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New articles and resources are frequently added to this list with the newest at the top. To remain abreast of recent additions, please subscribe to Sterne Measures , the newsletter for those interested in measuring their online success.

Look here for web analytics articles by Jim Sterne

Getting Confidence from Lincoln Jared M. Spool, User Interface Engineering	We looked at sites where users frequently found their target content and sites where they didn't. We wanted to know what the difference was between the links, so we compiled two questionnaires to identify key attributes for each link.
How to 'Fix' Online Advertising Eric Picard Bluestreak	How Do We Get Online Media to Be Valued Properly? Media Planning, Buying, Trafficking, and Discrepancy Resolution
Web Metrics That Matter Susannah Patton	Web metrics are no longer one-size-fits-all. Now they must match your website's business and audience. Here are the latest tools to gauge your website's effectiveness.
How to Choose a Web Analytics Solution Bryan Eisenberg Future Now Inc.	Why pay $1.52 per click for a favored search term when you can pay $0.25 for a lesser search term and still earn forty times your original investment? Unless you consider Overture a worthy beneficiary of marketing philanthropy, you may want to study this report.
Measuring Data: Whadda Ya Got? Jim Sterne Target Marketing	Knowing what you want to measure requires knowing what you can measure.
Let There Be Light Jim Sterne Target Marketing	Jim Sterne plants tongue firmly in cheek to reveal the Truth about measuring Web site success in this religious tract on web analytics.
Actionable E-Metrics Allen S. Crane Dell Computer	The Holy Grail is a suite of quantifiable, actionable e-metrics that capture behavior patterns and accurately relate them to the key transactional business levers of units, revenue, and margin.
The Power of Lifetime-Based Data Brett A. Hurt, Coremetrics Requires free registration	Measuring session traffic is interesting, but if you want to survive in the long run, go with lifetime-based revenue analyses.
Web Analytics: Making Business Sense of Online Behavior Guy Creese, Aberdeen Group $995	Dynamics of the Web Analytics marketplace, the role that Web Analytics plays within the larger context of e-Business, and the organizational demands of different types of Web Analytics offerings.
e-Channel Awareness(ECA): A Market Is Born Guy Creese, Aberdeen Group Requires (free) registration	Previously separate content management, search, categorization, personalization, and Web analytics systems are combining to create an e-channel awareness (ECA) suite that is greater than the sum of its parts
Through the Analytical CRM Looking Glass: Customer Behavior Analytics Guy Creese, Aberdeen Group Requires (free) registration	Customer Behavior Analytics (CBA) - is aimed at monitoring the customer's point-of-view and shifting the enterprise's perspective to true customer-centricity.
Test Versus Control Mark Sakalosky MarketSmart Technologies	Audience segmentation and conversion rates for an e-newsletter and an email promotion to determine the most effective tactic for achieving the desired result.
Towards the User Managed Relationship iPerceptions	The iPerceptions survey methodology combines adductive reasoning, psychometric theory and data mining to evaluate user feedback.
The Power Baton Kristin Zhivago Marketing Technology	The Power Baton is changing hands again. What are you doing to hang onto it?
The Feedback Loop Gap Jim Sterne Target Marketing	We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans.
How To Tell If Your Site Is Measuring Up Jim Sterne Target Marketing	You can't manage what you don't measure. And now, measuring is making more managers merrier.
Measuring Up Jim Sterne Target Marketing	If you don't measure what's happening on your Web site, there's no way you can make it better.
Metrics Meter Jim Sterne Target Marketing	Sometimes Jim just can't stick to prose.
E-Metrics - Business Metrics For The New Economy Jim Sterne & Matt Cutler Target Marketing and SPSS Inc.	This seminal white paper created a vision of what web analytics could be. A lot of what they wrote has come to pass. The rest is still possible.