Blog

  • The Modern Data Analyst

    Posted By: Jim Sterne on 07 Feb 2014

    You have a tough job and there are a lot of moving parts. That means there’s a lot to know and so, in your honor, please enjoy this little ditty as a token of appreciation. With apologies to Gilbert and Sullivan. The old-fashioned (1993) data analyst was called a Web Analyst and got that way ...

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  • The Best eMetrics Possible

    Posted By: Jim Sterne on 23 Jan 2014

    I recently posted a PPT to Slideshare called “Ten Ways the eMetrics Summit Will Not Torture You” because I’ve been to many bad conferences (some of them my own!) and am fervent about making the eMetrics Summit the most valuable event it can possibly be. It all has to do with two, c...

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  • 2013 in Review

    Posted By: Jim Sterne on 13 Jan 2014

    I stole this blog post I was up against the Wall of Time, trying to stick to my one New Year’s Resolution: keep to a strict editorial schedule. But planning that in advance of a couple of weeks off is way different than facing the reality after that couple of weeks have slipped by without havi...

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  • Team Resolute

    Posted By: Jim Sterne on 09 Jan 2014

    Marketing has always been an ensemble endeavor. Don Draper may have come up with brilliant insights about the human condition in order to nail the Big Idea, but without graphic artists, copy writers, media planners, account reps, etc., etc., he would have just been another guy with Big Ideas. Fortun...

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  • The eMetrics Summit Can Change Your Life

    Posted By: Jim Sterne on 19 Dec 2013

    The eMetrics Summit Can Change Your Life The eMetrics Summit has certainly changed my life, but that’s because I’m the founder of the event and one of the nurturers of the community. But what about the people who have not dedicated the last dozen years of their working life to it? What a...

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  • So Many Things to Be Thankful For

    Posted By: Jim Sterne on 27 Nov 2013

    Happy Thanksgiving to all you U.S. readers and ex-pats and thanks to the rest of you for indulging me in our long weekend holiday as I express my thanks. While you would be pleased to see your name here and I would be pleased to tell you just how much I appreciate your unique contribution, the list ...

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  • Coke Reveals How They Measure Social

    Posted By: Jim Sterne on 06 Sep 2013

    In 1904, Italian Botanist, Francesco Franceschi, purchased 40 acres on Mission Ridge in Santa Barbara. The City acquired the property in 1931 and turned it into a park. The view from up there is impressive. Photo credit Lewis Y. That’s where I took Tim Goudie in January, 2006 when he came to ...

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  • Webinar:
    What’s the Big Deal About Big Data for Marketers?

    Posted By: Jim Sterne on 19 Aug 2013

    This webinar is not for you. No, really. This webinar is for your colleagues. This webinar is for people who are not steeped in the history, the lore and the love of analytics. This webinar is for people who have not been exposed to digital analytics before. I’m not going to start at square on...

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