by Jim Sterne | Mar 27, 2009 | Uncategorized
The Spring 2009 eMetrics Marketing Optimization Summit Poetry Contest has come to a close and it’s time to announce the winners. There were scads of entries, many of which were grand, some were tooth-grindingly painful and a couple ribald enough to place at the...
by Jim Sterne | Mar 18, 2009 | web analytics industry
David Yoakum, GAP web analyst calls himself a Diplomat of Data. (Blog post or Tweet? It’s a floor wax and a dessert topping.)
by Jim Sterne | Mar 14, 2009 | Uncategorized
The Melia White House is comfortable, right next to Regents Park if you like running and once you get used to how the lifts operate (tell it which floor you want before you get on, it’s a great place – Oh, and right by Great Portland Street & Regents...
by Jim Sterne | Mar 10, 2009 | eMetrics Marketing Optimization Summit, Uncategorized, web analytics industry
Five Steps to Keeping Your Job 1. Find out what is most important to your company right now. Raise Revenue is an easy answer and the most obvious. Cut Spending is number two. Increase Customer Satisfaction completes the list of the obvious. If you can be instrumental...
by Jim Sterne | Mar 2, 2009 | eMetrics Marketing Optimization Summit, Uncategorized, web analytics industry
You can think of these tools as coming in three sizes 1. Motorcycle I want to know how many people come to my site and how much of my content they consume. I want to know which of my ads are bringing in the most traffic. I want to benchmark myself against myself and...
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