Welcome to Sterne Measures
August 21, 2008
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In This Issue:

1. Off-World Poetry
2. eMetrics Industry Insights Day Report
3. Always Be Testing
4. Website Optimization Secrets
5. Marketing Metrics Webinar
6. Tweet of the Week
6. Where in the World is Jim Sterne?
7. Brought to You By

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1. Off-World Poetry
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Matthew Finlay, the man who turns my eMetrics Marketing
Optimization Summit ideas into reality, identified the
following as, “Not so much lost in translation as converted
into alien poetry.”

My favorite passage has Brett Crosby and Jeff Veen
delivering considerable mollycoddle at the eMetrics Crest.
http://tinyurl.com/6h4ts6

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2. eMetrics Industry Insights Day Report
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Didn’t make it to the eMetrics Industry Insights Day
last May in San Francisco? Then you have two things to
look forward to:
a) Get the Report
I took copious notes and wrote up my impressions.
We’ll be sending it out within days
https://www.emetrics.org/insightsreport.php
b) Come to the next one in Washington D.C. !
https://www.emetrics.org/2008/washingtondc/insights.php

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3. Always Be Testing
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Good philosophy, right? Just like Steve Krug’s “Don’t Make
Me Think.” Short, sweet and to the point.

When Bryan Eisenberg writes a book, you first need to
understand the essential message. “Waiting for Your Cat to
Bark” brought home the point that the marketplace is not
full of dogs who salivate at your advertising, but cats,
who are only there for whatever it is that cats are there
for.

This time, Bryan and John Quarto-vonTivadar kindly hand the
central message to you in the title: “Always Be Testing”. But
you should also read this book because it will tell you, in no uncertain
terms, how to use Google’s Website Optimizer to make your site better
and better and better. If you do this sort of thing for a living, sit
down with the yellow marker, the yellow stickies and the red pen.

If you are an executive, then you need to read this book so you truly
understand what’s possible in today’s marketing with today’s tools. So
go get it. And then decide whether you like cover A or B better.
http://tinyurl.com/5sofpl

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4. Website Optimization Secrets
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Need more? Want to get code under your fingernails? Really
want to focus on search? Then don’t miss Andy King’s
“Website Optimization: Speed, Search Engine & Conversion
Rate Secrets.” This is for those who are tasked with
getting the job done. If that’s you, get this book too.
You won’t be sorry.
http://tinyurl.com/5gqx34

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5. Marketing Metrics Webinar
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Laura Patterson and I will be bracketing Carol Kurimsky,
V.P. of Marketing at Ingram Micro (Fortune 500 #69)on a
webinar on Tuesday, September 30 at 9:00 Pacific / 12:00
Eastern. We’re going to find out how she’s been doing
serious B2B marketing analytics at the world’s largest
technology distributor and a leading technology sales,
marketing and logistics company. Join us.
https://www.visionedgemarketing.com/

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6. Tweet of the Week
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@robbinsteif:
The road to hell is paved with analysts who twitter
while driving.

Followed soon thereafter by @bobpage:
heidi and I making our way up 101 to #xchange.
No I am not driving

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7. Where in the World is Jim Sterne?
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United Airlines just breathed a sigh of relief.
I haven’t abandoned them.

Having just come back from X Change (major kudos to Gary
Angel, the Semphonic team and Eric Peterson who put on a
killer conference http://www.semphonic.com/conf/ )and
then stopping in to say a few words at SES…
http://www.youtube.com/watch?v=TBmxX1_KwzY
… I am off and flying again to such places as

– Johannesburg on behalf of http://www.customerfutures.com/

– Baton Rouge for a client who knows the best restaurants

– Washington D.C. for the inimitable Julie Perlmutter and
her next Web Managers Roundtable on Web Metrics – The
Possibilities & the Realities: A Look at the Future &
a Case Study at AARP on September 19
http://tinyurl.com/68xthq

– Stockholm for the eMetrics Marketing Optimization Summit
September 23 and 24
https://www.emetrics.org/2008/stockholm/

– London for a RedEye seminar on September 26
http://www.redeye.com/

– San Francisco October 2 & 3 for the second
Online Market World conference. I’ll be speaking and
moderating and soaking up the atmosphere.
http://www.onlinemarketworld.com/index-2008.php

– Madison, Wisconsin for the 10th Annual E-Business Best
Practices & Emerging Technologies Conference on
October 9.

– Park City Utah, December 9 for Media Post’s Email Insider
Summit.

All of which gets me well geared up for the next, U.S.
eMetrics Marketing Optimization Summit in Washington D.C.
October 20 – 24. Stay tuned for more!
https://www.emetrics.org/2008/washingtondc/

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8. Brought to You by Jim Sterne at Target Marketing:
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Practical strategy
for getting the most
from your Web site

Fifteen years of online experience: http://www.targeting.com
Five books on online marketing: http://www.targeting.com/books.html
One industry conference series: http://www.emetrics.org
One industry association: http://www.WebAnalyticsAssociation.org

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———————————————————-
Jim Sterne Target Marketing of Santa Barbara
jsterne [at] targeting [dot] com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
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Copyright 1994-2008 Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184

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