by Jim Sterne | Jul 19, 2010 | marketing optimization, web analytics industry
When somebody walks into my office with a spreadsheet, a chart, or a graph in their hand, my first response is to duck. In my gut, I think they’re coming after me…with evidence of where I screwed up. When the offending reports are laid before me, my fear...
by Jim Sterne | Jul 14, 2010 | web analytics industry
In the beginning, the IT department created the Web server and the server log. And darkness was upon the face of the marketing department. And the spirit of the home page moved upon the face of the marketing department and the marketing department said, “Let...
by Jim Sterne | Jul 10, 2010 | eMetrics Marketing Optimization Summit, marketing optimization, web analytics industry
Can you really put your numbers people in charge of the website? Craig Sullivan has been a welcome speaker at the eMetrics Marketing Optimization Summit for many years. His original orations were plaintive rants against the poorly conceived and hastily created...
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