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eMetrics Marketing Optimization Summit

Washington DC 2008 - Sponsors

Unilytics Corporation - www.unilytics.com/

Unilytics has is a leading web analytics company and has developed two programs to maximize web analytics value; RETAIN® and MARS.

RETAIN® (Reverse Engineered Training And ImplementatioN). Traditional implementations see installation and configuration work being done first followed by end-user training. However, for web analytics this is not the most effective order of events. Rather, end-user training is the best forum for fine-tuning business requirements, uncovering relevant KPI's and providing invaluable insight into how web analytics products should subsequently be configured. This proven formula ensures full value is obtained.

MARS (Management And Report Support) is a monthly service which ensures WebTrends is fully configured and maintained so that essential reports are available to key stakeholders every day.