Co-Founder, Chief Science Officer
Senior Digital Analyst
Head of Service Design & Planning
Patrick has held senior roles for an impressive list of clients ranging pharmaceuticals, financial services, loyalty, automotive, retail and media. His project work has changed consumers lives, evolved methodologies, changed organizational cultures, and helped create new industries. But he’s happiest with a blank dry-erase board and a package of Post-it Notes.
Director of Innovation
Among his many accomplishments include: creator of the Online Analytics Maturity Model; creator of WASP (Web Analytics Solution Profiler), gaAddons, the “Just-in-Time” tagging methodology, and one of the first persons to receive the DAA Certified Web Analyst title.
Stéphane is called upon frequently to keynote and speak at conferences, was a Director and Board member of the Digital Analytics Association, and is frequently quoted in the media on issues related to digital measurement. He holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on digital analytics, and also lectured the Award of Achievement in Web Analytics and Fundamentals of Business Analysis classes at the University of British Columbia. Stéphane and his wife Josée live in an 19th century farmhouse near Québec city with their two children and golden retriever.
Founder and Managing Director
WAO Marketing Inc.