Blog

  • Beyond the Social Listening Tool

    There is a misconception out there that social listening is the most important metric tool in the box. With over 350 million Tweets sent out each day and more than one million links shared on Facebook every 20 minutes among more than a billion active users, it’s no wonder social listening has...

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  • Three Quick Tips to Using Google Analytics Effectively

    If you’re one of more than 10 million websites using Google Analytics, you know the power of this free data tracking tool. Knowing how many people visit your website, which pages they read, and how long they stay on your site is powerful information. But are you using all of Google Analytics̵...

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  • Treat Your Data as an Asset

    The quantification of business success was once a mere comparison between costs and profits. As analytics has grown in terms of industry importance, it’s moved from a resource to be used into a force to be managed. Equal parts helpful guidance, liability and forecast, your data needs governin...

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  • Is Your Customer Journey a Casual Stroll or an Obstacle Course?

    Customers aren’t looking at your products and services unless some part of them would like to know more – and, more often, wants to buy. While some individuals are a harder sell than others, the trick to optimizing your current journey lies in removing yourself from the inherent bias yo...

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  • What’s Your Analytics Name?

    Howdy, Insights McDatalake here, wondering what YOUR analytics name might be? If Avinash Kaushik goes by Outlier McScatterplot and Tom Davenport is really Ad Hoc Hypothesisguez, then it’s only logical that Gary Angel is Multichannel Smartzenheimer, Neil Patel is called Cluster Barcha...

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  • 4 Essential Tips for Successful A/B Testing

    Conversion rate optimization (CRO) enables you to convert more of your existing web traffic. With A/B testing, you can test different versions of a landing page at the same time to determine which one performs better so that you can tweak your pages accordingly. The following tips will help you put...

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  • Analyzing the Time you Spend Analyzing

    Joe Megibow’s 45% 45% 10% Analytics Blend It is always a pleasure speaking with Joe Megibow, Chief Digital Officer at American Eagle Outfitters and member of the Board of Directors of the Digital Analytics Association. But this time, it was recorded for posterity. Joe spent an hour with me as ...

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  • Post-Click Analytics

    Would you do me a favor? I am just starting to delve into this one and need some feedback: What’s different about digital analytics after they log in? So much of the work we do and the focus of blogs, articles and events is on conversion. So much so that last year, I started the Media Analytic...

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