Consumers want to engage with their preferred brands and help build them. They want to talk to you about issues important to them in their own words at a time and place convenient to them. The market and customer intelligence you need to better manage your brand is freely available from an unlimited number of individuals across the digital world. These are engaged customers and prospects who visit your websites, use your software, interact with your digital support, your online ads, your widgets and gadgets. Listening to this “voice of customer” provides a completely different lens than traditional survey research and has the added benefit of contributing substantial goodwill to the brand in a web2.0/3.0 world. At OpinionLab, we've defined best practices for gathering, analyzing and leveraging continuous streams of unstructured feedback collected from brand touch points. Our patented and proven Dynamic Comment Card process is employed by the leading brands on the web.