Blog

  • Get to know Karandeep Singh

    Hello Karandeep, you are Head of Analytics & Insights at Digital Annexe. Please, tell us about the relevance of digital/web analytics for your work. What are you doing in this field, and where do you want to go within the next year? Analytics is at the heart of what I do to earn my ...

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  • Talking Shop with Matthias Bettag

    This article was written by Rudi Shumpert and originally published at http://www.rudishumpert.com I first met Matthias at an eMetrics conference a few years back. Since that time I have enjoyed catching up at various industry events in the States and it was a real pleasure to visit Berlin this sum...

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  • TechnologyAdvice Interviews Jim Sterne about
    the eMetrics Summit

    Jim Sterne, founder of the eMetrics Summit and current Board Chair of the Digital Analytics Association, spoke with TechnologyAdvice host Clark Buckner about the beginnings of the conference brand, how it evolved and established itself in several strategic locations across the globe, what attende...

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  • Scheduling Meetings – AI Gets Useful

    Amy is the nicest, most patient scheduling assistant you could ask for. She doesn’t get cranky or tired or annoyed. She doesn’t bristle when you tell her for the umpteenth time that you can’t make it on that day at that time and could she try this other time instead? She doesn̵...

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  • The eMetrics Summit Community

    Attendees at the first eMetrics Summit acted like they had just encountered a mirror for the first time. They saw their same excitement shining back at them in the eyes of every person they met and it electrified the room. Before the eMetrics Summit, they had individually discovered a unique datas...

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  • DAA’s Most Important Project of the Decade

    The Digital Analytics Competency Development Project Now approaching 6,000 members, the ten-year-old Digital Analytics Association (DAA) produced a couple of truly impressive programs in its infancy. The award winning University of British Columbia / DAA Award of Achievement in Digital Analytics is ...

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  • The Future as Seen from 1994

    I tripped over the Internet in 1993 and saw the first beta of Mosaic hit the screen. I immediately started waving my arms about the amazing impact this new technology would have on marketing. I’ve been doing so ever since and boy, are my arms tired. In 1994, I wrote the first edition of World ...

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  • Time to Start Upping Your Game

    It looks like a standard report from an engaged web site analyst: Visits were up 4% from the previous week to 255,904 visits, which is significantly better than your 195,729-visit weekly average during the past year. The traffic increase was driven by paid search, which rose 4% to 153,138 visits. Vi...

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