Welcome to Sterne Measures
January 6, 2012
In This Issue:
1. 3 Symantec Case Studies – and Me
2. Meanwhile in Santa Monica
3. Experience Catch 22
4. Question of the Year
5. That’s Me All Over
6. Where in the World is Jim Sterne?
7. Brought to You By
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1. 3 Symantec Case Studies – and Me
===================================
Michael Parker is the Vice President of Strategic Marketing
at Symantec. I spoke with him for about half an hour and can’t
wait to see his presentation on Wednesday in Burlingame. He’s
got some great experiences, some great stories and more than
a little passion about online marketing metrics.
Which makes me slightly nervous, because I follow his
lunch speech with a workshop on Social Media Metrics.
See you there?
http://www.dmanc.org/event_january_12.html
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2. Meanwhile in Santa Monica
============================
A stellar line-up is set to appear at the WAA LA Symposium:
Analytical Success Stories from West Coast Marketers on
the following Wednesday, the 18th.
John Lovett, Web Analytics Demystified; WAA Board
Autumn Christiano, TPG/Toyota
June Dershewitz, Apollo Group, WAA Board
Dave Dimas, UCI
Jenny Howell, Honda
Shawn Hushman, Kelley Blue Book
Thuy Kim, Experian Consumer Direct
Justin Kistner, Webtrends
Jon Narong, Beachbody
Kristin Toomey, Petco
And even with all that, they’re going to let me speak too!
http://bit.ly/xTpSsA
======================
3. Experience Catch 22
======================
Do you go about getting experience if you don’t have any
experience? You reach out to a mentor who has a project
and will guide you through the endeavor in an avuncular
(or materteral) manner.
Where do you find such people and such projects?
Glad you asked.
The Analysis Exchange is an effort to dramatically
increase the number of people on Earth doing web
analytics the right way. We (Web Analytics Demystified)
provide free webanalytics consulting to non-profits
and NGOs around the world and our projects take less
than four weeks to complete.
Generously sponsored by IQ Workforce, The Analysis
Exchange is creating an entirely new way to teach
digital measurement best practices by connecting
great causes with experienced mentors and motivated
students.
That just rocks.
http://www.webanalyticsdemystified.com/ae
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4. Question of the Year
=======================
What comes after “Big Data” ??
Email your answer: jsterne [at] targeting [dot] com
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5. That’s Me All Over
=====================
Articles
——–
How Curiosity Works and Why You Should Care
Hint – it’s all about drugs!
http://bit.ly/zw9O32
Presentation Review
——————-
Andrew Warren-Payne, Research Analyst at Econsultancy seemed to
like my keynote at the eMetrics Marketing Optimization Summit
in London well enough to summarize it here: http://bit.ly/xRIVQ0
Thanks Andrew!
Interviews
———-
SAS Software seemed to like my point of view well enough to
capture some of it on video and post it here:
http://bit.ly/xNyKDZ
I almost sound coherent!
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6. Where in the World is Jim Sterne?
====================================
In case you missed #’s 1 and 2 above….
Wednesday, January 11, Burlingame, CA
DMA of Northern California
Social Media Metrics workshop
http://www.dmanc.org/
Wednesday, January 18, Santa Monica, CA
Web Analytics Association Symposium
The Future of Analytics, Keynote
http://bit.ly/vfwR8S
Monday – Friday, March 5 – 9
eMetrics Marketing Optimization Summit, San Francisco
https://www.emetrics.org/sanfrancisco
Monday – Wednesday, April 23 – 25
eMetrics Marketing Optimization Summit, Toronto
http://emetrics.org/toronto/
====================
7. Brought to You by Jim Sterne at Target Marketing:
====================
Practical strategy
for getting the most
from your Web site
Eighteen years of online experience:
http://www.targeting.com
Eight books on online marketing:
http://www.targeting.com/books.html
One industry conference series:
http://www.emetrics.org
One industry association:
http://www.WebAnalyticsAssociation.org
And boy, are my arms tired.
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heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
====================================================
Jim Sterne Target Marketing of Santa Barbara
jsterne [at] targeting [dot] com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
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Copyright 1994-2011
Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184
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