by Jim Sterne | May 28, 2010 | marketing optimization
Do people respond better to an offer that promises lower price, higher quality or instant delivery? Yes they do. And that’s why we all need segmentation. When it comes to segmenting customers by behavior, Bernard Berelson pretty much nailed it in his...
by Jim Sterne | May 9, 2010 | eMetrics Marketing Optimization Summit, web analytics industry
Dear eMetrics Speakers and Moderators – I’ve been on the stage with a microphone at conferences since 1985 and know how much work it takes just to show up. Travel planning, work juggling, family negotiating, volcano dodging – all of it. Stacked on...
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