eMetrics Blog
A Farewell to the eMetrics Summit
After 16 years and 83 conferences in 20 cities around the world, the eMetrics Summit has come to a close. By all accounts, the eMetrics Summit was wildly successful at building a community, inventing an industry, and founding the Digital Analytics Association. Since...
Unlocking the Secrets to a Great Lead Generation Website
One of the downsides of the skillful use of data and analytics in Internet marketing:exposing poorly performing lead generation websites. And truth be told, here at Straight North, our sales team talks to companies every day whose commitment to high-performance...
The Destructive Blind Spot in Lead Generation Marketing Data
All companies seriously engaged in online lead generation marketing want to know the marketing source of every website form submission and phone inquiry. Without that data, they cannot even begin to assess the effectiveness of their campaigns or implement A/B split...
A High Altitude Snapshot of Lead Generation Metrics
Wrapping one’s head around online lead generation marketing is a daunting task, even for us. One of the larger SEO companies in Chicago, Straight North asked its creative team to map out the entire campaign process to help with our internal training. The visual proved...
Top Dog KPI’s: Why Do We Measure?
I recently tripped over the idea of a Key Performance Indicator Hierarchy. It was one of those slap-your-forehead moments. the premise being so obvious I felt dumb for not having thought of it. But there doesn't seem to be much floating around about the subject of a...
Infographic: Must-Know Information About the eMetrics Summit
The eMetrics Summit continues to evolve as the ultimate digital marketing analytics conference. Beginning with the launch of the first eMetrics Summit held in Santa Barbara in 2002, through the 74 conferences held around the world to date, over 13,200 alumni have...
eMetrics Chicago Top 10 – TL;DR
The eMetrics Summit in Chicago is behind us but the hints and tips linger on. Any one of these is worthy of its own post, but I'm going to summarize here because... who has time? So, here's the Too Long ;Didn't Read version of the most recent eMetrics Summit... ...
eMetrics Summit Interview Series: Damion Brown at Data Runs Deep
In anticipation of his presentation at eMetrics Summit in New York City, October 23-27, 2016, we asked Damion Brown, Principal Consultant at Data Runs Deep, a few questions about digital marketing analytics. Check out Damion’s interview in relation to his eMetrics...
eMetrics Summit Interview Series: Laura Patterson at VisionEdge Marketing
In anticipation of her presentation at eMetrics Summit in New York City, October 23-27, 2016, we asked Laura Patterson, President at VisionEdge Marketing, a few questions about digital marketing analytics. Check out Laura’s interview in relation to her eMetrics Summit...
eMetrics Summit Interview Series: Andrew Goodman at Page Zero Media
In anticipation of his presentation at eMetrics Summit in New York City, October 23-27, 2016, we asked Andrew Goodman, President of Page Zero Media, a few questions about digital marketing analytics. Check out Andrew’s interview in relation to his eMetrics Summit...
