Blog

  • Scheduling Meetings – AI Gets Useful

    Amy is the nicest, most patient scheduling assistant you could ask for. She doesn’t get cranky or tired or annoyed. She doesn’t bristle when you tell her for the umpteenth time that you can’t make it on that day at that time and could she try this other time instead? She doesn̵...

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  • The eMetrics Summit Community

    Attendees at the first eMetrics Summit acted like they had just encountered a mirror for the first time. They saw their same excitement shining back at them in the eyes of every person they met and it electrified the room. Before the eMetrics Summit, they had individually discovered a unique datas...

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  • DAA’s Most Important Project of the Decade

    The Digital Analytics Competency Development Project Now approaching 6,000 members, the ten-year-old Digital Analytics Association (DAA) produced a couple of truly impressive programs in its infancy. The award winning University of British Columbia / DAA Award of Achievement in Digital Analytics is ...

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  • The Future as Seen from 1994

    I tripped over the Internet in 1993 and saw the first beta of Mosaic hit the screen. I immediately started waving my arms about the amazing impact this new technology would have on marketing. I’ve been doing so ever since and boy, are my arms tired. In 1994, I wrote the first edition of World ...

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  • Time to Start Upping Your Game

    It looks like a standard report from an engaged web site analyst: Visits were up 4% from the previous week to 255,904 visits, which is significantly better than your 195,729-visit weekly average during the past year. The traffic increase was driven by paid search, which rose 4% to 153,138 visits. Vi...

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  • The Modern Data Analyst

    You have a tough job and there are a lot of moving parts. That means there’s a lot to know and so, in your honor, please enjoy this little ditty as a token of appreciation. With apologies to Gilbert and Sullivan. The old-fashioned (1993) data analyst was called a Web Analyst and got that way ...

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  • The Best eMetrics Possible

    I recently posted a PPT to Slideshare called “Ten Ways the eMetrics Summit Will Not Torture You” because I’ve been to many bad conferences (some of them my own!) and am fervent about making the eMetrics Summit the most valuable event it can possibly be. It all has to do with two, c...

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  • 2013 in Review

    I stole this blog post I was up against the Wall of Time, trying to stick to my one New Year’s Resolution: keep to a strict editorial schedule. But planning that in advance of a couple of weeks off is way different than facing the reality after that couple of weeks have slipped by without havi...

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