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Schedule at a Glance: eMetrics Summit Sessions, Meetings and Workshops

Toronto Ontario, March 31 - April 4, 2008

Agenda | Schedule at a Glance | Speakers

Monday 31 March • WAA Base Camp Workshop

8:00 - 9:00	REGISTRATION AND BREAKFAST Grand Ballroom Salon A
TRACKS	INTRODUCTION TO WEB ANALYTICS Grand Ballroom Salon C/D
9:00 - 10:30	Workshop
10:30 - 10:45	BREAK
10:45 - 12:30	Workshop
12:30 - 2:00	LUNCH (PROVIDED) Grand Ballroom Salon A
2:00 - 3:00	Workshop
3:00 - 3:15	BREAK
3:15 - 4:00	Workshop
3:00 - 4:30	eMetrics Marketing Optimization Summit - Meet and Greet Bay Room
4:30 - 6:00	Web Analytics Association (WAA) Community Meeting and Panel Discussion Grand Ballroom Salon C/D
6:00 - 7:30	WAA Cocktail Reception TRINITY BALLROOM FOYER

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Tuesday 1 April • Summit Sessions Agenda Day 1

7:30 - 8:30	REGISTRATION AND BREAKFAST Foyer & Grand Ballroom Salon A/B
8:30 - 9:20	Keynote: Website Measurement Ecosystem, Jim Sterne, Target Marketing Grand Ballroom Salon C/D
9:20 - 9:30	Sponsor Presentation: Technology Leaders - Is Web Analytics Dead? Grand Ballroom Salon C/D
9:30 - 10:10	General Session: 3 Outcomes, Jim Sterne, Target Marketing Grand Ballroom Salon C/D
10:10–10:30	BREAK / EXHIBITS OPEN (UNTIL 7:30 PM) Trinity Ballroom
TRACKS	MARKETING OPTIMIZATION MANAGEMENT [MOM] Grand Ballroom Salon C/D	WEBSITE OPTIMIZATION [WO] York Room
10:30 - 11:20	[MOM-1] Panel: Measuring Awareness, Brand & Competitive Standing	[WO-1] Where to Start, KPIs and Pitfalls to Avoid
11:20 - 12:15	[MOM-2] Communicating Website Data to Generate Business Decisions	[WO-2] A/B and Multi-Variate Testing Case Studies
12:15 - 1:45	NETWORKING LUNCH Grand Ballroom Salon A/B
1:45 - 2:30	KEYNOTE - General Session - From the Front Line: Getting Your Metrics Act Together and Getting it Online, Caroline Burns, Chapters Indigo Grand Ballroom Salon C/D
2:30 - 3:00	Sponsor Presentation: ForeSee Results Grand Ballroom Salon C/D
3:00 - 3:50	[MOM-3] Website Monetization Part I: Online Budgeting and Revenue Forecasting Part II: Linking Web Analytics to Revenue: The Value Ecosystem	[WO-3] Optimizing Brand Advertising Frequency
3:50 - 4:10	BREAK / EXHIBITS OPEN (UNTIL 7:30 PM) Trinity Ballroom
4:10 - 5:00	[MOM-4] Building a Case for Web Analytics	[WO-4] Actionable Testing and Reporting Even a Manager Could Love
5:00 - 5:50	General Session - This is Your Brain. This is Your Brain on the Internet
6:00 - 7:30	eMetrics Marketing Optimization Summit Reception Trinity Ballroom

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Wednesday 2 April • Summit Sessions Agenda Day 2

7:30 - 8:30	BREAKFAST GRAND BALLROOM SALON C/D FOYER
8:30 - 9:15	Keynote: General Session: Data at the Edge of Optimizing Customer Data, Seth Romanow, Microsoft Grand Ballroom Salon C/D
9:15 - 9:45	Sponsor Presentation: Omniture Grand Ballroom Salon C/D
TRACKS ROOMS	OPTIMIZATION OF CONTENT-RICH AND MISSION DRIVEN SITES [OCMD] Grand Ballroom Salon C/D	CAMPAIGN OPTIMIZATION [CO] York Room
9:45 - 10:35	[OCMD-1] Measuring the Success of Non-Commerce Websites	[CO-1] Defining Acquisition Events, KPIs and Processes for Campaign Improvement
10:35–11:00	BREAK / EXHIBITS OPEN (UNTIL 4:00 PM) Trinity Ballroom
11:00 - 11:45	[OCMD-2] Meaningful Measures Behind Web 2.0: The Media is the Message, But How Should We Measure It?	[CO-2] Panel: Campaign Optimization Case Studies
11:45 - 12:35	[OCMD-3] User Generated Content Part I: Measuring the Voice of the Customer Part II: Measuring the Voice of the Customer	[CO-3] Search Analytics - An Inside Look
12:15 - 1:45	NETWORKING LUNCH / EXHIBIT HALL Trinity Ballroom
1:45 - 2:35	General Session Panel: Recognizing Cultural Behaviour Grand Ballroom Salon C/D
2:35 - 2:45	Sponsor Presentation: Web Analytics Association (WAA) Grand Ballroom Salon C/D
2:45 - 3:30	[OCMD-4] You've Driven Them to Your Site, Now What? Leveraging the Online Channel for Mission Driven Organization	[CO-4] Should Your Marketing Stink
3:30 - 3:50	BREAK / EXHIBITS OPEN (UNTIL 4:00 PM) Trinity Ballroom
3:50 - 4:40	[OCMD-5] Panel: Facilitating Engagement on Media and Content Rich Sites	[CO-5] Email Analytics
4:40 - 5:30	General Session: Results of 3 Outcomes and Conference Wrap Up Grand Ballroom Salon C/D

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Thursday 3 April and Friday 4 April • Predictive Analytics Training

	Thursday 3 April - BAY ROOM	Friday 4 April - 2nd LEVEL MEETING ROOMS: SIMCOE ROOM
9:00 - 10:30	Training Session	Training Session
10:30 - 10:50	BREAK	BREAK
10:50 - 12:00	Training Session	Training Session
12:00 - 1:30	LUNCH	LUNCH
1:30 - 3:00	Training Session	Training Session
3:00 - 3:50	BREAK	BREAK
3:50 - 5:00	Training Session	Training Session

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