2013 Advisory Board

Christopher Berry

Christopher Berry

Data Scientist in Residence

500px

Christopher Berry is the Data Scientist in Residence at 500px. Prior to this role, he was Co-Founder, Chief Science Officer at Authintic, an analytics technology company recently acquired (March 2014) by 500px. As an experienced, data-driven professional, Christopher built the measurement science and labs groups at Syncapse, a leading social media technology company, and the marketing science department at top-ranked digital agency, Critical Mass. Christopher has developed breakthrough global social analytics programs for AB-Inbev, Research In Motion, and Coca-Cola. He participated in eCommerce redesigns at Gucci and Dell, mobile integrations for Best Buy USA, banking innovation at Citi, and social at JP Morgan Chase and USAA. He was also part of the team responsible for the Webby awarded redesign of NASA.gov. He’s an organizer of the Toronto Data Science Group, and active among INFORMS researchers. He is co-chair of the Web Analytics Association’s Research Committee and leads the Peer Review Journals Project. He is published in the Canadian Journal of Transportation, wrote the 2010 “Value of a Facebook Fan” paper (65,000 downloads and counting), and completed over ten reviews for the Digital Analytics Association.

Angie Brown

Angie Brown

Senior Digital Analyst

IBM

Angie Brown has over a dozen years of web analytics experience, both on the vendor and practitioner side. She is currently a Senior Digital Analyst at IBM, specializing in metrics strategy and process improvement. In her prior role at Elsevier, a medical publisher, Angie led implementation, analysis, and data integration efforts for more than 100 websites. Prior to her practitioner days, Angie led the Professional Services Group for IBM’s SurfAid, then moved into Strategic Services consulting for Coremetrics. She is past Co-Chair for the DAA Standards Committee.

Patrick Glinski

Patrick Glinski

Head of Service Design & Planning

Idea Couture

Drawing on 10+ years as a business analyst, strategic planner, web analytics consultant, business process designer and experience architect, Patrick manages Idea Couture’s planning and service design disciplines. Comfortable in the boardroom, the lab, and the field, Patrick ensures that the design of applied innovation projects take into account the myriad of stakeholders involved in any design project, balancing customer empathy with organizational economic reality. In his role, he designs and evolves Idea Couture’s approach to project planning, service value identification, service experience architecture, and touchpoint implementation, while also overseeing a team of talented innovation strategists.


Patrick has held senior roles for an impressive list of clients ranging pharmaceuticals, financial services, loyalty, automotive, retail and media. His project work has changed consumers lives, evolved methodologies, changed organizational cultures, and helped create new industries. But he’s happiest with a blank dry-erase board and a package of Post-it Notes.

Stéphane Hamel

Stéphane Hamel

Director of Innovation

Cardinal Path

Stéphane is the Director of Innovation for Cardinal Path and drives the creation of innovative company-wide solutions and digital measurement strategies designed to deliver maximum value and insight to clients. His knowledge and thought leadership led the Digital Analytics Association to name him as the most influential industry contributors in 2012.

Among his many accomplishments include: creator of the Online Analytics Maturity Model; creator of WASP (Web Analytics Solution Profiler), gaAddons, the “Just-in-Time” tagging methodology, and one of the first persons to receive the DAA Certified Web Analyst title.

Stéphane is called upon frequently to keynote and speak at conferences, was a Director and Board member of the Digital Analytics Association, and is frequently quoted in the media on issues related to digital measurement. He holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on digital analytics, and also lectured the Award of Achievement in Web Analytics and Fundamentals of Business Analysis classes at the University of British Columbia. Stéphane and his wife Josée live in an 19th century farmhouse near Québec city with their two children and golden retriever.

June Li

June Li

Founder and Managing Director

ClickInsight

June Li is eMetrics Toronto Conference Program Chair and Managing Director of ClickInsight, a consultancy focused on digital analytics and marketing optimization. ClickInsight is a Google Certified Partner in Google Analytics and Google Adwords, and also works with Adobe, WebTrends and other tools. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor for two courses at University of Toronto’s iSchool Institute also serves on the Web Analytics Advisory Board for McMaster University. For the University of British Columbia (UBC), she helped create their online Web Analytics Course Program, the first of its kind in the world.

Jacques Warren

Jacques Warren

CEO, PDG

WAO Marketing Inc.

Jacques Warren has been working in online marketing for the last sixteen years. He started getting involved full-time in Web Analytics ten years ago. He has worked with over 80 organizations in Canada, the US, and Europe. His engagements cover Web Analytics implementation, training, KPIs & dashboard, diagnosis analysis, and consulting. His current interests are multichannel analytics, data integration, and mobile analytics. He shares in thoughts in his blogs: Analytics Notes and in Web Analytique & Optimisation. He also published Web Analytics at Eyrolles, Paris, in October 2009, which is currently the top selling book on the topic in French.