Data Scientist in Residence
Senior Digital Analyst
Head of Service Design & Planning
Patrick has held senior roles for an impressive list of clients ranging pharmaceuticals, financial services, loyalty, automotive, retail and media. His project work has changed consumers lives, evolved methodologies, changed organizational cultures, and helped create new industries. But he’s happiest with a blank dry-erase board and a package of Post-it Notes.
Digital Analytics Thought Leader
His many accomplishments include the Online Analytics Maturity Model; WASP, the Web Analytics Solution Profiler, gaAddons, the “Just-in-Time” tagging methodology, and he was amongst the first to receive the DAA Certified Web Analyst title.
Stéphane is called upon frequently to keynote and speak at conferences, former Director and Board member of the Digital Analytics Association, and is frequently quoted in the media on issues related to digital measurement. He holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on digital analytics, and also lectured the Award of Achievement in Digital Analytics and Fundamentals of Business Analysis classes at the University of British Columbia. Stéphane and his wife live with their golden retriever in an 19th century farmhouse near Québec city, Canada.
Founder and Managing Director
WAO Marketing Inc.