Welcome to Sterne Measures
August 30, 2010

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In This Issue:

1. eMetrics Early Bird Ends Friday!
2. eMetrics Videos Online
3. Book Club’s Current Selection
4. Crowdsourced Book Highlights
5. Surviving Conference Season
6. Jim Novo on WAA Certification
7. Fifteen reasons to Get Certified
8. That’s Me All Over
9. Where in the World is Jim Sterne?
10. Brought to You By

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1. eMetrics Early Bird Ends Friday!
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Yes, this is so important, it deserves top billing
and an exclamation point!

You can save a lot by registering for the eMetrics Marketing
Optimization Summit by Friday, September 3.
https://www.emetrics.org/washingtondc/

Get your boss, your spouse and your pets to approve this
trip now. You’re on your own when it comes to family, but
I can help with your boss:
http://www.emetrics.orgr/funding_success_tips.php

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2. eMetrics Videos Online
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The best way to determine if the eMetrics Marketing
Optimization Summit has high quality presentations is
to see for yourself.

Daniel Waisberg, a model WAA volunteer, has created
the Online Behavior website and included an eMetrics
Video channel.

See previous presentations from
Microsoft on valuation calculations of Microsoft.com
Salesforce.com on integrating web analytics and
customer relationship management
Google on the Google Analytics Ecosystem
Omniture on the future of tracking Facebook

Thank you Daniel!
http://online-behavior.com/emetrics

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3. Book Club’s Current Selection
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The Web Analytics Book Club is reading Social Media Metrics:
How to Measure and Optimize Your Marketing Investment.
What an honor to follow Avinash and Jim Novo!
http://bit.ly/a7IASD

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4. Crowdsourced Book Highlights
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Kindle lets you highlight passages of the books you read.
Cool.

Kindle lets you see what others have highlighted.
Way cool.

Want to see what people have highlighted in my Social Media
Metrics book?
http://bit.ly/afxAjh
Interesting.

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5. Surviving Conference Season
==============================
Peter Shankman give some tips about getting the most out
of conferences here:
http://shankman.com/how-to-survive-conference-season/
My addition: bring a jacket. All conference rooms are cold.
Be prepared.

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6. Jim Novo on WAA Certification
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Corry Prohens recruits web analysts for a living.
Jim Novo is a marketing optimization master.
When the two of them come together, the conversation
is very interesting
http://bit.ly/bX7ZkV

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7. Fifteen reasons to Get Certified
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Why should you get Certified by the WAA?
Fifteen reasons from Shannon Yelland:
http://ow.ly/2uxE8

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8. That’s Me All Over
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Book Reviews

Pierre DeBois wrote:
…while the book is geared for large organizations, small
business owners wishing to best manage their resources will
benefit too… This is analytic essence made into accessible
language for small business owners and marketers alike…
By any measure, Social Media Metrics is a truly helpful guide
in the online marketing jungle.
http://tinyurl.com/2anyn8n

Gwen Stackler said:
The case studies included were helpful and the informational
links were grand, but there is a lot of information packed
into this book. It is almost overwhelming for the small
business person. Still there is a lot of important takeaways
for any brand or business.
http://bit.ly/aN2ycn

But not everybody is a fan
Jeff Esposito allowed as how my book was not for him.
I decided to send him a refund.
He decided to turn that into a charitable event.
Very cool.
http://jeffesposito.com/2010/08/10/paying-forward/

Articles
Don’t Hurt Their Feelings
An article about measuring opinion as well as clicks
http://bit.ly/bTapcW

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9. Where in the World is Jim Sterne?
====================================
Monday, September 13, Seattle
WAA Seattle Web Analytics Symposium
A day of learning, professional development and networking.
http://bit.ly/au9X2D

The Week of October 3-7, Washington D.C.
eMetrics Marketing Optimization Summit
https://www.emetrics.org/washingtondc/

Wednesday, October 27, San Diego
Teradata 2010 PARTNERS Conference & Expo
http://www.teradata.com/teradata-partners/Conference
Social Media Metrics
http://bit.ly/bOFaGf

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10. Brought to You by Jim Sterne at Target Marketing:
=====================

Practical strategy
for getting the most
from your Web site

Seventeen years of online experience:
http://www.targeting.com
Seven books on online marketing:
http://www.targeting.com/books.html
One industry conference series:
http://www.emetrics.org
One industry association:
http://www.WebAnalyticsAssociation.org
And boy, are my arms tired.

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Please forward this to your friends, your colleagues,
heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
====================================================
Jim Sterne Target Marketing of Santa Barbara
jsterne [at] targeting [dot] com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
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Copyright 1994-2010
Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184

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