eMetrics Marketing Optimization Summit

Washington DC 2008 - Sponsors

iPerceptions - www.iPerceptions.com

iPerceptions is one of North America's leading web-focused attitudinal analytics providers.

Its webValidator Continuous Listening solution captures the voice of actual customers in the context of an actual website visit, helping companies learn more about their customers with metrics that quickly turn learning into customer led decision-support. Using a perceptual framework as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; purchase intent, customer loyalty and the likelihood customers will refer friends and associates to the site.

The iPerceptions Satisfaction Index (iPSI) is derived from data from over 3 million actual visitors, to 600 plus Fortune 1000 web sites, across ten verticals and contains over 45 million data points. It is the only index of its kind and is becoming the standard for measuring online customer satisfaction.