Welcome to Sterne Measures
August 30, 2011

 In This Issue:

    1. $400 Off eMetrics by Friday
    2. See What You’ve Missed (Video)
    3. Ubercool eBook from Mr. Tchong
    4. New Opportunities for WAA Members
    5. That’s Me All Over
    6. Where in the World is Jim Sterne?
    7. Brought to You By

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 1. $400 Off eMetrics by Friday
 ==============================
 Friday, Sept 2 at midnight is when the Early Bird discount
 expires. Register this week and save enough   to cover
 another day in NY!  http://bit.ly/nR4Kcx

 =================================
 2. See What You’ve Missed (Video)
 =================================
 Want to know what the eMetrics Marketing Optimization Summit
 is like before you commit? Check out the videos of previous
 presentations at
 http://online-behavior.com/emetrics

 =================================
 3. Ubercool eBook from Mr. Tchong
 =================================
 Once upon a time, one got a business degree and went into
 business. Today, the rate of chance obliterates the business
 plan and makes continuing education a necessity. No better
 place for that than http://www.ubercool.com/ and no better
 person than Michael Tchong, the man who helps you catch the
 next wave before it catches you.

 Michael has just published an ebook called Social Engagement
 Marketing which supplies the stats and the insights about
 what’s happening around the world, in different age brackets
 and in different social media sectors. Take a look at the
 12-page PDF Preview.  http://bit.ly/pgnocN

 ====================================
 4. New Opportunities for WAA Members
 ====================================
 Two new initiatives are cooking over at the WAA. One is
 “Analytics Career Development” which includes a panel at
 eMetrics NY and the other involves “Encouraging Careers in
 Digital Measurement/Web Analytics.”  The latter is designed
 to address the shortage of talent in the industry and help
 attract more people to careers in digital measurement.

 Read about both of them here: http://bit.ly/oyXcWD and
 volunteer to move these two programs forward.

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 5. That’s Me All Over
 =====================

 Articles
 ——–
 What’s the proper term for the conjoining of disparate
 data types? My latest ClickZ article http://bit.ly/pETNHC

 Interviews
 ———-
 BusinessCast 160 – brought me back to discuss ‘Social Media
 Metrics’ with (Robert) Gold ‘n (Andrew) Brown. Fifteen minute
 podcast with three or four gems of wisdom – and I spoke too.
 http://bit.ly/o4KpU1

 ====================================
 6. Where in the World is Jim Sterne?
 ====================================
 Monday & Tuesday, September 19 & 20
 eMetrics Marketing Optimization Summit, Stockholm
 https://www.emetrics.org/stockholm/

 Monday, October 3, Seattle
 Web Analytics Association Symposium Seattle
 http://www.webanalyticsassociation.org/?page=seattle_symp_oct2011
 One hour Keynote

 Tuesday, October 4, Vancouver IMC Internet Marketing
 Conference
 The Human Side of Marketing Analytics
 http://www.internetmarketingconference.com/vancouver/event-home
 One Hour Keynote

 Wednesday – Thursday, October 19 – 21
 eMetrics Marketing Optimization Summit, New York
 https://www.emetrics.org/newyork/

 Wednesday, November 2, Philadelphia
 Web Analytics Association Symposium Philly
 http://www.webanalyticsassociation.org/default.asp?page=symposiums
 One Hour Keynote

 Tuesday & Wednesday, November 15 – 16
 eMetrics Marketing Optimization Summit, Melbourne
 https://www.emetrics.org/melbourne/
 http://www.onlinemarketer.net.au/melbourne/

 Wednesday & Thursday, November 30 & December 1
 eMetrics Marketing Optimization Summit, London
 https://www.emetrics.org/london/

 ====================
 7. Brought to You by   Jim Sterne at Target Marketing:
 ====================

    Practical strategy
    for getting the most
    from your Web site

Eighteen years of online experience:
http://www.targeting.com
Eignt books on online marketing:
http://www.targeting.com/books.html
One industry conference series:
http://www.emetrics.org
One industry association:
http://www.WebAnalyticsAssociation.org
And boy, are my arms tired.

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heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
====================================================
Jim Sterne Target Marketing of Santa Barbara
jsterne [at] targeting [dot] com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
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Copyright 1994-2010
Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184
Santa Barbara, CA 93101
805-965-3184