eMetrics Marketing Optimization Summit
Advisory Board

Toronto Ontario, March 29th to April 1st, 2009

eMetrics Toronto co-Chair: Alex Langshur, President and Cofounder, PublicInsite

Alex Langshur At PublicInsite, a web analytics / site optimization consulting firm, Alex helps organizations with non-commerce and content-rich sites analyze user’s behaviour to get at the truth of the effectiveness and impact of their web sites. He has led multiple web analytics initiatives for public sector organizations at the international, transnational, national, provincial and municipal levels, as well as major non-profit, private sector and education organizations. Alex is also the Co-Chair of the Web Analytics Association Public Sector Committee and past instructor for the WAA Base Camp (formerly Training Days).

Stephane Hamel, Consultant and Blogger, Immeria.net

Stephane Hamel Stephane is a leading Canadian voice for web analytics, helping businesses understand the value of online marketing optimization. Stephane has been on both sides of the fence, client and agency, from small projects to complete ecosystem overhauls; he has worked with several Canadian flagship companies such as Softimage/Microsoft, Bombardier, the Royal Canadian Mint and Desjardins. He's a well known speaker, educator and blogger having presented at eMetrics Summit, as a tutor for the award-winning UBC Award of Achievement in Web Analytics and a blogger at http://blog.immeria.net. Stephane is an active member and volunteer of the Web Analytics Association coordinating regular web analytics networking and educational events in Montréal, Québec.

Brent Hieggelke, Web Analytics Evangelist, Marketing Consultant and Entrepreneur

Brent Hieggelke

Brent is not only a web analytics evangelist; he's also one of the most experienced industry executives today having worked with two of the industry's top vendors.

In his role as VP Strategic Marketing with Omniture, Brent spent nearly two years evangelizing the virtues of behavioral targeting, a/b testing, site automation and automated action from the vast web analytics data being collected.

As CMO of Touch Clarity, Brent helped establish site targeting as a new category, which led to its acquisition by Omniture.

During his 6 years as VP Marketing WebTrends, Brent helped establish the web analytics category, led all brand and demand generation programs, including online and offline marketing programs. Brent has spoken at more than 70 seminars and industry events in the past decade. In 2003 Brent was chosen One of the Top 100 B2B Marketers.

Mitch Joel, Twist Image

Mitch Joel

Twist Image is an award-winning Digital Marketing agency and Mitch is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding. Joel is a Board Member for both the Canadian Marketing Association and the Interactive Advertising Bureau Canada. He is an executive for the National Advertising Benevolent of Quebec and an instructor of the CMA eMarketing professional certificate course.

June Li, Managing Director, ClickInsight

June Li June helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to OneDegree.ca and the AIMS blog, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.

Mike Sukmanowsky, Analytics and Insight Specialist, Rogers Media

Mike Sukmanowsky

Mike Sukmanowsky is the Analytics and Insight Specialist at Rogers Digital Media in Toronto, Ontario, Canada. In this position, Mike leads the web analytics efforts of all 130+ web sites in publishing, broadcasting as well as sports and entertainment. Previously, Mike worked for Loblaw Companies Limited, Canada's largest grocery retailer, assisting their e-commerce department translating the need for online insights into reporting requirements. Mike is also the author of the widely read blog at http://analytics.mikesukmanowsky.com/, where you’ll find a wealth of information and methods for analytics based online optimization efforts.

Simon Rivard, Vice President Marketing, Quebecor Media - Canoe

Simon Rivard

Simon oversees strategic branding, alliances, marketing/communications and web analytics for all Canoe content and service sites across Canada: Canoe.ca, Jobboom.com, Micasa.ca, Autonet.ca, ReseauContact.ca and Canoe Klix.

Simon has more than 15 years experience in business development, product development, marketing and merchandising in B2B and B2C environments both online and off.

Jacques Warren, WAO Marketing inc.

Jacques Warren

Jacques Warren has been working in online marketing for the last twelve years. He started getting involved full-time in Web Analytics six years ago. He has worked with over 70 organizations in Canada, the US, and Europe. His engagements cover Web Analytics implementation, training, KPIs & dashboard, diagnosis analysis, and consulting. His current interests are multichannel analytics, data integration, and mobile analytics. He shares in thoughts in his blogs: Analytics Notes and in The Big Integration.

Source: eMetrics Canada Advisory Board