Blog

  • So Many Things to Be Thankful For

    Posted By: Jim Sterne on 27 Nov 2013

    Happy Thanksgiving to all you U.S. readers and ex-pats and thanks to the rest of you for indulging me in our long weekend holiday as I express my thanks. While you would be pleased to see your name here and I would be pleased to tell you just how much I appreciate your unique contribution, the list ...

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  • Coke Reveals How They Measure Social

    Posted By: Jim Sterne on 06 Sep 2013

    In 1904, Italian Botanist, Francesco Franceschi, purchased 40 acres on Mission Ridge in Santa Barbara. The City acquired the property in 1931 and turned it into a park. The view from up there is impressive. Photo credit Lewis Y. That’s where I took Tim Goudie in January, 2006 when he came to ...

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  • Webinar:
    What’s the Big Deal About Big Data for Marketers?

    Posted By: Jim Sterne on 19 Aug 2013

    This webinar is not for you. No, really. This webinar is for your colleagues. This webinar is for people who are not steeped in the history, the lore and the love of analytics. This webinar is for people who have not been exposed to digital analytics before. I’m not going to start at square on...

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  • Nobody Will Give You the Initiative -
    Come to the eMetrics Summit

    Posted By: Jim Sterne on 06 Aug 2013

    I’m a risk-adverse guy. I wear a seat belt. I pay my bills when they arrive. My passwords have at least one upper case letter, one number and one special character. Nevertheless, I have been most successful when I put myself at risk, stick my neck out, and take the initiative. My most successf...

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  • I Could Not Have Predicted These Answers

    Posted By: Jim Sterne on 01 Jul 2013

    2007 was the first year the eMetrics Summit came to San Francisco after five years in Santa Barbara. It was also the first year that Eric Siegel put on his Predictive Analytics Workshop along with the eMetrics Summit. That workshop became so popular, it spawned Predictive Analytics World which gener...

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  • Making Friends + Influencing People at the eMetrics Summit

    Posted By: Jim Sterne on 07 Jun 2013

    Imagine my embarrassment when I didn’t recognize her. It was only moderate embarrassment at first. I re-meet lots of people… again. My memory for names and faces was never good and it’s gotten worse. When Carey Wilkins of Evolytics came up to me at the last eMetrics Summit in San ...

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  • Call Me About the eMetrics Summit

    Posted By: Jim Sterne on 14 May 2013

    Every now and then, I get a phone call out of the blue…. OK, mostly I get an email out of the blue, asking for a time for a phone call, but sometimes they just call. Telemarketers? Nope, just the opposite. They are people just like you who are curious about theeMetrics Summit. Sure there̵...

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  • Lessons from the first eMetrics Executive Roundtable

    Posted By: Jim Sterne on 06 May 2013

     I went Back to the Future and I’m here to report what I found. It was Thursday, April 18, 2013, from 9:00 until 4:00 at the San Francisco Marriott Marquis Hotel in conjunction with the eMetrics Summit. It was the eMetrics Executive Roundtable and I learned three very important things. I c...

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