by Jim Sterne | Dec 19, 2009 | eMetrics Marketing Optimization Summit, Uncategorized, web analytics association, web analytics industry
[Queue R.E.M. background music] There was so much going on in the few two weeks that merely tweeting or newlettering about it is insufficient. Here’s my Saturday morning review of the whirligig that is marketing optimization, web analytics, social media metrics...
by Jim Sterne | Dec 11, 2009 | Uncategorized
When I’m in a playful mood and you ask a playful question, almost anything can happen – and usually does. Such was the case at SES Chicago when Greg Jarboe asked me to join him fireside and surprised me with the first question. Lots of people got the...
by Jim Sterne | Dec 3, 2009 | social media metrics, web analytics industry
I just finished hearing Gary Angel, CEO and CTO of Semphonic and Scott Wilder, GM – Online Communities / Social Media at Small Business Division Intuit give a webinar entitled How do you Measure Social Media ROI? If you didn’t hear/see it, you will be able...
by Jim Sterne | Dec 2, 2009 | Uncategorized
The worst part about companies being divided up into silos is not the lack of shared messaging. Although that is a tremendous loss of opportunity. The more coordinated the outbound messages, the more impactful those messages can be in the marketplace. The worst part...
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