Welcome to Sterne Measures
August 30, 2011
In This Issue:
1. $400 Off eMetrics by Friday
2. See What You’ve Missed (Video)
3. Ubercool eBook from Mr. Tchong
4. New Opportunities for WAA Members
5. That’s Me All Over
6. Where in the World is Jim Sterne?
7. Brought to You By
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1. $400 Off eMetrics by Friday
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Friday, Sept 2 at midnight is when the Early Bird discount
expires. Register this week and save enough to cover
another day in NY! http://bit.ly/nR4Kcx
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2. See What You’ve Missed (Video)
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Want to know what the eMetrics Marketing Optimization Summit
is like before you commit? Check out the videos of previous
presentations at
http://online-behavior.com/emetrics
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3. Ubercool eBook from Mr. Tchong
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Once upon a time, one got a business degree and went into
business. Today, the rate of chance obliterates the business
plan and makes continuing education a necessity. No better
place for that than http://www.ubercool.com/ and no better
person than Michael Tchong, the man who helps you catch the
next wave before it catches you.
Michael has just published an ebook called Social Engagement
Marketing which supplies the stats and the insights about
what’s happening around the world, in different age brackets
and in different social media sectors. Take a look at the
12-page PDF Preview. http://bit.ly/pgnocN
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4. New Opportunities for WAA Members
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Two new initiatives are cooking over at the WAA. One is
”Analytics Career Development” which includes a panel at
eMetrics NY and the other involves “Encouraging Careers in
Digital Measurement/Web Analytics.” The latter is designed
to address the shortage of talent in the industry and help
attract more people to careers in digital measurement.
Read about both of them here: http://bit.ly/oyXcWD and
volunteer to move these two programs forward.
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5. That’s Me All Over
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Articles
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What’s the proper term for the conjoining of disparate
data types? My latest ClickZ article http://bit.ly/pETNHC
Interviews
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BusinessCast 160 – brought me back to discuss ‘Social Media
Metrics’ with (Robert) Gold ‘n (Andrew) Brown. Fifteen minute
podcast with three or four gems of wisdom – and I spoke too.
http://bit.ly/o4KpU1
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6. Where in the World is Jim Sterne?
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Monday & Tuesday, September 19 & 20
eMetrics Marketing Optimization Summit, Stockholm
http://www.emetrics.org/stockholm/
Monday, October 3, Seattle
Web Analytics Association Symposium Seattle
http://www.webanalyticsassociation.org/?page=seattle_symp_oct2011
One hour Keynote
Tuesday, October 4, Vancouver IMC Internet Marketing
Conference
The Human Side of Marketing Analytics
http://www.internetmarketingconference.com/vancouver/event-home
One Hour Keynote
Wednesday – Thursday, October 19 – 21
eMetrics Marketing Optimization Summit, New York
http://www.emetrics.org/newyork/
Wednesday, November 2, Philadelphia
Web Analytics Association Symposium Philly
http://www.webanalyticsassociation.org/default.asp?page=symposiums
One Hour Keynote
Tuesday & Wednesday, November 15 – 16
eMetrics Marketing Optimization Summit, Melbourne
http://www.emetrics.org/melbourne/
http://www.onlinemarketer.net.au/melbourne/
Wednesday & Thursday, November 30 & December 1
eMetrics Marketing Optimization Summit, London
http://www.emetrics.org/london/
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7. Brought to You by Jim Sterne at Target Marketing:
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Practical strategy
for getting the most
from your Web site
Eighteen years of online experience:
http://www.targeting.com
Eignt books on online marketing:
http://www.targeting.com/books.html
One industry conference series:
http://www.emetrics.org
One industry association:
http://www.WebAnalyticsAssociation.org
And boy, are my arms tired.
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Please forward this to your friends, your colleagues,
heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
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Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
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Copyright 1994-2010
Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184
Santa Barbara, CA 93101
805-965-3184
