Welcome to Sterne Measures
December 20, 2011

 In This Issue:

    1. eMetrics SF 2012 Agenda Online
    2. > 150 Web Site Testing Tools
    3. A/B Testing Compendium
    4. Your Guess is as Good As Mine
    5. That’s Me All Over
    6. Where in the World is Jim Sterne?
    7. Brought to You By

 =================================
 1. eMetrics SF 2012 Agenda Online
 =================================
 San Francisco will again host the eMetrics Marketing
 Optimization Summit, March 4-9. Keynotes, breakouts,
 clinics and workshops with Comcast, eBay, ESPN, Harrah’s,
 IBM, Intuit, Microsoft, Red Cross, Walmart and more.
 https://www.emetrics.org/sanfrancisco/

 ===============================
 2. > 150 Web Site Testing Tools
 ===============================
 You know Bryan Eisenberg. If not, you should – because
 Bryan is a professional, perpetual giver. His books, his
 presentations, his consulting are all filled with value.

 Now, he’s gone a step further:

 The Online Marketer’s Toolbox
 “Free, Low cost, and Enterprise tools to improve your
 website & online marketing efforts”

 http://www.websitetestingtools.com/

 Bonus from Brian: Check out http://www.AnalyticsToolBag.com
 “Hammers and chisels for analysts and data scientists.”

 =========================
 3. A/B Testing Compendium
 =========================
 Unbounce (a self-serve hosted service that provides marketers
 doing paid search, banner ads, email or social media marketing,
 the easiest way to create, publish & test promotion specific
 landing pages without the need for IT or developers) has curated
 “45 Awesome Posts on A/B, Multivariate, and Usability Testing”

 Awesome:  http://bit.ly/uVOcQX

 ================================
 4. Your Guess is as Good As Mine
 ================================
 Here comes 2012 – Everybody duck!

 _____ will acquire _____.
 _____ will seek Chapter 11 protection.
 _____ will go seriously viral and spawn a new line of kids’
 toys, perfume, board games, YouTube satire mixes and become
 the hottest Halloween costume.
 _____ will be credited for the revolution in _____.
 _____ will announce his/her retirement and come back to
 create an astonishingly successful _____ company.
 _____ will portray _____ in a blockbuster movie that tells
 the inside story about how _____ was founded.
 The economy will _____.

 And I’m happy to put money on any of those predictions.

 =====================
 5. That’s Me All Over
 =====================

 Articles / Blog Posts
 ———————-
 How Idiots Track Success http://bit.ly/mTWXxl
   VISIT:
     Virtual Interaction Supposedly Initiating Transaction
   LIKE:
     Little Intrinsic Karma Enhancement
   FOLLOWER:
     Folks Only Looking for Little, Obvious, Wealth
     Enhancing Rewards
   FRIEND:
     Frequently Ranting Individuals Endeavoring to Nab
     Discounts
   TWEET:
     Tirades Wishing for Envisaged Error Attention

 Measure Marketing Failures
 Successes feels better, but your mistakes can be more
 informative
 http://bit.ly/uqP11I

 Chief Analytical Officer
 You deal in numbers… so does the CFO
 http://bit.ly/qKDMIU

 The 6 Most Important Online Marketing Metrics – Ever
 http://bit.ly/mSeOft

 Playing Politics With Analytics
 Trying to create a data accommodating culture
 http://bit.ly/mXt9j2

 Asking Better Questions
 “That’s a really good question.” How do you know?
 http://www.clickz.com/clickz/column/2123222/questions

 The Horse’s Mouth
 Sometimes the answers are not in the numbers.
 http://www.clickz.com/clickz/column/2130620/horses-mouth

 Interviews
 ———-
 I get to interview Tom Davenport
 It ain’t about the math it is about the relationships
 (9 minute video)
 http://bit.ly/sy9wsp

 TechVibes asks me 5 questions about marketing analytics
 (Short read)
 http://bit.ly/u7xo2Z

 Thoroughly Modern Marketing asks me to reveal what I was
 going to present in Vancouver about social media metrics
 and uses a rather odd photo of yours truly.
 http://bit.ly/vqclmb

 TagMan lets me win at slot cars and then asks me about
 the future of tag management.
 (Hint – I think it’s inevitable!)
 http://bit.ly/rWuWgl

 SiteVisibilty in the UK dishes up this audio interview
 about social media metrics
   (25 minute podcast)
  http://bit.ly/tjxAoY

 Nicolas Malo asks, “What really matters in Web Analytics
 today?” and gives me 1 minute to reply.
 http://bit.ly/rHuRFS

 ====================================
 6. Where in the World is Jim Sterne?
 ====================================
 Wednesday, January 11, Burlingame, CA
 DMA of Northern California
 Social Media Metrics workshop
 http://www.dmanc.org/

 Wednesday, January 28, Santa Monica, CA
 Web Analytics Association Symposium
 The Future of Analytics, Keynote
 http://bit.ly/vfwR8S

 Monday – Friday, March 5 – 9
 eMetrics Marketing Optimization Summit, San Francisco
 https://www.emetrics.org/sanfrancisco

 Tuesday & Wednesday, March 27-28
 eMetrics Marketing Optimization Summit, Munich
 http://emetrics-summit.de/

 Monday – Wednesday, April 23 – 25
 eMetrics Marketing Optimization Summit, Toronto
 http://emetrics.org/toronto/

 ====================
 7. Brought to You by Jim Sterne at Target Marketing:
 ====================

    Practical strategy
    for getting the most
    from your Web site

 Eighteen years of online experience:
        http://www.targeting.com
 Eight books on online marketing:
        http://www.targeting.com/books.html
 One industry conference series:
        http://www.emetrics.org
 One industry association:
        http://www.WebAnalyticsAssociation.org
 And boy, are my arms tired.

 ====================================================
 Please forward this to your friends, your colleagues,
 heck – even your boss. Why not? They can subscribe
 themselves at www.emetrics.org/sterne_measures.php
 ====================================================
 Jim Sterne         Target Marketing of Santa Barbara
 jsterne [at] targeting [dot] com       http://www.targeting.com
 Author, Speaker, Consultant          +1 805-965-3184
 Blog: http://emetrics.wordpress.com
 Twitter: http://twitter.com/jimsterne
 —————————————————–
 Copyright 1994-2011
 Target Marketing of Santa Barbara
 211 East Victoria, Suite E
 Santa Barbara, CA 93101
 805-965-3184

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