Sterne Measures for August 26, 2008

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Welcome to Sterne Measures
August 26, 2008

In This Issue:

1. Base Camp – The Ground Floor
2. GA Training – The Next Stop
3. The Summit – eMetrics That Is
4. Avinash at MarketingProfs on the 28th
5. Wherein Jim Turns the Tables on Dr. Ralph
6. Where in the World is Jim Sterne?
7. Brought to You By

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1. Base Camp – The Ground Floor
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If you want to get in on the ground floor and learn the
basics, the Web Analytics Association Base Camps are the
place to be. The very next one is September 10 in NY
then comes Boston, LA, Chicago, Las Vegas, Washington D.C.,
Vancouver, Atlanta, and Seattle
http://webanalyticsassociation.org/waabasecamp/

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2. GA Training – the Next Step
==============================
Understand the basics but want to get to know the tools?
Google Analytics is the most popular and least costly (free!)
tool out there. And now, WAA Director and GA aficionado
Robbin Steif will be leading a workshop where you can get
specific with what buttons to push and levers to pull on
October 3 in Washington D.C.

– How to get actionable data out of your analytics
– How to use your analytics to understand where your
users are having trouble
– Which little-used but valuable features of Google
Analytics will shine light on special opportunities
– How to decrease your AdWords spend (and increase your
conversions)
– How to use Google Website Optimizer to increase your
conversion rate
– How to get everyone in the company to love their data

Warning – it sold out early last time
http://www.lunametrics.com/getting-ahead/

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3. The Summit – eMetrics That Is
================================
OK – so you’ve gathered your thoughts at Base Camp and
know how to use the tools for the ascent. Now it’s time
to scale the heights.

The eMetrics Marketing Optimization Summit is *the* place
to be to learn from the best. How do I know? A little bird
told me. http://www.emetrics.org/little-bird

========================================
4. Avinash at MarketingProfs on the 28th
========================================
I’ve contributed to MarketingProfs since 2003 so I can
recommend it without hesitation. And now, I have another
reason: Avinash Kaushik is going to do a 90-minute online
seminar for Premium Plus members at noon Eastern this
Thursday, August 28th.

MarketingProfs is letting me pass along to you a take
20% off the $249/year membership if you use promo code
emet20pp when you sign up. http://tinyurl.com/6385db

============================================
5. Wherein Jim Turns the Tables on Dr. Ralph
============================================
Dr. Ralph Wilson was all set up to interview various and
sundry at SES in San Jose. So when he clipped the microphone
to my lapel, I had to pull the old switcheroo.
http://www.wilsonweb.com/misc/sterne-wilson.htm

====================================
6. Where in the World is Jim Sterne?
====================================
Oh we *just* did that at the bottom of the last
Sterne Measures… http://tinyurl.com/6fcp4g

====================
7. Brought to You by Jim Sterne at Target Marketing:
====================

Practical strategy
for getting the most
from your Web site

Fifteen years of online experience: http://www.targeting.com
Five books on online marketing: http://www.targeting.com/books.html
One industry conference series: http://www.emetrics.org
One industry association: http://www.WebAnalyticsAssociation.org

===================================================
Please forward this to your friends, your colleagues,
heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
===================================================
Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
———————————————————-
Copyright 1994-2008 Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184

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