Blog

  • The eMetrics Summit Community

    Posted By: Jim Sterne on 20 May 2014

    Attendees at the first eMetrics Summit acted like they had just encountered a mirror for the first time. They saw their same excitement shining back at them in the eyes of every person they met and it electrified the room. Before the eMetrics Summit, they had individually discovered a unique datas...

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  • DAA’s Most Important Project of the Decade

    Posted By: Jim Sterne on 07 May 2014

    The Digital Analytics Competency Development Project Now approaching 6,000 members, the ten-year-old Digital Analytics Association (DAA) produced a couple of truly impressive programs in its infancy. The award winning University of British Columbia / DAA Award of Achievement in Digital Analytics is ...

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  • The Future as Seen from 1994

    Posted By: Jim Sterne on 20 Mar 2014

    I tripped over the Internet in 1993 and saw the first beta of Mosaic hit the screen. I immediately started waving my arms about the amazing impact this new technology would have on marketing. I’ve been doing so ever since and boy, are my arms tired. In 1994, I wrote the first edition of World ...

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  • Time to Start Upping Your Game

    Posted By: Jim Sterne on 17 Mar 2014

    It looks like a standard report from an engaged web site analyst: Visits were up 4% from the previous week to 255,904 visits, which is significantly better than your 195,729-visit weekly average during the past year. The traffic increase was driven by paid search, which rose 4% to 153,138 visits. Vi...

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  • The Modern Data Analyst

    Posted By: Jim Sterne on 07 Feb 2014

    You have a tough job and there are a lot of moving parts. That means there’s a lot to know and so, in your honor, please enjoy this little ditty as a token of appreciation. With apologies to Gilbert and Sullivan. The old-fashioned (1993) data analyst was called a Web Analyst and got that way ...

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  • The Best eMetrics Possible

    Posted By: Jim Sterne on 23 Jan 2014

    I recently posted a PPT to Slideshare called “Ten Ways the eMetrics Summit Will Not Torture You” because I’ve been to many bad conferences (some of them my own!) and am fervent about making the eMetrics Summit the most valuable event it can possibly be. It all has to do with two, c...

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  • 2013 in Review

    Posted By: Jim Sterne on 13 Jan 2014

    I stole this blog post I was up against the Wall of Time, trying to stick to my one New Year’s Resolution: keep to a strict editorial schedule. But planning that in advance of a couple of weeks off is way different than facing the reality after that couple of weeks have slipped by without havi...

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  • Team Resolute

    Posted By: Jim Sterne on 09 Jan 2014

    Marketing has always been an ensemble endeavor. Don Draper may have come up with brilliant insights about the human condition in order to nail the Big Idea, but without graphic artists, copy writers, media planners, account reps, etc., etc., he would have just been another guy with Big Ideas. Fortun...

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