Optimizing Marketing Operations

Vincent Kermorgant, Senior Specialist, Web Analytics, NOKIA permalink ]

Vincent Kermorgant is currently Nokia’s senior web analyst. He started in this position in 2006 with a solid background in data modeling and a 10 years experience on various web development projects. Vincent’s Web analytics journey started in 2002 when he deployed Nokia’s first browser based metric tool. After 4 years of hands on work in the field, Vincent decided to formalize his approach of tackling complex web analytics deployments into a formal methodology, initially presented inside a white paper, “Implementing Advanced Web Analytics : the Nokia way”.

Vincent is based in Nokia's headquarters (Espoo Finland) where he lives with his wife and 2 children.

[D09] A Web Analytics Implementation Methodology — A Nokia Example

Brian Klais, Executive Vice President, Search, Netconcepts permalink ]

Brain KlaisBrian Klais is Co-founder and Executive Vice President of Search, and a principal at Netconcepts LLC. He joined Netconcepts in 2001 and is responsible for driving the firm's performance-based natural search product and service business units. Klais is an inventor of GravityStream – the award-winning automated SEO platform for retailers, and has authored seminal research reports on natural search marketing (“Chasing the Long Tail of Natural Search,” “The State of Search Marketing 1.0”). Under Klais' leadership, Netconcepts has become a leading voice and provider of dedicated natural search marketing services to global retail and media brands, and agencies. Prior to 2001, Klais was founder of – a pioneer in browser-based book navigation and subscription services.

[A01] Essential KPIs for Search Engine Optimization

Matt Langie, Senior Director, Product Marketing, Omniture permalink ]

Matt LangieMatthew Langie is Senior Director of Product Marketing for Omniture where he spearheads product marketing for the industry-leading web analytics solutions including Omniture SiteCatalyst and Omniture Discover. He has extensive software marketing management experience including leadership roles at WebTrends, Infor Global Solutions, Datastream, and Hewlett-Packard. Previously, he built the marketing team for the entertainment software company founded by best-selling author Michael Crichton, and led marketing and business development efforts for the software technology research lab at Intel. He holds a BBA in marketing from the University of Notre Dame and an MBA from the University of Texas at Austin, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship. He is a former Air Force officer, separating at the rank of Captain.

[SP04] Diamond Sponsor Presentation — Omniture

Alex Langshur, President and Cofounder, PublicInsite permalink ]

Alex LangshurAlex manages PublicInsite, a web analytics / site optimization consulting firm dedicated to helping clients realize the full potential and value of their online channel. He has worked with and led web analytics and online performance measurement initiatives for clients in the public, private, non-profit and education sectors. Alex is the Treasurer of the Web Analytics Association and co-Chair of their Public Sector Committee. He has been a speaker at many conferences and teaches web analytics courses for WAA Base Camp and Web Manager University.

[R06] Measuring the Success of Non-Commerce Websites
[R07] Online Privacy Panel - In the Eye of the Beholder

Pat LaPointe, Managing Partner, MarketingNPV permalink ]

Pat LaPointePat LaPointe is the Managing Partner at MarketingNPV, a highly specialized consulting firm that builds marketing dashboards, marketing ROI/analytical frameworks, and brand scorecards that measure the creation of economic and strategic value for both the short and long term. Pat directs the development of client solutions for CMOs in the areas of marketing measurement processes, tools, and skills to determine the financial return from marketing investments. His book Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments is a pioneering work on the topic of marketing dashboard development.

Prior to launching MarketingNPV, Pat was an equity partner and senior vice president at Frequency Marketing Inc., a consulting and software company known for design and operation of large-scale CRM and loyalty programs. Pat also directed the operation of a marketing department at Bell Atlantic (now Verizon), creating and implementing customer acquisition and development programs for both B2B and consumer markets. He started his career in advertising in the Y&R network and at Ketchum, where he managed large client portfolios in all aspects of marketing strategy and communications.

A well-known speaker, Pat is a regular panelist and chairman at ANA and AMA events, and has served as a guest lecturer at Wharton School of Business, MIT, and at the Tuck School of Business at Dartmouth. He is a frequent contributor to the ISBM and serves on the Board of Directors of the Business Marketing Association.

Pat is an MBA graduate of Stern School of Business at NYU and holds a Bachelor of Commerce degree from McGill University in Montreal.

MarketingNPV is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources. The firm uses processes and tools tuned to measure the payback on marketing investments, track the right performance metrics, and forecast the economic impact of changes in strategy or tactics. MarketingNPV maintains the world’s largest online archive of articles and resources about marketing measurement, and publishes MarketingNPV Journal quarterly.

Industry Insights Day

Bob Lee, CTO and Co-Founder, Wigix permalink ]

Details to follow.

June Li, Managing Director, ClickInsight permalink ]

June LiJune helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.

[C04] CSI: Conversion Scene Investigation

John Lovett, JupiterResearch permalink ]

John LovettJohn Lovett is a Senior Analyst with JupiterResearch, responsible for leading the direction and agenda for the Web Site Technologies & Operations practice. His focus areas include web analytics, site search technologies, content management solutions, online commerce platforms, multivariate testing and optimization technologies. John is a frequent speaker at Web analytics events and often called upon to address changes in the evolving marketplace. His recent research includes Practical Analytics: Rightsizing Data Use and the soon to be published 2008 Web Analytics Buyers Guide for JupiterResearch.

[C08] The Marketing Optimization and Automation Landscape

Sergio Maldonado, Director, MV Consultoria, permalink ]

Sergio MaldonadoSergio Maldonado (LL.M) is founder and CEO of the MV Consultoria Group, a Spain-based company specialized in Web Analytics, Online Business Intelligence and Internet Advisory Services. Trained as an IT lawyer and admitted in two separate jurisdictions (Spain, England & Wales), he holds an LL.M in IT & Internet Law from the University of London and has co-authored the best-selling “Internet, claves legales para la empresa” (Thomson Group, 2002). Sergio was based in San Francisco, Brussels and London between 1997 and 2005, providing guidance on data-driven decision-making and Internet Strategies to Fortune 500 companies. He has spoken at numerous IT Law and Internet Strategy events throughout the world.

With clients in all industries across five different countries, MV Consultoria is the leading provider of Web Analytics services in the Southern European Market.

Sergio is a representative of the Spanish Web Analytics Association and a member of the Web Analytics Association.

[R07] Online Privacy Panel – In the Eye of the Beholder

Bethany R. Mach, Senior Vice President, Director of Digital Investment Planning & Partnership, Mindshare – Team Detroit permalink ]

Bethany MachBethany Mach, Senior Vice President, Director of Digital Investment Planning & Partnership for Mindshare – Team Detroit, is responsible for managing strategic investment insights and opportunities within the planning, buying and analytics teams for all Ford, Lincoln and Mercury business and Diversified accounts.

Before joining Mindshare in 2007, Bethany was part of the PHD team responsible for Dodge National Planning and oversaw the digital planning, buying and metrics reporting for Discovery Communications, Inc. Prior to moving into the PHD, Bethany played an integral role in Chevrolet National Planning for Car and Truck with such innovative launches under her belt as the introduction of the Cobalt, Aveo and HHR at General Motors Planworks. Bethany was also responsible for multicultural media efforts for Chevrolet including media planning and event/product integration, as well as, led the Olympic Broadcast and Print allocation initiatives. In addition, Bethany worked within the General Motors Mediaworks team as a print and interactive negotiator on all GM media business and has sold broadcast and interactive media for Lifetime Television, Phase2 Media and Yahoo!.

Bethany has over 12 years of media planning, buying and sales experience in the automotive and entertainment categories. Most recently was elected as President for 313 Digital in Detroit, member of Adcraft Detroit, DiMAS and active community member through local women’s leagues, Read Aloud program, Team In Training and DMC Children’s Hospital efforts. Bethany was awarded a GM Planworks Innovation Award for the unique launch of the HHR, OMMA Runner up for the Discovery Channel digital integration and won a Gold Effie for her contribution to the Discovery Communications, Inc. TLC network rebranding launch.

Bethany holds a Bachelor of Arts degree from Walsh College as well as continued coursework within the biology and language arts fields.

[A03] Online Ad Metrics for Buyers & Sellers

Mike Marvel, Manager of Analytics and Reporting, HomeDepot permalink ]

Mike MarvelMike’s primary focus at Home Depot has been customer satisfaction and improving operational efficiencies. Mike developed an incoming customer call analysis system providing call types and customer issues to the business in real time and tracking all escalated customer service issues. Prior to working at Home Depot, Mr. Marvel worked at two “Big Five” accounting firms delivering litigation support consulting and legal dispute resolution.

[K03] Optimizing Online and Offline ROI by Actually Listening to Your Customers

Neil Mason, Director of Analytical Consulting, Foviance

Neil Mason, Director of Analytical Consulting, Foviance Neil joined Foviance as part of an acquisition of Applied Insights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance's analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance's and Applied Insights existing and future clients.

Neil is one of the world's leading analytics guru's and he has a big reputation. He holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and currently serves on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.

[R09] Cutting Through The Noise — Applications Of Data Mining And Predictive Analytics

Blaine Mathieu, Chief Marketing Officer, Lyris permalink ]

Blaine MathieuBlaine Mathieu is responsible for Lyris’ brand and product strategy, including driving all of the marketing and sales activities for the company’s Lyris HQ hosted integrated marketing suite and its award-winning ListManager email marketing software product. Most recently, Mathieu was general manager and vice president of product and marketing at Corel Corp. There, he was responsible for creating global marketing and product strategies for a wide range of software products targeted at consumers, businesses and professionals. Mathieu also held a variety of senior management positions at companies such as Adobe Systems and Gartner Group. He received his MBA from Athabasca University in Canada in 1999, and his bachelor of commerce degree from the University of Alberta in 1989.

[SP05] Platinum Sponsor Presentation — Lyris

Jodi McDermott, Director of Product Management, Clearspring Technologies permalink ]

Jodi McDermottJodi has been working in web analytics for the past 8 years and joined Clearspring in September 2007. Clearspring is the leading provider of cross-platform widget services. They enable digital content and service providers to easily package, distribute and analyze the performance of widgets via a single platform. Jodi’s role is to shape and develop Clearspring’s Analytics offerings. Prior to joining Clearspring, Jodi oversaw the web analytics team of InPhonic and also worked in the Consulting Services group of Visual Sciences. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf web analytics package at

[A05] The What, Why, Where and How of Widget Metrics

Joe Megibow, VP of Customer Experience and Online Marketing, permalink ]

Joe MegibowJoe Megibow is currently the VP of Customer Experience and Online Marketing at, a leading provider of lodging worldwide. The company offers travelers a selection of nearly 80,000 properties ranging from traditional hotels and all-inclusive resorts to vacation rentals and B&Bs. Based in Dallas, Texas, is an operating company of Expedia, Inc. (Nasdaq: EXPE).

In his role, Joe deploys leading edge site conversion measurement and optimization techniques, and oversees all online marketing activities. He joined the company in 2006 with more than 16 years of experience in bringing technology solutions to market. Prior to, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles. Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y’s first ecommerce practice. Joe earned a bachelor's degree in electrical engineering from Cornell University and an MBA from the University of Chicago.

[K04] The Intersection of Customer Voice and Customer Experience — Listen and Learn to Provide What Your Customers Really Want
[S05] The Intersection of Customer Voice and Customer Experience — Listen and learn to provide what your customers really want

Liz Miller, Vice President, Programs & Operations, CMO Council permalink ]

Liz MillerLiz Miller oversees the daily operations of the Chief Marketing Officer (CMO) Council and its special interest networks including the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), the Forum to Advance the Mobile Experience (FAME), and the BPM Forum and its interest groups, the Competitive Strategy Roundtable, GREEN and Software Economics Council. With the CMO Council, Miller has overseen the development of research ranging from customer loyalty and affinity focused “Profitability From Customer Affinity” initiative to the development of the CLOSE community and the benchmark research on sales and marketing alignment in Closing the Gap: The Sales and Marketing Alignment Imperative. Miller was also part of the team to develop the CMO Council’s Individualized Relationship Marketing (IRM) Center, launched along with the Council’s acclaimed Power of Personalization research. Today, the CMO Council is a robust community of over 3,500 members who control more than $100 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and it’s strategic interest communities include over 10,000 global executives across 57 countries in multiple industries, segments and markets.

[D03] View from the CMO’s Office

David Millrod, Managing Partner, Technology Leaders permalink ]

David MillrodDavid Millrod is a Managing Partner at the world's most experienced web analytics consulting firm, Technology Leaders. He has a twenty year history of excellence in technology measurement, analysis, and reporting, and is considered one of the world's foremost authorities on web analytics at the enterprise level. Since co-founding TL in 2002, David and his team of consultants have implemented analytics tools at hundreds of organizations throughout North America. Blending business analysis and technical creativity, he has provided cutting-edge analytics solutions to a wide range of organizations, including many Fortune 500 clients. An inventor, David's technology patents have been featured in the NY Times and by the BBC. His most recent innovation is Technology Leaders' unique exception analysis tool for web analytics, Dynamic Alert.

[SP03] Gold Sponsor Presentation - Technology Leaders

Angel Morales, LightsOut Marketing, LLC permalink ]

Angel MoralesFor the past decade, Angel Morales has been architecting solutions for some of the most challenging issues facing multi-channel merchants and retailers. His unique approach of “extending tools and technologies” that many merchants already posses has resulted in consulting engagements for both retailers and vendors, facilitating a whirlwind of innovation. Angel’s efforts have resulted in solutions for preference-driven merchandising, intelligent remarketing, viable widget strategies, social shopping models, and much more. On the vendor side, he most recently led the retail practice for ExactTarget, the globe’s largest ESP. In March, Angel launched a retail consulting practice complimented by a website with the same name, LightsOut Marketing. provides FREE solutions for multi-channel retailers, from strategy through execution. Angel lives in Indianapolis, IN where he regularly listens to John Coltrane with his wife, Kelly, and dog, Mr. Rafalski.

[C09] Using Behavior Data to Target Email

Chris Murdough, Head of Digital Analytics, Mullen permalink ]

Chris MurdoughChris Murdough has been in the Web analytics space for over 10 years with experience both on the marketer / agency side as well as on the media publisher side. He currently leads the digital analytics practice at Mullen, a marketing services agency. In this role, Chris is charged with applying innovative measurement and analytical techniques to optimize digital clients' marketing programs for greater business success.

Previous to Mullen, Chris spent the balance of his Web analytics and audience insight experience with, the website of The Boston Globe and a city guide for the Boston region, as well as Digitas, another marketing services agency. Chris holds a Bachelor's degree in Mathematics and a Master's degree in Statistics from the University of Vermont.

[R01] Organize Site Content Based on a Novel Source: Your Site Visitors!

Jim Novo, Drilling Down permalink ]

Jim NovoJim is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer’s Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association.

[C06] High Impact Data Analysis for Marketers

Bob Page, Sr. Director, Yahoo! Analytical Products permalink ]

Bob PageSince 2004, Bob has been with Yahoo!’s central data group, providing web analytics technology and services to Yahoo!’s many web properties and partners. Currently Bob leads the engineering services and technical operations teams. Prior to Yahoo!, Bob was CTO and co-founder of Accrue Software, a pioneer in large-scale web analytics. His thoughts on web analytics can be found at

[R07] Online Privacy Panel - In the Eye of the Beholder

Katie Delahaye Paine, CEO, KDPaine Partners permalink ]

Katie Delahaye PaineKatie Delahaye Paine is the founder of KDPaine & Partners and publisher of the first blog and the first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability. She writes KDPaine’s Measurement Blog and publishes The Measurement Standard. Her book, Measuring Public Relations: the Data Driven Communicator’s Guide to Success, KDPaine’s Guide to measuring your public relationships was released in December 2007. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.

[S02] Reputation Management in a Social Media World

Janet Park, President of Marketing Frontiers permalink ]

Janet ParkJanet has been a practicing data geek for over 20 years providing insight, analysis and "data sewage treatment" for the marketing databases of such visionary marketers as Fidelity Investments, John Hancock Financial Services, Berlitz International, Cognos, Earthwatch, Boston Celtics, HealthSpring, and others. Before becoming a marketing data fanatic, she managed IT development as Vice President, Trust and Investment Systems, at Bank of New England. She has an MBA from the Sloan School of Management at MIT and is a former nationally-ranked springboard and platform diver. She lives with her husband in Ipswich, Massachusetts and gives generous discounts to clients located in San Diego, near her son's family and grandchildren.

[D11] How to Discover the Faces behind Your Clicks

Laura Patterson, President/Co-founder, VisionEdge Marketing permalink ]

Laura PattersonLaura’s career span nearly 30 years of marketing and sales. Her expertise and experience reflect the company’s focus on improving marketing performance, effectiveness and efficiency, marketing and sales alignment. Prior to VEM, Laura served nearly 14 years at Motorola, where she also championed and implemented a world-wide brand building and customer advocacy initiative, known as Powered By Motorola, and created some of the initial metrics and dashboards used by the microcontroller business. Author of dozens of published marketing and branding articles and the books Gone Fishin’ and Measure What Matters, Laura has served on several non-profit boards, provided programming for professional organizations such as the ANA and BMA.

[D02] Creating a Performance Driven Marketing Organization

Eric T. Peterson, CEO and Principal Consultant at Web Analytics Demystified permalink ]

Eric T. PetersonEric has worked in web analytics since the late 1990’s in a variety of roles including practitioner, consultant, and analyst for several market-leading companies. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, as well as one of the most popular web analytics bloggers at

[D01 & C01] Competing on Web Analytics

Sandra Ponce de Leon, Senior Director of Marketing, Buzzlogic, Inc. permalink ]

Stay tuned

[S07] Word of Mouth Marketing Metrics Panel

Richard Rabins, Co-Chairman, Alpha Software permalink ]

Richard RabinsRichard is responsible for managing Alpha Software's sales, marketing, and daily business operations. Previously, he was SoftQuad International Inc.'s CEO during the late 1990s, when it owned Alpha. Prior to founding Alpha, Richard was a project leader and consultant with Information Resources which created the Express OLAP database software program now owned by Oracle. He was also a management consultant with Management Decision Systems, a healthcare management consultancy as well as a co-founder, past president, and chairman of the Massachusetts Software Council, now the largest technology trade organization in Massachusetts. Richard hold a bachelor's degree in electrical engineering, a master's in control engineering from University of the Witwatersrand in Johannesburg, South Africa and a master's degree in management science from the Sloan School at MIT.

[D11] How to Discover the Faces behind Your Clicks

James G. Robinson, Director of Web Analytics, The New York Times permalink ]

James RobinsonJames G. Robinson leads the Web Analytics Group at, the world's top newspaper web site with nearly 19 million monthly visitors in the U.S. In this capacity, James manages a team of analysts who help the company build better products, optimize marketing efforts, increase user engagement, and improve corporate decision-making.

Formerly a product manager for the site's travel section, James brings a unique perspective to web analytics that integrates both user and business needs in a framework for rapid decision-making. Prior to working at the Times, he received his master's degree in interactive telecommunications at NYU's Tisch School of the Arts.

[K02] Web Analytics as a Value Driver Across Media

Adam Roe, Director, Web Operations, permalink ]

Adam RoeAdam heads up website operations at His responsibilities at the company include website development, spearheading and implementing site initiatives such as’s redesign, and management of analytics. During his three-year tenure with Benchmark Brands, Adam has supported the company’s phenomenal growth — from $30 to 65 million in revenue — by being instrumental in the adaptation of new technology and revenue-generating programs. Adam holds a Bachelor of Science degree in Computer Science from Georgia State University. Prior to joining Benchmark Brands, Adams career path includes a variety of consulting and web startups.

[A08] Fancy Footwork With Search Marketing - a Retail Case Study at Footsmart

Mark Ruzomberka, Product Analyst, permalink ]

Mark RuzomberkaMark Ruzomberka was a member of the first class to graduate from the College of Information Sciences and Technology at Penn State in 2003. Since graduation from Penn State, Mark has been with for over 5 years. In this time has gone through an Initial Public Offering and subsequently been bought out twice. First, was acquired by NAVTEQ in 2007 and then NAVTEQ was acquired by Nokia in 2008. Mark was a founding member of the Data Quality Department at in 2005. In 2007, Mark joined the Product Management Team at NAVTEQ. It was in this role were Mark began working on Search Engine Marketing, Search Engine Optimization and Web Analytics.

[A06] DIY SEM: Your Agency May Not Be the Best Resource

Sibel Satiroglu, Interactive Marketing, Hewlett Packard permalink ]

With over ten years experience at HP, Sibel manages the web metrics framework & reporting for HP’s Imaging and Printing Group’s global, integrated campaign, spanning all countries, all regions and four segments. Sibel holds an undergraduate degree in French and Finance and an M.B.A from Colorado State University.

[R04] Tracking the Web 2.0 of What do you have to say?

Joshua Siler, VP of Technology, Babcock & Jenkins permalink ]

Joshua SilerJoshua employs over 12 years of marketing experience in software and Internet application development for clients such as Microsoft, HP, Oracle, Ford Motor Company, Adobe and Polycom. Before rejoining Babcock & Jenkins as VP of Technology in the fall of 2006, Joshua’s projects included the startup NinaTek, designing business intelligence software for the manufacturing industry, and the strategic consulting practice Kinetic Theory. Prior to that, Joshua was lead developer for Babcock & Jenkins initial online tool, WebProfilier, circa 1997. Joshua continues to challenge the limits of Internet applications, designing strategic solutions that utilize social media for business marketing and beyond.

[S08] Web 2.0 Metrics in Today’s B2B World

Michael Stebbins, CEO, Founder, Market Motive permalink ]

Michael StebbinsMichael Stebbins started Market Motive after 20 years of experience as a marketing leader, a builder of award-winning products and as a recognized marketing strategist for a number of Fortune 500 corporations. Michael has authored a patent-pending web analytics method and frequently speaks on web analytics and click fraud topics worldwide.

[A10] Serious Search - Graduate Level

Jim Sterne, Founder, eMetrics Marketing Optimization Summit permalink ]

Jim SterneJim is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, he focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, “Web Metrics; Proven Methods for Measuring Web Site Success.” He is the Founding President and current Chairman of the Web Analytics Association and is very pleased you could make it to the eMetrics Marketing Optimization Summit.

[K01] Tough Times Call for Tough Measures

Pat Stroh, Vice President Analysis Decision & Support, IMPAQT permalink ]

Pat StrohPat spearheads key analytical initiatives for IMPAQT’s Search Marketing campaigns, with a special focus on ROI-optimization. In addition to his deep expertise in database analysis, reporting/business intelligence, predictive modeling and forecasting, Pat specializes in actionable insights into complex marketing decisions. Pat’s 10+ years of experience in marketing analytics spans a broad array of both large and small companies in many industries, including telecommunications, specialty retail, CPG, financial and entertainment. Prior to entering the marketing analytics field, Pat held faculty appointments at Carnegie Mellon University and New York University. He holds a MA and PhD from the State University of New York-Stony Brook.

[A11] All Your Searching Questions Answered

Fred Türling, Unit Manager Media & Trade, SHS Viveon AG permalink ]

Fred TürlingFred Türling has been working as a in Retail & Media and as a branch manager in Hamburg for SHS VIVEON AG since May 2007. Key aspects of his last twelve years in analytical business are web analytics, targeting & campaign management, data warehousing and business intelligence - at the intersection of Internet, telecommunication services, media and retail. Before, Fred was acting as a Director Market & Business Intelligence at AOL Germany. Further stops along his career have been Head of CRM & Data Warehouse at OTTO and data mining and neural science consulting at Siemens.

[S01] Social Network Analysis

Ryan Turner, Associate Director of User Experience Social Media Lead, ZAAZ permalink ]

Ryan TurnerRyan leads social media efforts for ZAAZ, an interactive marketing agency implementing web channel strategies for clients around the US. Combining business analysis with customer research and leading-edge creative, Ryan develops marketing strategies and web architectures for companies leading the way in responding to the shifting media landscape. He’s worked with Boeing, Microsoft, Helio, Tom’s of Maine, REI, Converse, Sony, and others to find innovative ways to engage customers in co-creating value. Ryan blogs at

[S03] Social Media Metrics

Steve Ustaris, Media Supervisor, Carat Interactive permalink ]

Steve UstarisSteven is responsible for the management of the Carat’s digital media services group in the Boston office. His service line focuses on the effective activation of client communication platforms within the digital media channel. This includes target audience analysis (consumption and receptivity), digital media strategy development, emerging media evaluation and analysis, and of course, media planning, buying, execution, analysis and optimization practice. Steve's work experience includes a portfolio of clients across industries such as telecom, consumer electronics, enterprise solutions, sports apparel, and finance. He was recently elected to the executive committee of BIMA (Boston Interactive Media Association) and was a nominee for the 2006 Mediaweek Media All-star award.

[A03] Online Ad Metrics for Buyers & Sellers

Jennifer Veesenmeyer, Senior Web Analytics Consultant, Stratigent permalink ]

Jennifer VeesenmeyerJennifer is a Senior Web Analytics Consultant at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports.

[D05] Optimization in the War Room — From Tactical to Strategic

Mark Wachen, Managing Director, Optimost permalink ]

Mark WachenMr. Wachen is the co-founder of Optimost, the company that pioneered multivariable testing and optimization online. He served as its CEO up until its acquisition by Interwoven in November 2007. He continues to run the Optimost business for Interwoven. Mark has personally seen more website optimization experiments than anyone on the planet. Prior to Optimost, Mr. Wachen worked for seven years at Sony, overseeing a wide variety of Internet initiatives. He was CEO of Indimi (Internet Direct Marketing Intelligence, Inc.), a company majority-owned by Sony. In this role, he spearheaded the acquisitions of InfoBeat, AdTools, and DailyRating. Mr. Wachen graduated summa cum laude from Dartmouth College and has an MBA from Harvard Business School.

[SP02] Platinum Sponsor Presentation - Interwoven

Sebastian Wenzel, VP Consumer Business, Lifetopia Corp permalink ]

Sebastian’s career began in 1995 when he registered top-level domains and made his first steps in online marketing, affiliate marketing and web analytics. At his current role he is analyzing traffic patterns, giving product recommendations and overseeing the online / mobile marketing efforts for his companies clients such as Harvard University, Tulane and Sacred Heart. Prior to his current job, Sebastian consulted Fortune 1000 companies such as Adidas and with their online and mobile marketing strategy. He is also the author of the blog.

[S11] Mobile Analytics is Calling You

Alex Yoder, CEO, WebTrends permalink ]

Alex YoderAlex Yoder, Chief Executive Officer of WebTrends, is responsible for the company's worldwide operations and overall strategic vision. Alex has spent seven years at WebTrends focused on expanding the brand and delivering business value to global enterprises. Alex brings more than 20 years of leadership and strategic planning across sales, marketing and operations. He joined WebTrends in 2000 and has served in several key management roles in the sales organization. Most recently, Alex served as Vice President of Sales, North America for WebTrends. Prior to WebTrends, Alex served as Vice President of Sales for Touch Clarity, a behavioral targeting company. Alex has a BA in English Literature from Whitman College.

[SP07] Platinum Sponsor Presentation - WebTrends


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012



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Technology Leaders Google Analytics





Foresee Results Omniture


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Google Analytics Technology Leaders


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