Welcome to Sterne Measures
June 10, 2008
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In This Issue:

1. Call for eMetrics Speakers
2. NY Times to Keynote eMetrics in October
3. The Wonderful World of Widgets
4. Tweet of the Week
5. eMetrics Industry Insights Day Report
6. Where in the World is Jim Sterne?
7. Brought to You By

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1. Call for eMetrics Speakers
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The Call for Speakers for the Washington D.C. eMetrics
Marketing Optimization Summit. conference is now open
until June 30, 2008.

Yes, it’s that time again. With the San Francisco and
London eMetrics Marketing Optimization Summits behind
us – and just before you all leave for summer vacation –
it’s time look forward to Washington D.C. in October.

Think you have a compelling story to tell about online
Acquisition, Conversion, Retention, Perception, or
marketing analysts Integration? Then you have until
the end of the month to head over to
http://tinyurl.com/2zqjq2

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2. NY Times to Keynote eMetrics in October
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As I begin sorting through your submissions, I also
am setting the stage for keynotes for the eMetrics
Marketing Optimization Summit in Washington D.C.

An early confirmation is now in and it’s James Robinson
from the New York Times who wowed a smaller audience
in San Francisco and has a story you need to hear.

More details on more keynoters as they are confirmed.
http://emetrics.org/2008/washingtondc

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3. The Wonderful World of Widgets
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If you’re in the widget market, want to know about
the widget market or just want to beat the NY heat
next week… the WidgetWebExpo is coming to town.

Here’s what New Media Buzz has to say about it:

The drums are beating slow and low with the smoke
from yesterday’s iPhone announcement clearing away
to reveal WidgetWebExpo on the horizon.

Next Monday (June 16) and Tuesday (June 17) in NYC,
WidgetWebExpo has developed into the monster truck
rally for thought leaders on Widgets, portable
technology, and social media. You’ll pay for the
whole seat, but you’ll only need the edge.
http://tinyurl.com/4lyj25

If you go, please say hello to my good friends Ivan Pope
and Jodi McDermott!

June 16 & 17 2008 New York
http://widgetwebexpo.com

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4. Tweet of the Week
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Correlation does not imply causation!
@DennisMortensen

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5. eMetrics Industry Insights Day Report
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The eMetrics Industry Insights Report is almost ready.
How do I know? I just sent it off to the designer to
make it look like something your boss will be impressed
that you’re reading.

What is it? My review of the nine presentations and the
half day of conversations at the inaugural happening
in San Francisco. We collected the best and brightest
thoughts from the best and brightest thinkers and the
result is highlights from their PowerPoint decks and
insights from the audience who absorbed all that info,
chewed on it over lunch and discussed it for hours.

I learned a lot. Now you can too.
https://www.emetrics.org/insights/#signup

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6.Where in the World is Jim Sterne?
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Santa Barbara. With my entire kitchen in a dumpster in
the driveway, I am staying close to home to mind the crew.
And you thought measuring the success of your website was
filled with details!

This will be my longest stay at home in years. I expect
concerned calls from United Airlines.

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7. Brought to You by Jim Sterne at Target Marketing:
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Practical strategy
for getting the most
from your Web site

Fifteen years of online experience: http://www.targeting.com
Five books on online marketing: http://www.targeting.com/books.html
One industry conference series: http://www.emetrics.org
One industry association: http://www.WebAnalyticsAssociation.org

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Please forward this to your friends, your colleagues,
heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
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Jim Sterne Target Marketing of Santa Barbara
jsterne [at] targeting [dot] com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
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Copyright 1994-2008 Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184

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