Welcome to Sterne Measures
July 29, 2008

——- ——- ——- ——- ——- ——- ——-

In This Issue:

1. Tough Times Call for Tough Measures
2. New WAA Board of Directors Member
3. Nokia Wants You
4. Does This Introduction Make My Face Look Red?
5. Where in the World is Jim Sterne?
6. Brought to You By

======================================
1. Tough Times Call for Tough Measures
======================================
Yes, that’s the theme for the Fall version of the
eMetrics Marketing Optimization Summit in Washington
D.C. October 21-23 (or 20-25 if you count workshops).

I don’t have to tell you that times are tough, but I
can tell you that there are some very smart people with
some very useful experience who can give you some very
worthwhile clues about how to get more oomph out of
your marketing budget. And they all meet in Alexandria, VA
October 20-23 at the eMetrics Marketing Optimization Summit

The Agenda will be up at
https://www.emetrics.org/2008/washingtondc/
in about a week. Stay tuned….

====================================
2. New WAA Board of Directors Member
====================================
Who is it? I don’t know yet – the voting didn’t start
until July 28th and isn’t over until August 8. Who am
I going to vote for? Man, this is a tough one. There are
six *really* qualified people on the ballot. Some of them
are good friends, some of them are well known, all of
them know everything there is to know about web
analytics and all of them – by order of our By-Laws –
come from the vendor community.

So – if you are a WAA member, please look over this
august list and vote! http://tinyurl.com/6qnmr2
If you are not a member of the WAA – why not???

==================
3. Nokia Wants You
==================
I don’t usually put job postings in Sterne Measures,
but Shubhra Srivastava has been a speaker at the
eMetrics Marketing Optimization Summit and a hugely
valuable member of the WAA Board of Directors. I owe
her and figure this is one small way I might try to
start paying her back.

Shubhra spent many years as a Senior Analytics
Consultant at Intercontinental Hotels and is now
growing her team at Nokia. She needs a Web Analyst/
Business Intelligence Analyst in White Plains, NY
and the details are here:
http://www.webanalyticsassociation.org/en/jobs/v/1079

================================================
4. Does This Introduction Make My Face Look Red?
================================================
Eric Peterson hit me with an email interview and then
knocked me over with his introduction.
http://tinyurl.com/6rjetb

====================================
5. Where in the World is Jim Sterne?
====================================
I’m still in Santa Barbara and am looking forward to
my first home-made meal in about two months. The kitchen
is almost done! But then…

Monday, August 18 I’ll join the wizards of web analytics
at X-Change at the Ritz in San Francisco
http://semphonic.com/conf/index.asp

The next day, I’ll be on a panel with Richard Zwicky,
Matthew Bailey, Avinash Kaushik and Marshall Sponder.
http://www.searchenginestrategies.com/sanjose/

In September I make United Airlines reconsider closing
those Red Carpet Clubs by flying to Johannesburg,
Baton Rouge, Washington D.C., Stockholm and London
and making it home in between to help my mother
celebrate the 51st anniversary of her 29th birthday.

And then there’s October, with the next big eMetrics
Marketing Optimization Summit in Alexandra, VA. It
will be remarkable.

====================
5. Brought to You by Jim Sterne at Target Marketing:
====================

Practical strategy
for getting the most
from your Web site

Fifteen years of online experience: http://www.targeting.com
Five books on online marketing: http://www.targeting.com/books.html
One industry conference series: http://www.emetrics.org
One industry association: http://www.WebAnalyticsAssociation.org

===================================================
Please forward this to your friends, your colleagues,
heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
===================================================
To unsubscribe send a blank email to
mailto:$subst(‘Email.UnSub’)
===================================================
———————————————————-
Jim Sterne Target Marketing of Santa Barbara
jsterne [at] targeting [dot] com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
———————————————————-
Copyright 1994-2008 Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184

Share This