I attended my first eMetrics early in my analytics career

I attended my first eMetrics early in my analytics career, back when the industry big-shots were just normal guys, and we all fit into one room for dinner. I can’t think of a better way for a new analyst to launch a productive and effective career. Now, as an established industry professional responsible for developing a large global team, I still attend eMetrics, sometimes in more than one country a year, but this time to identify and foster high-level partnerships between organizations that can launch productive and effective collaborations. Finding young talent who might help take my team to the next level is an extra bonus.

David Rhee, Global Marketing Analytics, adidas group

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It was wonderful

It was wonderful — I came back with lots of new ideas and energized to move ahead on a number of initiatives. I really like the mixture of big successes in the keynotes with the smaller sessions that are more focused on inquiry and process. You have put together a winning formula. Thanks for giving me an opportunity to participate in this terrific event.

City Square Consulting

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This experience opened my eyes

This experience opened my eyes to a wide range of Web analytics measurements that go far beyond page views, unique visitors, and clickthroughs. I now believe that Web analytics is best served by a combination of metrics sources, including even “soft” measures such as buzz monitors (which I learned about there). Since attending eMetrics,, I have subscribed to a number of RSS feeds of blogs, forums, and news — all about Web analytics. I look forward to reading them almost daily, and learn something every time I do.

Team Lead, IBM developerWorks Web Analytics

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The Consulting Pyramid

It’s Thursday! So here’s a still-relevant article from six years ago…   Earlier this year (2010), I wrote a column called “It Takes a Village,” describing the different types of talent required to get the most out of measuring your online... read more

Stop Making Analytics an Afterthought

TL;dr How do you get the decision makers in IT to take analytics seriously? Members of the Digital Analytics Association come to the aid of one of their own with sage advice including: Data Solution Architect within the IT department Grow your internal education... read more
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