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eMetrics Marketing Optimization Summit 2009: TorontoMünchenSan JoseLondonMadridStockholmWashington DC
WAA Base Camp: Toronto, München, San Jose, London, Washington DC

eMetrics Marketing Optimization Summit

Toronto Ontario, March 29th to April 1st, 2009

Educational Sessions – Workshops – Networking – Case Studies – Exhibit Hall

eMetrics Marketing Optimization Summit Video
Intro to eMetrics Marketing Optimization Summit

Make your website more valuable to your customers
Make yourself more valuable to your company

The premiere international conference where you will learn how to improve the value of your website through web analytics and optimizing your online marketing. Share successes, challenges and best practices and find out how experts are using continuous improvement methods to increase marketing ROI.

Keynote Speakers

Jim Sterne Jim Sterne, Target Marketing
Web Analytics Eco System and Maturity		 Eric Pierni Eric Pierni, Kijiji, an eBay Company
Listening to the Customer in Chief
Alain Tremblay Alain Tremblay, Bell Canada
Integrating Voice of the Customer and Web Analytics to increase ROI		 Shankar Mishra Shankar Mishra, Travelocity Global
Beyond Metrics & Dashboards: Developing an Enterprise Web Analytics Strategy
Simon Rodrigue Simon Rodrigue, Sears Canada
Title TBD 		   
  • Discover web analytics basics at the Web Analytics Association (WAA) Base Camp - Introduction to Web Analytics
  • Advance your level of expertise through two day of knowledge sharing with peers and industry leaders
  • See case studies presented by senior web and ecommerce managers, marketers and analysts
  • Prepare for change as customers shape when, where and how they choose to share—are you ready for the impact of social media?
  • Broaden your understanding of multi-cultural marketing online—implications and nuances
  • Learn how best use of data, technology and processes enable customer engagement, loyalty and advocacy
  • Gain insights into web media, measurement, processes and people
  • Learn how companies are increasing marketing performance offline by listening and learning from customers online
  • Discover how to create an analytics-based marketing and business culture
  • Learn how to build a case for marketing optimization and web analytics funding and resources
  • See hands-on demonstrations of the latest tools in action

Discover the best practices to:

  • Optimize marketing value
  • Optimize awareness & acquisition
  • Optimize persuasion
  • Optimize retention & loyalty
  • Optimize your value to your company

It is so exciting to see a major part of future web business unfolding and be part of it...

Natalie Spence, Web Analyst
Business Objects, Vancouver, BC

Lifetime

Web Analytics Association

2008 Sponsors

Diamond

Foresee Results Omniture

Platinum

Technology Leaders

Gold

VKI Studios

Silver

University of British Columbia iPerceptions Sitebrand PublicInsite Unilytics Interwoven

Bronze

Numeric Analytics lyris

Sponsor This Summit